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    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/event-ticketing/music-ticketing-software</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/event-ticketing/pricing</loc>
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    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/event-ticketing/recurring-event-series</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/event-ticketing/reserved-seating-maps</loc>
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    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/event-ticketing/sell-tickets</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/event-ticketing/social-media-ticketing</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/event-ticketing/table-booking-software</loc>
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    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/event-ticketing/ticket-transfer-name-changes</loc>
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    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/event-ticketing/tracking-pixels-analytics-integrations</loc>
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    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/tools</loc>
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    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/tools/ticket-sales-pacing</loc>
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    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/tools/presale-timing-planner</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/tools/tier-allocation-optimizer</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/tools/festival-capacity-calculator</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/tools/bar-revenue-calculator</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/tools/venue-hire-rate-calculator</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/tools/no-show-rate-estimator</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/tools/marketing-budget-calculator</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/tools/promoter-commission-calculator</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/privacy-policy</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/refunds</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/terms-of-service</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/login</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/support</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/invite-people-to-your-collective</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/reduce-no-shows-at-free-rsvp-events</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/run-an-ab-test-for-your-event</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/make-an-event-invitation-only</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/password-protect-your-event</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/sell-tickets-by-personal-invitation</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/unlock-hidden-tickets-with-an-access-code</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/sell-gift-certificates</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/create-promo-codes</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/approve-orders-before-buyers-receive-tickets</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/refund-an-order</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/run-a-waiting-list</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/connect-meta-and-network-pixels</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/schedule-when-your-event-goes-live</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/postpone-or-reschedule-an-event</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/cancel-an-event</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/open-your-ticket-on-sale</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/run-last-years-event-again</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/change-or-call-off-an-event</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/read-your-vault-balances</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/ask-fai-about-your-event</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/take-pre-registrations-before-your-on-sale</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/see-which-ads-sold-tickets</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/give-buyers-an-ai-concierge</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/add-your-own-words-to-the-confirmation-email</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/create-a-reusable-event-template</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/sell-a-multi-day-festival</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/sell-add-ons-with-your-tickets</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/reward-buyers-for-referrals</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/offer-prizes-your-fans-can-win</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/choose-how-your-buyers-share-your-event</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/track-which-promotion-sold-your-tickets</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/group-your-tickets-into-categories</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/claim-your-venue-page</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/add-a-venue-to-your-brand</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/add-a-venue-to-your-brand/b34e94e5a0e878b65e15beb4609ace17439deaeb99e21ec9f896e99e47fb4ce5/34446083615ca486/poster.jpg</video:thumbnail_loc>
