Инструкции
Проведите мероприятие в Ticket Fairy
Настройте билеты, откройте продажи и точно знайте, как продаётся ваше мероприятие.
Создание мероприятия
Типы билетов, волны продаж, дополнения и правила перепродажи.
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Используйте Freefund, чтобы сократить число неявившихся на бесплатных мероприятиях и мероприятиях с регистрацией
Сохраните бесплатный вход для пришедших участников, а возвращаемый депозит даст им повод прийти.
8 минут · Планирование посещаемости, персонала, запасов и ожиданий спонсоров на бесплатном мероприятии
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Проведите A/B-тест для мероприятия
Сравните страницы мероприятия или вопросы и ответы при оформлении заказа, разделите посетителей между версиями и узнайте, какая приносит больше продаж билетов или выручки.
10 минут · Проверка, какая страница мероприятия или вопросы и ответы при оформлении заказа продают больше билетов
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Make your event invitation-only
Compare a shared password, personal invitations and a ticket access code for private access, or review each order after checkout before tickets are issued.
5 минут · Controlling who can buy tickets before or after checkout
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Password-protect your event
Put your event page behind one or more shared passwords, test them and change a password without locking out the groups that still need access.
7 минут · Sharing a private event through one or more trusted groups
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Sell tickets by personal invitation
Send each approved guest a personal ticket link, set how many tickets and orders they can place, and track or cancel the invitation after sending it.
16 минут · Selling tickets through an approved invitation list
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Unlock hidden tickets with an access code
Keep your event page visible while every ticket stays hidden until a no-discount promotion code reveals it.
12 минут · Sharing a private ticket sale through one reusable access code
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Approve orders before buyers receive tickets
Review every order, or only orders containing selected ticket types. Choose when to take payment, then approve or decline each request before its payment hold expires.
12 минут · Reviewing ticket requests before confirming admission
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Schedule when your event goes live
Choose a date and time in your event's timezone so Ticket Fairy makes the event page public at that time.
4 минут · Running an on-sale at a set time
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Postpone or reschedule an event
Tell ticket holders that plans have changed, publish the new date when it is ready and choose who can request a refund.
8 минут · Changing the date of an event that has already been announced
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Create a reusable event template
Share your ticket tiers and allocations as a template without publishing your prices. Your brand name appears on every template you publish.
8 минут · Sharing an event setup as a reusable template
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Set up ticketing for a multi-day festival
Group day and weekend tickets clearly, open each price release automatically, sell camping and travel in the same checkout, and keep resale at face value.
25 минут · Selling day and weekend tickets for a festival
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Sell parking, camping and merchandise with your tickets
Add parking, camping, meals, merchandise and upgrades to the ticket checkout, with stock, options and limits for each.
8 минут · Selling extras with event admission
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Group your tickets into categories
Group day passes, weekend passes and price releases into categories so buyers can find the right ticket quickly.
5 минут · Making a long ticket list easier to browse
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Issue reusable event passes to crew and artists
Give crew and artists named multi-entry passes. Your door team can scan them in the same app they use for tickets.
6 минут · Letting your team in and out of an event all day
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Create an event
Choose a proven event setup or start from scratch, add the details buyers need, set your sales options and prepare the tickets that will go on sale.
15 минут · Creating a new event and preparing it for ticket sales
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Set up ticket types
Create clear ticket choices with the right price, allocation, purchase limits, availability and entry rules before your event goes on sale.
12 минут · Preparing the tickets buyers will choose for an event
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Duplicate an event
Start your next date with the ticket types, event settings and optional features you already use, then check the details that change before it goes on sale.
8 минут · Preparing another date from an existing event
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Run a recurring event series
Keep every edition together, add future dates automatically, and give buyers one public page for the series.
10 минут · Running a festival, tour, club night or show across several dates or editions
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Sell VIP tables and bottle service through your promoters
Create a table type for each booth or bottle-service package, give every promoter their own link to sell it, and see the table bookings each promoter brings to your event under Sales by Promoter.
14 минут · Venue teams and promoters selling VIP tables, booths and bottle service alongside entry tickets
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Run ticketing for a nightclub
Build a repeatable setup for every night, give your venue team the right access, and use sales and entry data to plan what comes next.
18 минут · Nightclub owners and venue teams running a regular programme of ticketed nights
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Run ticketing for a club night
Set up ticket releases, guest lists and VIP tables, track promoter sales, and prepare the venue team for the door.
18 минут · Promoters running a club night with a host venue
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Реферальный маркетинг
Вознаграждайте покупателей, которые приводят друзей, и смотрите, кто обеспечил каждую продажу.
Реклама мероприятия
Отслеживание кампаний, которые принесли продажи.
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Connect advertising pixels to your ticket sales
Connect Meta and your other advertising networks at brand level so you can see which campaigns led to ticket sales.
10 минут · Buying ads for an event
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Set up a Meta pixel to track your ticket sales
Connect Meta to your brand and choose the pixel that should receive each sale so your Facebook and Instagram campaigns can show which ticket sales they drove.
5 минут · Running Meta ads for an event
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Measure ticket sales with Google Analytics
Add your complete Google Analytics measurement ID once to measure event-page visits, checkout starts and completed ticket sales.
5 минут · Measuring event traffic and ticket sales in Google Analytics
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Track ticket sales with your TikTok pixel
Add your TikTok pixel once at brand level to see which campaigns led to ticket sales.
5 минут · Running TikTok ads for an event
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Track ticket sales with your Snapchat pixel
Add your Snapchat pixel once at brand level to see which campaigns led to ticket sales.
5 минут · Running Snapchat ads for an event
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Track ticket sales with your Reddit pixel
Add your Reddit pixel once at brand level to see which campaigns led to ticket sales.
