# What can you find out about the people who buy your tickets? | Ticket Fairy Guides

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3. What can you find out about the people who buy your tickets?

Solving event ticketing problems

# What can you find out about the people who buy your tickets?

Promoters plan the next event on a feeling about the last one. Ticket Fairy keeps the answer instead: age and gender, city and country, the device they checked out on, the promoter or post that sent them, and whether they have bought from you before. It is all in the dashboard, and no export is needed to read it.

Every ticket sale tells you something: who bought, where they live, what they bought on, who sent them and whether they came back. Here is what each report holds and what to do with it.

For:  Deciding your next event from what the last one tells you

Takes:  7 minutes

Six reports carry it between them. Demographics holds age, gender and profession. Devices holds what buyers bought on. Geographics holds where they are. Traffic holds how they arrived. Gaming names the Twitch channels among them. Customers holds who has bought from you before, across every event you run.

Most of it comes straight from your own completed orders, so the figures are about the people who bought. Traffic counts visits to your event page rather than orders, and gender and professions come from an audience match that runs about a day after your first sales, which is why the totals do not line up with each other. The guide behind each report says exactly what it counts.

Ask Fai for any of it in a sentence, and she reads the same reports, draws a chart or drafts the summary you send a sponsor. Nothing here needs an export or a second tool.

## How Ticket Fairy helps

- ### [Who they are](https://www.ticketfairy.com/guides/read-your-audience-demographics)

  Age by year and by band, gender, and the jobs and employers of your buyers, so you can aim the next campaign at the people who bought this one.
- ### [Where they are](https://www.ticketfairy.com/guides/see-where-your-event-audiences-are-strongest)

  Buyers by country and city, for one event or across every event your brand has run, which is how you pick the next city to play.
- ### [How they arrived](https://www.ticketfairy.com/guides/see-how-visitors-find-your-event-page)

  The sites, posts and searches that brought visitors to your event page, and what share of them bought.
- ### [Who brought them](https://www.ticketfairy.com/guides/track-which-promotion-sold-your-tickets)

  The promoter, the tracking link or the buyer whose referral produced each sale, with the money beside each name.
- ### [Who came back](https://www.ticketfairy.com/guides/understand-who-buys-tickets-across-your-events)

  Buyers across every event you run, with how many tickets each has bought and whether they are buying more or less than before.
- ### Who can reach an audience of their own

  The Twitch channels among your buyers, with the size of each following, so you can offer the biggest ones something before the doors open.

## Set it up

- [Start with age, because it changes the most](#step-1)
- [Read what they bought on](#step-2)
- [See which cities to play next](#step-3)
- [Find the people who keep coming back](#step-4)
- [Put the figures next to the money](#step-5)

## Before you start

- For the reports on one event, you're an owner or an admin on it, or you have a **Stats** or **Limited Stats** login for it.
- For the reports across every event, you're an owner or an admin on the brand, or you have a **Stats** login for it. A Limited Stats login does not open the brand reports.
- Your event has sold tickets. Age appears as soon as buyers give a date of birth, while gender and profession usually take about a day after the first sales.

1. ## Start with age, because it changes the most

   Open your event and select **Demographics** for the age bands and the gender split.

   **Note:** Age is the figure that moves between a club night and a festival, and the one that decides which platform your next advert belongs on.
          ![The age bands of an event's ticket buyers, from under 18 to over 55](https://www.ticketfairy.com/embeds/posters/marketing-demographics--age-bands.png)    Demographics, Age Ranges.
2. ## Read what they bought on

   Select **Devices** for the browser, device, platform and model behind each order.

   **Note:** A list that is mostly phones is worth acting on: open your own checkout on one before you spend anything more on advertising.
         ![The Devices report, with the top browser, device type, platform, brand and model above the full browser breakdown](https://www.ticketfairy.com/embeds/posters/marketing-buyer-devices--devices.png)    Devices.
3. ## See which cities to play next

   Open your brand and select **Geographics** for buyers by country and city.

   **Note:** Read it across every event rather than one, because a single show tells you about that night and a brand tells you about your audience. The places come from the billing address on each order rather than the venue or where the buyer was when they bought.
         ![Buyers by country and city across every event a brand has run](https://www.ticketfairy.com/embeds/posters/marketing-brand-geographics--all-events.png)    Brand, Geographics.
4. ## Find the people who keep coming back

   Select **Customers** on your brand for everyone who has bought from you.

   **Note:** The people who bought twice are the cheapest tickets you will sell next time, and they are the list to message first. It counts buyers, so a guest who has only ever been comped is not here.
          ![The Customers list of a brand, with how many tickets each buyer has bought](https://www.ticketfairy.com/embeds/posters/marketing-customers--customer-list.png)    Brand, Customers.
5. ## Put the figures next to the money

   Open your event, select **Performance** and select **Sales by Type** for one row per ticket type with what it sold and what it brought in.

   **Note:** A band that buys in numbers and a band that spends are not always the same one, and this is where the difference shows.
         ![The Sales by Type tab, with a row for each ticket type and what it has sold and earned](https://www.ticketfairy.com/embeds/posters/marketing-analytics--sales-breakdown.png)    Event, Performance, Sales by Type.

## Try these steps on your own event

Create a free account, build your event and follow the steps above in your own dashboard. It takes a few minutes and you do not need to book a sales call.

    Your email address    [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

No setup fees. No required monthly ticketing fee. No credit card required.