      <video:title>Add a venue page to the brand you already run</video:title>
      <video:description>A venue team that started selling tickets here before the venue page was claimed can take that page over from inside the dashboard, and so can a promoter group that runs the room. Your brand keeps every event it already has, and the venue page joins it as one more thing you look after.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/add-a-venue-to-your-brand/b34e94e5a0e878b65e15beb4609ace17439deaeb99e21ec9f896e99e47fb4ce5/34446083615ca486/guide.mp4</video:content_loc>
      <video:duration>112</video:duration>
      <video:publication_date>2026-09-16T13:09:07.048Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/change-what-your-venue-page-says</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/ask-the-venue-to-help-with-their-page</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/set-up-your-brand-kit</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/issue-entry-passes-to-your-crew</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/create-an-event</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/create-an-event/fa811830fd15e0e525fdf0f334cdd911183045c274ae40d863f4871e03107afd/51cdfc035203f077/poster.jpg</video:thumbnail_loc>
      <video:title>Create an event</video:title>
      <video:description>Whether you promote club nights, concerts, conferences or festivals, a new event should take minutes to get on sale. You start from a template or a blank event, enter the details buyers need, choose your sales options and set up the ticket types in one sitting.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/create-an-event/fa811830fd15e0e525fdf0f334cdd911183045c274ae40d863f4871e03107afd/51cdfc035203f077/guide.mp4</video:content_loc>
      <video:duration>246</video:duration>
      <video:publication_date>2026-09-16T07:13:30.024Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/set-up-ticket-types</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/design-your-event-page</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/design-your-event-page/3744d8e6705b3af379c9064fcf50c34565a11e95236af861d022bce039d18e2c/93d27d101ecb9238/poster.jpg</video:thumbnail_loc>
      <video:title>Add your flyer and description to your event page</video:title>
      <video:description>A buyer looks at the flyer, the line-up and the door rules before they choose a ticket. Club promoters and festival teams add the artwork and the description, and answer the questions buyers ask before they buy. All of it belongs to the event, so a duplicate starts from the same artwork and you can give each language its own.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/design-your-event-page/3744d8e6705b3af379c9064fcf50c34565a11e95236af861d022bce039d18e2c/93d27d101ecb9238/guide.mp4</video:content_loc>
      <video:duration>144</video:duration>
      <video:publication_date>2026-09-16T06:10:10.385Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/add-faqs-to-your-event-page</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/add-faqs-to-your-event-page/d077dd059e29b5ffbd3b273f2a78a88f973f171145a91352f342564e78d47620/9299d9fafd6f5f4e/poster.jpg</video:thumbnail_loc>
      <video:title>Answer your buyers' questions on the event page</video:title>
      <video:description>Door times, age limits, parking and bag rules are the questions buyers ask you again and again before a show. You put the answers on your event page, and buyers read them before they ask. If you already keep them in a know-before-you-go sheet, you can import the questions from that file.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/add-faqs-to-your-event-page/d077dd059e29b5ffbd3b273f2a78a88f973f171145a91352f342564e78d47620/9299d9fafd6f5f4e/guide.mp4</video:content_loc>
      <video:duration>155</video:duration>
      <video:publication_date>2026-09-15T21:10:36.452Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/verify-buyer-identity-at-checkout</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/set-who-pays-the-fees</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/connect-a-payment-account</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/sell-timed-entry-tickets</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/duplicate-an-event</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/duplicate-an-event/9b30ad28d1b0eeed8927a8d3155fe34966614f3ba4894de0a9cca2400f85535a/04db7e6f16d11e70/poster.jpg</video:thumbnail_loc>
