---
title: "What can you find out about the people who buy your tickets? | Ticket Fairy Guides"
description: "See who bought, where they live, the device they checked out on, the promoter or post that brought them and whether they have bought from you before, and which report answers each question."
canonical: "https://www.ticketfairy.com/guides/what-you-can-learn-about-your-ticket-buyers"
---

1. [Ticket Fairy](https://www.ticketfairy.com/)
2. [Guides](https://www.ticketfairy.com/guides)
3. What can you find out about the people who buy your tickets?

Solving event ticketing problems

# What can you find out about the people who buy your tickets?

Ticket Fairy records the age and gender of your buyers, their city and country, the device they checked out on, the promoter or post that brought them, and whether they have bought from you before. When you decide what to put on next, you can read all of it in the dashboard without exporting anything.

Fai, your AI teammate, can check sales, update your event or change a ticket when you ask.

Takes:  7 minutes

Demographics shows age, gender and profession. Devices shows what buyers bought on. Geographics shows where they are. Traffic shows how they arrived. Customers shows who has bought from you before, across every event you run.

Most of it comes straight from your own completed orders, so the figures are about the people who bought. Traffic is based on visits to your event page rather than orders, and gender and professions come from an audience match that runs about a day after your first sales, which is why the totals don't match each other.

Ask Fai for any of it in a sentence, and she reads the same reports, draws a chart or drafts the summary you send a sponsor. Nothing here needs an export or a second tool.

## How Ticket Fairy helps

- ### [Who they are](https://www.ticketfairy.com/guides/read-your-audience-demographics)

  Age by year and by band, gender, and the jobs and employers of your buyers, so you can aim the next campaign at the people who bought this one.
- ### [Where they are](https://www.ticketfairy.com/guides/see-where-your-event-audiences-are-strongest)

  Buyers by country and city, for one event or across every event your brand has run, which is how you pick the next city to play.
- ### [How they arrived](https://www.ticketfairy.com/guides/see-how-visitors-find-your-event-page)

  The sites, posts and searches that brought visitors to your event page, and what share of them bought.
- ### [Who brought them](https://www.ticketfairy.com/guides/track-which-promotion-sold-your-tickets)

  The promoter, the tracking link or the buyer whose referral brought in each sale, with the money beside each name.
- ### [Who came back](https://www.ticketfairy.com/guides/understand-who-buys-tickets-across-your-events)

  Buyers across every event you run, with how many tickets each has bought and whether they are buying more or less than before.

## Set it up

- [Start with age, because it changes the most](#step-1)
- [Read what they bought on](#step-2)
- [See which cities to play next](#step-3)
- [Find the people who keep coming back](#step-4)
- [Put the figures next to the money](#step-5)

## Before you start

- For the reports on one event, you're an owner or an admin on it, or you have the **Stats** or **Limited Stats** role for it.
- For the reports across every event, you're an owner or an admin on the brand, or you have the **Stats** role for it. With the Limited Stats role, you can't open the brand reports.
- Your event has sold tickets. Age appears as soon as buyers give a date of birth, while gender and profession usually take about a day after the first sales.

1. ## Start with age, because it changes the most

   Open your event and select **Demographics** for the age bands and the gender split.

   **Note:** Age is the figure that moves between a club night and a festival, and it decides which platform suits your next advert.

   ![The age bands of an event's ticket buyers: under 18, 18 to 20, 21 to 25, 26 to 30, 31 to 40, and 41 and over](https://www.ticketfairy.com/embeds/posters/marketing-demographics--age-bands.png)    
   *Demographics, Age Ranges.*
2. ## Read what they bought on

   Select **Devices** for the browser, device, platform and model behind each order.

   **Note:** If most orders come from phones, open your own checkout on a phone before you spend more on advertising.

   ![The Devices report, with the top browser, device type, platform, brand and model above the full browser breakdown](https://www.ticketfairy.com/embeds/posters/marketing-buyer-devices--devices.png)    
   *Devices.*
3. ## See which cities to play next

   Open your brand and select **Geographics** for buyers by country and city.

   **Note:** Read it across every event rather than one, because a single show tells you about that night and a brand tells you about your audience. The places come from the billing address on each order rather than the venue or where the buyer was when they bought.