## Or have it done for you

Ask Fai, the assistant inside your dashboard, for any of these figures in plain language. She reads the same reports and can draw the answer as a chart or turn it into a document you can send on.

### In your dashboard, with Fai

For \<EVENT NAME\>, tell me which age band bought the most, which cities they came from and what they bought on, and draw the age bands as a chart

### From your own assistant, over MCP

Connect your assistant to [our MCP server](https://www.ticketfairy.com/mcp-server) and ask it:

Keep `--read-only` in your MCP configuration. This task only reads data, so your assistant does not need tools that make changes.

Find my event \<EVENT NAME\> and pull its age demographics and sales breakdown

## Let Fai do it for you

Fai works inside your Ticket Fairy dashboard. Create your account, open Fai and paste the prompt above.

   [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

No setup fees. No required monthly ticketing fee. No credit card required.

## Questions you might have

Do I need to export anything to read these?:  No. Every report draws in the dashboard, and each one has a copy control for the times you want the rows in a spreadsheet.

Why do two reports give me different totals?:  Each counts a slightly different thing. Age needs a date of birth, gender and profession come from a match that runs after your first sales, and Devices counts orders rather than people. The guide behind each report says exactly what it counts.

Is this real buyer data or an estimate?:  The ages, devices, locations and repeat buyers are your own completed orders. Gender and professions come from an audience match that runs after your first sales, and Traffic counts visits to your event page. None of it is a modelled panel or a lookalike audience bought in.

Can I see this across all my events rather than one?:  Yes. Geographics, Demographics and Customers all have a brand-level view that covers every event you have run.

Who on my team can read these reports?:  On an event, you need an owner or admin login, or a **Stats** or **Limited Stats** one. Across the brand, you need an owner or admin login on the brand, or a **Stats** one. Promoter and door logins see none of them.

## Still have a question?

Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself.

   [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome)

No setup fees. No required monthly ticketing fee. No credit card required.

## Related guides

- [More ways to use Ticket Fairy](https://www.ticketfairy.com/event-ticketing/features)
- [Understand your event's buyer demographics](https://www.ticketfairy.com/guides/read-your-audience-demographics)
- [Understand who buys tickets across your events](https://www.ticketfairy.com/guides/understand-who-buys-tickets-across-your-events)
- [See how visitors find your event page](https://www.ticketfairy.com/guides/see-how-visitors-find-your-event-page)
- [Ask Fai about your event](https://www.ticketfairy.com/guides/ask-fai-about-your-event)
- [Invite promoters to your collective so they can sell tickets for your events](https://www.ticketfairy.com/guides/invite-people-to-your-collective)
- [How do you keep a high-demand on-sale running smoothly?](https://www.ticketfairy.com/guides/keep-a-high-demand-on-sale-running-smoothly)
- [How do you manage many events without repeating the same work?](https://www.ticketfairy.com/guides/run-many-events-on-one-platform)
- [What should you compare when choosing a ticketing platform?](https://www.ticketfairy.com/guides/compare-ticketing-platforms)
- [How do you answer a custom ticket sales question?](https://www.ticketfairy.com/guides/answer-custom-ticket-sales-questions)
- [What is social ticketing, and how do referral rewards work?](https://www.ticketfairy.com/guides/social-ticketing-and-referral-rewards)
- [What marketing tools should a ticketing platform give you?](https://www.ticketfairy.com/guides/ticketing-platform-marketing-tools)
- [How do you manage accreditation and backstage passes for your event?](https://www.ticketfairy.com/guides/manage-event-accreditation)
- [How do you manage tickets for a multi-day event?](https://www.ticketfairy.com/guides/manage-tickets-for-a-multi-day-event)
- [How do you set up a payment plan so buyers pay for tickets in instalments?](https://www.ticketfairy.com/guides/let-buyers-pay-for-tickets-in-instalments)
- [Can you sell tickets directly from your own website?](https://www.ticketfairy.com/guides/sell-tickets-on-your-own-website)
- [Can ticket buyers join your email list automatically?](https://www.ticketfairy.com/guides/add-ticket-buyers-to-your-email-list)
- [How can fan club members get presale access?](https://www.ticketfairy.com/guides/give-fan-club-members-presale-access)
- [How do you run a club guest list on real tickets?](https://www.ticketfairy.com/guides/run-a-guest-list-without-a-spreadsheet)
- [Can you hold and spend your ticket money without a separate bank?](https://www.ticketfairy.com/guides/hold-and-spend-your-ticket-money-in-one-place)
- [Can you run a festival's marketing and production from one dashboard?](https://www.ticketfairy.com/guides/run-a-festival-from-one-dashboard)
- [How do you sell more tickets without spending more on ads?](https://www.ticketfairy.com/guides/sell-more-tickets-without-more-ad-spend)
- [How do you keep touts and bots off your tickets?](https://www.ticketfairy.com/guides/keep-touts-off-your-tickets)
- [Every Ticket Fairy guide](https://www.ticketfairy.com/guides)

## Do this on your own event

Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call.

  [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

## Sell tickets with Ticket Fairy

Everything in these guides is in your dashboard from the day you sign up.

- Set up your event in minutes
- Free events are free
- Fai, your co-pilot, is built in

 [Create a free account](https://manage.ticketfairy.com/welcome)

No setup fees. No required monthly ticketing fee. No credit card required.

## See it on a call

Book a demo and we will show you how Ticket Fairy handles your kind of event.

 [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/event-ticketing/features)

### Tips for selling more tickets

Practical advice from organisers who sell out, and every new guide as it is published.

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This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)