How do I add a Snapchat pixel to my event page?

Open the Snapchat tab in Network Conversion Tracking Pixels and paste the pixel ID. You can add more than one, so an agency running two Snapchat accounts against the same event can add both. It then fires on every event page under that brand and through checkout, so you set it up once rather than per event.

Which Snapchat events does Ticket Fairy fire?

Three. These are the names you will see in your own dashboard: ViewContent when someone opens your event page, InitiateCheckout when they begin buying, and Purchase when the sale completes. Snapchat has standard names of its own that these do not match, so build your conversion against the names above rather than picking one from its standard list, carrying the order value and currency. That last one is what makes your Snapchat reporting match your ticket sales.

Can I paste the whole Snapchat snippet instead of finding the ID?

Yes. Use Import Tracking Pixel and paste the snippet as Snapchat gave it to you. Ticket Fairy works out which network it belongs to and pulls the ID out, so you do not have to hunt for it.

Will my Snapchat pixel fire if buyers check out on my own website?

Yes. The embedded checkout fires the same events at the same points as the hosted checkout, so a sale on your own site is attributed the same way.

Ticket Fairy
Guides
Set up a Snapchat pixel for your events

Set up a Snapchat pixel for your events

Put your Snapchat tag on your Ticket Fairy event pages and checkout, so Snapchat can see which ticket sales came from which campaign.

Who it is for: Anyone running Snapchat ads for an event
How long it takes: 5 minutes
Checked against the dashboard: 23 August 2026

Steps

Copy your Snapchat pixel ID or its snippet

Get it from your Snapchat ads account. Either the ID on its own or the whole snippet works, so take whichever Snapchat puts in front of you. You need to be an owner, an admin or on marketing for this brand. If you are a promoter or on stats, ask one of them to do this part.
Add it in your brand settings

Open the Snapchat tab in Network Conversion Tracking Pixels and paste the pixel ID. You can add more than one, so an agency running two Snapchat accounts against the same event can add both.

Brand settings, Integrations, Tracking pixels.
Or paste the snippet and let it work the rest out

Import Tracking Pixel takes the snippet exactly as Snapchat gave it to you, recognises the network and extracts the ID. It is the faster route when you have the code in front of you rather than the number.
Know what fires, and when

Your Snapchat tag runs snaptr('track', 'PAGE_VIEW') when it loads. On top of that, Ticket Fairy sends ViewContent when someone opens your event page, InitiateCheckout when they start buying, and Purchase when the sale completes. Those are not the standard names Snapchat lists, so set your conversion up against these ones and it will match. That last one carries the order value and currency, which is what lets Snapchat report the revenue a campaign brought in rather than only the clicks.
Check a sale reports back

Buy a ticket on your own event, or use a test order, and look for the purchase event in Snapchat. If it arrives with the order value on it, the pixel is wired correctly and your campaign reporting will match your ticket sales.

Or ask an assistant to do it

Fai, the assistant inside your dashboard, can add this pixel for you, and so can your own AI assistant through our MCP server. You still need the pixel ID from Snapchat, and both stop and ask you to approve the change before they make it.

In your dashboard, with Fai

Add a Snapchat tracking pixel to this brand. The ID is <your Snapchat pixel ID>.

From your own assistant, over MCP

Connect your assistant to our MCP server and ask it:

The setup on that page starts your assistant in read-only mode, where it can look but change nothing. Take --read-only out of it to let the assistant do this for you. It then asks you to approve each change before it makes it.

Pick the brand I sell under, list its tracking pixels, then add a Snapchat pixel with ID <your Snapchat pixel ID>.

Questions people ask about this

How do I add a Snapchat pixel to my event page?: Open the Snapchat tab in Network Conversion Tracking Pixels and paste the pixel ID. You can add more than one, so an agency running two Snapchat accounts against the same event can add both. It then fires on every event page under that brand and through checkout, so you set it up once rather than per event.
Which Snapchat events does Ticket Fairy fire?: Three. These are the names you will see in your own dashboard: ViewContent when someone opens your event page, InitiateCheckout when they begin buying, and Purchase when the sale completes. Snapchat has standard names of its own that these do not match, so build your conversion against the names above rather than picking one from its standard list, carrying the order value and currency. That last one is what makes your Snapchat reporting match your ticket sales.
Can I paste the whole Snapchat snippet instead of finding the ID?: Yes. Use Import Tracking Pixel and paste the snippet as Snapchat gave it to you. Ticket Fairy works out which network it belongs to and pulls the ID out, so you do not have to hunt for it.
Will my Snapchat pixel fire if buyers check out on my own website?: Yes. The embedded checkout fires the same events at the same points as the hosted checkout, so a sale on your own site is attributed the same way.

Where to go next

Run your next event on Ticket Fairy

Create an account and set your first event up in an afternoon, with these guides beside you.

Create a free account

Steps

Copy your Snapchat pixel ID or its snippet

Add it in your brand settings

Or paste the snippet and let it work the rest out

Know what fires, and when

Check a sale reports back