      <video:title>Duplicate an event</video:title>
      <video:description>Nightclub operators and touring promoters run the same night again and again, and the ticket types, buyer questions and settings rarely change between dates. You copy an event you have already run into a new draft, enter the new name, web address and dates, choose which extra parts come with it, and publish the draft when it is ready.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/duplicate-an-event/9b30ad28d1b0eeed8927a8d3155fe34966614f3ba4894de0a9cca2400f85535a/04db7e6f16d11e70/guide.mp4</video:content_loc>
      <video:duration>191</video:duration>
      <video:publication_date>2026-09-16T06:14:54.165Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/run-a-recurring-event-series</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/sell-vip-tables-and-bottle-service</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/email-your-buyers</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/email-your-buyers/1f2b13851fd2b17d36833a19ab847ab98bef437a5473128c3c65cb3e79e7fdb9/4343145b13ba1a0b/poster.jpg</video:thumbnail_loc>
      <video:title>Email the people who bought tickets to your event</video:title>
      <video:description>The doors time, the set times and any change of venue all have to reach your ticket holders, and a thank-you the morning after is worth sending too. As a promoter you choose who gets the email, send it now or at a time you set, and see who opened it. Nothing has to be exported to another tool.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/email-your-buyers/1f2b13851fd2b17d36833a19ab847ab98bef437a5473128c3c65cb3e79e7fdb9/4343145b13ba1a0b/guide.mp4</video:content_loc>
      <video:duration>198</video:duration>
      <video:publication_date>2026-09-16T09:12:39.045Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/sync-buyers-to-mailchimp</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/invite-your-team</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/run-a-music-festival</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/run-a-comedy-or-performing-arts-show</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/run-a-nightclub</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/run-a-club-night</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/run-a-club-night/7a5f7ec448831ba794aeb6a583f926f7e0e9dd53ddd4445d6b50da95f78d237a/c9778a0a3ea14b91/poster.jpg</video:thumbnail_loc>
      <video:title>Run ticketing for a club night</video:title>
      <video:description>Before the doors open on a club night, the ticket releases, the guest list and the VIP tables all have to be ready. Promoters working with a host venue start from the club template, which comes with releases and tables to change, and give each promoter their own link so their sales are credited to them. While the night is on you watch the door and the sales from the same event.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/run-a-club-night/7a5f7ec448831ba794aeb6a583f926f7e0e9dd53ddd4445d6b50da95f78d237a/c9778a0a3ea14b91/guide.mp4</video:content_loc>
      <video:duration>249</video:duration>
      <video:publication_date>2026-09-16T08:19:13.387Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/let-buyers-refund-themselves</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/recover-abandoned-carts</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/create-an-api-key-for-your-own-app</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/get-a-webhook-when-a-ticket-sells</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/schedule-your-social-posts</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/schedule-your-social-posts/ec576192fb2849a5b50cbe9c47b67514c190c95d394e4a75d5d203f8b145a02b/4b81117f671b4991/poster.jpg</video:thumbnail_loc>
      <video:title>Schedule the social posts that sell your tickets</video:title>
      <video:description>The posts that sell the most tickets go out at the on-sale minute, as a Friday teaser and as a last chance the night before. Draft them all in one sitting and choose the time each one goes out. A small team can then keep a full posting calendar without anyone being at a keyboard when each post is due.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/schedule-your-social-posts/ec576192fb2849a5b50cbe9c47b67514c190c95d394e4a75d5d203f8b145a02b/4b81117f671b4991/guide.mp4</video:content_loc>
      <video:duration>178</video:duration>
      <video:publication_date>2026-09-15T23:17:09.317Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/read-what-your-audience-says-on-social</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/read-what-your-audience-says-on-social/008ee071e4f6b7e4bf11aeac039456cb83095fc041790ef57a1ea39cae142543/1f273bab3e4796e8/poster.jpg</video:thumbnail_loc>
      <video:title>Answer what ticket buyers ask you on social</video:title>