5 минут · Running Reddit ads for an event
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Track ticket sales with your Spotify pixel
Add your Spotify pixel once at brand level to see which campaigns led to ticket sales.
5 минут · Running Spotify ads for an event
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Track ticket sales with your X pixel
Add your X pixel once at brand level to see which campaigns led to ticket sales.
5 минут · Running X ads for an event
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Track ticket sales with your Google Ads pixel
Add your Google Ads pixel once at brand level to see which campaigns led to ticket sales.
5 минут · Running campaigns in Google Ads
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Track ticket sales with your Pinterest pixel
Add your Pinterest pixel once at brand level to see which campaigns led to ticket sales.
5 минут · Running Pinterest ads for an event
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Track ticket sales with your LinkedIn pixel
Add your LinkedIn pixel once at brand level to see which campaigns led to ticket sales.
5 минут · Running LinkedIn ads for an event
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Track ticket sales with your Microsoft Bing pixel
Add your Microsoft Bing pixel once at brand level to see which campaigns led to ticket sales.
5 минут · Running Microsoft Bing ads for an event
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Track ticket sales with your Amazon DSP pixel
Add your Amazon DSP pixel once at brand level to see which campaigns led to ticket sales.
5 минут · Running campaigns in Amazon DSP
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Track ticket sales with your ChatGPT pixel
Add your ChatGPT pixel once at brand level to see which campaigns led to ticket sales.
5 минут · Running ChatGPT ads for an event
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Понимание отчётов мероприятия
Посмотрите, что считает каждый отчёт в панели управления и как использовать эти данные.
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Track which promotion sells your tickets
Give each advert, post, email or partner a separate tracking link so your event report shows the clicks, orders and ticket revenue each link brings in.
6 минут · Promoting an event in more than one place at once
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Understand your event's buyer demographics
Use your event's Demographics report to compare age bands, gender breakdowns, jobs and employers, and understand what each figure counts.
6 минут · Deciding who to market your next event to
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See where your event audiences are strongest
Compare where ticket buyers are based across all your events, or focus on a series, venue, city, country or any events you choose.
8 минут · Planning where to advertise, tour or grow next
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Understand your event's referral results
Use the Influencers report to compare sharing and clicks, see which buyer referral links led to sales and check whether rewards paid off.
6 минут · Running a referral push for an event
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See how visitors find your event page
See how many visits your event page receives, where they came from and how many reached order confirmation.
7 минут · Choosing where to promote your event next
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Understand who buys tickets across your events
Use Customers to see who bought across your brand, which events and tickets they ordered, what they spent and which sales their referrals brought in.
6 минут · Finding repeat customers for your next event
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Решайте задачи по продаже билетов
Ускоряйте очереди, создавайте отчёты, продвигайте мероприятия и управляйте доступом.
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Пригласите промоутеров в коллектив, чтобы они продавали билеты на ваши мероприятия
Отправляйте приглашения, проверяйте, кто ещё не присоединился, и устраняйте две причины, по которым промоутер не может войти.
6 минут · Руководители уличных команд, групп промоутеров и продакшн-команд для чужих мероприятий
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How do you keep a high-demand on-sale running smoothly?
Use the waiting room to control entry to checkout, stagger ticket releases to spread demand and collect a waiting list for later releases.
6 минут · Putting a high-demand event on sale
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How do you manage many events without repeating the same work?
Manage your customers, team and branding at brand level, reuse a published event template and group related dates into an event series.
6 минут · Running a regular programme of events
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What should you compare when choosing a ticketing platform?
Compare what buyers pay, when you receive ticket revenue and whether you can see and export buyer details throughout the on-sale.
6 минут · Choosing where to sell tickets for your next event
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How do you answer a custom ticket sales question?
Start with the event report that matches your question, filter the Orders table when you need a narrower view, then export those rows for further analysis.
6 минут · Answering a ticket sales question with the orders and tickets behind it
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What is social ticketing, and how do referral rewards work?
Give eligible buyers a personal referral link, reward them when friends buy tickets and see how many sales and how much revenue each buyer brings in.
5 минут · Comparing ticketing platforms for word-of-mouth sales
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What marketing tools should a ticketing platform give you?
Look for buyer segments and messaging, campaign tracking, ad-network connections and a way to contact people who abandoned checkout.
6 минут · Marketing an event as well as selling tickets
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How do you manage backstage access passes for an event?
Give each crew member, artist, production worker or guest a named pass, set the allowed entries, and scan it with the same door app as tickets.
5 минут · Handing out crew, artist or guest access for an event
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How do you manage event accreditation with your tickets?
Issue named staff, crew and press passes from the same event as your tickets, then scan both in one door app and keep an approval note with each pass.
6 минут · Managing staff, crew, press or partner accreditation for a venue or stadium
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How do you manage tickets for a multi-day event?
Sell weekend and day tickets from one event page, add camping and parking to the same order, and let each price release open automatically.
5 минут · Running a festival, conference or other event across several days
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How do you let buyers pay for tickets in instalments?
Let buyers pay a deposit at checkout and collect the rest on a weekly or monthly schedule that finishes before the event.
6 минут · Selling higher-priced festival or multi-day tickets
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Can you sell tickets directly from your own website?
Yes. Add checkout to your event page so buyers can choose tickets, pay by card and receive confirmation without leaving your website.
6 минут · Selling tickets from your own website
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Can ticket buyers join your email list automatically?
Yes. Connect your email platform once and buyers who opt in join your audience after checkout, while anyone who opts out is removed.
5 минут · Sending campaigns to the people who buy your tickets
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How can fan club members get presale access?
Take registrations before the on-sale, then give registered fans a presale window before tickets open to everybody.
6 минут · Rewarding a fan club, members list or mailing list
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Другие инструкции
Всё остальное, что можно сделать с мероприятием.