# What kind of ticketing platform lets attendees share and earn referral rewards? | Ticket Fairy Guides

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3. What kind of ticketing platform lets attendees share and earn referral rewards?

Solving event ticketing problems

# What kind of ticketing platform lets attendees share and earn referral rewards?

Social ticketing combines each buyer's personal sharing link with tracked ticket sales, tiered rewards and a referral results report.

For:  Comparing ticketing platforms for word-of-mouth sales

Takes:  5 minutes

Social ticketing is the category to look for. It gives eligible paid ticket buyers personal referral links to share, so they can earn part of their own ticket price back when friends buy.

Ticket Fairy includes that complete loop. You set three sales targets and two rising rebate percentages, with the final tier fixed at 100%. Buyers see the offer on the event ticket page before purchase and receive their referral link by email after purchase. The Influencers report then connects shares and clicks to referred ticket sales, revenue and the reward each buyer has earned.

A buyer's referral link is different from the other links an event team uses. A promoter link belongs to a team member and counts their sales. A tracking link belongs to nobody and measures one advert, email or placement. Only the buyer can earn a reward from sales through their own referral link.

## How Ticket Fairy handles it

- ### [A personal referral link for each eligible paid ticket buyer](https://www.ticketfairy.com/guides/reward-buyers-for-referrals)

  The buyer receives their own link after purchase. When friends follow it and buy, those sales are credited to the buyer, so sharing can be measured against completed ticket sales rather than clicks alone.
- ### [Three reward tiers tied to the buyer's ticket price](https://www.ticketfairy.com/guides/reward-buyers-for-referrals)

  You choose the first two percentages and all three sales targets. The buyer earns the highest tier they reach, up to 100% of their eligible ticket price.
- ### [Referral results that connect sharing to sales](https://www.ticketfairy.com/guides/read-your-referral-results)

  Influencers shows the share rate, clicks, referred ticket sales, referred revenue, rewards and return on those rewards. Its buyer table shows who brought the sales in.

## How to set it up

- [Set the reward terms](#step-1)
- [Show the reward before the buyer checks out](#step-2)
- [Compare sharing, sales and rewards](#step-3)

## What you need before you start

- Your event has at least one paid ticket type. A free ticket has no ticket price for the buyer to earn back.
- Referrals are enabled for the event. Only eligible paid ticket types take part.
- If referral rewards are already enabled, set the targets before the first ticket sale. If they are disabled, you can enable them and set the terms after sales begin. Once enabled, the dashboard keeps the published terms fixed.

1. ## Set the reward terms

   Open **Tickets**, select **Settings** and go to **Rewards System**. Keep rewards enabled, choose the three referred-sales targets and choose the first two rebate percentages. **Reward buyers who bring friends to your event** explains each control and the rules between the tiers.
          ![The Rewards System card in Ticket Settings, with the three buyer referral reward tiers and ticket-page offer](https://www.ticketfairy.com/embeds/posters/marketing-tickets--referral-rewards-settings.png)    Tickets, Settings, Rewards System.
2. ## Show the reward before the buyer checks out

   Turn on **Show referral rewards upsell**. The buyer sees the offer on your event ticket page before purchase. After an eligible paid purchase, they receive their personal referral link by email and can share it from their order page.
3. ## Compare sharing, sales and rewards

   Open **Influencers** after buyers start sharing. Compare clicks with referred ticket sales, and referred revenue beside the rewards earned. **Understand your event's referral results** explains what every section counts and how to find the buyers worth encouraging again.
          ![The Referral Network Analysis section, with the buyer share rate and referral-link clicks by day](https://www.ticketfairy.com/embeds/posters/marketing-referral-engine--referral-network-analysis.png)    Influencers, Referral Network Analysis.

## Questions you might have

What is social ticketing?:  Social ticketing turns buyers into a sales channel by giving each eligible buyer a personal referral link, crediting purchases through it to that buyer and rewarding the original buyer from their own ticket price.

Is social ticketing the same as social media management?:  No. Social media management plans and publishes your own posts. Social ticketing gives ticket buyers a reason to share your event and connects their sharing to ticket sales and rewards.

What should I compare between social ticketing products?:  Check which paid tickets include a personal referral link, whether rewards follow completed sales rather than clicks, whether you can choose several achievable tiers, and whether the report connects each buyer to their clicks, ticket sales, revenue and reward.

Do attendees share tickets or share the event?:  They share the event through their personal referral link. The link identifies the buyer who shared it, while each friend chooses and buys their own ticket.

Is a buyer referral link the same as a promoter link?:  No. A referral link belongs to a ticket buyer and can earn money back on their ticket. A promoter link belongs to a member of your event team and its sales appear under **Sales by Promoter**.

## Where to go from here

- [What else you can do with Ticket Fairy](https://www.ticketfairy.com/event-ticketing/features)
- [Reward buyers who bring friends to your event](https://www.ticketfairy.com/guides/reward-buyers-for-referrals)
- [Understand your event's referral results](https://www.ticketfairy.com/guides/read-your-referral-results)
- [What marketing tools should a ticketing platform give you?](https://www.ticketfairy.com/guides/marketing-tools-a-ticketing-platform-should-have)
- [How do you keep a high-demand ticket on-sale running smoothly?](https://www.ticketfairy.com/guides/hold-up-a-high-demand-on-sale)
- [How do you manage many events without repeating the same work?](https://www.ticketfairy.com/guides/run-many-events-on-one-platform)
- [How do you compare ticketing platforms on fees, payouts and customer data?](https://www.ticketfairy.com/guides/compare-ticketing-platforms-fees-payouts-and-data)
- [How do you build a custom ticket sales report?](https://www.ticketfairy.com/guides/build-custom-reports-on-ticket-sales)
- [How do you manage backstage access passes for an event?](https://www.ticketfairy.com/guides/manage-backstage-access-passes)
- [How does event accreditation fit with your ticketing?](https://www.ticketfairy.com/guides/accreditation-with-ticketing-and-crm)
- [How do you manage tickets for a multi-day event?](https://www.ticketfairy.com/guides/manage-tickets-for-a-multi-day-event)
- [How do you let buyers pay for tickets in instalments?](https://www.ticketfairy.com/guides/let-buyers-pay-for-tickets-in-instalments)
- [What makes an embedded ticket checkout worth having?](https://www.ticketfairy.com/guides/embed-ticket-checkout-on-your-own-site)
- [How do you connect ticketing to your email marketing?](https://www.ticketfairy.com/guides/connect-ticketing-to-email-marketing)
- [How do you give fan clubs presale access to your tickets?](https://www.ticketfairy.com/guides/give-your-fans-presale-access)
- [Every Ticket Fairy guide](https://www.ticketfairy.com/guides)

## Do this on your own event

Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call.

  [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

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This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)