      <video:description>The question that decides a ticket sale is usually asked under your post rather than in your inbox. Every comment on your posts comes into one table, with your past buyers marked, so you can see which questions to answer first.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/read-what-your-audience-says-on-social/008ee071e4f6b7e4bf11aeac039456cb83095fc041790ef57a1ea39cae142543/1f273bab3e4796e8/guide.mp4</video:content_loc>
      <video:duration>132</video:duration>
      <video:publication_date>2026-09-15T23:12:43.843Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/sell-a-pass-that-covers-several-events</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/sell-a-pass-that-covers-several-events/9d7d8d25d0ae8f270e0f35c793e8e8eeb7014e82e058a0e3d60d817ad193f545/1c37e07faa9ef129/poster.jpg</video:thumbnail_loc>
      <video:title>Sell one pass that covers several of your events</video:title>
      <video:description>Venues and promoters with a regular programme sell to the same people several times a year. One pass takes the money up front and lets the buyer choose their nights later, including nights you have not announced yet.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/sell-a-pass-that-covers-several-events/9d7d8d25d0ae8f270e0f35c793e8e8eeb7014e82e058a0e3d60d817ad193f545/1c37e07faa9ef129/guide.mp4</video:content_loc>
      <video:duration>219</video:duration>
      <video:publication_date>2026-09-16T16:17:51.902Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/plan-your-event-production</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/book-and-brief-your-artists</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/book-and-brief-your-artists/de97e3a7beebb0432d9922e9739fb6d699b4eab91ec06a3dabcb7e355f8fabe8/f452e931161a15c1/poster.jpg</video:thumbnail_loc>
      <video:title>Track every artist booking for your event</video:title>
      <video:description>Promoters and festival bookers hold a contract, a fee, a rider and travel for every artist they book. Keeping each artist's own record up to date lets any member of your team answer a question on event day without calling the person who made the booking.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/book-and-brief-your-artists/de97e3a7beebb0432d9922e9739fb6d699b4eab91ec06a3dabcb7e355f8fabe8/f452e931161a15c1/guide.mp4</video:content_loc>
      <video:duration>118</video:duration>
      <video:publication_date>2026-09-15T23:09:25.314Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/keep-your-event-tasks-on-track</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/book-travel-and-accommodation-for-your-artists</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/book-travel-and-accommodation-for-your-artists/a0381ad67e3421931305bc82755dd4ff93e8fb4544c7750d0d5d1c812cf08aaf/3d07583af9ed9c69/poster.jpg</video:thumbnail_loc>
      <video:title>Keep track of where your event's artists and crew are staying</video:title>
      <video:description>Before the first artist travels, the team has to know who is staying where. Festival and touring promoters put artists and crew into hotels, apartments and houses, and one list of the places you have booked and the people in each of them shows you who still has no room.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/book-travel-and-accommodation-for-your-artists/a0381ad67e3421931305bc82755dd4ff93e8fb4544c7750d0d5d1c812cf08aaf/3d07583af9ed9c69/guide.mp4</video:content_loc>
      <video:duration>103</video:duration>
      <video:publication_date>2026-09-16T01:21:59.534Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/take-a-group-booking-and-invoice-it</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/read-your-audience-demographics</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/read-your-audience-demographics/6a7fd6d5940fb97a05a1979a8ca88043ab149750ad255f3b91d11e775d3f68d8/76e0e005f05d87f4/poster.jpg</video:thumbnail_loc>
      <video:title>Understand who buys tickets to your event</video:title>
      <video:description>A promoter deciding who to market the next event to starts from who bought the last one. The Demographics report shows your ticket buyers by gender, exact age, age band and profession, and the Devices report shows which devices they ordered on. You can then choose who to aim the next campaign at and where to place it.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/read-your-audience-demographics/6a7fd6d5940fb97a05a1979a8ca88043ab149750ad255f3b91d11e775d3f68d8/76e0e005f05d87f4/guide.mp4</video:content_loc>
      <video:duration>150</video:duration>
      <video:publication_date>2026-09-16T12:16:53.651Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/see-which-team-members-sell-your-tickets</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/see-which-team-members-sell-your-tickets/d6c8df49a478be6aba7720528d22a958a49e2dc7849ff1eafa3dc4a44ec9a233/6714aa02b816eec0/poster.jpg</video:thumbnail_loc>
      <video:title>See which team members sell your tickets</video:title>
