--- title: "Track ticket sales with your Spotify pixel | Ticket Fairy Guides" description: "Add your Spotify pixel once for your brand, and see which campaigns sold tickets." canonical: "https://www.ticketfairy.com/guides/set-up-a-spotify-pixel" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. Track ticket sales with your Spotify pixel Advertising your event # Track ticket sales with your Spotify pixel A Spotify campaign ends and the question is which ad sold tickets for the gig, not which one got the click. Promoters add one Spotify pixel for their brand, and Spotify records product when a visitor opens the event page, checkout when they start buying and purchase when the sale completes, for every event under that brand. Add your Spotify pixel once for your brand, and see which campaigns sold tickets. For: Running Spotify ads for an event Takes: 5 minutes - [Copy your Spotify pixel code](#step-1) - [Import it in your brand settings](#step-2) - [Check it appears under Spotify](#step-3) - [Confirm Spotify receives a sale](#step-4) ## Before you start - You're an owner, an admin or on the marketing team for this brand. If you can't open **Integrations**, ask an owner or an admin to do this part or to give you access. - You have the complete Spotify tracking snippet. 1. ## Copy your Spotify pixel code In Spotify Ad Analytics, open the pixel you use for this website and copy its complete base code. Keep the spdt configuration and its key in the snippet. **Note:** The complete snippet lets Ticket Fairy identify Spotify and import the correct pixel ID. 2. ## Import it in your brand settings Open **Network Conversion Tracking Pixels** and select **Import Tracking Pixel**. Under **Paste complete pixel code**, paste the full Spotify snippet, check that the dialog detects Spotify and the right ID, then select **Import Pixel**. ![The Import Tracking Pixel dialog in Ticket Fairy after it detects Spotify and its pixel ID](https://www.ticketfairy.com/embeds/posters/marketing-integrations--network-pixels-import-spotify.png) Brand settings, Integrations, Import Tracking Pixel. 3. ## Check it appears under Spotify Open the **Spotify** tab. It shows the imported ID and the events Ticket Fairy reports to Spotify. **Note:** Use one Spotify pixel for this brand. Choose the pixel from the ads account you use for this brand's campaigns. ![The Spotify tab of Network Conversion Tracking Pixels in Ticket Fairy, showing the pixel ID and the events Ticket Fairy reports to Spotify](https://www.ticketfairy.com/embeds/posters/marketing-integrations--network-pixels-spotify.png) Brand settings, Integrations, Tracking pixels. 4. ## Confirm Spotify receives a sale Buy a ticket on your own event, or use a test order. The purchase event then appears in Spotify. **Note:** Tracking is working when Spotify shows the purchase with the completed order value. ## Try these steps on your own event Create a free account, build your event and follow the steps above in your own dashboard. It takes a few minutes and you do not need to book a sales call. Your email address [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) No setup fees. No required monthly ticketing fee. No credit card required. ## Or have it done for you Give Fai the complete snippet from Spotify, and she can add the pixel after asking you to approve the change. You can also add it in the dashboard. ### In your dashboard, with Fai Add a Spotify tracking pixel to this brand using this complete snippet: \ ## Let Fai do it for you Fai works inside your Ticket Fairy dashboard. Create your account, open Fai and paste the prompt above. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) No setup fees. No required monthly ticketing fee. No credit card required. ## Questions you might have How do I add a Spotify pixel to my event page?: Open Network Conversion Tracking Pixels and select Import Tracking Pixel. Under Paste complete pixel code, paste the full Spotify snippet, check that the dialog detects Spotify and the right ID, then select Import Pixel. The Spotify pixel then runs on every event page under this brand and through checkout. You only need to set it up once for the brand. Which Spotify events does Ticket Fairy send?: Your Spotify tag runs spdt('view') when it loads. Ticket Fairy sends product when a visitor opens your event page, checkout when they start checkout, and purchase when the sale completes. The purchase event includes the order value and currency, so Spotify can report the value of each ticket sale. Can I enter only the pixel ID?: Use the complete snippet. It includes settings that are missing from the ID alone, such as the conversion action or region. Ticket Fairy uses those settings to report each sale correctly. Will my Spotify pixel record sales if buyers check out on my own website?: Yes. The embedded checkout sends the same events at the same points as the hosted checkout, so Spotify records a sale on your own site the same way. ## Still have a question? Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No required monthly ticketing fee. No credit card required. ## Related guides - [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/advertising-and-tracking) - [Connect advertising pixels to your ticket sales](https://www.ticketfairy.com/guides/connect-meta-and-network-pixels) - [Track ticket sales with your X pixel](https://www.ticketfairy.com/guides/set-up-an-x-twitter-pixel) - [See which ads sold tickets](https://www.ticketfairy.com/guides/see-which-ads-sold-tickets) - [Set up a Meta pixel to track your ticket sales](https://www.ticketfairy.com/guides/set-up-a-meta-pixel) - [Measure ticket sales with Google Analytics](https://www.ticketfairy.com/guides/set-up-a-google-analytics-pixel) - [Track ticket sales with your TikTok pixel](https://www.ticketfairy.com/guides/set-up-a-tiktok-pixel) - [Track ticket sales with your Snapchat pixel](https://www.ticketfairy.com/guides/set-up-a-snapchat-pixel) - [Track ticket sales with your Reddit pixel](https://www.ticketfairy.com/guides/set-up-a-reddit-pixel) - [Track ticket sales with your Google Ads pixel](https://www.ticketfairy.com/guides/set-up-a-google-ads-pixel) - [Track ticket sales with your Pinterest pixel](https://www.ticketfairy.com/guides/set-up-a-pinterest-pixel) - [Track ticket sales with your LinkedIn pixel](https://www.ticketfairy.com/guides/set-up-a-linkedin-pixel) - [Track ticket sales with your Microsoft Bing pixel](https://www.ticketfairy.com/guides/set-up-a-microsoft-bing-pixel) - [Track ticket sales with your Amazon DSP pixel](https://www.ticketfairy.com/guides/set-up-an-amazon-dsp-pixel) - [Track ticket sales with your ChatGPT pixel](https://www.ticketfairy.com/guides/set-up-a-chatgpt-pixel) - [Every Ticket Fairy guide](https://www.ticketfairy.com/guides) ## Do this on your own event Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) ## Sell tickets with Ticket Fairy Everything in these guides is in your dashboard from the day you sign up. - Set up your event in minutes - Free events are free - Fai, your co-pilot, is built in [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No required monthly ticketing fee. No credit card required. ## See it on a call Book a demo and we will show you how Ticket Fairy handles your kind of event. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/advertising-and-tracking) ### Tips for selling more tickets Practical advice from working organizers, and every new guide as it is published. We respect your privacy. Unsubscribe anytime. --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) ยท [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)