--- title: "Track ticket sales with your LinkedIn pixel | Ticket Fairy Guides" description: "Add your LinkedIn pixel once for your brand, and see which campaigns sold tickets." canonical: "https://www.ticketfairy.com/guides/set-up-a-linkedin-pixel" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. Track ticket sales with your LinkedIn pixel Advertising your event # Track ticket sales with your LinkedIn pixel Promoters running LinkedIn ads want to know which ad sold the ticket, not only which one got the click. One LinkedIn pixel for the brand covers every event under it, and LinkedIn records ViewContent when a visitor opens the event page, InitiateCheckout when they start buying and Purchase when the sale completes. Add your LinkedIn pixel once for your brand, and see which campaigns sold tickets. For: Running LinkedIn ads for an event Takes: 5 minutes - [Copy your LinkedIn pixel code](#step-1) - [Import it in your brand settings](#step-2) - [Check it appears under LinkedIn](#step-3) - [Confirm LinkedIn receives a sale](#step-4) ## Before you start - You're an owner, an admin or on the marketing team for this brand. If you can't open **Integrations**, ask an owner or an admin to do this part or to give you access. - You have the complete LinkedIn tracking snippet. 1. ## Copy your LinkedIn pixel code In LinkedIn Campaign Manager, copy your account's complete Insight Tag together with the conversion code from the event-specific conversion for completed ticket sales. Pasting both together keeps the partner ID and the conversion ID. **Note:** The partner ID loads your Insight Tag. The conversion ID assigns a completed ticket sale to the right LinkedIn conversion action, and Ticket Fairy adds a stable order event ID. 2. ## Import it in your brand settings Open **Network Conversion Tracking Pixels** and select **Import Tracking Pixel**. Under **Paste complete pixel code**, paste the full LinkedIn snippet, check that the dialog detects LinkedIn and the right ID, then select **Import Pixel**. ![The Import Tracking Pixel dialog in Ticket Fairy after it detects LinkedIn and its pixel ID](https://www.ticketfairy.com/embeds/posters/marketing-integrations--network-pixels-import-linkedin.png) Brand settings, Integrations, Import Tracking Pixel. 3. ## Check it appears under LinkedIn Open the **LinkedIn** tab. It shows the imported ID and the events Ticket Fairy reports to LinkedIn. **Note:** You can import more than one. If you advertise the same event from two LinkedIn accounts, you can import both pixels. ![The LinkedIn tab of Network Conversion Tracking Pixels in Ticket Fairy, showing the pixel ID and the events Ticket Fairy reports to LinkedIn](https://www.ticketfairy.com/embeds/posters/marketing-integrations--network-pixels-linkedin.png) Brand settings, Integrations, Tracking pixels. 4. ## Confirm LinkedIn receives a sale Buy a ticket on your own event, or use a test order. The purchase event then appears in LinkedIn. **Note:** Tracking is working when LinkedIn shows the purchase with the completed order value. ## Try these steps on your own event Create a free account, build your event and follow the steps above in your own dashboard. It takes a few minutes and you do not need to book a sales call. Your email address [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) No setup fees. No required monthly ticketing fee. No credit card required. ## Or have it done for you Give Fai the complete snippet from LinkedIn, and she can add the pixel after asking you to approve the change. You can also add it in the dashboard. ### In your dashboard, with Fai Add a LinkedIn tracking pixel to this brand using this complete snippet: \ ## Let Fai do it for you Fai works inside your Ticket Fairy dashboard. Create your account, open Fai and paste the prompt above. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) No setup fees. No required monthly ticketing fee. No credit card required. ## Questions you might have How do I add a LinkedIn pixel to my event page?: Open Network Conversion Tracking Pixels and select Import Tracking Pixel. Under Paste complete pixel code, paste the full LinkedIn snippet, check that the dialog detects LinkedIn and the right ID, then select Import Pixel. The LinkedIn pixel then runs on every event page under this brand and through checkout. You only need to set it up once for the brand. Which LinkedIn events does Ticket Fairy send?: The Insight Tag records page activity while a visitor views your event and moves through checkout. When the sale completes, Ticket Fairy sends lintrk('track', { conversion\_id: 'YOUR-ID' }) for the purchase conversion action saved with the tag, with the order value and currency. You can see the value of each reported ticket sale in LinkedIn. Each completed order also has its own event ID, ready for LinkedIn to match browser and server copies if you use both. Can I enter only the pixel ID?: Use the complete snippet. It includes settings that are missing from the ID alone, such as the conversion action or region. Ticket Fairy uses those settings to report each sale correctly. Will my LinkedIn pixel record sales if buyers check out on my own website?: Yes. The embedded checkout sends the same events at the same points as the hosted checkout, so LinkedIn records a sale on your own site the same way. ## Still have a question? Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No required monthly ticketing fee. No credit card required. ## Related guides - [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/advertising-and-tracking) - [Connect advertising pixels to your ticket sales](https://www.ticketfairy.com/guides/connect-meta-and-network-pixels) - [Track ticket sales with your Microsoft Bing pixel](https://www.ticketfairy.com/guides/set-up-a-microsoft-bing-pixel) - [See which ads sold tickets](https://www.ticketfairy.com/guides/see-which-ads-sold-tickets) - [Set up a Meta pixel to track your ticket sales](https://www.ticketfairy.com/guides/set-up-a-meta-pixel) - [Measure ticket sales with Google Analytics](https://www.ticketfairy.com/guides/set-up-a-google-analytics-pixel) - [Track ticket sales with your TikTok pixel](https://www.ticketfairy.com/guides/set-up-a-tiktok-pixel) - [Track ticket sales with your Snapchat pixel](https://www.ticketfairy.com/guides/set-up-a-snapchat-pixel) - [Track ticket sales with your Reddit pixel](https://www.ticketfairy.com/guides/set-up-a-reddit-pixel) - [Track ticket sales with your Spotify pixel](https://www.ticketfairy.com/guides/set-up-a-spotify-pixel) - [Track ticket sales with your X pixel](https://www.ticketfairy.com/guides/set-up-an-x-twitter-pixel) - [Track ticket sales with your Google Ads pixel](https://www.ticketfairy.com/guides/set-up-a-google-ads-pixel) - [Track ticket sales with your Pinterest pixel](https://www.ticketfairy.com/guides/set-up-a-pinterest-pixel) - [Track ticket sales with your Amazon DSP pixel](https://www.ticketfairy.com/guides/set-up-an-amazon-dsp-pixel) - [Track ticket sales with your ChatGPT pixel](https://www.ticketfairy.com/guides/set-up-a-chatgpt-pixel) - [Every Ticket Fairy guide](https://www.ticketfairy.com/guides) ## Do this on your own event Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) ## Sell tickets with Ticket Fairy Everything in these guides is in your dashboard from the day you sign up. - Set up your event in minutes - Free events are free - Fai, your co-pilot, is built in [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No required monthly ticketing fee. No credit card required. ## See it on a call Book a demo and we will show you how Ticket Fairy handles your kind of event. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/advertising-and-tracking) ### Tips for selling more tickets Practical advice from working organizers, and every new guide as it is published. We respect your privacy. Unsubscribe anytime. --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) ยท [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)