      <video:description>Street teams, resident DJs and venue staff all share links for an event brand, and only some of those links bring in sales. You can compare everyone's referred visits and credited sales across all your events at once, so you know who to back, who to bring onto the brand team and who has gone quiet.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/see-which-team-members-sell-your-tickets/d6c8df49a478be6aba7720528d22a958a49e2dc7849ff1eafa3dc4a44ec9a233/6714aa02b816eec0/guide.mp4</video:content_loc>
      <video:duration>126</video:duration>
      <video:publication_date>2026-09-16T16:12:23.576Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/see-where-your-event-audiences-are-strongest</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/see-where-your-event-audiences-are-strongest/2f33c29a4515774dc371cba8dc813084e501489e4ea9231a26ea7199df22566d/a4f831de20f05ea2/poster.jpg</video:thumbnail_loc>
      <video:title>See where your event audiences are strongest</video:title>
      <video:description>The billing addresses on your orders show which cities and countries your ticket buyers order from. Touring promoters and multi-event brands planning where to advertise or tour next compare those addresses in the brand Geographics report, across all your events, one series, one venue, one city or the events you choose.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/see-where-your-event-audiences-are-strongest/2f33c29a4515774dc371cba8dc813084e501489e4ea9231a26ea7199df22566d/a4f831de20f05ea2/guide.mp4</video:content_loc>
      <video:duration>116</video:duration>
      <video:publication_date>2026-09-16T15:24:16.125Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/read-your-referral-results</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/see-how-visitors-find-your-event-page</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/see-how-visitors-find-your-event-page/cf383b842ee680d42f708d1c7dbbd36df8b510cf057a55459304f54d3b54be9a/aa776faee14a224a/poster.jpg</video:thumbnail_loc>
      <video:title>See how visitors find your event page</video:title>
      <video:description>The visits to an event page arrive from somewhere, and only some of them end in an order. The Traffic report breaks those visits down by source, conversion, language, device and referring site. A promoter choosing where to put the next marketing budget can see where the visits come from and how many of them reach the order confirmation page.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/see-how-visitors-find-your-event-page/cf383b842ee680d42f708d1c7dbbd36df8b510cf057a55459304f54d3b54be9a/aa776faee14a224a/guide.mp4</video:content_loc>
      <video:duration>145</video:duration>
      <video:publication_date>2026-09-16T15:18:17.562Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/understand-who-buys-tickets-across-your-events</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/check-your-sales</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/check-your-sales/0bdfd90a21d23213a7f958e9d401db35680b1c1a2feb4c2e28663d563c76b7b5/6893e2db734c07e9/poster.jpg</video:thumbnail_loc>
      <video:title>See how your ticket sales are going</video:title>
      <video:description>In the first hours of an on-sale, the question is how many tickets have gone and what the event has earned. The Performance page shows both and refreshes while you watch, with a row for every day of the run and a breakdown for every ticket type. Each figure counts something slightly different, and a promoter who knows which is which can explain the totals to the team.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/check-your-sales/0bdfd90a21d23213a7f958e9d401db35680b1c1a2feb4c2e28663d563c76b7b5/6893e2db734c07e9/guide.mp4</video:content_loc>
      <video:duration>128</video:duration>
      <video:publication_date>2026-09-16T14:15:40.061Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/check-your-payout</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/check-your-payout/bc1e34c06f7de93052a26ef999bfb0c0eaa19d427a58735b3da5d1057f280321/79bb04a1f0c6dff2/poster.jpg</video:thumbnail_loc>
      <video:title>Check the payout for your event</video:title>
      <video:description>The event has finished, and the promoter's question is when the money reaches the bank. Ticket Fairy shows the figures for your event and marks the point where the money is released to you, so you can answer that yourself. When it arrives depends on how your event takes payment and on anything still holding the payout back.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/check-your-payout/bc1e34c06f7de93052a26ef999bfb0c0eaa19d427a58735b3da5d1057f280321/79bb04a1f0c6dff2/guide.mp4</video:content_loc>
      <video:duration>155</video:duration>
      <video:publication_date>2026-09-16T14:10:54.248Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/resend-tickets-and-fix-a-buyers-details</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/run-a-conference</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/scan-tickets-at-the-door</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/hold-back-ticket-stock</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/hold-back-ticket-stock/c6f72dff3d9d209eb4b86ae38ff3face596da446f272d881ec7f707a447f26b9/c9f67ded4bd3c687/poster.jpg</video:thumbnail_loc>
