---
title: "Promoter and agency ticketing questions answered"
description: "Get straight answers to 20 questions promoters and agencies ask, from what your buyers pay and when your ticket money reaches you to how your team runs the day."
canonical: "https://www.ticketfairy.com/solutions/promoters-and-agencies/questions"
---

1. [Ticket Fairy](https://www.ticketfairy.com/)
2. [Solutions](https://www.ticketfairy.com/solutions)
3. [Promoters and agencies](https://www.ticketfairy.com/solutions/promoters-and-agencies)
4. Promoters and agencies: your questions answered

# Promoters and agencies: your questions answered

  [Get started free](https://manage.ticketfairy.com/welcome?utm_source=compare&utm_campaign=solutions-promoters-and-agencies-questions) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

- **20** questions answered
- **16** pages that show you how

You can sell more tickets for every client and know what you owe and what you are owed on each show. Here you can find out who pays the booking fee, when the ticket money arrives, how you pay your promoters the commission they earned, how partners hand out their own guest tickets, and how you show venues and clients which promoters, ads and posts sold tickets.

1. [Who pays the booking fee, my client or the buyer?](#who-pays-the-booking-fee-my-client-or-the-buyer)
2. [When does the ticket money reach us?](#when-does-the-ticket-money-reach-us)
3. [Does Ticket Fairy pay my promoters their commission?](#does-ticket-fairy-pay-my-promoters-their-commission)
4. [Should I add my street team to my brand team or to a collective?](#should-i-add-my-street-team-to-my-brand-team-or-to-a-collective)
5. [Why can I not see my promoters' sales when I send them to a whole brand or tour?](#why-can-i-not-see-my-promoters-sales-when-i-send-them-to-a-whole-brand-or-tour)
6. [Can a venue see which of my promoters sold their tickets?](#can-a-venue-see-which-of-my-promoters-sold-their-tickets)
7. [How long after a fan clicks a promoter's link does the sale still count for them?](#how-long-after-a-fan-clicks-a-promoter-s-link-does-the-sale-still-count-for-them)
8. [How does a client give my agency access?](#how-does-a-client-give-my-agency-access)
9. [Is the revenue on a tracking link what the buyer paid?](#is-the-revenue-on-a-tracking-link-what-the-buyer-paid)
10. [Does a client need an account to open a sales report link?](#does-a-client-need-an-account-to-open-a-sales-report-link)
11. [How much do referrals add to sales?](#how-much-do-referrals-add-to-sales)
12. [Can I get funding for artist deposits before the on-sale?](#can-i-get-funding-for-artist-deposits-before-the-on-sale)
13. [Does Ticket Fairy suit independent promoters and agencies?](#does-ticket-fairy-suit-independent-promoters-and-agencies)
14. [Can I send a client a report of what their social media sold?](#can-i-send-a-client-a-report-of-what-their-social-media-sold)
15. [Can my brand team promoters earn commission too?](#can-my-brand-team-promoters-earn-commission-too)
16. [Can people apply to become my promoters?](#can-people-apply-to-become-my-promoters)
17. [Do my promoters need a Ticket Fairy account before I invite them?](#do-my-promoters-need-a-ticket-fairy-account-before-i-invite-them)
18. [What can my promoters see when they sign in?](#what-can-my-promoters-see-when-they-sign-in)
19. [Can I give an artist's manager or a sponsor tickets to hand out themselves?](#can-i-give-an-artist-s-manager-or-a-sponsor-tickets-to-hand-out-themselves)
20. [Can I copy last week's club night to set up the next date?](#can-i-copy-last-week-s-club-night-to-set-up-the-next-date)

## Who pays the booking fee, my client or the buyer?

The buyer pays it, unless you choose otherwise. With Added, the default, the buyer pays the booking fee on top and the brand receives the full ticket price. Absorbed suits you when the price on the flyer has to be the price at checkout, and the fee comes out of what the brand receives.

On the event, you select Tickets and choose a card under Booking Fees on the Inventory tab, or choose while you create the event. The choice comes before the first ticket type, because you cannot switch between Added and Absorbed once ticket types exist. A third choice, Added Later, shows the ticket price on the event page and the fee at checkout, in countries other than Australia, the United Kingdom and the United States.

The booking fee depends on the ticket price and the event's country, and the Ticket Types table shows the exact amount for every price you enter. Free tickets carry no fee, and there is no setup fee and no required monthly ticketing fee.

