---
title: "Set up a brand kit for your events | Ticket Fairy Guides"
description: "Set your brand's tone of voice, colors, fonts and logos once, so your Concierge widget and every new Website Builder site for your events use them."
canonical: "https://www.ticketfairy.com/guides/set-up-your-brand-kit"
---

1. [Ticket Fairy](https://www.ticketfairy.com/)
2. [Guides](https://www.ticketfairy.com/guides)
3. Set up a brand kit for your events

Your brand and team

# Set up a brand kit for your events

A brand kit holds your tone of voice, colors, fonts and logos in one place. Your Concierge widget then answers buyers in that voice, and each new Website Builder site starts in your colors, fonts and logo. Brand marketers and agencies running many events keep every event looking and sounding the same this way.

Set your brand's tone of voice, colors, fonts and logos once, so your Concierge widget and every new Website Builder site for your events use them.

For:  Keeping one look and voice across every event you run

Takes:  8 minutes

- [Open Brand Guidelines](#step-1)
- [Enter the tagline and brand description](#step-2)
- [Describe the tone of voice](#step-3)
- [Add a color](#step-4)
- [Choose what each color is used for](#step-5)
- [Add a font](#step-6)
- [Upload the font file](#step-7)
- [Confirm the font's license](#step-8)
- [Add a logo](#step-9)
- [Add other brand files](#step-10)
- [Select Save changes](#step-11)

## Before you start

- You need an owner or admin role on the brand. A role on one of its events does not open the Brand Guidelines page. Ticket Fairy support can also access it when helping you.
- You have your brand copy, color values, font names and the files you want to keep with the kit.

1. ## Open Brand Guidelines

   Open the brand you want to update, then choose **Brand Guidelines**. The page opens with **Identity**, **Colors**, **Typography**, and **Logos & assets** cards, which together hold the brand kit.

   **Note:** If Brand Guidelines is not available, ask an owner or admin on the brand to give you access. Ticket Fairy support can also help with brand access.
          ![Ticket Fairy Brand Guidelines editor with Identity, Colors, Typography, and Logos & assets cards](https://www.ticketfairy.com/embeds/posters/marketing-brand-guidelines--brand-kit.png)    Brand, Brand Guidelines.
2. ## Enter the tagline and brand description

   Open **Identity**, then enter your short strapline in **Tagline** and describe your audience and what makes the brand special in **About your brand**.

   **Note:** **About your brand** gives AI tools background about your brand.
3. ## Describe the tone of voice

   Describe the voice people should hear in **Tone of voice**, and add practical do's and don'ts in **Usage guidelines**.

   **Note:** Fai and other AI tools use **Tone of voice** when nothing more specific is set, so describe the words and attitude you want people to hear.
4. ## Add a color

   Open **Colors** and select **Add color**, then choose a value in **Color** and enter a name in **Name**.

   **Note:** If you select **Add color** and leave **Color** empty, the row is not kept when you select **Save changes**. Enter a color before saving.
5. ## Choose what each color is used for

   Under **Used for**, choose **Primary**, **Secondary**, **Accent**, **Background**, **Text**, **Neutral**, or **Other**.

   **Tip:** Select **Remove** to take a row out before saving.
6. ## Add a font

   Open **Typography** and select **Add font**, then enter a font family in **Font name** and choose its purpose under **Used for**: **Headings**, **Body text**, **Accent**, **Monospace**, or **Other**.

   **Note:** For a row you add in the dashboard, **Font name** is required. For a standard web or Google font, the name is enough.
7. ## Upload the font file

   Upload the font under **Font file (optional)** so your emails, pages and tickets can use it. Tickets need the TrueType (.ttf) file, and emails and pages also take .woff2, .woff and .otf files.
8. ## Confirm the font's license

   Tick **I confirm my brand has the right to use this font in its emails, event pages and tickets.** under the new file. After you save, the font shows the date its license was confirmed.

   **Note:** A new or replaced font file needs this tick before the kit saves. Upload only fonts your license lets you use this way.
9. ## Add a logo

   Open **Logos & assets**, then under **Logos** select **Add logo**, choose a **Version** of **Primary**, **Light background**, **Dark background**, **Icon** or **Single color**, enter a useful **Label** and upload the image through **Logo image**.

   **Note:** Each logo version has one slot, so when all five are in use, remove one before you select **Add logo** again.
10. ## Add other brand files

    Under **Other assets**, select **Add asset**, choose a **Type** of **Image**, **Document**, **Font** or **Other**, enter a **Name**, and upload it through **File**.

    **Note:** An unfinished logo or asset row with no uploaded file is not kept when you save.
11. ## Select Save changes

    Select **Save changes**. One save stores your Identity, Colors, Typography, and Logos & assets values, and a successful save shows "Brand guidelines saved.".

    **Note:** If saving fails, your entered values stay in the form with "We couldn't save your brand guidelines. Please try again."; check the values and select **Save changes** again. If the error keeps returning, note any new text before refreshing, because a refresh loads the last saved values.

## Try these steps on your own event

Create a free account, build your event and follow the steps above in your own dashboard. It takes a few minutes and you do not need to book a sales call.

    Your email address    [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

No setup fees. No required monthly ticketing fee. No credit card required.

## Or have it done for you

Fai, the assistant inside your dashboard, can read the current kit and save its text fields or a complete colors, typography, logos or assets list. She reads the current list first, keeps entries you did not ask to remove, and asks you to confirm before saving. Upload files in the dashboard first because Fai cannot upload binary files. She can preserve or update a typography entry with a font-file URL even when its font name is blank, and she adds a new font file only after you tell her that your brand has the right to use the font.

