# How do you answer a custom ticket sales question? | Инструкции Ticket Fairy

1. [Ticket Fairy](https://www.ticketfairy.com/)
2. [Инструкции](https://www.ticketfairy.com/ru/guides)
3. How do you answer a custom ticket sales question?

Решайте задачи по продаже билетов

# How do you answer a custom ticket sales question?

Start with the event report that matches your question, filter the Orders table when you need a narrower view, then export those rows for further analysis.

Для кого:  Answering a ticket sales question with the orders and tickets behind it

Займёт:  6 минут

Start with the dashboard report closest to your question. Event statistics cover sales over time, traffic, buyer demographics, referrals and check-ins. If you need the transactions behind a total, filter **Orders** and export those rows.

For questions that need a different view, work from the orders table: filter it to the orders you need and export those rows to CSV, or export every ticket rather than every order when you need ticket-level detail. Remove duplicate people before using that file to count attendees. The export is what goes into a spreadsheet, a BI tool or a finance system.

You can also ask in words. Fai in the dashboard, your own assistant over MCP and the command line can all get your dashboard figures. Ask "which age band bought the most, and how does that compare with last time" instead of building a spreadsheet.

## Как это решает Ticket Fairy

- ### [The statistics your event already has](https://www.ticketfairy.com/ru/guides/read-your-audience-demographics)

  You get Performance, Orders, Traffic, Demographics, Psychographics, Geographics, Influencers, Check-In and Devices. Each answers a different question about your event.
- ### The orders table, filtered

  Filter **Orders** by ticket type, status, add-on, discount code or search. The table and export then contain the matching orders.
- ### Export to CSV, orders or tickets

  **Export to CSV** takes the rows as you have filtered them. **Export all Tickets** and **Export Filtered Tickets** give you one row per ticket instead. Use those exports for ticket-level analysis, and remove duplicate people before counting attendees.
- ### [Ask for the same figures in plain language](https://www.ticketfairy.com/ru/guides/see-how-visitors-find-your-event-page)

  Fai gets these figures inside the dashboard, your own AI assistant gets the same figures over our MCP server, and the command line prints them as JSON for a script that runs every morning.

## Как это настроить

- [Check whether a report already answers it](#step-1)
- [Filter the orders table to the orders you need](#step-2)
- [Export the rows you need](#step-3)
- [Schedule a recurring report](#step-4)

## Что нужно перед началом

- You need an owner or admin login to open **Orders** and export its rows. **Stats** and **Limited Stats** logins can use the event reports but cannot open the orders table.
- Your event has at least one completed ticket sale that has not been cancelled or refunded. Unpaid and abandoned checkouts do not fill the sales or buyer reports.

1. ## Check whether a report already answers it

   Open **Statistics** on your event and start with **Analytics** for ticket sales and sales over time. Separate reports cover traffic sources, buyer ages and locations, referrals and check-ins.
          ![The event Analytics overview, with tickets sold, revenue and the sales curve across the run](https://www.ticketfairy.com/embeds/posters/marketing-analytics--analytics-overview.png)    Statistics, Analytics.
2. ## Filter the orders table to the orders you need

   Open **Orders** and narrow it to one ticket type, one add-on, one order status, one discount code, or a search. The rows left in the table are the orders your question is about, one row per order rather than one per person.

   Use the event's sales-over-time report when the question is about a particular date range, and use **Orders** when you need the transactions behind the total.
           ![Ticket Fairy Orders table with search, status filters, export controls and order rows](https://www.ticketfairy.com/embeds/posters/marketing-orders--filters-and-export.png)    Event, Orders.
3. ## Export the rows you need

   Choose **Export to CSV** for the filtered orders, or **Export Filtered Tickets** when you need one row per ticket.

   One order can include several tickets, so order and ticket exports answer different questions. Export orders to count transactions. Export tickets for ticket-level analysis, and remove duplicate people before using it to count attendees.
4. ## Schedule a recurring report

   Where the same question comes back every week, ask it from the command line with JSON output and let a script run it. You get the same figures the dashboard shows, so you never have to reconcile two answers.

## Или поручите это помощнику

Ask Fai or your own assistant for event statistics, or use the command line to return them as JSON for a scheduled report.

### В вашей панели, с Fai

Compare this event with the last one I ran and tell me what sold, where the buyers came from, and which age band bought the most

### Из вашего собственного ассистента, через MCP

Подключите ассистента к [нашему серверу MCP](https://www.ticketfairy.com/mcp-server) и попросите его:

Оставьте `--read-only` в конфигурации MCP. Для этой задачи нужно только читать данные, поэтому ассистенту не нужны инструменты, которые вносят изменения.

