# See which ads sold tickets | Ticket Fairy-guider

1. [Ticket Fairy](https://www.ticketfairy.com/)
2. [Guider](https://www.ticketfairy.com/no/guides)
3. See which ads sold tickets

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# See which ads sold tickets

Promoters buying ads across several networks get clicks and impressions from each network's own report, and no ticket sales. Ticket Fairy counts the orders and the revenue each campaign brought in, so you can see which campaign to keep paying for and which to stop.

Compare your advertising by the ticket orders each campaign brought in rather than by clicks, so you know where to spend next.

For:  Deciding where your advertising budget should go next

Tar:  7 minutter

- [Open the advertising overview](#step-1)
- [Compare campaigns on sales, not clicks](#step-2)
- [Check which networks are connected](#step-3)
- [Move the budget to what sold](#step-4)

## Før du starter

- Your advertising networks are connected, so their spend appears beside your sales. Spend on a network you buy from outside Ticket Fairy does not appear here.
- Your event pixel is installed. Without it, a sale cannot be traced back to the campaign that brought it.
- You can open the advertising pages with an owner, admin or marketing role on the brand.

1. ## Open the advertising overview

   Open the brand and select **Overview** under advertising.

   **Merk:** The figures are brand-wide. Filter to one event when you are deciding about that event rather than about the brand.
          ![Ticket Fairy advertising overview showing spend and ticket sales by campaign across connected networks](https://www.ticketfairy.com/embeds/posters/marketing-ads--performance-overview.png)    The advertising overview, across connected networks.
2. ## Compare campaigns on sales, not clicks

   Read each campaign against the tickets it sold and what those sales cost.

   **Merk:** A campaign with cheap clicks and no sales is the most expensive one you are running. The network reporting it will not tell you that.
3. ## Check which networks are connected

   Open **Connected networks** to see which networks report their spend here.

   **Merk:** A missing network is not a network with no spend. Its campaigns are absent from every comparison until it is connected.
4. ## Move the budget to what sold

   Raise the budget on the campaigns with confirmed ticket sales, and pause the ones confirmed to have sold none.

   **Merk:** A campaign with no confirmed figure is unknown, not zero: nothing has been matched to it yet. Never cut a budget on an unknown.

## Prøv disse trinnene på ditt eget arrangement

Opprett en gratis konto, bygg arrangementet ditt og følg trinnene over i ditt eget dashbord. Det tar noen minutter, og du trenger ikke å booke en salgssamtale.

    E-postadressen din    [Opprett en gratis konto](https://manage.ticketfairy.com/welcome) [Book en demo](https://www.ticketfairy.com/no/event-ticketing/book-a-demo)

Ingen oppstartsgebyr. Ingen obligatorisk månedsavgift. Ingen kredittkort nødvendig.

## Eller få det gjort for deg

Fai can read the campaign figures back to you and say which campaign brought in each sale. Changing a budget is yours to do.

### I dashbordet ditt, med Fai

For \<EVENT NAME\>, which advertising campaign brought in the most ticket sales, and what did each sale cost

### Fra din egen assistent, via MCP

Koble assistenten til [MCP-serveren vår](https://www.ticketfairy.com/mcp-server), og be den om:

Behold `--read-only` i MCP-konfigurasjonen. Denne oppgaven leser bare data, så assistenten trenger ikke verktøy som gjør endringer.

Pick the brand, find the event \<EVENT NAME\> and show where its sales came from

## Fra terminalen din

Installer CLI-en fra [CLI-siden vår](https://www.ticketfairy.com/cli), logg inn med `ticketfairy auth login`, og velg merkevaren du jobber med ved hjelp av `ticketfairy brand use <BRAND_ID>`. `ticketfairy brand list` og `ticketfairy event list` viser ID-ene de andre kommandoene bruker.

Read the event statistics behind the campaign figures.

### Show the event statistics

ticketfairy event stats \<EVENT\_ID\>

## La Fai gjøre det for deg

Fai jobber inne i Ticket Fairy-dashbordet ditt. Opprett kontoen din, åpne Fai og lim inn instruksjonen over.

   [Opprett en gratis konto](https://manage.ticketfairy.com/welcome) [Book en demo](https://www.ticketfairy.com/no/event-ticketing/book-a-demo)

Ingen oppstartsgebyr. Ingen obligatorisk månedsavgift. Ingen kredittkort nødvendig.