      <video:title>Hold back tickets for later</video:title>
      <video:description>Promoters keep back part of a release for the artist's guest list, a radio giveaway or a sponsor whose contract names a number. A hold keeps those tickets inside the ticket type and off the public on-sale, with a name on each hold so you know who they are for.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/hold-back-ticket-stock/c6f72dff3d9d209eb4b86ae38ff3face596da446f272d881ec7f707a447f26b9/c9f67ded4bd3c687/guide.mp4</video:content_loc>
      <video:duration>138</video:duration>
      <video:publication_date>2026-09-16T09:16:14.722Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/issue-guest-tickets</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/let-a-partner-hand-out-their-own-tickets</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/save-the-emails-you-send</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/keep-a-high-demand-on-sale-running-smoothly</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/keep-a-high-demand-on-sale-running-smoothly/4b366a8fe1c09d6757d20ad2a07e1357accbaa045c706ea9d1a4868c331dbcaa/ee0ae94d5629b7ed/poster.jpg</video:thumbnail_loc>
      <video:title>How do you keep a high-demand on-sale running smoothly?</video:title>
      <video:description>On a high-demand on-sale, buyers arrive at checkout in a rush. A waiting room holds arrivals before checkout, timed releases spread the demand, invitations get chosen buyers in first, and a waiting list keeps the people who miss out. Touring promoters and festival teams sell out that way, with fewer buyers asking the team for help.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/keep-a-high-demand-on-sale-running-smoothly/4b366a8fe1c09d6757d20ad2a07e1357accbaa045c706ea9d1a4868c331dbcaa/ee0ae94d5629b7ed/guide.mp4</video:content_loc>
      <video:duration>126</video:duration>
      <video:publication_date>2026-09-16T10:17:17.713Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/run-many-events-on-one-platform</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/run-many-events-on-one-platform/059820977a845ccc73113c33f7fe6fb1fe05141a08a9fb660d8f59d950368d03/fd19edd332b3ccb6/poster.jpg</video:thumbnail_loc>
      <video:title>How do you manage many events without repeating the same work?</video:title>
      <video:description>Agencies and brand teams running dozens of events a year repeat the same setup work every time. Customers, team roles and branding all sit at brand level instead, a new event starts from one you have already published, and recurring dates group as an event series.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/run-many-events-on-one-platform/059820977a845ccc73113c33f7fe6fb1fe05141a08a9fb660d8f59d950368d03/fd19edd332b3ccb6/guide.mp4</video:content_loc>
      <video:duration>124</video:duration>
      <video:publication_date>2026-09-16T15:10:29.788Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/compare-ticketing-platforms</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/compare-ticketing-platforms/9c66cbcd53f58678de9ada82f9115754b43eae8659117939be2d1371baf0c816/50dce3854b24a31b/poster.jpg</video:thumbnail_loc>
      <video:title>What should you compare when choosing a ticketing platform?</video:title>
      <video:description>What do you keep from one ticket, and how soon after a sale does it arrive? A promoter choosing where to sell the next event's tickets gets a comparison built on real numbers by pricing one ticket from what the buyer pays to what you keep, asking how soon you are paid, and checking whether you can see and export your buyer details while tickets are still on sale.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/compare-ticketing-platforms/9c66cbcd53f58678de9ada82f9115754b43eae8659117939be2d1371baf0c816/50dce3854b24a31b/guide.mp4</video:content_loc>
      <video:duration>100</video:duration>
      <video:publication_date>2026-09-16T10:13:42.019Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/answer-custom-ticket-sales-questions</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/answer-custom-ticket-sales-questions/140a853dc8d31d348a1fedbd3541986d556ca431db295389e17a9570856cff43/27196249bca092fd/poster.jpg</video:thumbnail_loc>
      <video:title>How do you answer a ticket sales question no report covers?</video:title>
      <video:description>Promoters and finance teams often have a ticket sales question that no standard report answers on its own. You can still reach the figure from the orders and tickets behind it, by starting with the closest report, filtering the orders down to the rows you mean and exporting those rows.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/answer-custom-ticket-sales-questions/140a853dc8d31d348a1fedbd3541986d556ca431db295389e17a9570856cff43/27196249bca092fd/guide.mp4</video:content_loc>
