# See where your event page visitors came from | Ticket Fairy-guider

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3. See where your event page visitors came from

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# See where your event page visitors came from

Every section of your event's Traffic screen: how many people opened your event page, where they arrived from, and how many reached the confirmation page at the end of checkout.

For:  Anyone deciding where to spend the next round of promotion

Tar:  7 minutter

## Din Traffic-skjerm

- [Views](#step-1)
- [Conversions](#step-2)
- [Languages](#step-3)
- [Devices](#step-4)
- [Referrer URL](#step-5)

## Dette trenger du før du starter

- You're an owner or an admin on this event, or you have a **Stats** or **Limited Stats** login for it. All four see every figure here. If **Traffic** isn't in your event menu, ask an owner or an admin to change your role.
- Your event page has had at least one visit. Everything here counts visits to this event's own page, never to another event you linked to it.

- ## Views

  Open your event and go to **Traffic**. The chart counts every opening of your event page, one bar a day. The table below splits the same days into **Visits**, **Direct Visits**, **Referral Visits** and **Unique Visits**.

  **Referral Visits** is arrivals on a buyer's referral link or a promoter's link, and **Direct Visits** is everything else, a tracking link included, because that one credits nobody. **Unique Visits** counts a visitor once in each hour they were on the page, so browsing across two hours counts twice. **Hourly**, **Daily**, **Weekly** and **Monthly** reshape the chart, and the date box narrows every figure on the tab.
        ![The Views section of the event Traffic screen, with direct, referral and unique visits above a chart of visits by day](https://www.ticketfairy.com/embeds/posters/marketing-traffic--views.png)    Traffic, Views.
- ## Conversions

  **Converted** is the visitors who reached your order confirmation page, and **Not Converted** is the rest. The table gives the same two a day at a time, as **Visitors** and **Conversions**. **Daily**, **Weekly** and **Monthly** are the only widths offered here.

  This tab counts a conversion each time somebody reaches your order confirmation page, free registrations included, so a buyer who reloads that page counts twice. Read the two together as your event page's hit rate rather than as an exact order count.
        ![The Conversions section, with converted and not converted visitors above a chart of conversions by day](https://www.ticketfairy.com/embeds/posters/marketing-traffic--conversions.png)    Traffic, Conversions.
- ## Languages

  The ring and the table under it count visitors by the language their phone or browser asked your event page for. **Other** is the visitors whose device did not say. The filter above the ring narrows the ring to the languages you pick, and leaves the table whole.

  This is the language somebody reads in, not the country they are in. A Spanish reading on a local show is worth a Spanish advert rather than a Spanish tour date. The ring counts a visitor once per browsing session, so somebody who comes back next week counts twice.
         ![The Languages section, with the ring of visitors by language and the table of counts beside it](https://www.ticketfairy.com/embeds/posters/marketing-traffic--languages.png)    Traffic, Languages.
- ## Devices

  **Total Visitors** and the five cards beside it name the most common browser, device type, platform, brand and model. Under them, five lists draw the full breakdown as tiles and a table: **Browsers**, **Device Types**, **Platforms**, **Device Brands** and **Device Names**.

  All five lists are the same visitors counted five ways, so each one adds up to **Total Visitors**. They leave out the visits we could not read a device from. If most of your visitors are on a phone, open your own event page on one before you buy more advertising.
        ![The Devices section, with the top browser, device type, platform, brand and model above the full browser breakdown](https://www.ticketfairy.com/embeds/posters/marketing-traffic--devices.png)    Traffic, Devices.
- ## Referrer URL

  One row per site that sent you visits, with how many each sent. **N/A** is visits that arrived with no site behind them, which is a typed address, an app, or a link inside a message.

  The list folds Facebook, Instagram, Google and Yahoo into one name each, and gives every other site a row of its own address. The date box on the other tabs does not reach this list, which always covers the whole run. **Total by Day** shows the same sites a day at a time.
         ![The Referrer URL section, one row per site that sent visits to the event page](https://www.ticketfairy.com/embeds/posters/marketing-traffic--referrer-url.png)    Traffic, Referrer URL.

## Eller få det gjort for deg

Fai, the assistant inside your dashboard, reads this screen too, and so does your own AI assistant through our MCP server. Ask for a date range and they apply it everywhere except the referrer list, which always covers the whole run.

### I dashbordet ditt, med Fai

where did the traffic for this event come from, and how many of those visitors actually bought a ticket?

### Fra din egen assistent, via MCP

Koble assistenten til [MCP-serveren vår](https://www.ticketfairy.com/mcp-server), og be den om:

Det skrivebeskyttede oppsettet på den siden er alt som trengs. Ingenting endres her, så la `--read-only` stå.

