# Set up a brand kit for your events | Ticket Fairy Guides

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3. Set up a brand kit for your events

# Set up a brand kit for your events

Set your brand's tone, colours, fonts, logos and other assets once so Ticket Fairy can reuse them across your events and tools.

For:  Keeping your brand consistent across events and tools

Takes:  8 minutes

- [Open Brand Guidelines for your brand](#step-1)
- [Describe how your brand should sound](#step-2)
- [Add your brand colours](#step-3)
- [Name your brand fonts](#step-4)
- [Add logo versions and other brand files](#step-5)
- [Save the complete kit](#step-6)

## What you need before you start

- You need an owner or admin role on the brand. A role on one of its events does not open the Brand Guidelines page. Ticket Fairy support can also access it when helping you.
- You have your brand copy, colour values, font names and the files you want to keep with the kit.

1. ## Open Brand Guidelines for your brand

   Open the brand you want to update, then choose **Brand Guidelines**. The page opens with **Identity**, **Colours**, **Typography**, and **Logos & assets** cards. Together, these four cards hold the brand kit and its saved contents.

   If Brand Guidelines is not available, ask an owner or admin on the brand to give you access. Ticket Fairy support can also help with brand access.
          ![Ticket Fairy Brand Guidelines editor with Identity, Colours, Typography, and Logos & assets cards](https://www.ticketfairy.com/embeds/posters/marketing-brand-guidelines--brand-kit.png)    Brand, Brand Guidelines.
2. ## Describe how your brand should sound

   Open **Identity**. Enter your short strapline in **Tagline**, describe your audience and what makes the brand special in **About your brand**, then describe the voice people should hear in **Tone of voice**. Add practical do's and don'ts in **Usage guidelines**.

   **About your brand** gives AI tools background about your brand. The concierge falls back to **Tone of voice** when no other tone is set, so describe the words and attitude you want people to hear.
3. ## Add your brand colours

   Open **Colours** and select **Add colour**. For every row, choose a value in **Colour**, enter a name in **Name**, and choose its purpose under **Used for**. Choose **Primary**, **Secondary**, **Accent**, **Background**, **Text**, **Neutral**, or **Other**. Select **Remove** to take a row out before saving.

   If you select **Add colour** and leave **Colour** empty, the row is not kept when you select **Save changes**. Enter a colour before saving.
4. ## Name your brand fonts

   Open **Typography** and select **Add font**. Enter a font family in **Font name**, then choose its purpose under **Used for**: **Headings**, **Body text**, **Accent**, **Monospace**, or **Other**.

   For a row you add in the dashboard, **Font name** is required. The Typography card does not show a font-file uploader. Fai can preserve or update a typography entry that already has a font-file URL even when **Font name** is blank, but she cannot upload a new file. To keep a font file with the kit, add it under **Other assets** as **Font**.
5. ## Add logo versions and other brand files

   Open **Logos & assets**. Under **Logos**, select **Add logo**. Choose a **Version**: **Primary**, **Light background**, **Dark background**, **Icon**, or **Single colour**. Enter a useful **Label** and upload the image through **Logo image**. Under **Other assets**, select **Add asset**, choose a **Type** of **Image**, **Document**, **Font**, or **Other**, enter a **Name**, and upload it through **File**.

   Each logo version has one slot. When all five versions are in use, remove one before you select **Add logo** again. An unfinished logo or asset row with no uploaded file is not kept when you save.
6. ## Save the complete kit

   When you finish the four editor cards, select **Save changes**. One save stores your Identity, Colours, Typography, and Logos & assets values. A successful save shows "Brand guidelines saved.".

   If saving fails, your entered values stay in the form with "We couldn't save your brand guidelines. Please try again.". Check the values and select **Save changes** again. If the error keeps returning, note any new text before refreshing because a refresh loads the last saved values. Saving these four editor cards completes the brand-kit setup. Sharing the kit with a designer or partner is a separate workflow.

## Or have it done for you

Fai, the assistant inside your dashboard, can read the current kit and save its text fields or a complete colours, typography, logos or assets list. She reads the current list first, keeps entries you did not ask to remove, and asks you to confirm before saving. Upload files in the dashboard first because Fai cannot upload binary files. She can preserve or update a typography entry with a font-file URL even when its font name is blank.

### In your dashboard, with Fai

Read the current Brand Guidelines for my current brand. Set the tagline to "\[tagline\]", the about text to "\[about\]", the tone of voice to "\[tone\]" and the usage guidelines to "\[guidelines\]". Keep the existing colours, fonts, logos and assets, show me the exact changes, then ask me to confirm before saving anything

## Questions you might have

What should I put in the Identity card?:  Use **Tagline** for a short strapline, **About your brand** for your audience and context, **Tone of voice** for how your brand should sound, and **Usage guidelines** for practical do's and don'ts. The concierge uses the tone as a fallback, while AI tools can use the other context to keep their output aligned with your brand.

Why did a colour, font, logo or asset disappear after I saved?:  The editor drops unfinished rows when it saves. A colour needs a value in **Colour**, a font row you add in the dashboard needs a name in **Font name**. Fai can preserve or update a typography entry with a font-file URL even when its name is blank. A logo or other asset needs an uploaded file in **Logo image** or **File**. Add the missing value or file, then select **Save changes** again.

What happens if I remove an item by mistake?:  Before you select **Save changes**, refresh the page to discard all unsaved edits and reload the last saved kit. After a save, add the item again or upload the file again; the editor has no row-level undo.

What should I do if Brand Guidelines will not load or save?:  For a load failure, refresh when the page shows "We couldn't load your brand guidelines. Please refresh and try again.". For a save failure, your values stay in the form, so check them and select **Save changes** again. If Brand Guidelines is not available after refreshing, ask an owner or admin on the brand or contact Ticket Fairy support.

Can I upload a font file in Typography?:  The **Typography** card currently asks for a standard web or Google font name. If you need to keep a font file with the kit, add it under **Other assets**, choose **Font**, and upload it through **File**.

Can Fai set up my brand kit?:  Yes. Ask Fai to read the current Brand Guidelines, show the changes, and wait for your confirmation before saving. Fai can update the text fields and complete lists, including a typography entry with a font-file URL even when its name is blank, but she cannot upload binary files. Use the dashboard uploader for logos and other files first, select **Save changes**, and wait for the save to finish. Then ask Fai to preserve or update the saved file entries.

Does brand-kit setup include sharing the kit?:  No. Brand-kit setup covers the four Brand Guidelines editor cards and saving their contents. Sharing the kit with a designer or partner is a separate workflow.

Can I turn on white-label branding here?:  The **White-label this brand** control is for Ticket Fairy staff and is separate from the core kit. It changes branding on public event and product pages, so ask Ticket Fairy support if you need that setup.

## Where to go from here

- [What else you can do with Ticket Fairy](https://www.ticketfairy.com/event-ticketing/features)
- [How do you manage many events without repeating the same work?](https://www.ticketfairy.com/guides/run-many-events-on-one-platform)
- [Create a reusable event template](https://www.ticketfairy.com/guides/create-a-reusable-event-template)
- [What marketing tools should a ticketing platform give you?](https://www.ticketfairy.com/guides/ticketing-platform-marketing-tools)
- [Every Ticket Fairy guide](https://www.ticketfairy.com/guides)

## Do this on your own event

Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call.

  [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

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