      <video:duration>149</video:duration>
      <video:publication_date>2026-09-16T13:13:41.716Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/social-ticketing-and-referral-rewards</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/ticketing-platform-marketing-tools</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/manage-event-accreditation</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/manage-event-accreditation/5f82e31c5bd44cce0e0b2305e844653acf2e261db24d466aa58a1c47d1463f00/d9110751df0a788c/poster.jpg</video:thumbnail_loc>
      <video:title>How do you manage accreditation and backstage passes for your event?</video:title>
      <video:description>At the gate, the crew, the press and the artist's guest all arrive at once, and each group needs its own access rules. You create a pass type for each group, upload each department's list in one go, and your gate team sees which pass lets each person through. Venue teams, festival production and touring crews issue those passes from the same event as the tickets, and scan them with the same door app.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/manage-event-accreditation/5f82e31c5bd44cce0e0b2305e844653acf2e261db24d466aa58a1c47d1463f00/d9110751df0a788c/guide.mp4</video:content_loc>
      <video:duration>94</video:duration>
      <video:publication_date>2026-09-16T11:13:14.056Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/manage-tickets-for-a-multi-day-event</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/manage-tickets-for-a-multi-day-event/069e428dd857800e095418f212ef70bfac953cf889e156cbff5c3a2dd5445621/514cb78843596bc1/poster.jpg</video:thumbnail_loc>
      <video:title>How do you manage tickets for a multi-day event?</video:title>
      <video:description>A conference or festival team running several days sells the whole run, the single days and the upgrades from one page, and the buyer pays once. Most of those events work best as one event with a ticket category for each day. Separate events suit days that have a venue, line-up or reporting of their own.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/manage-tickets-for-a-multi-day-event/069e428dd857800e095418f212ef70bfac953cf889e156cbff5c3a2dd5445621/514cb78843596bc1/guide.mp4</video:content_loc>
      <video:duration>105</video:duration>
      <video:publication_date>2026-09-16T12:08:56.426Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/add-custom-checkout-questions</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/add-custom-checkout-questions/3417a0d6b52d9ecf0641b17093cffc39a7bb04ec07744bc16092b0b61ec0854d/0b39250571a2620a/poster.jpg</video:thumbnail_loc>
      <video:title>Add custom questions to your event checkout</video:title>
      <video:description>Your event may need one more answer from each buyer or ticket holder. Custom questions let you collect a meal choice, accessibility request or company detail, and place each answer on the order, ticket or add-on.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/add-custom-checkout-questions/3417a0d6b52d9ecf0641b17093cffc39a7bb04ec07744bc16092b0b61ec0854d/0b39250571a2620a/guide.mp4</video:content_loc>
      <video:duration>191</video:duration>
      <video:publication_date>2026-09-16T08:24:21.595Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/add-custom-terms-to-your-checkout</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/add-custom-terms-to-your-checkout/f10dc4b37884bbf133fb9770d4da76ca55ff9efd30a7a5ac2ed1cb3b246fddb0/cc505a64223f4413/poster.jpg</video:thumbnail_loc>
      <video:title>Add custom terms to your event checkout</video:title>
      <video:description>Some events need more than Ticket Fairy's standard checkout wording. Ticket Fairy staff can add separate sections such as a refund policy or code of conduct, then show buyers one agreement with a required checkbox and a link to each section.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/add-custom-terms-to-your-checkout/f10dc4b37884bbf133fb9770d4da76ca55ff9efd30a7a5ac2ed1cb3b246fddb0/cc505a64223f4413/guide.mp4</video:content_loc>
      <video:duration>174</video:duration>
      <video:publication_date>2026-09-16T03:30:49.545Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/let-buyers-pay-for-tickets-in-instalments</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/let-buyers-pay-for-tickets-in-instalments/3ca406f54bc36b92677e25db8bd0f875892672c84a65ab2b6631e35b1fa54519/6827b8b383f00bb8/poster.jpg</video:thumbnail_loc>
      <video:title>How do you set up a payment plan so buyers pay for tickets in instalments?</video:title>
      <video:description>A fan who cannot pay the full weekend ticket price up front buys nothing at all. A payment plan takes a deposit at checkout and the rest in instalments on the schedule you set, and you choose the date on which an order that stops paying is cancelled. Festival promoters selling higher-priced tickets keep those buyers.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/let-buyers-pay-for-tickets-in-instalments/3ca406f54bc36b92677e25db8bd0f875892672c84a65ab2b6631e35b1fa54519/6827b8b383f00bb8/guide.mp4</video:content_loc>
