---
title: "Event Marketing Director Software for Selling More Tickets"
description: "Turn buyers into fans who sell tickets, see which ads, posts and promoters sold, turn followers into ticket buyers and know exactly who your audience is."
canonical: "https://www.ticketfairy.com/solutions/marketing-directors"
---

# Event Marketing Director Software for Selling More Tickets

1. [Solutions](https://www.ticketfairy.com/solutions)
2. By role
3. Marketing directors

# Sell More Tickets and Know Exactly What Sold Them

A marketing director answers two questions every week: how do we sell more, and what is working? Ticket Fairy turns every buyer into someone who sells tickets to their friends, runs your ads across every network with the sales each one really brought in, turns Instagram followers into presale buyers and shows you who your audience is and where to find more of them. Every figure comes from your own ticket sales, so next month's budget goes where it works.

  [Get started free](https://manage.ticketfairy.com/registration) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

- Fans who sell tickets for you
- The sales behind every ad, post and promoter
- An audience you know and keep

   ![Ticket Fairy Referral Network Analysis with the share rate, the clicks by day and the graph of fans who shared](https://www.ticketfairy.com/embeds/posters/marketing-referral-engine--referral-network-analysis.png)

## Turn Every Buyer Into Someone Who Sells Tickets for You

Every buyer gets a personal referral link the moment they pay and earns back part or all of their ticket price as their friends buy. You choose the targets, the message they share, the apps they share to and the share card built from your artwork. The reward is paid only after a sale has happened, so word of mouth becomes your cheapest channel.

Add prizes on top of the cash back, such as a ticket upgrade, merch, an experience or a VIP table, won by the tickets a fan referred, the friends they brought, their place on the leaderboard or their check-ins. A boost makes every referral count for more over a launch weekend, and packs let friends pool their referrals and chase a table together. Fans see how close they are to the next reward on their own order, which gives them a reason to share once more.

The Influencers report sets your buyers' sharing, the visits it brought, the revenue from their friends and the rewards you owe side by side, with the return on every unit of reward and its cost as a share of referred revenue. Tickets referred by customers ranks your strongest sharers, so you know whom to thank, reward or put on the guest list before the next on-sale.

- **Referral rewards**: buyers earn back their ticket price when friends buy
- **Prizes, boosts and packs**: upgrades, merch and experiences for your biggest fans
- **Influencers report**: your strongest sharers and the return on every reward

[Referral rewards](https://www.ticketfairy.com/features/referral-marketing)

  ![Ticket Fairy Tickets referred by customers table with each buyer's clicks, referred ticket sales, revenue and reward](https://www.ticketfairy.com/embeds/posters/marketing-referral-engine--referral-leaderboard.png)

## Put Next Month's Budget Where the Tickets Came From

Build a campaign once and run it on Meta, TikTok, Google, Reddit, Spotify and ChatGPT together, with one budget split across the networks. The advertising Overview compares every network by the ticket sales Ticket Fairy can confirm, net of refunds, beside what each network claims for itself. You see the gap before you raise a budget.

Start from what the campaign should achieve, such as selling tickets or winning back fans who looked and did not buy, and Ticket Fairy fills in the destination and the tracking. Skip people who already bought keeps you from paying to reach anyone who already has a ticket. Fai drafts headlines and primary text in your brand's voice, and nothing spends until you confirm the launch with the most it can spend in front of you.

For the ads you buy elsewhere, connect Meta with a sign-in and paste the tracking code from any other network once for your brand, and every event reports page views, checkout starts and sales with the order value. Give each newsletter, partner page and poster its own tracking link or QR code, add campaign tags to the links you share, and the Traffic report adds up the visits, orders and revenue behind each tag, with a funnel from event page to purchase.

- **Ad campaigns on every network**: one campaign, one budget, split where it sells
- **Verified return on ad spend**: confirmed ticket sales beside each network's own claim
- **Ad pixels for every network**: set once for your brand
- **Tracking links and campaign tags**: the visits, orders and revenue from each one

[Advertising & tracking](https://www.ticketfairy.com/features/advertising-and-tracking) [Sales reports](https://www.ticketfairy.com/features/sales-reports)

  ![Ticket Fairy Tracking Links page with the Create Tracking Link dialog open above the links table](https://www.ticketfairy.com/embeds/posters/marketing-tracking-links--create-tracking-link.png)

## Turn Your Instagram and Facebook Followers Into Ticket Buyers

Connect the accounts that promote your events and plan each campaign from announcement to last chance, with captions drafted from your brand guidance and the event's real details. A fan who comments a word such as TICKETS gets their own invitation link in a private message, day and night, and a followers-only presale grows your following while it fills your presale list.

