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What can you find out about the people who buy your tickets?
Ticket Fairy records the age and gender of your buyers, their city and country, the device they checked out on, the promoter or post that brought them, and whether they have bought from you before. Promoters deciding what to put on next can read all of it in the dashboard without exporting anything.
See who bought, where they live, the device they checked out on, the promoter or post that brought them and whether they have bought from you before, and which report answers each question.
- For
- Deciding your next event from who bought tickets to the last one
- Tar
- 7 minutter
Demographics holds age, gender and profession. Devices holds what buyers bought on. Geographics holds where they are. Traffic holds how they arrived. Gaming names the Twitch channels among them. Customers holds who has bought from you before, across every event you run.
Most of it comes straight from your own completed orders, so the figures are about the people who bought. Traffic counts visits to your event page rather than orders, and gender and professions come from an audience match that runs about a day after your first sales, which is why the totals do not line up with each other. The guide behind each report says exactly what it counts.
Ask Fai for any of it in a sentence, and she reads the same reports, draws a chart or drafts the summary you send a sponsor. Nothing here needs an export or a second tool.
Slik hjelper Ticket Fairy
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Who they are
Age by year and by band, gender, and the jobs and employers of your buyers, so you can aim the next campaign at the people who bought this one.
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Where they are
Buyers by country and city, for one event or across every event your brand has run, which is how you pick the next city to play.
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How they arrived
The sites, posts and searches that brought visitors to your event page, and what share of them bought.
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Who brought them
The promoter, the tracking link or the buyer whose referral produced each sale, with the money beside each name.
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Who came back
Buyers across every event you run, with how many tickets each has bought and whether they are buying more or less than before.
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Who can reach an audience of their own
The Twitch channels among your buyers, with the size of each following, so you can offer the biggest ones something before the doors open.
Sett det opp
Før du starter
- For the reports on one event, you're an owner or an admin on it, or you have a Stats or Limited Stats login for it.
- For the reports across every event, you're an owner or an admin on the brand, or you have a Stats login for it. A Limited Stats login does not open the brand reports.
- Your event has sold tickets. Age appears as soon as buyers give a date of birth, while gender and profession usually take about a day after the first sales.
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Start with age, because it changes the most
Open your event and select Demographics for the age bands and the gender split.
Merk: Age is the figure that moves between a club night and a festival, and the one that decides which platform your next advert belongs on.
Demographics, Age Ranges. -
Read what they bought on
Select Devices for the browser, device, platform and model behind each order.
Merk: Where most orders come from phones, open your own checkout on a phone before you spend more on advertising.
Devices. -
See which cities to play next
Open your brand and select Geographics for buyers by country and city.
Merk: Read it across every event rather than one, because a single show tells you about that night and a brand tells you about your audience. The places come from the billing address on each order rather than the venue or where the buyer was when they bought.
Brand, Geographics. -
Find the people who keep coming back
Select Customers on your brand for everyone who has bought from you.
Merk: The people who bought twice are the cheapest audience to sell to next time, so message them first. The report counts buyers, so a guest who has only ever been comped is not in it.
Brand, Customers. -
Put the figures next to the money
Open your event, select Performance and select Sales by Type for one row per ticket type with what it sold and what it brought in.
Merk: The age band that buys the most tickets and the one that spends the most are not always the same, and this is where the difference shows.
Event, Performance, Sales by Type.
Prøv disse trinnene på ditt eget arrangement
Opprett en gratis konto, bygg arrangementet ditt og følg trinnene over i ditt eget dashbord. Det tar noen minutter, og du trenger ikke å booke en salgssamtale.
Ingen oppstartsgebyr. Ingen obligatorisk månedsavgift. Ingen kredittkort nødvendig.
Eller få det gjort for deg
Ask Fai, the assistant inside your dashboard, for any of these figures in plain language. She reads the same reports and can draw the answer as a chart or turn it into a document you can send on.
I dashbordet ditt, med Fai
For <EVENT NAME>, tell me which age band bought the most, which cities they came from and what they bought on, and draw the age bands as a chart
Fra din egen assistent, via MCP
Koble assistenten til MCP-serveren vår, og be den om:
Behold --read-only i MCP-konfigurasjonen. Denne oppgaven leser bare data, så assistenten trenger ikke verktøy som gjør endringer.
Find my event <EVENT NAME> and pull its age demographics and sales breakdown
La Fai gjøre det for deg
Fai jobber inne i Ticket Fairy-dashbordet ditt. Opprett kontoen din, åpne Fai og lim inn instruksjonen over.
Ingen oppstartsgebyr. Ingen obligatorisk månedsavgift. Ingen kredittkort nødvendig.
Spørsmål du kanskje har
- Do I need to export anything to read these?
- No. You read every report in the dashboard, and each one has a copy control for the times you want the rows in a spreadsheet.
- Why do two reports give me different totals?
- Each counts a slightly different thing. Age needs a date of birth, gender and profession come from a match that runs after your first sales, and Devices counts orders rather than people. The guide behind each report says exactly what it counts.
- Is this real buyer data or an estimate?
- The ages, devices, locations and repeat buyers are your own completed orders. Gender and professions come from an audience match that runs after your first sales, and Traffic counts visits to your event page. None of it is a modelled panel or a lookalike audience bought in.
- Can I see this across all my events rather than one?
- Yes. Geographics, Demographics and Customers all have a brand-level view that covers every event you have run.
- Who on my team can read these reports?
- On an event, you need an owner or admin login, or a Stats or Limited Stats one. Across the brand, you need an owner or admin login on the brand, or a Stats one. Promoter and door logins see none of them.
Har du fortsatt et spørsmål?
Book en demo, så svarer vi på det i en samtale, tilpasset din type arrangement. Eller opprett kontoen din og se selv.
Ingen oppstartsgebyr. Ingen obligatorisk månedsavgift. Ingen kredittkort nødvendig.
Relaterte guider
Gjør dette på ditt eget arrangement
Opprett kontoen din, bygg arrangementet og følg trinnene i ditt eget dashbord. Du trenger ikke bestille en salgssamtale.