---
title: "Teach your concierge from your event FAQ pages and Google Docs | Ticket Fairy Guides"
description: "Point your ticket concierge at the event FAQ, policy and venue pages you already keep, a Google Doc or your whole website, and it answers buyers from them and picks up your changes on a schedule you choose."
canonical: "https://www.ticketfairy.com/guides/teach-your-concierge-from-your-event-faq-pages"
---

1. [Ticket Fairy](https://www.ticketfairy.com/)
2. [Guides](https://www.ticketfairy.com/guides)
3. Teach your concierge from your event FAQ pages and Google Docs

Fai, your AI teammate

# Teach your concierge from your event FAQ pages and Google Docs

Festival, club and venue teams already keep the answers buyers want on an FAQ page, a bag policy or a shared doc. Once you add those pages to your concierge, it answers questions about door times, entry rules and refunds in your words, and keeps up when you change the page.

Takes:  8 minutes

[Watch the video: Teach your concierge from your event FAQ pages and Google Docs](https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/teach-your-concierge-from-your-event-faq-pages/5eb8261107ff90cb227d9fe780452752a34ed1d74809bc47d782f27093fc9b2a/c1fed6f6f799e026/guide.mp4) · [English](https://www.ticketfairy.com/resources/captions/guides/guide-teach-your-concierge-from-your-event-faq-pages-c1fed6f6f799.vtt)

***Watch how it's done** 6 min 13 s, with captions.*

- [Open the Reference pages tab](#step-1)
- [When to use a reference page instead of a topic](#step-2)
- [Select Add reference page](#step-3)
- [Enter the page's address](#step-4)
- [Share a Google Doc with anyone who has the link](#step-5)
- [Enter a label](#step-6)
- [Choose which Concierges answer from it](#step-7)
- [Choose how often Ticket Fairy checks it](#step-8)
- [Save the reference page](#step-9)
- [Read what the concierge took from it](#step-10)
- [Ask the concierge a question the page answers](#step-11)

## Before you start

- You need an owner or an admin role on the brand to add reference pages.
- Every plan, Free included, gives you one live concierge. Its conversations with buyers use Fai usage beyond Free's included allowance, so a busy concierge may need a paid plan. Choose a paid plan in your dashboard, or start the 30-day Pro trial by adding a card.
- The pages are on the public web, or in a Google Doc you can share, and they hold only what a buyer may read.

1. ## Open the Reference pages tab
    [Play from here](#guide-video)
   Open your brand, select **Concierge** under **Intelligence**, then select the **Reference pages** tab.

   **Note:** The line above the list shows how many active sources you have against your plan's limit. Reference pages, whole websites and events on other platforms all count towards it.

   ![A festival brand's concierge Reference pages tab, with an FAQ page, a Google Doc and a paused page](https://www.ticketfairy.com/embeds/posters/marketing-concierge--reference-pages.png)    
   *Concierge, Reference pages tab.*

## When to use a reference page instead of a topic

 [Play from here](#guide-video)

A topic you enter in the knowledge base goes with every reply, so it suits the short answers buyers ask every day. A page or Google Doc suits longer material: the concierge carries a short summary of it and looks up the full text when a question needs it.

2. ## Select Add reference page
    [Play from here](#guide-video)
   Select **Add reference page** under the list.

   ![The Add reference page dialog, asking for the page address, a label, which Concierges answer from it and how often it is checked](https://www.ticketfairy.com/embeds/posters/marketing-concierge--add-reference-page.png)    
   *The Add reference page dialog.*
3. ## Enter the page's address
    [Play from here](#guide-video)
   Enter the address of the page in **Reference page**, such as your event FAQ, bag policy or dress code page.

   **Warning:** The concierge can tell a buyer anything on the page, word for word. Add only what a buyer may read, never internal notes, riders or staff documents.
4. ## Share a Google Doc with anyone who has the link
    [Play from here](#guide-video)
   If the page is a Google Doc, choose **Share** in Google Docs and set **General access** to **Anyone with the link** as a viewer.

   **Note:** The concierge answers from the doc's facts and follows the guidance in it, such as "never quote a discount" or "send pricing questions to us". Anyone who can edit the doc changes how your concierge answers, so keep editing to your team.
5. ## Enter a label
    [Play from here](#guide-video)
   Optional: Enter a **Label (optional)** your team will recognize, such as Venue FAQ.

   **Note:** Buyers never see the label.
6. ## Choose which Concierges answer from it
    [Play from here](#guide-video)
   Choose which of your Concierges use the page in **Where should this reference apply?**.