Schedule one post to Instagram and Facebook together, and find good times from when each account's audience has responded before. Turn on Ask before posts go live and every post waits for an owner or admin, so a junior team member can draft freely without anything going public by mistake.

Every comment and message reaches a shared work queue with a Ticket buyer badge on fans who have ordered, so your team answers the people closest to buying first. Presale sign-ups shows every fan from asked to follow to bought, and one launch emails each ready fan their own single-use link. A DM campaign then messages the people who commented on a post, and its results show the orders it brought in.

- **Captions with AI**: event posts drafted for your approval
- **Ticket link auto-replies**: your link sent the moment a fan asks
- **Followers-only presales**: a personal link to buy for every follower who signed up

[Social media](https://www.ticketfairy.com/features/social-media)

  ![Ticket Fairy presale sign-ups list with fans asked to follow, asked for their email and ready to invite, and the launch button](https://www.ticketfairy.com/embeds/posters/marketing-social-workflows--presale-signups.png)

## Turn More of Every Visit Into a Sale

Make an extra page of your event for each campaign, sponsor or audience, with its own wording, images and tickets, and send each ad to the page made for it. Test two versions of your event page, or two sets of checkout questions, and keep the one that sells more. Buyers who leave checkout get a reminder to come back while they still want to go.

Experiment results show the visitors, conversions, conversion rate and revenue of each version, so the decision rests on what your buyers did. Ticket Fairy also emails recent abandoned carts with a link straight back to your event, and you can email that audience yourself when the next release is about to open. A student page with student tickets and a corporate page with a group package can run beside your main page, each counted on its own.

Every promoter gets their own link and the flyers, videos and captions you upload, and Sales by Promoter shows what each person sold. Give a partner a [promo code](https://www.ticketfairy.com/event-ticketing/event-promo-codes) with its own price and a page of the sales it brought in, so a radio station or a brand partner sees their result without a role on your event.

- **Campaign landing pages**: one event page for each audience
- **A/B tests**: the version that sells more, chosen by your buyers
- **Abandoned cart reminders**: buyers who left checkout brought back
- **Promo codes for partners**: their own price and their own sales page

[Event pages & website](https://www.ticketfairy.com/features/event-pages-and-website) [Promo codes & discounts](https://www.ticketfairy.com/features/promo-codes-and-discounts) [Promoters & sales teams](https://www.ticketfairy.com/features/promoters-and-sales-teams)

  ![Ticket Fairy experiment results comparing visitors, conversions, conversion rate and revenue for two event pages](https://www.ticketfairy.com/embeds/posters/marketing-experiments--results.png)

## Know Who Your Audience Is and Where to Find More of Them

See your buyers by age, gender, job and the devices they order on, for one event or across your brand. Geographics ranks the countries, regions and cities your buyers come from, for all your events or one series, venue or city, so you know where the next tour date or local campaign will sell. Every figure comes from people who bought your tickets.

Customers lists everyone who has bought from your brand with the events they came to, what they spent and the tickets their friends bought through their link. Sort by events to find your regulars for a first-chance presale, or the other way to find the people who came once and need a reason to return. Fai answers who your top spenders are and how many buyers came back, in your own words.

Buyers who agree to hear from you join your Mailchimp audience, Laylo or Hive as they buy, so your newsletter grows with every on-sale. Your customer data stays in your account, and you can export your whole buyer list whenever you need it.

- **Demographics**: ages, gender, jobs and devices of your buyers
- **Geographics**: the cities and countries where your audience is strongest
- **Customers**: regulars, lapsed buyers and your best ambassadors
- **Mailchimp, Laylo and Hive**: new buyers sent to the tools you already use

[Audience insights](https://www.ticketfairy.com/features/audience-insights) [Integrations](https://www.ticketfairy.com/features/integrations)

  ![Ticket Fairy brand Geographics for all events, with order totals, a country chart and the country, region and city tables](https://www.ticketfairy.com/embeds/posters/marketing-brand-geographics--all-events.png)

## Keep Every Event on Brand and Every Fan in the Loop

Set up your brand kit once with your tone of voice, colours, fonts and logos, and Fai uses it when she drafts ads, posts and emails. Announce your line-up act by act at the times you choose. Email or text the people who matter for each message, from everyone with a ticket to fans who have not bought for this event yet, and see who opened it.

