Advertising your event
Track ticket sales with your Reddit pixel
Add your Reddit pixel once at brand level to see which campaigns led to ticket sales.
- For
- Running Reddit ads for an event
- Takes
- 5 minutes
Before you start
- You're an owner, an admin or on the marketing team for this brand. If you can't open Integrations, ask an owner or an admin to do this part or to give you access.
- You have the complete Reddit tracking snippet. If you only have the pixel ID, ask Fai to add it instead.
-
Copy your Reddit pixel code
Open the pixel in your Reddit ads account and copy its complete base code, not only the ID.
Note: The complete snippet lets Ticket Fairy identify Reddit and import the correct pixel ID.
-
Import it in your brand settings
Open Network Conversion Tracking Pixels and select Import Tracking Pixel. Under Paste complete pixel code, paste the full Reddit snippet, check that the dialog detects Reddit and the right ID, then select Import Pixel.
Brand settings, Integrations, Import Tracking Pixel. -
Check it appears under Reddit
Open the Reddit tab. It shows the imported ID and the events Ticket Fairy reports to Reddit.
Note: You can import more than one. If you advertise the same event from two Reddit accounts, you can import both pixels.
Brand settings, Integrations, Tracking pixels. -
Confirm Reddit receives a sale
Buy a ticket on your own event, or use a test order. The purchase event then appears in Reddit.
Note: Tracking is working when Reddit shows the purchase with the completed order value.
Or have it done for you
Fai can add this pixel after asking you to approve the change. You still need the pixel ID from Reddit. You can also add it in the dashboard.
In your dashboard, with Fai
Add a Reddit tracking pixel to this brand with ID <your Reddit pixel ID>
Questions you might have
- How do I add a Reddit pixel to my event page?
- Open Network Conversion Tracking Pixels and select Import Tracking Pixel. Under Paste complete pixel code, paste the full Reddit snippet, check that the dialog detects Reddit and the right ID, then select Import Pixel. The Reddit pixel then runs on every event page under this brand and through checkout. You only need to set it up once for the brand.
- Which Reddit events does Ticket Fairy send?
- Your Reddit tag runs rdt('track', 'PageVisit') when it loads. Ticket Fairy sends ViewContent when a visitor opens your event page, InitiateCheckout when they start checkout, and Purchase when the sale completes. The Purchase event includes the order value and currency, so Reddit can report the value of each ticket sale.
- Can I enter only the pixel ID?
- Use the complete snippet in Import Tracking Pixel so Ticket Fairy can recognise the network and extract the ID. If you only have the ID, ask Fai to add it and approve the change.
- Will my Reddit pixel record sales if buyers check out on my own website?
- Yes. The embedded checkout sends the same events at the same points as the hosted checkout, so Reddit records a sale on your own site the same way.
Related guides
Do this on your own event
Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call.