Advertising your event
Track ticket sales with your LinkedIn pixel
Add your LinkedIn pixel once at brand level to see which campaigns led to ticket sales.
- For
- Running LinkedIn ads for an event
- Takes
- 5 minutes
Before you start
- You're an owner, an admin or on the marketing team for this brand. If you can't open Integrations, ask an owner or an admin to do this part or to give you access.
- You have the complete LinkedIn tracking snippet.
-
Copy your LinkedIn pixel code
In LinkedIn Campaign Manager, copy your account's complete Insight Tag together with the conversion code from the event-specific conversion for completed ticket sales. Pasting both together keeps the partner ID and the conversion ID.
Note: The partner ID loads your Insight Tag. The conversion ID assigns a completed ticket sale to the right LinkedIn conversion action, and Ticket Fairy adds a stable order event ID.
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Import it in your brand settings
Open Network Conversion Tracking Pixels and select Import Tracking Pixel. Under Paste complete pixel code, paste the full LinkedIn snippet, check that the dialog detects LinkedIn and the right ID, then select Import Pixel.
Brand settings, Integrations, Import Tracking Pixel. -
Check it appears under LinkedIn
Open the LinkedIn tab. It shows the imported ID and the events Ticket Fairy reports to LinkedIn.
Note: You can import more than one. If you advertise the same event from two LinkedIn accounts, you can import both pixels.
Brand settings, Integrations, Tracking pixels. -
Confirm LinkedIn receives a sale
Buy a ticket on your own event, or use a test order. The purchase event then appears in LinkedIn.
Note: Tracking is working when LinkedIn shows the purchase with the completed order value.
Or have it done for you
Give Fai the complete snippet from LinkedIn, and she can add the pixel after asking you to approve the change. You can also add it in the dashboard.
In your dashboard, with Fai
Add a LinkedIn tracking pixel to this brand using this complete snippet: <paste the snippet>
Questions you might have
- How do I add a LinkedIn pixel to my event page?
- Open Network Conversion Tracking Pixels and select Import Tracking Pixel. Under Paste complete pixel code, paste the full LinkedIn snippet, check that the dialog detects LinkedIn and the right ID, then select Import Pixel. The LinkedIn pixel then runs on every event page under this brand and through checkout. You only need to set it up once for the brand.
- Which LinkedIn events does Ticket Fairy send?
- The Insight Tag records page activity while someone views your event and moves through checkout. When the sale completes, Ticket Fairy sends lintrk('track', { conversion_id: 'YOUR-ID' }) for the purchase conversion action saved with the tag, with the order value and currency. You can see the value of each reported ticket sale in LinkedIn. Each completed order also has its own event ID, ready for LinkedIn to match browser and server copies if you use both.
- Can I enter only the pixel ID?
- Use the complete snippet. It includes settings that are missing from the ID alone, such as the conversion action or region. Ticket Fairy uses those settings to report each sale correctly.
- Will my LinkedIn pixel record sales if buyers check out on my own website?
- Yes. The embedded checkout sends the same events at the same points as the hosted checkout, so LinkedIn records a sale on your own site the same way.
Related guides
Do this on your own event
Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call.