Advertising your event
Track ticket sales with your Spotify pixel
Promoters running Spotify campaigns for an event want to know which ad sold the ticket, not only which one got the click. One Spotify pixel at brand level is enough for every event page and checkout under that brand to report product, checkout and purchase back to Spotify.
Add your Spotify pixel once at brand level to see which campaigns led to ticket sales.
- For
- Running Spotify ads for an event
- Takes
- 5 minutes
Before you start
- You're an owner, an admin or on the marketing team for this brand. If you can't open Integrations, ask an owner or an admin to do this part or to give you access.
- You have the complete Spotify tracking snippet.
-
Copy your Spotify pixel code
In Spotify Ad Analytics, open the pixel you use for this website and copy its complete base code. Keep the spdt configuration and its key in the snippet.
Note: The complete snippet lets Ticket Fairy identify Spotify and import the correct pixel ID.
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Import it in your brand settings
Open Network Conversion Tracking Pixels and select Import Tracking Pixel. Under Paste complete pixel code, paste the full Spotify snippet, check that the dialog detects Spotify and the right ID, then select Import Pixel.
Brand settings, Integrations, Import Tracking Pixel. -
Check it appears under Spotify
Open the Spotify tab. It shows the imported ID and the events Ticket Fairy reports to Spotify.
Note: Use one Spotify pixel for this brand. Choose the pixel from the ads account you use for this brand's campaigns.
Brand settings, Integrations, Tracking pixels. -
Confirm Spotify receives a sale
Buy a ticket on your own event, or use a test order. The purchase event then appears in Spotify.
Note: Tracking is working when Spotify shows the purchase with the completed order value.
Try these steps on your own event
Create a free account, build your event and follow the steps above in your own dashboard. It takes a few minutes and you do not need to book a sales call.
No setup fees. No required monthly ticketing fee. No credit card required.
Or have it done for you
Give Fai the complete snippet from Spotify, and she can add the pixel after asking you to approve the change. You can also add it in the dashboard.
In your dashboard, with Fai
Add a Spotify tracking pixel to this brand using this complete snippet: <paste the snippet>
Let Fai do it for you
Fai works inside your Ticket Fairy dashboard. Create your account, open Fai and paste the prompt above.
No setup fees. No required monthly ticketing fee. No credit card required.
Questions you might have
- How do I add a Spotify pixel to my event page?
- Open Network Conversion Tracking Pixels and select Import Tracking Pixel. Under Paste complete pixel code, paste the full Spotify snippet, check that the dialog detects Spotify and the right ID, then select Import Pixel. The Spotify pixel then runs on every event page under this brand and through checkout. You only need to set it up once for the brand.
- Which Spotify events does Ticket Fairy send?
- Your Spotify tag runs spdt('view') when it loads. Ticket Fairy sends product when a visitor opens your event page, checkout when they start checkout, and purchase when the sale completes. The purchase event includes the order value and currency, so Spotify can report the value of each ticket sale.
- Can I enter only the pixel ID?
- Use the complete snippet. It includes settings that are missing from the ID alone, such as the conversion action or region. Ticket Fairy uses those settings to report each sale correctly.
- Will my Spotify pixel record sales if buyers check out on my own website?
- Yes. The embedded checkout sends the same events at the same points as the hosted checkout, so Spotify records a sale on your own site the same way.
Still have a question?
Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself.
No setup fees. No required monthly ticketing fee. No credit card required.
Related guides
Do this on your own event
Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call.