Find my event and compare its sales, traffic, age groups and top referring sites over the same dates

## Из терминала

Установите CLI по ссылке [нашей страницы CLI](https://www.ticketfairy.com/cli), войдите командой `ticketfairy auth login` и выберите бренд, с которым работаете, командой `ticketfairy brand use <BRAND_ID>`. `ticketfairy brand list` и `ticketfairy event list` выводят идентификаторы, которые используют другие команды.

Sign in with the same account you use in the dashboard. The commands below return a sales summary without downloading individual orders, so they work well in scheduled reports.

### What has sold, as the summary at the top of Analytics

ticketfairy event stats \<EVENT\_ID\> --metric sales

### The same numbers per ticket type

ticketfairy event stats \<EVENT\_ID\> --metric performance --output json

## Вопросы, которые могут возникнуть

How do I answer a question that spans several reports?:  Start with the relevant report, filter **Orders** to inspect the transactions behind it, and export the result when you want to combine it with other data. You can also ask Fai, your own assistant over MCP, or the command line to get the same figures.

What is the difference between an orders export and a tickets export?:  An order export has one row per transaction; a ticket export has one row per ticket. One order can include four tickets for three attendees, and one attendee can hold more than one ticket. Remove duplicate people before using either export to count attendees.

Can I get ticket sales into our BI tool?:  Yes. Export the matching rows as CSV for a one-off, and for something that runs on a schedule use the command line with JSON output, which returns the same figures shown in the dashboard.

Who can see these reports?:  You can open the reports on an owner, admin, **Stats** or **Limited Stats** login, so a team member can view the reports without letting them change the event. You need an owner or admin login to open the orders table and export filtered results.

Do the reports include refunded orders?:  You choose. Filter the orders table to include or exclude refunded and cancelled orders, and decide which of the two your question means before you export.

## Что дальше

- [Что ещё можно сделать в Ticket Fairy](https://www.ticketfairy.com/ru/event-ticketing/features)
- [Understand your event's buyer demographics](https://www.ticketfairy.com/ru/guides/read-your-audience-demographics)
- [See how visitors find your event page](https://www.ticketfairy.com/ru/guides/see-how-visitors-find-your-event-page)
- [Understand who buys tickets across your events](https://www.ticketfairy.com/ru/guides/understand-who-buys-tickets-across-your-events)
- [How do you keep a high-demand on-sale running smoothly?](https://www.ticketfairy.com/ru/guides/keep-a-high-demand-on-sale-running-smoothly)
- [How do you manage many events without repeating the same work?](https://www.ticketfairy.com/ru/guides/run-many-events-on-one-platform)
- [What should you compare when choosing a ticketing platform?](https://www.ticketfairy.com/ru/guides/compare-ticketing-platforms)
- [What is social ticketing, and how do referral rewards work?](https://www.ticketfairy.com/ru/guides/social-ticketing-and-referral-rewards)
- [What marketing tools should a ticketing platform give you?](https://www.ticketfairy.com/ru/guides/ticketing-platform-marketing-tools)
- [How do you manage backstage access passes for an event?](https://www.ticketfairy.com/ru/guides/manage-backstage-access-passes)
- [How do you manage event accreditation with your tickets?](https://www.ticketfairy.com/ru/guides/manage-event-accreditation)
- [How do you manage tickets for a multi-day event?](https://www.ticketfairy.com/ru/guides/manage-tickets-for-a-multi-day-event)
- [How do you let buyers pay for tickets in instalments?](https://www.ticketfairy.com/ru/guides/let-buyers-pay-for-tickets-in-instalments)
- [Can you sell tickets directly from your own website?](https://www.ticketfairy.com/ru/guides/sell-tickets-on-your-own-website)
- [Can ticket buyers join your email list automatically?](https://www.ticketfairy.com/ru/guides/add-ticket-buyers-to-your-email-list)
- [How can fan club members get presale access?](https://www.ticketfairy.com/ru/guides/give-fan-club-members-presale-access)
- [Все инструкции Ticket Fairy](https://www.ticketfairy.com/ru/guides)

## Сделайте это на своём мероприятии

Создайте аккаунт, соберите мероприятие и выполните шаги в своей панели управления. Звонок в отдел продаж не нужен.

  [Создать бесплатный аккаунт](https://manage.ticketfairy.com/welcome) [Заказать демо](https://www.ticketfairy.com/ru/event-ticketing/book-a-demo)