   - **All of this brand's Concierges**: Every Concierge on your brand answers from the page. This is the default.
   - **One specific Concierge**: Only the Concierge you choose answers from it.
   - **One specific event**: The concierge uses it only in chats about that event, such as on a Concierge made for that event. It suits a page about one event's own rules.
7. ## Choose how often Ticket Fairy checks it
    [Play from here](#guide-video)
   Choose how often Ticket Fairy reads the page again in **How often should we check it?**, from every hour to once a month.

   **Note:** **Once a day** is the default. Ticket Fairy updates what the concierge knows only when the page has changed.
8. ## Save the reference page
    [Play from here](#guide-video)
   Select **Add reference page** at the bottom of the dialog. The page appears in the list as **Pending first check**, and Ticket Fairy reads it straight away.
9. ## Read what the concierge took from it
    [Play from here](#guide-video)
   When the status says **Up to date**, select **View content** on the row to read the summary the concierge uses.

   **Tip:** If the summary misses something buyers ask, change the page itself, then select **Check now** on the row.
10. ## Ask the concierge a question the page answers
     [Play from here](#guide-video)
    Open your Concierge, select **Preview** and ask something only the new page answers.

## Or have it done for you

Fai can open your concierge's reference pages for you. Add a page, a Google Doc or a website, and choose which Concierges answer from it, in the dashboard.

### In your dashboard, with Fai

```
Open the concierge reference pages for <BRAND NAME>
```

## Read a whole website instead of one page

 [Play from here](#guide-video)

1. ### Select Add a whole website

   On the **Reference pages** tab, select **Add a whole website**.

   **Note:** Fai reads across the site from its home page, keeps the pages worth answering from and shows you her choices.

   ![The Add website dialog, asking for the site's home page, how much of it to read, which Concierges answer from it and how often it is checked](https://www.ticketfairy.com/embeds/posters/marketing-concierge--add-whole-website.png)    
   *The Add website dialog.*
2. ### Enter your home page

   Enter your site's home page in **Website address**.
3. ### Choose how much of the site to read

   Choose an answer in **How much of the site should we read?**.

   - **Go a bit deeper**: Follows links a couple of levels in, which suits most sites. This is the default.
   - **The whole website**: Reads as much of the site as it finds, which suits a large site and takes longer.
   **Tip:** The first choice in the list reads only your home page and the pages it links to, which is the fastest. Under **Advanced**, you can set **Most pages to read**, 50 by default and up to 300.
4. ### Choose the Concierges and how often Ticket Fairy reads the site

   Choose them in **Where should this reference apply?** and **How often should we check it?**, the same way as for one page.
5. ### Select Add website

   Select **Add website** at the bottom of the dialog.
6. ### Select Review pages

   Select **Review pages** on the website's row.

   ![Review the pages we found, listing the pages Fai kept from a festival website with Use, Skip and Let Fai decide on each](https://www.ticketfairy.com/embeds/posters/marketing-concierge--review-crawled-pages.png)    
   *Review the pages we found.*
7. ### Keep or skip a page

   Choose what the concierge does with a page.

   - **Use**: The concierge answers from the page, even one Fai set aside.
   - **Skip**: The concierge never answers from the page.
   - **Let Fai decide**: The page goes back to Fai's own choice.
   **Tip:** Turn on **Show dropped pages** to see the pages Fai set aside, then select **Done**.

Fai can open the reference pages for you. You add the website and review the pages she kept in the dashboard.

### In your dashboard, with Fai

```
Open the concierge reference pages for <BRAND NAME> so I can add our website
```

## Give one Concierge a page of its own

 [Play from here](#guide-video)

1. ### Open the Concierge's reference pages

   Open your Concierge, select the **What it knows** tab, then scroll to **Reference pages**.

   **Note:** The list shows the brand-wide pages this Concierge uses and the pages that belong to it alone.

   ![The Reference pages section of a Concierge, with a brand-wide FAQ and a Google Doc for this Concierge only](https://www.ticketfairy.com/embeds/posters/marketing-concierge--widget-reference-pages.png)    
   *A Concierge's Reference pages section.*
2. ### Select Add a reference page

   Select **+ Add a reference page** under the list.

   **Tip:** **+ Attach a Google Doc** under the knowledge base opens the same dialog, already set to this Concierge.
3. ### Enter the page's address

   Enter the address of the page in **Reference page**.
4. ### Keep the page to this Concierge

   Turn on the switch under **Where should this reference apply?**.

   **Note:** Leave the switch off and every Concierge on your brand can answer from the page.
5. ### Select Add reference page

   Select **Add reference page** at the bottom of the dialog.
6. ### Turn off the brand's shared pages

   Optional: Turn off **Also use this brand's shared reference pages**, then select **Save changes**.

