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Sell More Tickets and Know Exactly What Sold Them

Every buyer gets a referral link that pays them back when friends buy, every promoter sells with their own link and artwork, and your Instagram followers get your ticket link the moment they ask. Every ad network, post, partner and promoter shows the tickets it sold, so you put next month's budget where it works. Your buyers' ages, cities and repeat visits show you who to reach for the next on-sale.

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  • Fans who sell tickets for you
  • The sales behind every ad, post and promoter
  • An audience you know and keep
Ticket Fairy Referral Network Analysis with the share rate, the clicks by day and the graph of fans who shared

Get Your Buyers Selling Tickets to Their Friends

Every buyer of a paid ticket gets a personal referral link and earns back part or all of their ticket price as friends buy through it, and events sell 20% more tickets on average with Ticket Fairy referrals. Choose the message buyers share, the apps they share to and the share card built from your artwork. Put prizes such as a VIP upgrade on the event, add a boost for launch weekend and let friends team up in packs. The Influencers report ranks every buyer by clicks, referred sales and reward, and sets what you owe against the revenue it brought in.

  • Referral rewards: buyers earn back their ticket price when friends buy
  • Prizes, boosts and packs: upgrades, merch and experiences for your biggest fans
  • Influencers report: your strongest sharers and the return on every reward

Referral rewards

Ticket Fairy Tickets referred by customers table with each buyer's clicks, referred ticket sales, revenue and reward

See Which Ads, Posts and Partners Sold Your Tickets

Connect Meta with a sign-in, and paste the tracking code from TikTok, Google Ads, Snapchat, Spotify or any other network you advertise on, once for your brand. Each network then hears about page views, checkout starts and completed sales, with the order value, from every event under your brand. Give each newsletter, partner page and poster its own tracking link or QR code, and the Tracking Links table shows the clicks, orders and revenue each one brought in. The Traffic report shows the sites that send visitors to your event page and how many of those visitors buy.

  • Ad pixels for every network: set once for your brand
  • Tracking links and QR codes: the clicks, orders and revenue from each one
  • Traffic report: the sites that send you visitors who buy

Advertising & tracking Sales reports

Ticket Fairy Tracking Links page with the Create Tracking Link dialog open above the links table

Turn Your Instagram and Facebook Followers Into Ticket Buyers

Connect the Instagram and Facebook accounts that promote your events, and write each event's posts with captions from AI, from the announcement to the last chance, for your team to approve. A fan who comments a word such as TICKETS under your post gets their own invitation link in a private message, day and night. Build a presale list from your followers, and see the orders each message campaign brought in. Every comment and message arrives in your team's inbox, with ticket buyers marked and touts' comments hidden.

  • Captions with AI: event posts written for your approval
  • Ticket link auto-replies: your link sent the moment a fan asks
  • Follower-only presales: a personal link to buy for every follower who signed up

Social media

Ticket Fairy presale sign-ups list with fans asked to follow, asked for their email and ready to invite, and the launch button

Give Every Promoter, Partner and Campaign What It Needs to Sell

Each promoter gets their own link and QR code when you publish, with the flyers, videos and captions you upload beside it, and Sales by Promoter shows what every person sold. Give a partner a promo code with its own price and a read-only page of the sales it brought in. Make an extra page of your event for each campaign, sponsor or audience, with its own wording, images and tickets. Then test two versions of your event page against each other and keep the one that sells more.

  • Promoter links and artwork: every post credits the sale to the person who shared it
  • Promo codes for partners: their own price and their own sales page
  • Extra pages and A/B tests: the version that sells more, chosen by your buyers

Promoters & sales teams Promo codes & discounts Event pages & website

Ticket Fairy experiment results comparing visitors, conversions, conversion rate and revenue for two event pages

Know Who Your Audience Is and Where to Find More of Them

See your buyers by age, gender, job and the devices they order on, for one event or across your brand. Geographics ranks the countries, regions and cities your buyers come from, across all your events or one series, venue or city, so you see where the next tour will sell. Customers lists everyone who has bought from your brand with their events and spend, and buyers who agree to hear from you join your Mailchimp audience, Laylo or Hive as they buy. Your customer data stays in your account and is never shared with other organisers.

  • Demographics: ages, gender, jobs and devices of your buyers
  • Geographics: the cities and countries where your audience is strongest
  • Mailchimp, Laylo and Hive: new buyers sent to the tools you already use

Audience insights Integrations

Ticket Fairy brand Geographics for all events, with order totals, a country chart and the country, region and city tables

Keep Every Event on Brand and Every Ticket Holder Informed

Set up your brand kit once with your tone of voice, colours, fonts and logos, and Fai uses your tone of voice when she drafts for you. Announce your line-up in waves, with each act appearing at the time you choose. Email the doors time, set times or a thank-you to everyone attending, one ticket type or your waiting list, now or at a time you set, and see who opened it. Your AI ticket concierge answers buyers' questions on your website in the same voice and sells tickets in the chat.

  • Brand kit: your tone of voice, colours, fonts and logos
  • Line-up announcements: each act revealed at the time you choose
  • Emails to ticket holders: now or scheduled, with who opened them

Many events & brands Emails to buyers Artists & line-up

Ticket Fairy Brand Guidelines editor with the Identity, Colours, Typography and Logos and assets cards
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What to put in your PDF

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Everything You Need to Market Your Events

Grow Your Ticket Sales Step by Step

Questions About Ticket Fairy for Marketing directors

Marketing directors

A share of what they paid for their own ticket, and never more than that price. A new event starts at 10% back after 2 referred sales, 30% after 5 and 100% after 8, and you can set your own targets. The 20% figure is the average across events using Ticket Fairy referrals, and your result depends on your event, your audience and the rewards you set.

Meta has its own guided setup. TikTok, Spotify, Reddit, X, Google Ads, Google Analytics, Pinterest, LinkedIn, Snapchat, Microsoft Bing, Amazon DSP and ChatGPT each take the tracking code from your ads account. There is also a custom option for another network you use.

A tracking link counts a sale when the buyer opens that link and buys in the same browser. A promoter link counts a ticket or table booked within 7 days of opening it, in the same browser.

A professional (business or creator) Instagram account, directly or through the Facebook Page it is linked to, and a TikTok Business account. Scheduled posts, replies and follower presales run from your Instagram accounts and Facebook Pages. A brand can connect up to 25 accounts, and Social is available to every brand.

No post goes out until someone on your team schedules or publishes it, and Ask before posts go live makes every post on an account wait for an owner or admin. A workflow sends private messages only after you switch it on. An account set to reply automatically answers common questions straight away, so choose Suggest drafts to read every reply first.

No. Emails to ticket holders are for the event they bought into: doors, timings, changes and thanks. For a newsletter or a promotion, connect your email platform to your brand, and buyers who agreed to hear from you join your list there.

You do. Your customer data stays in your account, is never shared with other organisers and is never used to promote competing events. Export your buyer list whenever you need it.

They are separate products. Fai chat comes free in your dashboard, and the ticket concierge answers your buyers on your own website.

Ticket Fairy in full: event ticketing and registration platform, with the features, pricing and support behind this page.

Sell more tickets. Build the crowd that comes back.

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