Emails take your logo, colours and footer from your brand's email design, so every message looks like you whoever sends it, and quiet hours hold a marketing text until morning in each event's own time zone. Before a send, a check lists anything to fix, such as an empty group or a missing subject line.

Your AI ticket concierge answers buyers' questions on your website in the same voice, from your FAQ pages and policies, and puts the ticket a buyer chooses straight into checkout. Questions it cannot answer go to the people you choose, and each one shows you a topic worth adding. Photographers and creators upload through their own link, their work lands in your brand library with credits and usage rights, and Fai picks assets from it for your social posts and ads.

- **Brand kit**: your tone of voice, colours, fonts and logos
- **Line-up announcements**: each act revealed at the time you choose
- **Email and text campaigns**: the right group, with who opened them
- **AI ticket concierge**: answers and sells on your own website

[Emails to buyers](https://www.ticketfairy.com/features/emails-to-buyers) [AI ticket concierge](https://www.ticketfairy.com/features/ai-ticket-concierge) [Artists & line-up](https://www.ticketfairy.com/event-operating-system/artists-and-line-up)

  ![Ticket Fairy Brand Guidelines editor with the Identity, Colours, Typography and Logos and assets cards](https://www.ticketfairy.com/embeds/posters/marketing-brand-guidelines--brand-kit.png)

## How Marketing Directors Use Ticket Fairy

- ### A Festival Launching Its Early Bird

  A followers-only presale on Instagram builds the presale list and the following at the same time, and a boost doubles referrals over launch weekend. The early bird sells out to fans who were invited first, and the Influencers report shows which buyers brought the most friends.
- ### A Club Brand With Weekly Nights

  Every comment asking for tickets gets a link in a private message, even at three in the morning. The verified return on ad spend shows one network claiming sales that never happened, and the budget moves to the network that sold.
- ### A Touring Promoter Planning Next Year

  Geographics for each venue shows where buyers travel from, and the tour adds a date in the city that kept appearing near the top. Local ads go to the age band that bought most last time.
- ### A Conference Selling to Professionals

  The Professions section shows the job titles and employers of last year's delegates, which shapes the LinkedIn ads and a landing page with a team package. The checkout questions test finds the shorter form sells more.
- ### A Comedy Club Bringing Back Regulars

  Customers sorted by events finds the regulars, who get a first-chance email for the new season. Buyers who came once get a text before the next show, held until morning by quiet hours.

    [Get Started for Free](https://manage.ticketfairy.com/registration) [Book Demo Call](https://www.ticketfairy.com/event-ticketing/book-a-demo)       **Get this page as a PDF** Read it later or share it with your team. We email you a link to the PDF.           What to put in your PDF          Enter your email

We will email you this deck. We may also email you now and then about Ticket Fairy features that can help your events. You can unsubscribe at any time with one click.