   ![Buyers by country and city across every event a brand has run](https://www.ticketfairy.com/embeds/posters/marketing-brand-geographics--all-events.png)    
   *Brand, Geographics.*
4. ## Find the people who keep coming back

   Select **Customers** on your brand for everyone who has bought from you.

   **Note:** The people who bought twice are the cheapest audience to sell to next time, so message them first. The report counts buyers, so a guest who has only ever been comped is not in it.

   ![The Customers list of a brand, with how many tickets each buyer has bought](https://www.ticketfairy.com/embeds/posters/marketing-customers--customer-list.png)    
   *Brand, Customers.*
5. ## Put the figures next to the money

   Open your event, select **Performance** and select **Sales by Type** for one row per ticket type with what it sold and what it brought in.

   **Note:** The age band that buys the most tickets and the one that spends the most are not always the same, and this is where the difference shows.

   ![The Sales by Type tab, with a row for each ticket type and what it has sold and earned](https://www.ticketfairy.com/embeds/posters/marketing-analytics--sales-breakdown.png)    
   *Event, Performance, Sales by Type.*

## Or have it done for you

Ask Fai for any of these figures in plain language. She reads the same reports and can draw the answer as a chart or turn it into a document you can send on.

### In your dashboard, with Fai

```
For <EVENT NAME>, tell me which age band bought the most, which cities they came from and what they bought on, and draw the age bands as a chart
```

### From your own assistant, over MCP

Connect your assistant to [our MCP server](https://www.ticketfairy.com/mcp-server) and ask it:

Keep `--read-only` in your MCP configuration. This task only reads data, so your assistant does not need tools that make changes.

```
Find my event <EVENT NAME> and pull its age demographics and sales breakdown
```

## Questions you might have

**Do I need to export anything to read these?**

 No. You read every report in the dashboard, and each one has a copy control for the times you want the rows in a spreadsheet.

**Why do two reports give me different totals?**

 Each one measures something slightly different. Age needs a date of birth, gender and profession come from a match that runs after your first sales, and Devices is based on orders rather than people.

**Is this real buyer data or an estimate?**

 The ages, devices, locations and repeat buyers are your own completed orders. Gender and professions come from an audience match that runs after your first sales, and Traffic is based on visits to your event page. None of it is a modeled panel or a lookalike audience bought in.

**Can I see this across all my events rather than one?**

 Yes. Geographics, Demographics and Customers all have a brand-level view that covers every event you have run.

**Who on my team can read these reports?**

 On an event, you need an owner or admin role, or a **Stats** or **Limited Stats** one. Across the brand, you need an owner or admin role on the brand, or a **Stats** one. With a promoter or door role, you can't see any of them.

## Still have a question?

Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself.

   [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome)

No setup fees. No monthly fee. No credit card required.

## Related guides

- [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/audience-insights)
- [Understand who buys tickets to your event](https://www.ticketfairy.com/guides/read-your-audience-demographics)
- [Understand who buys tickets across your events](https://www.ticketfairy.com/guides/understand-who-buys-tickets-across-your-events)
- [See how visitors find your event page](https://www.ticketfairy.com/guides/see-how-visitors-find-your-event-page)
- [Ask Fai about your event](https://www.ticketfairy.com/guides/ask-fai-about-your-event)
- [How do you keep a high-demand on-sale running smoothly?](https://www.ticketfairy.com/guides/keep-a-high-demand-on-sale-running-smoothly)
- [How do you manage many events without repeating the same work?](https://www.ticketfairy.com/guides/run-many-events-on-one-platform)
- [Every Ticket Fairy guide](https://www.ticketfairy.com/guides)

## Do this on your own event

Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call.

  [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

## Sell tickets with Ticket Fairy

Start free with unlimited events and no monthly fee, and choose a paid plan when you need more.

- Set up your event in minutes
- Free events are free
- Fai, your AI teammate, is built in

 [Create a free account](https://manage.ticketfairy.com/welcome)

No setup fees. No monthly fee. No credit card required.

## See it on a call

Book a demo and we will show you how Ticket Fairy handles your kind of event.

 [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/audience-insights)

### Tips for selling more tickets

Practical advice from working event organizers, and every new guide as it is published.

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---

This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)