# See which promotion sold your tickets | Ticket Fairy Guides 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. See which promotion sold your tickets Reading your event reports # See which promotion sold your tickets Give every place you promote your event its own link, then read the clicks, the orders and the ticket money each one brought in, side by side on one table. For: Anyone promoting an event in more than one place at once Takes: 6 minutes - [Make a link for each place you promote](#step-1) - [Put each link where its audience will find it](#step-2) - [Read what each link brought in](#step-3) - [Take a spent link off the table](#step-4) ## What you need before you start - You are an owner or an admin on this event. If **Tracking Links** is missing from your event menu, ask an owner or an admin to change your role. - Ticket Fairy has verified your brand. Until it has, the entry sits in the menu greyed out, beside the other selling tools. 1. ## Make a link for each place you promote Open your event, go to **Tracking Links** under **Marketing**, and select **Create Tracking Link**. Put the channel and the date in the **Name**, so the table still reads clearly in a month, and select **Create**. The new link arrives at the top of the table with a short address of its own. A **Promoter (optional)** field appears when somebody on this event holds the promoter role. Picking one credits every sale through that link to them as a referral, which pays out through your referral rewards, so leave it empty for a post of your own. 2. ## Put each link where its audience will find it The address sits under the name, with a copy button beside it. **Download QR** saves the same link as a QR code, ready for a poster or a flyer. Use one link per channel and keep using it: a link goes on counting for as long as you leave it in place. 3. ## Read what each link brought in The table opens with the busiest link first. **Number of Clicks** is the visitors that link sent you, **Orders** is the orders that followed, and **Revenue** is what those orders are worth to you. Select a column heading to sort by it, and **Copy table** puts the whole thing on your clipboard. **Revenue** is your share, after our fees come out, not what the buyer paid. **Orders** counts an order from the moment it is placed, so one still waiting on a bank transfer is in there beside a paid one, and a refunded order stays in the count while its money drops out of **Revenue**. ![The Tracking Links screen for an event, one row per link, with the clicks, orders and revenue each one earned](https://www.ticketfairy.com/embeds/posters/marketing-tracking-links--tracking-links.png) Tracking Links. 4. ## Take a spent link off the table Select **Delete** on the row, and the dashboard asks "Are you sure you want to delete this tracking link?" before it goes. The row leaves the table with its clicks and its orders, and the orders themselves are untouched. Anybody who already has that address stops reaching your event by it, and lands on a general events page instead. Leave a link you have printed on a poster or handed to a partner where it is. ## Questions you might have Why is a link's click count higher than the people I know clicked it?: One visitor counts once per link, and the count resets when they open a different link for the same event. Somebody who opens your Instagram link, then your newsletter link, then the Instagram one again adds two clicks to Instagram. The reset lasts 30 days, or until they clear their browser. Why do the orders on a link not add up to the sales on my event?: A link is credited with an order only when the buyer arrived through it and bought in the same browser. Somebody who opens your link on a phone and buys on a laptop is a sale to your event with no link against it, and every sale that came in without a tracking link is in the same position. Can I rename a link after I have shared it?: Not on this screen. Make a second link with the name you want and put that one out next, and leave the first where it is so what it has already earned stays on the table. Why does a link I made somewhere else not show here?: This table holds the links made on this screen. A promoter's own referral link, and a link an integration made, are counted with your referrals rather than here. What do the Linked Promoter and Redirect URL columns mean?: Each appears only when a link on your event carries one. **Linked Promoter** is the promoter the sales are credited to, and **Redirect URL** is a destination other than your event page, which a link made outside this screen can carry. ## Where to go from here - [What else you can do with Ticket Fairy](https://www.ticketfairy.com/event-ticketing/features) - [See where your event page visitors came from](https://www.ticketfairy.com/guides/see-where-buyers-came-from) - [See which fans sell the most tickets for your event](https://www.ticketfairy.com/guides/read-your-referral-results) - [See who buys your tickets in your event demographics](https://www.ticketfairy.com/guides/read-your-audience-demographics) - [See which buyers come back to your events](https://www.ticketfairy.com/guides/browse-your-customer-list) - [Every Ticket Fairy guide](https://www.ticketfairy.com/guides) ## Do this on your own event Create your account, build your event, and follow these steps in your own dashboard. No sales call first. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) ยท [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)