      <video:duration>133</video:duration>
      <video:publication_date>2026-09-16T11:10:03.584Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/sell-tickets-on-your-own-website</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/add-ticket-buyers-to-your-email-list</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/add-ticket-buyers-to-your-email-list/f6cb81dcacd61d6f2fb771d704191fc12eb45e335a12c8f5e739e40d8c69e1ba/a45c28c761898ebc/poster.jpg</video:thumbnail_loc>
      <video:title>Can ticket buyers join your email list automatically?</video:title>
      <video:description>A ticket buyer who opts in at checkout joins the email platform you already use, with no list to export. A promoter building an audience for the next event connects that platform once for the brand, chooses the audience buyers join, and tells buyers at checkout what they will receive.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/add-ticket-buyers-to-your-email-list/f6cb81dcacd61d6f2fb771d704191fc12eb45e335a12c8f5e739e40d8c69e1ba/a45c28c761898ebc/guide.mp4</video:content_loc>
      <video:duration>116</video:duration>
      <video:publication_date>2026-09-16T04:10:17.937Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/give-fan-club-members-presale-access</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/give-fan-club-members-presale-access/518d83707481d33ea665506fb4c7fe1aa92fa567d4ce07ec9dfd415aef13b3fb/5d5166016b2a4b77/poster.jpg</video:thumbnail_loc>
      <video:title>How can fan club members get presale access?</video:title>
      <video:description>An artist's team or a promoter with a fan club or mailing list can have those fans buying before the public on-sale, with tickets set aside for them. Registrations come first, then a presale window with its own allocation, and your fans see the time and the time zone it opens.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/give-fan-club-members-presale-access/518d83707481d33ea665506fb4c7fe1aa92fa567d4ce07ec9dfd415aef13b3fb/5d5166016b2a4b77/guide.mp4</video:content_loc>
      <video:duration>90</video:duration>
      <video:publication_date>2026-09-16T04:15:29.958Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/what-you-can-learn-about-your-ticket-buyers</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/run-a-guest-list-without-a-spreadsheet</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/hold-and-spend-your-ticket-money-in-one-place</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/hold-and-spend-your-ticket-money-in-one-place/a0899aae5a2cd0b0ce4f60c4c5de65579ed7e0bc64661ccbbb5953b6c41f498c/09c08af82ff7340a/poster.jpg</video:thumbnail_loc>
      <video:title>Can you hold and spend your ticket money without a separate bank?</video:title>
      <video:description>Paying for an event out of what it has already taken normally means waiting for a payout and moving the money to a business account first. Vault holds what your events take, in the currencies you sell in, so a promoter or a venue team can spend it on a card, pay a supplier or invoice a client from the same balance. The deposit for next year's venue comes out of this year's ticket sales.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/hold-and-spend-your-ticket-money-in-one-place/a0899aae5a2cd0b0ce4f60c4c5de65579ed7e0bc64661ccbbb5953b6c41f498c/09c08af82ff7340a/guide.mp4</video:content_loc>
      <video:duration>110</video:duration>
      <video:publication_date>2026-09-16T08:28:02.519Z</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://www.ticketfairy.com/guides/run-a-festival-from-one-dashboard</loc>
    <lastmod>2026-09-17T03:23:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <video:video>
      <video:thumbnail_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/run-a-festival-from-one-dashboard/ad7b7a1004afa93d34ad4e353a5f6f784546d35c94666e69c5ea1e65da8a6590/e3e3c2e546ed3176/poster.jpg</video:thumbnail_loc>
      <video:title>Can you run a festival's marketing and production from one dashboard?</video:title>
      <video:description>The stage time on the running order is the one on the artist's contract and the one in the announcement. In Ticket Fairy a festival team's schedule, artists, travel, tasks, budget and messages to buyers all sit on the same event as the tickets. Your production team and your box office work from the same facts.</video:description>
      <video:content_loc>https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/run-a-festival-from-one-dashboard/ad7b7a1004afa93d34ad4e353a5f6f784546d35c94666e69c5ea1e65da8a6590/e3e3c2e546ed3176/guide.mp4</video:content_loc>
      <video:duration>125</video:duration>
      <video:publication_date>2026-09-16T14:20:31.403Z</video:publication_date>
    </video:video>
  </url>
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    <loc>https://www.ticketfairy.com/guides/sell-more-tickets-without-more-ad-spend</loc>
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