Find my event by name, then pull its traffic and tell me which referring sites sent the most visits, and how many of the people who opened the event page went on to buy.

## Fra terminalen din

Installer CLI-en fra [CLI-siden vår](https://www.ticketfairy.com/cli), logg inn med `ticketfairy auth login`, og velg merkevaren du jobber med ved hjelp av `ticketfairy brand use <BRAND_ID>`. `ticketfairy brand list` og `ticketfairy event list` skriver ut id-ene kommandoene under trenger.

You need an owner, admin, **Stats** or **Limited Stats** login. Two tabs have no command. **Devices** and **Visitor Locations** count page visitors, and the CLI metrics with those names count buyers, so read those two on the screen.

### Visits, unique visits and conversions

ticketfairy event stats \<EVENT\_ID\> --metric traffic

### The sites that sent you visits, a day at a time

ticketfairy event stats \<EVENT\_ID\> --metric referrer-by-day

## Spørsmål du kanskje har

What does the Visitor Locations tab show?:  A map of the towns your visitors opened the page from, with the top cities, regions and countries beside it. The place comes from the visitor's internet connection, so it is where they were rather than where they live, and the map drops the visits we cannot place.

Why is every number on this screen zero?:  Nothing has opened your event page yet, or the switch at the top right sits on **Pre-Registration Traffic** for an event that never took a pre-registration. That switch keeps its setting on every event you open next, so check it before anything else.

What is the difference between visits and unique visits?:  **Visits** counts every opening of your event page, including the same person coming back. **Unique Visits** counts each visitor once in each hour they were on the page, so browsing across two hours counts twice.

Do these figures cover the other events I linked to this one?:  No. Everything here counts visits to this event's own page and nothing else, which is why it can differ from your **Influencers** figures, where the screen counts linked events together.

Do my own team's visits count?:  Yes. **Visits** counts every opening of your public event page, your own team's included, so a week of checking your page lifts the figure on a quiet event. Nothing on this screen takes them back out.

Which times are these figures in?:  The chart groups and labels the days in your event's own timezone, so a bar reads where the event is rather than where you are. The date box is not converted the same way, so a range you pick can take in an hour or two either side of those days.

Why don't the tabs add up to the same total?:  They count different things on purpose. Views counts every opening of the page, while Locations and Devices count only the visits we could place or read a device from. Languages and Conversions count each visitor once a session or once an hour.

What does the Pre-Registration Traffic switch do?:  It swaps every figure on the screen to your event's pre-registration page instead of the event page. It stays where you leave it for every event you open next, so put it back to **Overall Traffic** when you are finished.

Can I get this out into a spreadsheet?:  **Copy table** above each table puts it on your clipboard, ready to paste. The charts and the device tiles have no export of their own, so ask Fai for those figures.

Why does it say "We don't have enough data for your event"?:  That message appears when this event has visits from before 22 April 2022, which is earlier than the point our traffic recording changed. The figures still load; read the conversion split on those early days as a guide rather than a count.

Why doesn't a day in Visitor Locations match the cities under it?:  The day row and the lists beneath it count different things, so they do not add up to each other. Take your city, region and country figures from **Total by Location**, which counts each visitor once.

Why is a site I know sent people missing from Referrer URL?:  Some apps and messaging clients pass visitors on with no site attached, so those land in **N/A** rather than under a name. Only a buyer's referral link or a promoter's link counts as a **Referral Visit** on **Views**; everything else, your own tracking links included, arrives as a direct visit.

## Veien videre

- [Hva du ellers kan gjøre med Ticket Fairy](https://www.ticketfairy.com/no/event-ticketing/features)
- [See which fans sell the most tickets for your event](https://www.ticketfairy.com/no/guides/read-your-referral-results)
- [See who buys your tickets in your event demographics](https://www.ticketfairy.com/no/guides/read-your-audience-demographics)
- [See which promotion sold your tickets](https://www.ticketfairy.com/no/guides/track-which-promotion-sold-your-tickets)
- [See which buyers come back to your events](https://www.ticketfairy.com/no/guides/browse-your-customer-list)
- [Alle Ticket Fairy-guider](https://www.ticketfairy.com/no/guides)

## Gjør dette på ditt eget arrangement

Opprett kontoen din, bygg arrangementet ditt, og følg disse trinnene i ditt eget dashbord. Uten salgssamtale først.

  [Opprett en gratis konto](https://manage.ticketfairy.com/welcome) [Book en demo](https://www.ticketfairy.com/no/event-ticketing/book-a-demo)