## Everything You Need to Market Your Events

- [Referral rewards Buyers earn back their ticket price when friends buy through their link, fans chase prizes you choose, and you see what every referral brought in. Learn more](https://www.ticketfairy.com/features/referral-marketing)
- [Advertising & tracking Ad pixels for Meta, TikTok, Google and every other network you use, set up once for your brand, plus tracking links that show what each ad, post and partner sold. Learn more](https://www.ticketfairy.com/features/advertising-and-tracking)
- [Social media Scheduled event posts, captions and campaign plans written with AI, a team inbox for comments and messages, ticket links sent when fans ask and follower-only presales. Learn more](https://www.ticketfairy.com/features/social-media)
- [Promoters & sales teams Promoter links and artwork for every seller, one promoter team across your events, commission worked out for you and the sales of every person on your team. Learn more](https://www.ticketfairy.com/features/promoters-and-sales-teams)
- [Audience insights The ages, gender, jobs and devices of your ticket buyers, where they live across all your events, your repeat buyers and a buyer list you can export. Learn more](https://www.ticketfairy.com/features/audience-insights)
- [Event pages & website Build event pages that answer buyers' questions, give each campaign its own landing page, test which version sells more and sell tickets on your own website. Learn more](https://www.ticketfairy.com/features/event-pages-and-website)
- [Promo codes & discounts Promo codes with the discount, tickets, limits and dates you choose, automatic group discounts, gift certificates and the sales behind every code. Learn more](https://www.ticketfairy.com/features/promo-codes-and-discounts)
- [Emails to buyers Email the ticket holders who need to know, add your own words to every confirmation email and reveal your venue when you are ready. Learn more](https://www.ticketfairy.com/features/emails-to-buyers)
- [Integrations Send your ticket buyers to Klaviyo, Mailchimp, Laylo and Hive automatically, with each connection set once for your whole brand. Learn more](https://www.ticketfairy.com/features/integrations)
- [AI ticket concierge An AI concierge on your website that answers buyers from your own answers and pages, sells tickets in the chat and passes the rest to your team. Learn more](https://www.ticketfairy.com/features/ai-ticket-concierge)
- [Private sales & presales Passwords, personal invitations, group invitation links, access codes, presales for registered fans and NFT-holder sales. Learn more](https://www.ticketfairy.com/features/private-sales-and-presales)
- [Sales reports Live ticket sales and revenue for every event, reports for every part of your sales, shared sales links for partners, visitor sources, venue weather and order exports. Learn more](https://www.ticketfairy.com/features/sales-reports)
- [Fai Fai answers your sales questions, sets up events, tickets, promotions and emails, and prepares your finance work, and you approve every change first. Learn more](https://www.ticketfairy.com/features/fai)
- [Artists & line-up Every act advanced within its allowances, running-order clashes caught early and a line-up fans can add to their calendar. Learn more](https://www.ticketfairy.com/event-operating-system/artists-and-line-up)

## Grow Your Ticket Sales Step by Step

- [How do you sell more tickets without spending more on ads?](https://www.ticketfairy.com/guides/sell-more-tickets-without-more-ad-spend)
- [Reward buyers who bring friends to your event](https://www.ticketfairy.com/guides/reward-buyers-for-referrals)
- [Offer prizes your fans can win at your event](https://www.ticketfairy.com/guides/offer-prizes-your-fans-can-win)
- [Understand your event's referral results](https://www.ticketfairy.com/guides/read-your-referral-results)
- [Connect advertising pixels to your ticket sales](https://www.ticketfairy.com/guides/connect-meta-and-network-pixels)
- [See which ads sold tickets](https://www.ticketfairy.com/guides/see-which-ads-sold-tickets)
- [Track which promotion sells your tickets](https://www.ticketfairy.com/guides/track-which-promotion-sold-your-tickets)
- [See how visitors find your event page](https://www.ticketfairy.com/guides/see-how-visitors-find-your-event-page)
- [What is social ticketing, and how do referral rewards work?](https://www.ticketfairy.com/guides/social-ticketing-and-referral-rewards)
- [Give your promoters artwork to post about your event](https://www.ticketfairy.com/guides/give-your-promoters-artwork-to-post)
- [Create extra landing pages for your event](https://www.ticketfairy.com/guides/create-extra-landing-pages-for-your-event)
- [Run an A/B test for your event](https://www.ticketfairy.com/guides/run-an-ab-test-for-your-event)
- [Understand who buys tickets to your event](https://www.ticketfairy.com/guides/read-your-audience-demographics)
- [See where your event audiences are strongest](https://www.ticketfairy.com/guides/see-where-your-event-audiences-are-strongest)
- [Sync your ticket buyers to Mailchimp](https://www.ticketfairy.com/guides/sync-buyers-to-mailchimp)
- [Set up a brand kit for your events](https://www.ticketfairy.com/guides/set-up-your-brand-kit)
- [Email the people who bought tickets to your event](https://www.ticketfairy.com/guides/email-your-buyers)

## Questions About Ticket Fairy for Marketing directors

### Marketing directors

#### What does a buyer earn for bringing their friends?

A share of what they paid for their own ticket, and never more than that price. A new event starts at 10% back after 2 referred sales, 30% after 5 and 100% after 8, and you can set your own targets before the first ticket sells. Events sell 20% more tickets on average with Ticket Fairy referrals, and your result depends on your event, your audience and the rewards you set.