   **Note:** The Concierge then answers only from its own pages and ignores the brand-wide ones.

Fai can open your Concierges for you. You add a Concierge's own reference pages in the dashboard.

### In your dashboard, with Fai

```
Open the Concierges for <BRAND NAME>
```

## Let the concierge mention events you sell elsewhere

 [Play from here](#guide-video)

1. ### Open Events on other platforms

   Select the **Events on other platforms** tab beside Reference pages.

   **Note:** The concierge tells buyers about events on the pages you add here, such as a venue's listings, with a link out.

   ![The Events on other platforms tab, with a venue's listings page and a single event page the concierge can mention](https://www.ticketfairy.com/embeds/posters/marketing-concierge--events-on-other-platforms.png)    
   *Concierge, Events on other platforms tab.*
2. ### Let Ticket Fairy suggest pages to watch

   Optional: Select **Suggest sources** under the list, enter a kind of event or a place in **What to look for (optional)**, then select **Find pages**.

   **Note:** Ticket Fairy looks in the cities and venues of your recent events and shows up to eight listing pages, each with why it fits. Select **Add** beside a page to watch it with the usual settings, and nothing else is added.
3. ### Select Add source

   Select **Add source** under the list.

   ![The Add source dialog, asking for the page to watch, what kind of page it is, the name buyers see and which Concierges mention its events](https://www.ticketfairy.com/embeds/posters/marketing-concierge--add-events-source.png)    
   *The Add source dialog.*
4. ### Enter the page to watch

   Enter the listings page or event page in **Page to watch**.
5. ### Choose what kind of page it is

   Choose an answer in **What kind of page is it?**.

   - **Listing page**: A page that lists many events, such as a venue's what's on page. **How many pages to read** then follows up to 10 pages of it.
   - **Single event**: A page for one event on another site.
6. ### Enter the name buyers see

   Optional: Enter a **Platform name (optional)**, such as the venue's name.

   **Note:** Buyers see this name when the concierge mentions one of the events.
7. ### Choose which Concierges mention the events

   Choose them in **Which Concierges should mention these events?**.
8. ### Save the source

   Select **Add source** at the bottom of the dialog.

   **Note:** Buyers see these as another site's listings with a link out, and can't buy them in the chat.

Fai can suggest listing pages near your venues and open the concierge's events on other platforms for you. You add a page to watch in the dashboard.

### In your dashboard, with Fai

```
Suggest listing pages my concierge could watch for <BRAND NAME>
```

## Questions you might have

**How many reference pages can I add?**

 Your plan sets how many sources can be active at once, counting reference pages, whole websites and events on other platforms together. The line above the list shows how many you use. When you reach the limit, select **Disable** on a page you no longer need, or add the new one paused.

**Can the concierge read a Google Sheet or a Slides deck?**

 Yes, once you publish it. In Google, choose File, Share, then Publish to the web, and add the published link as a reference page.

**How soon does the concierge pick up a change to my page?**

 At the next check on the schedule you chose. To pick it up now, select **Check now** on the page's row.

**Does the concierge send buyers to my reference pages?**

 No. It answers in its own words and never gives a buyer the page's address. Anything on the page can still reach a buyer in an answer.

**What does Needs attention mean on a page?**

 The last check failed, and you can hover over the status to see why. If a page is gone or a Google Doc isn't shared, the concierge stops answering from it after three failed checks in a row, until Ticket Fairy can read it again.

**How do I stop the concierge using a page?**

 Select **Disable** on its row. The page stays in the list as paused with its summary, and you can turn it back on from **Edit**.

## Still have a question?

Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself.

   [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome)

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## Related guides

- [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/ai-ticket-concierge)
- [Give ticket buyers an AI concierge](https://www.ticketfairy.com/guides/give-buyers-an-ai-concierge)
- [Add your ticket concierge to your website](https://www.ticketfairy.com/guides/add-your-ticket-concierge-to-your-website)
- [Answer your buyers' questions on the event page](https://www.ticketfairy.com/guides/add-faqs-to-your-event-page)
- [Set up a brand kit for your events](https://www.ticketfairy.com/guides/set-up-your-brand-kit)
- [Ask Fai about your event](https://www.ticketfairy.com/guides/ask-fai-about-your-event)
- [Every Ticket Fairy guide](https://www.ticketfairy.com/guides)

## Do this on your own event

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  [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

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## See it on a call

Book a demo and we will show you how Ticket Fairy handles your kind of event.

 [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/ai-ticket-concierge)

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---

This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)