Advertising your event
Track ticket sales with your TikTok pixel
Promoters running TikTok campaigns for an event want to know which ad sold the ticket, not only which one got the click. One TikTok pixel at brand level is enough for every event page and checkout under that brand to report ViewContent, InitiateCheckout and Purchase back to TikTok.
Add your TikTok pixel once at brand level to see which campaigns led to ticket sales.
- For
- Running TikTok ads for an event
- Takes
- 5 minutes
Before you start
- You're an owner, an admin or on the marketing team for this brand. If you can't open Integrations, ask an owner or an admin to do this part or to give you access.
- You have the complete TikTok tracking snippet. If you only have the pixel ID, ask Fai to add it instead.
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Copy your TikTok pixel code
Open the pixel in your TikTok ads account and copy its complete base code, not only the ID.
Note: The complete snippet lets Ticket Fairy identify TikTok and import the correct pixel ID.
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Import it in your brand settings
Open Network Conversion Tracking Pixels and select Import Tracking Pixel. Under Paste complete pixel code, paste the full TikTok snippet, check that the dialog detects TikTok and the right ID, then select Import Pixel.
Brand settings, Integrations, Import Tracking Pixel. -
Check it appears under TikTok
Open the TikTok tab. It shows the imported ID and the events Ticket Fairy reports to TikTok.
Note: You can import more than one. If you advertise the same event from two TikTok accounts, you can import both pixels.
Brand settings, Integrations, Tracking pixels. -
Confirm TikTok receives a sale
Buy a ticket on your own event, or use a test order. The purchase event then appears in TikTok.
Note: Tracking is working when TikTok shows the purchase with the completed order value.
Try these steps on your own event
Create a free account, build your event and follow the steps above in your own dashboard. It takes a few minutes and you do not need to book a sales call.
No setup fees. No required monthly ticketing fee. No credit card required.
Or have it done for you
Fai can add this pixel after asking you to approve the change. You still need the pixel ID from TikTok. You can also add it in the dashboard.
In your dashboard, with Fai
Add a TikTok tracking pixel to this brand with ID <your TikTok pixel ID>
Let Fai do it for you
Fai works inside your Ticket Fairy dashboard. Create your account, open Fai and paste the prompt above.
No setup fees. No required monthly ticketing fee. No credit card required.
Questions you might have
- How do I add a TikTok pixel to my event page?
- Open Network Conversion Tracking Pixels and select Import Tracking Pixel. Under Paste complete pixel code, paste the full TikTok snippet, check that the dialog detects TikTok and the right ID, then select Import Pixel. The TikTok pixel then runs on every event page under this brand and through checkout. You only need to set it up once for the brand.
- Which TikTok events does Ticket Fairy send?
- Your TikTok tag runs ttq.page() when it loads. Ticket Fairy sends ViewContent when a visitor opens your event page, InitiateCheckout when they start checkout, and Purchase when the sale completes. The Purchase event includes the order value and currency, so TikTok can report the value of each ticket sale.
- Can I enter only the pixel ID?
- Use the complete snippet in Import Tracking Pixel so Ticket Fairy can recognise the network and extract the ID. If you only have the ID, ask Fai to add it and approve the change.
- Will my TikTok pixel record sales if buyers check out on my own website?
- Yes. The embedded checkout sends the same events at the same points as the hosted checkout, so TikTok records a sale on your own site the same way.
Still have a question?
Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself.
No setup fees. No required monthly ticketing fee. No credit card required.
Related guides
Do this on your own event
Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call.