Advertising your event
Track ticket sales with your Amazon DSP pixel
Import your Amazon DSP pixel once so Amazon DSP can link campaign activity to your ticket sales.
- For
- Running campaigns in Amazon DSP
- Takes
- 5 minutes
What you need before you start
- You're an owner, an admin or on the marketing team for this brand. If you can't open Integrations, ask an owner or an admin to do this part or to give you access.
- You have the complete Amazon DSP tracking snippet.
-
Copy your Amazon DSP pixel code
In Amazon Ads, open the Amazon Ads tag for this advertiser and copy its complete code, including the setRegion and addTag calls. Add the purchase event code from Events Manager to the same snippet so Ticket Fairy keeps its exact event name.
The dashboard uses the surrounding code to recognise Amazon DSP and find the ID.
-
Import it in your brand settings
Open Network Conversion Tracking Pixels and select Import Tracking Pixel. Under Paste complete pixel code, paste the full Amazon DSP snippet, check that the dialog detects Amazon DSP and the right ID, then select Import Pixel.
Brand settings, Integrations, Import Tracking Pixel. -
Check it appears under Amazon DSP
Open the Amazon DSP tab. It shows the imported ID and the tracking calls Ticket Fairy sends.
You can import more than one, so an agency running two Amazon DSP accounts against the same event can add both.
Brand settings, Integrations, Tracking pixels. -
Check a sale reports back
Buy a ticket on your own event, or use a test order. Look for the purchase event in Amazon DSP.
If it arrives with the order value on it, the pixel is wired correctly and that reported conversion carries the same value as the completed order.
Or have it done for you
Fai can add this pixel after asking you to approve the change when you give it the complete snippet from Amazon DSP. You can also add it in the dashboard.
In your dashboard, with Fai
Add an Amazon DSP tracking pixel to this brand using this complete snippet: <paste the snippet>
Questions you might have
- How do I add an Amazon DSP pixel to my event page?
- Open Network Conversion Tracking Pixels and select Import Tracking Pixel. Under Paste complete pixel code, paste the full Amazon DSP snippet, check that the dialog detects Amazon DSP and the right ID, then select Import Pixel. The Amazon DSP pixel then runs on every event page under that brand and through checkout, so you set it up once rather than per event.
- Which Amazon DSP events does Ticket Fairy fire?
- Your Amazon Ads tag receives PageView when someone opens your event, Checkout when they begin buying and the purchase event saved in the snippet when the sale completes. If the snippet contains only the base tag, Ticket Fairy uses Off-AmazonPurchases. The completed-sale call includes order value, currency, quantity, the first product ID and a stable order ID for duplicate prevention.
- Can I enter only the pixel ID?
- Use the complete snippet. It keeps the provider settings the ID alone does not carry, such as the conversion action or region, so Ticket Fairy can send each sale to the right destination.
- Will my Amazon DSP pixel fire if buyers check out on my own website?
- Yes. The embedded checkout sends the same events at the same points as the hosted checkout, so Amazon DSP records a sale on your own site the same way.
Where to go from here
Do this on your own event
Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call.