## Trace a sale back further than the campaign

1. ### Use a named tracking link

   Give each poster, post or partner its own tracking link when you need to separate them inside one campaign.

   **Merk:** Campaigns tell you which network sold; tracking links tell you which piece of it did.

Fai can open the tracking links for the event. What each one brought in is read in the dashboard today.

### I dashbordet ditt, med Fai

Open the tracking links for \<EVENT NAME\>

### Fra din egen assistent, via MCP

Behold `--read-only` i MCP-konfigurasjonen. Denne oppgaven leser bare data, så assistenten trenger ikke verktøy som gjør endringer.

Pick the brand, find the event \<EVENT NAME\> and show its settings

### Fra terminalen din

Read the event statistics.

#### Show the event statistics

ticketfairy event stats \<EVENT\_ID\>

## Spørsmål du kanskje har

Why do these figures differ from the network's own?:  A network counts the sales it believes it caused, and counts them for itself. These figures count the paid orders your event actually took, once each. An order can hold one ticket or ten, so read them as orders rather than tickets.

Why does a campaign show spend but no sales?:  A confirmed zero means it sold nothing. An empty figure means nothing has been matched to it: the sales may not have come through its link yet, or the pixel is missing. Only the confirmed zero is a reason to pause.

How long should I leave a budget change before I judge it?:  Two or three days. An on-sale day distorts everything that ran through it, so a figure read the morning after says more about the announcement than the campaign.

Can I see this per event?:  Yes. Filter to the event when the decision is about that event. Brand-wide figures answer where the budget goes next, not what one on-sale did.

## Har du fortsatt et spørsmål?

Book en demo, så svarer vi på det i en samtale, tilpasset din type arrangement. Eller opprett kontoen din og se selv.

   [Book en demo](https://www.ticketfairy.com/no/event-ticketing/book-a-demo) [Opprett en gratis konto](https://manage.ticketfairy.com/welcome)

Ingen oppstartsgebyr. Ingen obligatorisk månedsavgift. Ingen kredittkort nødvendig.

## Relaterte guider

- [Flere måter å bruke Ticket Fairy på](https://www.ticketfairy.com/no/event-ticketing/features)
- [Koble til annonseringspiksler for billettsalget](https://www.ticketfairy.com/no/guides/connect-meta-and-network-pixels)
- [Track which promotion sells your tickets](https://www.ticketfairy.com/no/guides/track-which-promotion-sold-your-tickets)
- [See how visitors find your event page](https://www.ticketfairy.com/no/guides/see-how-visitors-find-your-event-page)
- [Set up a Meta pixel to track your ticket sales](https://www.ticketfairy.com/no/guides/set-up-a-meta-pixel)
- [Measure ticket sales with Google Analytics](https://www.ticketfairy.com/no/guides/set-up-a-google-analytics-pixel)
- [Track ticket sales with your TikTok pixel](https://www.ticketfairy.com/no/guides/set-up-a-tiktok-pixel)
- [Track ticket sales with your Snapchat pixel](https://www.ticketfairy.com/no/guides/set-up-a-snapchat-pixel)
- [Track ticket sales with your Reddit pixel](https://www.ticketfairy.com/no/guides/set-up-a-reddit-pixel)
- [Track ticket sales with your Spotify pixel](https://www.ticketfairy.com/no/guides/set-up-a-spotify-pixel)
- [Track ticket sales with your X pixel](https://www.ticketfairy.com/no/guides/set-up-an-x-twitter-pixel)
- [Track ticket sales with your Google Ads pixel](https://www.ticketfairy.com/no/guides/set-up-a-google-ads-pixel)
- [Track ticket sales with your Pinterest pixel](https://www.ticketfairy.com/no/guides/set-up-a-pinterest-pixel)
- [Track ticket sales with your LinkedIn pixel](https://www.ticketfairy.com/no/guides/set-up-a-linkedin-pixel)
- [Track ticket sales with your Microsoft Bing pixel](https://www.ticketfairy.com/no/guides/set-up-a-microsoft-bing-pixel)
- [Track ticket sales with your Amazon DSP pixel](https://www.ticketfairy.com/no/guides/set-up-an-amazon-dsp-pixel)
- [Track ticket sales with your ChatGPT pixel](https://www.ticketfairy.com/no/guides/set-up-a-chatgpt-pixel)
- [Alle Ticket Fairy-guider](https://www.ticketfairy.com/no/guides)

## Gjør dette på ditt eget arrangement

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## Se det i en samtale

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