#### Which advertising networks can I track?

Meta has its own guided setup. TikTok, Spotify, Reddit, X, Google Ads, [Google Analytics](https://www.ticketfairy.com/event-ticketing/tracking-pixels-analytics-integrations), Pinterest, LinkedIn, Snapchat, Microsoft Bing, Amazon DSP and ChatGPT each take the tracking code from your ads account. There is also a custom option for another network you use.

#### Which networks can I run ad campaigns on?

Meta, TikTok, Google, Reddit, Spotify and ChatGPT, each connected with your own ad account for that network. Each network shows its minimum daily budget before you choose it. You need to be an owner, an admin or on the marketing team for the brand.

#### Why do your sales figures differ from the network's own report?

A network counts the sales it believes it caused. Ticket Fairy counts the paid orders your event took, once each and net of refunds. An empty figure means nothing has been matched to a campaign yet, so judge a campaign on a confirmed zero only.

#### How does a link get credit for a sale?

A tracking link counts a sale when the buyer opens that link and buys in the same browser. A promoter link counts a ticket or table booked within 7 days of opening it, in the same browser.

#### Which social accounts can I connect?

A professional (business or creator) Instagram account, directly or through the Facebook Page it is linked to, and a TikTok Business account. Scheduled posts, replies and follower presales run from your Instagram accounts and Facebook Pages. A brand can connect up to 25 accounts.

#### Does anything go public on social without our approval?

No post goes out until someone on your team schedules or publishes it, and Ask before posts go live makes every post on an account wait for an owner or admin. A workflow sends private messages only after you switch it on. An account set to reply automatically answers common questions straight away, so choose Suggest drafts to read every reply first.

#### Where do the ages, jobs and locations come from?

Ages, devices, locations and repeat buyers come from your own completed orders. Gender and professions come from an audience match that runs after your first sales and usually appear within about 24 hours. None of it is a modelled panel or a bought-in lookalike audience.

#### Who owns my buyer data?

You do. Your customer data stays in your account, is never shared with other organisers and is never used to promote competing events. Export your buyer list whenever you need it.

#### Is the ticket concierge part of Fai?

They are separate products. Fai works with your team inside your dashboard, and the ticket concierge answers your buyers on your own website.

## Solutions for the Rest of Your Team

- [Sell More Tickets Across Every Brand and Client You Run Run every brand and client from one login, deploy one promoter roster with its commission worked out, prove which ads and posts sold tickets and pay artists and suppliers from ticket money. Promoters and agencies](https://www.ticketfairy.com/solutions/promoters-and-agencies)
- [Run Every On-Sale Smoothly and Answer Every Buyer Fast Set up every ticket and release, run a busy on-sale, find and fix any order, refund or resell at face value, and get your crowd through the door with every sale accounted for. Ticketing managers](https://www.ticketfairy.com/solutions/ticketing-managers)
- [Pack Every Club Night and Bring Your Regulars Back Repeat your club night every week, sell booths with deposits, run promoters and the guest list without spreadsheets and bring your regulars back. Nightclubs & club nights](https://www.ticketfairy.com/solutions/nightclubs-and-club-nights)
- [Sell Out Your Festival and Lead Every Department to the Gates Sell day, weekend and camping tickets through your fans, see your sales and costs against last year every morning, and run acts, crew, traders and stages from the same event. Festivals](https://www.ticketfairy.com/solutions/festivals)

      [Previous **Ticketing managers**](https://www.ticketfairy.com/solutions/ticketing-managers) [Next **Operations & crew**](https://www.ticketfairy.com/solutions/operations-managers)

Ticket Fairy in full: [event ticketing and registration platform](https://www.ticketfairy.com/event-ticketing/), with the features, pricing and support behind this page.

## Sell more tickets. Build the crowd that comes back.

## Start Selling Tickets Online

Sign up without a credit card and build a test event before you commit. Go on sale in minutes when you are ready.

    No monthly subscription required for ticketing    Start selling tickets immediately    Ticketing tools included in the service fee   [Get Started](https://manage.ticketfairy.com/welcome) [Talk to Fai Now](#)

Ask Fai, our AI assistant, about Ticket Fairy’s features, pricing and how it could work for your event.

No credit card required

## Book a demo call

See the referral model that drives 20% more ticket sales on average, learn which campaigns sell tickets, answer buyers faster and keep queues moving.

                     How many tickets do you sell per year?                                45-Minute Video Call    Pick a Time That Works for You

---

This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)