### In your dashboard, with Fai

Read the current Brand Guidelines for my current brand. Set the tagline to "\[tagline\]", the about text to "\[about\]", the tone of voice to "\[tone\]" and the usage guidelines to "\[guidelines\]". Keep the existing colors, fonts, logos and assets, show me the exact changes, then ask me to confirm before saving anything

## Let Fai do it for you

Fai works inside your Ticket Fairy dashboard. Create your account, open Fai and paste the prompt above.

   [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

No setup fees. No required monthly ticketing fee. No credit card required.

## Questions you might have

Does saving the four cards finish the brand kit?:  Yes. Saving Identity, Colors, Typography, and Logos & assets completes the brand-kit setup. Sharing the kit with a designer or partner is a separate workflow.

Can Fai add a font file to the kit?:  Fai cannot upload a file, so upload it yourself under **Font file (optional)** on the **Typography** card. She can add a font from a file address that is already uploaded once you tell her that your brand has the right to use the font, and the kit records the license confirmation under your name.

What should I put in the Identity card?:  Use **Tagline** for a short strapline, **About your brand** for your audience and context, **Tone of voice** for how your brand should sound, and **Usage guidelines** for practical do's and don'ts. Fai and other AI tools use the tone and the other context to keep their output aligned with your brand.

Why did a color, font, logo or asset disappear after I saved?:  The editor drops unfinished rows when it saves. A color needs a value in **Color**, and a font row you add in the dashboard needs a name in **Font name**. Fai can preserve or update a typography entry with a font-file URL even when its name is blank. A logo or other asset needs an uploaded file in **Logo image** or **File**. Add the missing value or file, then select **Save changes** again.

What happens if I remove an item by mistake?:  Before you select **Save changes**, refresh the page to discard all unsaved edits and reload the last saved kit. After a save, add the item again or upload the file again, because the editor cannot undo one row.

What should I do if Brand Guidelines will not load or save?:  For a load failure, refresh when the page shows "We couldn't load your brand guidelines. Please refresh and try again.". For a save failure, your values stay in the form, so check them and select **Save changes** again. If Brand Guidelines is not available after refreshing, ask an owner or admin on the brand or contact Ticket Fairy support.

Can I upload a font file in Typography?:  Yes. Upload it under **Font file (optional)** on the font's row, tick the license box under it, then select **Save changes**. Tickets need the TrueType (.ttf) file; emails and pages also take .woff2, .woff and .otf files.

Why does Brand Guidelines not save my font?:  A new or replaced font file needs the license box ticked. Tick **I confirm my brand has the right to use this font in its emails, event pages and tickets.** under the file, or remove the file, then select **Save changes** again.

Can Fai set up my brand kit?:  Yes. Ask Fai to read the current Brand Guidelines, show the changes, and wait for your confirmation before saving. Fai can update the text fields and complete lists, including a typography entry with a font-file URL even when its name is blank, but she cannot upload binary files. Use the dashboard uploader for logos and other files first, select **Save changes**, and wait for the save to finish. Then ask Fai to preserve or update the saved file entries.

Does brand-kit setup include sharing the kit?:  No. Brand-kit setup covers the four Brand Guidelines editor cards and saving their contents. Sharing the kit with a designer or partner is a separate workflow.

Can I turn on white-label branding here?:  The **White-label this brand** control is for Ticket Fairy staff and is separate from the core kit. It changes branding on public event and product pages, so ask Ticket Fairy support if you need that setup.

## Still have a question?

Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself.

   [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome)

No setup fees. No required monthly ticketing fee. No credit card required.

## Related guides

- [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/multiple-events-and-brands)
- [How do you manage many events without repeating the same work?](https://www.ticketfairy.com/guides/run-many-events-on-one-platform)
- [Create a reusable event template](https://www.ticketfairy.com/guides/create-a-reusable-event-template)
- [What marketing tools should a ticketing platform give you?](https://www.ticketfairy.com/guides/ticketing-platform-marketing-tools)
- [Sell timed-entry tickets for an attraction, exhibition or food event](https://www.ticketfairy.com/guides/sell-timed-entry-tickets)
- [Invite your team to your events and choose what each person can do](https://www.ticketfairy.com/guides/invite-your-team)
- [Let people apply to promote your event and choose who joins your team](https://www.ticketfairy.com/guides/let-people-apply-to-promote-your-event)
- [Set commission for your promoters](https://www.ticketfairy.com/guides/set-commission-for-your-promoters)
- [See the commission you earn as a promoter](https://www.ticketfairy.com/guides/see-the-commission-you-earn)
- [Create your Ticket Fairy account and brand to start selling tickets](https://www.ticketfairy.com/guides/create-your-account-and-first-brand)
- [Finish the event workspace your assistant prepared](https://www.ticketfairy.com/guides/finish-your-assistant-prepared-workspace)
- [Find your way around the home page of your event dashboard](https://www.ticketfairy.com/guides/find-your-way-around-the-dashboard-home)
- [Secure the account that runs your events](https://www.ticketfairy.com/guides/secure-your-account)
- [Install the Ticket Fairy Promoter desktop app to manage your events](https://www.ticketfairy.com/guides/install-the-promoter-desktop-app)
- [Every Ticket Fairy guide](https://www.ticketfairy.com/guides)

## Do this on your own event

Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call.

  [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

## Sell tickets with Ticket Fairy

Everything in these guides is in your dashboard from the day you sign up.

- Set up your event in minutes
- Free events are free
- Fai, your co-pilot, is built in

 [Create a free account](https://manage.ticketfairy.com/welcome)

No setup fees. No required monthly ticketing fee. No credit card required.

## See it on a call

Book a demo and we will show you how Ticket Fairy handles your kind of event.

 [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/multiple-events-and-brands)

### Tips for selling more tickets

Practical advice from working organizers, and every new guide as it is published.

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---

This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)