# Set up a Google Analytics pixel for your events | Ticket Fairy Guides 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. Set up a Google Analytics pixel for your events # Set up a Google Analytics pixel for your events Put your Google Analytics tag on your Ticket Fairy event pages and checkout, so Google Analytics reports the ticket sales behind your traffic. Who it is for: Anyone measuring event traffic in Google Analytics How long it takes: 5 minutes Checked against the dashboard: 23 August 2026 ## Steps 1. ### Copy your Google Analytics measurement ID It belongs to the website you are measuring, not to an ads account. In Google Analytics, open Admin, then Data streams, then the stream for your website, and copy the measurement ID at the top. It starts with G-. You need to be an owner, an admin or on marketing for this brand. If you are a promoter or on stats, ask one of them to do this part. 2. ### Add it in your brand settings Open the Google Analytics tab in Network Conversion Tracking Pixels and paste the pixel ID. You can add more than one, so an agency running two Google Analytics accounts against the same event can add both. ![The Google Analytics tab of Network Conversion Tracking Pixels in Ticket Fairy, showing the pixel ID and the tracking calls it fires](https://www.ticketfairy.com/embeds/posters/marketing-integrations--network-pixels-google-analytics.png) Brand settings, Integrations, Tracking pixels. 3. ### Or paste the snippet and let it work the rest out Import Tracking Pixel takes the snippet exactly as Google Analytics gave it to you, recognises the network and extracts the ID. It is the faster route when you have the code in front of you rather than the number. 4. ### Know what fires, and when Your Google Analytics tag runs gtag('config', 'YOUR-ID') when it loads. On top of that, Ticket Fairy sends view\_item when someone opens your event page, begin\_checkout when they start buying, and purchase when the sale completes. That last one carries the order value and currency, which is what lets Google Analytics report ticket revenue rather than only sessions. 5. ### Check a sale reports back Buy a ticket on your own event, or use a test order, and look for the purchase event in Google Analytics. If it arrives with the order value on it, the pixel is wired correctly and your campaign reporting will match your ticket sales. ## Or ask an assistant to do it Fai, the assistant inside your dashboard, can add this pixel for you, and so can your own AI assistant through our MCP server. You still need the pixel ID from Google Analytics, and both stop and ask you to approve the change before they make it. ### In your dashboard, with Fai Add a Google Analytics tracking pixel to this brand. The ID is \. ### From your own assistant, over MCP Connect your assistant to [our MCP server](https://www.ticketfairy.com/mcp-server) and ask it: The setup on that page starts your assistant in read-only mode, where it can look but change nothing. Take `--read-only` out of it to let the assistant do this for you. It then asks you to approve each change before it makes it. Pick the brand I sell under, list its tracking pixels, then add a Google Analytics pixel with ID \. ## Questions people ask about this How do I add a Google Analytics pixel to my event page?: Open the Google Analytics tab in Network Conversion Tracking Pixels and paste the pixel ID. You can add more than one, so an agency running two Google Analytics accounts against the same event can add both. It then fires on every event page under that brand and through checkout, so you set it up once rather than per event. Which Google Analytics events does Ticket Fairy fire?: Six, in three pairs. These are the names you will see in your own dashboard: view\_item when someone opens your event page, begin\_checkout when they begin buying, and purchase when the sale completes. Each one is sent twice: once under the name above and once under Google Analytics's own standard name for it, view\_item, begin\_checkout and purchase. The pair is deliberate, so the built-in ecommerce reports recognise the sale while the first name stays stable for anything you have built on it. Seeing both is correct and not a double count of the same order, carrying the order value and currency. That last one is what makes your Google Analytics reporting match your ticket sales. Can I paste the whole Google Analytics snippet instead of finding the ID?: Yes. Use Import Tracking Pixel and paste the snippet as Google Analytics gave it to you. Ticket Fairy works out which network it belongs to and pulls the ID out, so you do not have to hunt for it. Will my Google Analytics pixel fire if buyers check out on my own website?: Yes. The embedded checkout fires the same events at the same points as the hosted checkout, so a sale on your own site is attributed the same way. ## Where to go next - [See what else this part of Ticket Fairy does](https://www.ticketfairy.com/event-ticketing/features) - [Connect your Meta and network advertising pixels](https://www.ticketfairy.com/guides/connect-meta-and-network-pixels) - [Set up a Pinterest pixel for your events](https://www.ticketfairy.com/guides/set-up-a-pinterest-pixel) - [Set up a Meta pixel for your events](https://www.ticketfairy.com/guides/set-up-a-meta-pixel) - [Set up a TikTok pixel for your events](https://www.ticketfairy.com/guides/set-up-a-tiktok-pixel) - [Set up a Snapchat pixel for your events](https://www.ticketfairy.com/guides/set-up-a-snapchat-pixel) - [Set up a Reddit pixel for your events](https://www.ticketfairy.com/guides/set-up-a-reddit-pixel) - [Set up a X pixel for your events](https://www.ticketfairy.com/guides/set-up-an-x-twitter-pixel) - [Set up a Microsoft Bing pixel for your events](https://www.ticketfairy.com/guides/set-up-a-microsoft-bing-pixel) - [Set up a ChatGPT pixel for your events](https://www.ticketfairy.com/guides/set-up-a-chatgpt-pixel) ## Run your next event on Ticket Fairy Create an account and set your first event up in an afternoon, with these guides beside you. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) ยท [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)