# See which ads sold tickets | Инструкции Ticket Fairy

1. [Ticket Fairy](https://www.ticketfairy.com/)
2. [Инструкции](https://www.ticketfairy.com/ru/guides)
3. See which ads sold tickets

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# See which ads sold tickets

Every ad network reports the numbers that flatter it, and none of them can see your ticket sales. Promoters buying across several networks need one place that counts what each campaign actually sold, so the budget follows the sales rather than the clicks.

Read your advertising against ticket sales rather than clicks, so you know which campaign to feed and which to stop.

Для кого:  Deciding where your advertising budget should go next

Займёт:  7 минут

- [Open the advertising overview](#step-1)
- [Compare campaigns on sales, not clicks](#step-2)
- [Check which networks are connected](#step-3)
- [Move the budget to what sold](#step-4)

## Перед началом

- Your advertising networks are connected, so their spend arrives beside your sales. A network you buy on outside Ticket Fairy shows its spend nowhere here.
- Your event pixel is installed, because attribution is what makes a sale traceable back to a campaign.
- You are an owner, admin or marketing member of the brand. Those three roles reach the advertising pages.

1. ## Open the advertising overview

   Open the brand and select **Overview** under advertising.

   **Примечание:** The figures are brand-wide. Filter to one event when you are deciding about that event rather than about the brand.
          ![Ticket Fairy advertising overview showing spend and ticket sales by campaign across connected networks](https://www.ticketfairy.com/embeds/posters/marketing-ads--performance-overview.png)    The advertising overview, across connected networks.
2. ## Compare campaigns on sales, not clicks

   Read each campaign against the tickets it sold and what those sales cost.

   **Примечание:** A campaign with cheap clicks and no sales is the most expensive one you are running. The network reporting it will not tell you that.
3. ## Check which networks are connected

   Open **Connected networks** to see which networks report their spend here.

   **Примечание:** A missing network is not a network with no spend. Its campaigns are absent from every comparison until it is connected.
4. ## Move the budget to what sold

   Raise the budget on the campaigns with confirmed ticket sales, and pause the ones confirmed to have sold none.

   **Примечание:** A campaign with no confirmed figure is unknown, not zero: nothing has been matched to it yet. Never cut a budget on an unknown.

## Или поручите это помощнику

Fai can read the campaign figures back to you and say which campaign brought in each sale. Changing a budget is yours to do.

### В вашей панели, с Fai

For \<EVENT NAME\>, which advertising campaign brought in the most ticket sales, and what did each sale cost

### Из вашего собственного ассистента, через MCP

Подключите ассистента к [нашему серверу MCP](https://www.ticketfairy.com/mcp-server) и попросите его:

Оставьте `--read-only` в конфигурации MCP. Для этой задачи нужно только читать данные, поэтому ассистенту не нужны инструменты, которые вносят изменения.

Pick the brand, find the event \<EVENT NAME\> and show where its sales came from

## Из терминала

Установите CLI по ссылке [нашей страницы CLI](https://www.ticketfairy.com/cli), войдите командой `ticketfairy auth login` и выберите бренд, с которым работаете, командой `ticketfairy brand use <BRAND_ID>`. `ticketfairy brand list` и `ticketfairy event list` выводят идентификаторы, которые используют другие команды.

Read the event statistics behind the campaign figures.

### Show the event statistics

ticketfairy event stats \<EVENT\_ID\>

## Trace a sale back further than the campaign

1. ### Use a named tracking link

   Give each poster, post or partner its own tracking link when you need to separate them inside one campaign.

   **Примечание:** Campaigns tell you which network sold; tracking links tell you which piece of it did.

Fai can open the tracking links for the event. What each one brought in is read in the dashboard today.

### В вашей панели, с Fai

Open the tracking links for \<EVENT NAME\>

### Из вашего собственного ассистента, через MCP

Оставьте `--read-only` в конфигурации MCP. Для этой задачи нужно только читать данные, поэтому ассистенту не нужны инструменты, которые вносят изменения.

Pick the brand, find the event \<EVENT NAME\> and show its settings

### Из терминала

Read the event statistics.

#### Show the event statistics

ticketfairy event stats \<EVENT\_ID\>

## Вопросы, которые могут возникнуть

Why do these figures differ from the network's own?:  A network counts the sales it believes it caused, and counts them for itself. These figures count the paid orders your event actually took, once each. An order can hold one ticket or ten, so read them as orders rather than tickets.

Why does a campaign show spend but no sales?:  A confirmed zero means it sold nothing. An empty figure means nothing has been matched to it: the sales may not have come through its link yet, or the pixel is missing. Only the confirmed zero is a reason to pause.

How long should I leave a budget change before I judge it?:  Two or three days. An on-sale day distorts everything that ran through it, so a figure read the morning after says more about the announcement than the campaign.

Can I see this per event?:  Yes. Filter to the event when the decision is about that event. Brand-wide figures answer where the budget goes next, not what one on-sale did.

## Похожие руководства

- [Другие возможности Ticket Fairy](https://www.ticketfairy.com/ru/event-ticketing/features)
- [Подключите рекламные пиксели к продажам билетов](https://www.ticketfairy.com/ru/guides/connect-meta-and-network-pixels)
- [Track which promotion sells your tickets](https://www.ticketfairy.com/ru/guides/track-which-promotion-sold-your-tickets)
- [See how visitors find your event page](https://www.ticketfairy.com/ru/guides/see-how-visitors-find-your-event-page)
- [Set up a Meta pixel to track your ticket sales](https://www.ticketfairy.com/ru/guides/set-up-a-meta-pixel)
- [Measure ticket sales with Google Analytics](https://www.ticketfairy.com/ru/guides/set-up-a-google-analytics-pixel)
- [Track ticket sales with your TikTok pixel](https://www.ticketfairy.com/ru/guides/set-up-a-tiktok-pixel)
- [Track ticket sales with your Snapchat pixel](https://www.ticketfairy.com/ru/guides/set-up-a-snapchat-pixel)
- [Track ticket sales with your Reddit pixel](https://www.ticketfairy.com/ru/guides/set-up-a-reddit-pixel)
- [Track ticket sales with your Spotify pixel](https://www.ticketfairy.com/ru/guides/set-up-a-spotify-pixel)
- [Track ticket sales with your X pixel](https://www.ticketfairy.com/ru/guides/set-up-an-x-twitter-pixel)
- [Track ticket sales with your Google Ads pixel](https://www.ticketfairy.com/ru/guides/set-up-a-google-ads-pixel)
- [Track ticket sales with your Pinterest pixel](https://www.ticketfairy.com/ru/guides/set-up-a-pinterest-pixel)
- [Track ticket sales with your LinkedIn pixel](https://www.ticketfairy.com/ru/guides/set-up-a-linkedin-pixel)
- [Track ticket sales with your Microsoft Bing pixel](https://www.ticketfairy.com/ru/guides/set-up-a-microsoft-bing-pixel)
- [Track ticket sales with your Amazon DSP pixel](https://www.ticketfairy.com/ru/guides/set-up-an-amazon-dsp-pixel)
- [Track ticket sales with your ChatGPT pixel](https://www.ticketfairy.com/ru/guides/set-up-a-chatgpt-pixel)
- [Все инструкции Ticket Fairy](https://www.ticketfairy.com/ru/guides)

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