--- title: "Track which promotion sells your tickets | Ticket Fairy Guides" description: "Give each advert, post, email or partner a separate tracking link so your event report shows the clicks, orders and ticket revenue each link brings in." canonical: "https://www.ticketfairy.com/guides/track-which-promotion-sold-your-tickets" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. Track which promotion sells your tickets Understanding your event reports # Track which promotion sells your tickets A newsletter, a partner's page and a printed flyer can all promote the same event at once, and afterwards it is not obvious which one brought the ticket sales. Each placement gets its own tracking link, and a promoter reads the clicks, orders and revenue each one brought in before spending again. Give each advert, post, email or partner a separate tracking link so your event report shows the clicks, orders and ticket revenue each link brings in. For: Promoting an event in more than one place at once Takes: 6 minutes - [Make a link for each place you promote](#step-1) - [Name the link after its channel](#step-2) - [Put each link where its audience will find it](#step-3) - [Compare what each link brought in](#step-4) ## Before you start - You are an owner or an admin on this event. If **Tracking Links** is missing from your event menu, ask an owner or an admin to change your role. 1. ## Make a link for each place you promote Open your event, go to **Tracking Links** under **Marketing**, and select **Create Tracking Link**. **Note:** A **Promoter (optional)** field appears when an event team member has the promoter role. Picking one makes this a promoter link: the sales through it are counted for that person in **Sales by Promoter** rather than your referrals, so leave it empty for a post of your own. ![Ticket Fairy Tracking Links page with the Create Tracking Link dialog open above the existing links table](https://www.ticketfairy.com/embeds/posters/marketing-tracking-links--create-tracking-link.png) Marketing, Tracking Links, Create Tracking Link. 2. ## Name the link after its channel Enter the channel and the date in **Name**, so the table remains clear in a month, and select **Create**. The new link appears at the top of the table with a short address of its own. 3. ## Put each link where its audience will find it Copy the address under the link's name, or select **Download QR** to save the same link as a QR code for a poster or a flyer. One link per channel keeps counting clicks and orders for as long as it stays active. 4. ## Compare what each link brought in Select a column heading to sort the table, which opens with the busiest link first, or **Copy table** to put the whole thing on your clipboard. **Number of Clicks** shows how many visits the link sent, **Orders** the orders that followed, and **Revenue** what those orders are worth to you. **Note:** **Revenue** is your share, after our fees come out, not what the buyer paid. **Orders** counts an order from the moment it is placed, so one awaiting a bank transfer appears beside a paid order, and a refunded order stays in the count while the refund reduces **Revenue**. ![The Tracking Links page for an event, one row per link, with the clicks, orders and revenue each one earned](https://www.ticketfairy.com/embeds/posters/marketing-tracking-links--tracking-links.png) Tracking Links. ## Try these steps on your own event Create a free account, build your event and follow the steps above in your own dashboard. It takes a few minutes and you do not need to book a sales call. Your email address [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) No setup fees. No required monthly ticketing fee. No credit card required. ## Or have it done for you Fai, the assistant inside your dashboard, can read this table for you and say which link brought in the most: she reports the same clicks, orders and revenue, and the same caution that an order counts from the moment it is placed while a refund lowers the revenue. She cannot make a link or delete one, so those stay with you on this page. ### In your dashboard, with Fai Show me the tracking links on this event and tell me which one brought in the most orders ## Let Fai do it for you Fai works inside your Ticket Fairy dashboard. Create your account, open Fai and paste the prompt above. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) No setup fees. No required monthly ticketing fee. No credit card required. ## Delete a tracking link you no longer use Select **Delete** on the link's row, check the confirmation, then delete it. **Note:** The link's clicks and orders leave this report, but the orders do not change. A deleted link opens the general events page, so keep links used on printed material active. Delete a tracking link in the dashboard. Fai can read the links and their results, but she cannot create or delete one, and neither MCP nor the CLI manages them. ## Questions you might have How is a tracking link different from a referral link or a promoter link?: The owner is the difference. A referral link belongs to a buyer and rewards sales, while a promoter link belongs to a team member and counts their sales. A tracking link measures one campaign placement and does not earn a buyer reward. Why is a link's click count higher than the people I know clicked it?: One visitor counts once per link, and the count resets when they open a different link for the same event. A visitor who opens your Instagram link, then your newsletter link, then the Instagram one again adds two clicks to Instagram. The reset lasts 30 days, or until they clear their browser. Why do the orders on a link not add up to the sales on my event?: A link's order total increases only when the buyer opens that link and completes the purchase in the same browser. If they open the link on a phone and buy on a laptop, the sale still counts towards your event but not towards that tracking link. The same applies to sales made without a tracking link. Do these links show up as referrals on my Traffic tab?: No. The Traffic report counts a tracking link with no promoter as a **Direct Visit**, because it does not belong to a buyer or promoter. **Referral Visits** counts arrivals on a buyer's referral link or a promoter's link. Can I rename a link after I have shared it?: Not on this page. Create a new link with the name you want and use it for future promotions. Keep the first link active so its earlier results remain in the report. Why does a link I made somewhere else not show here?: This table includes only tracking and promoter links created here. A buyer's referral link appears on **Influencers** and a team member's link on **Sales by Promoter**. You can find a short link or a collective link where you made it. What do the Linked Promoter and Redirect URL columns mean?: Each appears only when a link on your event has one. **Linked Promoter** is the team member the sales through that link are counted as, and **Redirect URL** is a destination other than your event page, which you can set when you make a link outside this page. ## Still have a question? Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No required monthly ticketing fee. No credit card required. ## Related guides - [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/advertising-and-tracking) - [See how visitors find your event page](https://www.ticketfairy.com/guides/see-how-visitors-find-your-event-page) - [Understand your event's referral results](https://www.ticketfairy.com/guides/read-your-referral-results) - [Run ticketing for an esports tournament](https://www.ticketfairy.com/guides/run-an-esports-tournament) - [Understand who buys tickets to your event](https://www.ticketfairy.com/guides/read-your-audience-demographics) - [See which team members sell your tickets](https://www.ticketfairy.com/guides/see-which-team-members-sell-your-tickets) - [See where your event audiences are strongest](https://www.ticketfairy.com/guides/see-where-your-event-audiences-are-strongest) - [Understand who buys tickets across your events](https://www.ticketfairy.com/guides/understand-who-buys-tickets-across-your-events) - [See how your ticket sales are going](https://www.ticketfairy.com/guides/check-your-sales) - [Check the weather for your event](https://www.ticketfairy.com/guides/check-your-event-weather) - [Share a live ticket sales report with a partner](https://www.ticketfairy.com/guides/share-a-live-sales-report) - [See who visits your event website](https://www.ticketfairy.com/guides/see-who-visits-your-event-website) - [Every Ticket Fairy guide](https://www.ticketfairy.com/guides) ## Do this on your own event Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) ## Sell tickets with Ticket Fairy Everything in these guides is in your dashboard from the day you sign up. - Set up your event in minutes - Free events are free - Fai, your co-pilot, is built in [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No required monthly ticketing fee. No credit card required. ## See it on a call Book a demo and we will show you how Ticket Fairy handles your kind of event. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/advertising-and-tracking) ### Tips for selling more tickets Practical advice from working organizers, and every new guide as it is published. We respect your privacy. 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