# Set up a Meta pixel to track your ticket sales | Ticket Fairy-guider 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guider](https://www.ticketfairy.com/no/guides) 3. Set up a Meta pixel to track your ticket sales Annonsere arrangementet ditt # Set up a Meta pixel to track your ticket sales Connect Meta to your brand and pick the pixel your ticket sales report to, so your Facebook and Instagram campaigns show what they actually sold. For: Anyone running Meta ads for an event Tar: 5 minutter - [Open Integrations for your brand](#step-1) - [Connect Meta](#step-2) - [Choose the pixel your sales report to](#step-3) - [Turn tracking on](#step-4) - [Add the networks you also buy on](#step-5) - [Check a sale reports back](#step-6) ## Dette trenger du før du starter - You're an owner, an admin or on the marketing team for this brand. If you can't open **Integrations**, ask an owner or an admin to do this part or to give you access. - You can sign in to a Facebook account with access to the ad account you buy event ads on. 1. ## Open Integrations for your brand Open the brand you sell under, go to **Integrations**, and find **Meta conversion tracking**. 2. ## Connect Meta Select **Connect Meta** and sign in with the Facebook account that has access to your ads. If you manage more than one ad account, pick the one you buy your event ads on. 3. ## Choose the pixel your sales report to Pick a pixel from the list read out of your ad account, or create a new one and name it. Changing pixel later never leaves a gap: the one you're using keeps tracking until the new one is on. It also keeps reporting afterwards, so remove it in **Meta conversion tracking** once the new pixel works, or both count the same sales. 4. ## Turn tracking on Select **Turn on tracking**. Your sales now report to that pixel from our servers as well as from the browser, which keeps your campaign numbers whole when a buyer blocks browser tracking. The sign-in behind it lasts about two months, and renewing it means repeating this step and the two before it. 5. ## Add the networks you also buy on (Optional) Below the Meta card, **Network Conversion Tracking Pixels** gives TikTok, Snapchat, Reddit, Google Analytics and the rest a tab each. Paste an ID into any network you advertise on, and it fires alongside Meta. Spotify, Google Ads, LinkedIn and Amazon DSP are the exceptions. Their tabs take an ID and show a count, but no sale reaches them yet, so do not build your attribution on them. ![The Network Conversion Tracking Pixels panel in Ticket Fairy, with a tab for each advertising network](https://www.ticketfairy.com/embeds/posters/marketing-integrations--network-pixels-panel.png) Brand settings, Integrations, Tracking pixels. 6. ## Check a sale reports back Buy a ticket on your own event, or use a test order. Look for the purchase in Meta Events Manager, where the value should match the order. In the browser your pixel runs fbq('track', 'PageView') when it loads. Ticket Fairy then sends ViewContent on your event page, InitiateCheckout when someone starts buying, and Purchase when the sale completes. ## Eller få det gjort for deg Fai, the assistant inside your dashboard, can do this for you, and stops to ask you before it changes anything. Your own AI assistant over our MCP server cannot: that server has no pixel tool, so this is Fai's work or your own on this screen. The one part neither can do is the Meta sign-in, which has to happen in your browser, so do that step yourself and let Fai take it from there. ### I dashbordet ditt, med Fai I have connected Meta. Show me the pixels on our ad account, then turn conversion tracking on for the one we advertise with. ## Spørsmål du kanskje har How do I add a Meta pixel to my Ticket Fairy event page?: Open your brand, go to Integrations, and find Meta conversion tracking. Select Connect Meta, sign in, choose the ad account you buy on, then choose the pixel your sales should report to. Tracking then runs on every event page under that brand and through checkout, so you do this once rather than per event. Do I need my Meta pixel ID or an access token?: No. The guided setup reads your pixels from Meta once you sign in, so you pick one from a list instead of copying an ID. We create and hold the Conversions API credential on our side, so you never paste a token into the dashboard. What if I do not have a Meta pixel yet?: Create one in the same step. Choose "Create a new pixel", give it a name, and the dashboard creates it in the ad account you connected and selects it for you. Can I still enter a Meta pixel ID by hand?: Yes. Below the guided setup there is a manual option for accounts that already have a pixel ID and an access token to enter. Use the guided setup unless you have a reason not to, and do not add the same pixel in both places. Will Meta still see my sales if the buyer blocks tracking?: Yes, that is what this setup is for. We report sales to Meta from our servers as well as from the browser, so a blocked or cleared browser no longer loses the sale from your campaign reporting. This runs on your Meta sign-in, so keep it renewed. How long does my Meta connection last?: About two months, because that is how long Meta lets a sign-in stand. Reporting from our servers stops after that, while the pixel in the browser keeps firing. Put a reminder in your calendar and check it before a big on-sale. How do I renew it?: Go through **Connect Meta** again, then pick your pixel and turn tracking on, exactly as you did the first time. Signing in on its own is not enough: the pixel holds the credential that reports your sales, and only those last two steps write a fresh one. Your pixel and its settings are still there, so it takes a minute. Will my Meta pixel fire if buyers check out on my own website?: Yes. The embedded checkout fires the same events at the same points as the hosted checkout, so Meta attributes a sale on your own site the same way. ## Veien videre - [Hva du ellers kan gjøre med Ticket Fairy](https://www.ticketfairy.com/no/event-ticketing/features) - [Connect your Meta and network pixels to track ticket sales](https://www.ticketfairy.com/no/guides/connect-meta-and-network-pixels) - [Set up a TikTok pixel to track your ticket sales](https://www.ticketfairy.com/no/guides/set-up-a-tiktok-pixel) - [Set up a Snapchat pixel to track your ticket sales](https://www.ticketfairy.com/no/guides/set-up-a-snapchat-pixel) - [Set up a Reddit pixel to track your ticket sales](https://www.ticketfairy.com/no/guides/set-up-a-reddit-pixel) - [Set up an X pixel to track your ticket sales](https://www.ticketfairy.com/no/guides/set-up-an-x-twitter-pixel) - [Set up Google Analytics to see the ticket sales behind your traffic](https://www.ticketfairy.com/no/guides/set-up-a-google-analytics-pixel) - [Set up a Pinterest pixel to track your ticket sales](https://www.ticketfairy.com/no/guides/set-up-a-pinterest-pixel) - [Set up a Microsoft Bing pixel to track your ticket sales](https://www.ticketfairy.com/no/guides/set-up-a-microsoft-bing-pixel) - [Set up a ChatGPT pixel to track your ticket sales](https://www.ticketfairy.com/no/guides/set-up-a-chatgpt-pixel) - [Alle Ticket Fairy-guider](https://www.ticketfairy.com/no/guides) ## Gjør dette på ditt eget arrangement Opprett kontoen din, bygg arrangementet ditt, og følg disse trinnene i ditt eget dashbord. 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