--- title: "Sync your ticket buyers to Mailchimp | Ticket Fairy Guides" description: "Connect Mailchimp to your brand, choose the audience buyers join, choose whether buyers, newsletter sign-ups and sales tracking are sent, and know what Mailchimp receives about each buyer and what happens when a buyer opts out." canonical: "https://www.ticketfairy.com/guides/sync-buyers-to-mailchimp" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. Sync your ticket buyers to Mailchimp Integrations # Sync your ticket buyers to Mailchimp Promoters and venue marketers who already send campaigns from Mailchimp connect it to a brand once. Every buyer who agrees at checkout to hear from you is added to the audience you choose, a few minutes after they pay, with their first name, last name, email and ticket type. When a buyer opts out, Ticket Fairy removes them from that audience. Takes: 6 minutes - [Open Integrations and connect Mailchimp](#step-1) - [Or connect with an API key](#step-2) - [Choose the audience buyers join](#step-3) - [Turn on the syncs you want](#step-4) - [The details Mailchimp receives](#step-5) - [Check the first buyer arrived](#step-6) ## Before you start - You're an owner, admin or marketing team member of the brand. - You have a Mailchimp account with an audience for buyers to join, or permission to create one. - You ask buyers at checkout whether they want to hear from you. Only buyers who agree are added. 1. ## Open Integrations and connect Mailchimp Open your brand, select **Integrations** and, on the Mailchimp card, select **Connect**. Mailchimp asks you to sign in and allow Ticket Fairy, then returns you to the page with the card marked **Connected**. **Note:** One connection covers the whole brand and every event on it. An event that already uses its own Mailchimp list under Messaging keeps using it. ![The Integrations card for Mailchimp before it is connected, with Connect and Use an API key instead](https://www.ticketfairy.com/embeds/posters/marketing-platform--connect-provider.png) *Brand, Integrations.* 2. ## Or connect with an API key When your Mailchimp account cannot sign in from the dashboard, select **Use an API key instead**, paste the key Mailchimp gives you under Account, Extras, API keys into **API key**, and select **Connect**. Ticket Fairy checks the key with Mailchimp before saving it and never shows it again. **Note:** Whichever way you connect, you reach the same sync settings. ![The Connect Mailchimp dialog with the API key field](https://www.ticketfairy.com/embeds/posters/marketing-platform--connect-api-key.png) *Brand, Integrations, Connect Mailchimp.* 3. ## Choose the audience buyers join Under **Sync settings**, choose the list under **Audience to sync into**. Select **Refresh** when an audience you created a moment ago is not listed yet. **Note:** Buyers and newsletter sign-ups go to the same audience, so one list holds everyone who hears from you. Ticket Fairy adds the merge fields and the Ticket Type group it needs to that audience the first time you choose it. ![The Sync settings for a connected Mailchimp account, with the audience picker and the sync switches](https://www.ticketfairy.com/embeds/posters/marketing-platform--manage-audience.png) *Brand, Integrations, Sync settings.* 4. ## Turn on the syncs you want Leave **Add buyers after purchase** and **Add newsletter sign-ups** on, and turn on **Track sales for revenue reports** when you want Mailchimp's campaign reports to show the orders a campaign brought in. Each switch saves as you change it. **Note:** Mailchimp reports revenue only for orders that arrived through a Mailchimp campaign link. **Send campaigns through this tool** sends your event emails through Mailchimp instead of Ticket Fairy, and **Hide the built-in newsletter form** removes the sign-up box from your event pages when you collect sign-ups elsewhere. ## The details Mailchimp receives A buyer who agreed at checkout arrives in the audience as a subscribed contact with their first name, last name and email, under a Ticket Type group so you can send a campaign to one type's holders alone. For an order with more than one type, the contact gets the first type on it, so a buyer who took a standard ticket and a VIP is grouped by whichever came first. A buyer who later opts out on your brand is removed from the audience. **Note:** The sync runs after checkout finishes, so a slow Mailchimp never delays a payment. Buyers from before the connection aren't added, so import them once from an export. 