---
title: "What marketing tools should a ticketing platform give you? | Ticket Fairy Guides"
description: "Look for buyer segments and messaging, campaign tracking, ad-network connections and a way to contact people who abandoned checkout."
canonical: "https://www.ticketfairy.com/guides/ticketing-platform-marketing-tools"
---

1. [Ticket Fairy](https://www.ticketfairy.com/)
2. [Guides](https://www.ticketfairy.com/guides)
3. What marketing tools should a ticketing platform give you?

Solving event ticketing problems

# What marketing tools should a ticketing platform give you?

A promoter who markets an event as well as selling it can end up with the audience list in one system and the ticket sales in another. Messages to a chosen group of buyers, tracking links, ad-network pixels and a report of which campaign sold the tickets all sit on the same event as the sales, so the marketing works from the same numbers.

Look for buyer segments and messaging, campaign tracking, ad-network connections and a way to contact people who abandoned checkout.

For:  Marketing an event as well as selling tickets

Takes:  6 minutes

A platform is worth running your marketing through when you can email one group of your own buyers rather than all of them, see which sales came from each campaign, and reach the people who came close and did not buy.

The most useful marketing tools work from your own order and audience data. You can tell waiting-list members, abandoned checkouts, previous buyers and refunded customers apart, and send each group a message that fits.

## How Ticket Fairy helps

- ### Email and SMS, by segment

  Email all your ticket holders, holders of one ticket type or one add-on, waiting list members, pre-registered customers, people who checked in, refunded holders, your influencers, or the ones who left an abandoned cart. Schedule it, save it as a template, and send a test to yourself first. You can send an SMS to ticket and add-on holders, people who checked in, people you refunded, anyone who opted in, your influencers and your team. After you finish the message, select **Send SMS**. It sends straight away, with no schedule, template or test send.
- ### [Pixels for the networks you advertise on](https://www.ticketfairy.com/guides/connect-meta-and-network-pixels)

  Connect the networks you buy ads on. The pixel guide lists the networks available for sales tracking and shows how to connect and test each one before you use its figures to guide your ad spend.
- ### A link per channel, and the orders behind each one

  Create a separate tracking link for every post, newsletter and partner. **Tracking Links** shows **Number of Clicks** and **Orders** for each link.
- ### [Your own fans as a channel](https://www.ticketfairy.com/guides/read-your-referral-results)

  The influencers report names the people who are already selling tickets for you to their own friends. Take that list to **Messaging** and message them there.

## Set it up

- [Connect the networks you advertise on](#step-1)
- [Give every campaign its own tracking link](#step-2)
- [Message one group rather than your whole list](#step-3)
- [Message buyers who nearly completed a purchase](#step-4)
- [Check what worked before you spend again](#step-5)

## Before you start

- You need an owner or admin login to send email or SMS. If you work in Marketing, ask an owner or admin to send the campaign after you prepare it.
- Your event is on sale and buyers have already visited or bought.

1. ## Connect the networks you advertise on

   Before the campaign starts, open **Integrations** and connect each ad network you plan to use. Sales from before the connection cannot be added later.
          ![The Network Conversion Tracking Pixels panel in Ticket Fairy, with a tab for each advertising network](https://www.ticketfairy.com/embeds/posters/marketing-integrations--network-pixels-panel.png)    Brand settings, Integrations, Tracking pixels.
2. ## Give every campaign its own tracking link

   Open **Tracking Links** on your event and create one link for each channel: one for the newsletter, one for the Instagram post and one for every partner.

   **Note:** A click counts once per visitor while they keep opening the same link, for up to 30 days, and opening a different link on this event starts their count again. **Orders** and revenue show the sales each link brought in.
          ![The Tracking Links page, showing the clicks and resulting orders for each link](https://www.ticketfairy.com/embeds/posters/marketing-tracking-links--tracking-links.png)    Event, Tracking Links.
3. ## Message one group rather than your whole list

   Open **Messaging**, select **Send Email**, and pick the audience before you enter the message. Waiting-list members and ticket holders need to know different things, so send each group its own message.
          ![Ticket Fairy's email composer with the audience, subject and message ready to review](https://www.ticketfairy.com/embeds/posters/marketing-messaging--email-composer.png)    Event, Messaging, Send Email.
4. ## Message buyers who nearly completed a purchase

   Send separate messages to **Abandoned carts** and your waiting list.

   **Note:** Choose **Waiting list** to reach everyone who put their name down. Use a different audience when you need to exclude people who already placed an order.
5. ## Check what worked before you spend again

   Open **Traffic** after the first week. **Converted** counts visits that reached your order confirmation page, once an hour per signed-in browser session, and **Not Converted** counts the rest, which gives your event page's conversion rate across every source at once.

   **Note:** **Traffic** shows the conversion rate for the whole event, and **Tracking Links** compares one campaign link with another.
         ![The Conversions section, with converted and not converted visitors above a chart of conversions by day](https://www.ticketfairy.com/embeds/posters/marketing-traffic--conversions.png)    Traffic, Conversions.