5. ## Check the first buyer arrived Buy a test ticket with an address you control and agree to hear from the brand at checkout, then open the audience in Mailchimp. The contact appears within a few minutes, and the card shows when the connection last synced. **Note:** A card marked **Needs attention** has lost its connection, most often because the Mailchimp login changed. Select **Reconnect** and the syncs resume. ## Or have it done for you Fai, your AI teammate, can check sales, update your event or change a ticket when you ask. Fai can list your connections and audiences, choose the audience, switch each sync on or off and disconnect, after showing you the change. The Mailchimp sign-in itself happens in your browser. Keep an API key in the dashboard form rather than in a message to Fai. ### In your dashboard, with Fai ``` Show me the Mailchimp connection on , list its audiences, then set the audience to with buyers and newsletter sign-ups syncing and campaign sending left to Ticket Fairy ``` ## Disconnect Mailchimp Under Sync settings, select **Disconnect** and confirm. Ticket Fairy stops syncing, the contacts already in Mailchimp stay there, and you can reconnect at any time. Fai can disconnect the account after confirming with you. There is no CLI command for integrations. ### In your dashboard, with Fai ``` Disconnect Mailchimp from , and confirm with me first ``` ## Send one event's buyers to a different list Open the event, select **Messaging** and, on the **MailChimp** card, choose the list for that event. Buyers of that event join the list you chose there, and every other event keeps using the brand connection. **Note:** If the event's Messaging opens with For you and Messages tabs, select **Settings** there to find the Mailchimp card. You choose the per-event list in the dashboard. Fai can tell you which audience the brand connection uses. ### In your dashboard, with Fai ``` Which Mailchimp audience does sync buyers into? ``` ## Questions you might have **Does every buyer get added to Mailchimp?** No. Only buyers who agree to hear from your brand at checkout are added, and only while Add buyers after purchase is on. A buyer who later opts out is removed from the audience. **Are my existing Mailchimp contacts affected?** No. Connecting adds and removes contacts from the moment you choose an audience, and disconnecting leaves everything in Mailchimp as it is. Buyers who paid before you connected are not added, so export them once and import them into the audience. **Will Mailchimp show ticket revenue from my campaigns?** Yes, with Track sales for revenue reports on. Mailchimp attributes an order to a campaign when the buyer came through that campaign's link, and orders from elsewhere are not reported to it. **Can I send a campaign to one ticket type?** Yes. Each contact has their ticket type in the Ticket Type group Ticket Fairy adds to the audience, so a Mailchimp segment on that group reaches VIP holders, early birds or any other type alone. **Does the sync slow my checkout?** No. Your buyer finishes paying first and the contact goes to Mailchimp afterwards, so a slow Mailchimp can delay the audience update but never the purchase. **Why is the Integrations page not showing for me?** It opens for brand owners, admins and marketing team members. Ask one of them to connect the account, or to give you the marketing role on the brand. ## Still have a question? Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No monthly fee. No credit card required. ## Related guides - [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/integrations) - [Can ticket buyers join your email list automatically?](https://www.ticketfairy.com/guides/add-ticket-buyers-to-your-email-list) - [Email your ticket buyers about your event](https://www.ticketfairy.com/guides/email-your-buyers) - [Send your ticket buyers to Laylo](https://www.ticketfairy.com/guides/send-your-ticket-buyers-to-laylo) - [Send your ticket buyers and orders to Hive](https://www.ticketfairy.com/guides/send-your-ticket-buyers-and-orders-to-hive) - [Connect advertising pixels to your ticket sales](https://www.ticketfairy.com/guides/connect-meta-and-network-pixels) - [What marketing tools should a ticketing platform give you?](https://www.ticketfairy.com/guides/ticketing-platform-marketing-tools) - [Every Ticket Fairy guide](https://www.ticketfairy.com/guides) ## Do this on your own event Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) ## Sell tickets with Ticket Fairy Start free with unlimited events and no monthly fee, and choose a paid plan when you need more. - Set up your event in minutes - Free events are free - Fai, your AI teammate, is built in [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No monthly fee. No credit card required. ## See it on a call Book a demo and we will show you how Ticket Fairy handles your kind of event. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/integrations) ### Tips for selling more tickets Practical advice from working event organizers, and every new guide as it is published. We respect your privacy. Unsubscribe anytime. --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) ยท [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)