## Try these steps on your own event

Create a free account, build your event and follow the steps above in your own dashboard. It takes a few minutes and you do not need to book a sales call.

    Your email address    [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

No setup fees. No required monthly ticketing fee. No credit card required.

## Questions you might have

Can I email only the people who bought one ticket type?:  Yes. **Specific ticket type holders** is one of the audiences on the composer, and so is **Specific add-on holders** for the people who bought camping or parking.

Can I reach people who started buying and stopped?:  Yes. **Abandoned carts** is an audience in its own right, alongside waiting list members and pre-registered customers who never ordered.

Do I need a separate email tool?:  Not for messaging your own buyers. You can send your message to a segment of your event audience, save it as a template, schedule it, and send a test copy to yourself first.

How do I know which ad sold tickets?:  Connect a supported network's pixel and give the campaign its own tracking link so **Tracking Links** puts **Number of Clicks** and **Orders** beside it. Confirm that a purchase appears in the network's reporting before you rely on it. The network reports the pixel activity, while **Tracking Links** gives you an independent record of clicks and orders.

Can I send an SMS rather than an email?:  Yes. **Messaging** sends texts for short, time-sensitive updates: on the previous Messaging page they have a tab beside the email one, and in the new Messaging you select **New text**.

## Still have a question?

Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself.

   [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome)

No setup fees. No required monthly ticketing fee. No credit card required.

## Related guides

- [More ways to use Ticket Fairy](https://www.ticketfairy.com/features)
- [Email the people who bought tickets to your event](https://www.ticketfairy.com/guides/email-your-buyers)
- [Connect advertising pixels to your ticket sales](https://www.ticketfairy.com/guides/connect-meta-and-network-pixels)
- [See how visitors find your event page](https://www.ticketfairy.com/guides/see-how-visitors-find-your-event-page)
- [Understand your event's referral results](https://www.ticketfairy.com/guides/read-your-referral-results)
- [Invite promoters to your collective so they can sell tickets for your events](https://www.ticketfairy.com/guides/invite-people-to-your-collective)
- [How do you keep a high-demand on-sale running smoothly?](https://www.ticketfairy.com/guides/keep-a-high-demand-on-sale-running-smoothly)
- [How do you manage many events without repeating the same work?](https://www.ticketfairy.com/guides/run-many-events-on-one-platform)
- [What should you compare when choosing a ticketing platform?](https://www.ticketfairy.com/guides/compare-ticketing-platforms)
- [How do you answer a ticket sales question no report covers?](https://www.ticketfairy.com/guides/answer-custom-ticket-sales-questions)
- [What is social ticketing, and how do referral rewards work?](https://www.ticketfairy.com/guides/social-ticketing-and-referral-rewards)
- [How do you manage accreditation and backstage passes for your event?](https://www.ticketfairy.com/guides/manage-event-accreditation)
- [How do you manage tickets for a multi-day event?](https://www.ticketfairy.com/guides/manage-tickets-for-a-multi-day-event)
- [How do you set up a payment plan so buyers pay for tickets in installments?](https://www.ticketfairy.com/guides/let-buyers-pay-for-tickets-in-instalments)
- [Can you sell tickets directly from your own website?](https://www.ticketfairy.com/guides/sell-tickets-on-your-own-website)
- [Can ticket buyers join your email list automatically?](https://www.ticketfairy.com/guides/add-ticket-buyers-to-your-email-list)
- [How can fan club members get presale access?](https://www.ticketfairy.com/guides/give-fan-club-members-presale-access)
- [What can you find out about the people who buy your tickets?](https://www.ticketfairy.com/guides/what-you-can-learn-about-your-ticket-buyers)
- [How do you run a guest list for your event without a spreadsheet?](https://www.ticketfairy.com/guides/run-a-guest-list-without-a-spreadsheet)
- [Can you hold and spend your ticket money without a separate bank?](https://www.ticketfairy.com/guides/hold-and-spend-your-ticket-money-in-one-place)
- [Can you run a festival's marketing and production from one dashboard?](https://www.ticketfairy.com/guides/run-a-festival-from-one-dashboard)
- [How do you sell more tickets without spending more on ads?](https://www.ticketfairy.com/guides/sell-more-tickets-without-more-ad-spend)
- [How do you keep touts and bots off your tickets?](https://www.ticketfairy.com/guides/keep-touts-off-your-tickets)
- [Every Ticket Fairy guide](https://www.ticketfairy.com/guides)

## Do this on your own event

Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call.

  [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

## Sell tickets with Ticket Fairy

Everything in these guides is in your dashboard from the day you sign up.

- Set up your event in minutes
- Free events are free
- Fai, your co-pilot, is built in

 [Create a free account](https://manage.ticketfairy.com/welcome)

No setup fees. No required monthly ticketing fee. No credit card required.

## See it on a call

Book a demo and we will show you how Ticket Fairy handles your kind of event.

 [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/features)

### Tips for selling more tickets

Practical advice from working organizers, and every new guide as it is published.

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---

This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)