[Choose who pays the booking fee on each show](https://www.ticketfairy.com/guides/set-who-pays-the-fees)

## When does the ticket money reach us?

You get paid daily as tickets sell, once the brand's own payment processing account is linked and active. If you choose to be paid out after the event instead, Ticket Fairy processes the payments and pays you 10 to 15 business days after the event finishes.

Daily payouts need a payment processing account of a kind and in a country where we support them, and your publish review shows which applies to your event. Any other account you link pays out on its own schedule. Each brand keeps its own payout details, so each client's ticket money goes to that client's account.

When you are paid after the event, the money goes to the account under Payout Details on the brand. It is worth checking before the event ends, because a payout already sent to an old account has to be recalled. Pending refund requests and chargebacks extend the wait.

[Check the payout for your event](https://www.ticketfairy.com/guides/check-your-payout)

## Does Ticket Fairy pay my promoters their commission?

No. You pay your promoters yourself, using the commission owed on each show. On your own events and brands, you set it. When a venue invites your collective, the venue sets it.

You set the commission when you send your collective to an event: a percentage of sales, a flat amount per ticket, a flat amount per order, or none. The collective's Sales and commission section then lists the tickets sold, revenue and commission owed for each event, with each promoter's own figures underneath, so you can read each amount on pay day.

Free tickets earn no commission, and neither do orders a promoter places for themselves. Those tickets still count in the promoter's tickets and revenue, so your sales figures stay the same.

[Run ticketing as an agency or promoter group](https://www.ticketfairy.com/guides/sell-as-an-agency-or-promoter-group)

## Should I add my street team to my brand team or to a collective?

Your permanent staff belong on your brand team, and your street team in a collective. A brand team belongs to one brand and reaches each event under it. A collective belongs to you. You send it to any of your events, brands and tours, and to venues that invite you. A promoter on both is listed on the brand's Promoters report with all their sales.

The people who run a brand week in, week out belong on its brand team. Each person on the brand team gets their role on every event under the brand, including events you create later. A visiting promoter or door staff who work one night join that event's team instead.

Your street team and the promoters who sell across several brands belong in a collective. You invite them once by email or with a private join link, then send the collective to each event, brand or tour with the whole collective or the members you choose. When you remove a promoter from the collective, their access to every show it works on ends, and their past sales stay on record.

The brand's Promoters report ranks the brand team and the event teams. The sales of promoters who work only through your collective appear in the collective's Sales and commission section.

[Invite promoters to your collective](https://www.ticketfairy.com/guides/invite-people-to-your-collective)

## Why can I not see my promoters' sales when I send them to a whole brand or tour?

Sending your collective to a brand or tour gives your promoters access to its events without collective promoter links, so there are no sales to count. You send the collective to each event whose sales and commission you want to follow.

Sales and commission counts the tickets each promoter sells through the promoter link the collective gives them on an event. A brand or tour deployment gives your promoters access to every event under that brand or on that tour without those links, so it has no sales to count.

To follow one show's sales by promoter, you send the collective to that event as well. Each event deployment then lists its tickets sold, revenue and commission owed, with each promoter underneath. The section lists your 50 most recent deployments, newest first, and the sales of older ones stay on record.

[Run ticketing as an agency or promoter group](https://www.ticketfairy.com/guides/sell-as-an-agency-or-promoter-group)

## Can a venue see which of my promoters sold their tickets?

Only if you let it. When a venue invites your collective, the venue starts with your total sales and the commission it owes. You can choose the per-member breakdown to show each promoter's sales by name.

When you send the collective to an event or brand yourself, you choose what the host sees: your team's total, or each promoter's sales by name. As an owner or admin of your collective, you can ask Fai to change what the host sees on any deployment later.

A venue invites your collective with the invite code you share, and it sets the commission it pays. Its invitation waits under Requests until you accept it, so your promoters work only the shows you have agreed to.

[Run ticketing as an agency or promoter group](https://www.ticketfairy.com/guides/sell-as-an-agency-or-promoter-group)

## How long after a fan clicks a promoter's link does the sale still count for them?

A ticket or table booked within 7 days of opening the link, in the same browser, counts as that promoter's sale. If the buyer opens another promoter's link afterwards, or books on a different device, the sale counts elsewhere.

Each promoter gets their own link for each event. A sale through that link appears against their name in the event's Sales by Promoter tab and on the brand's Promoters report, as long as they were on the team when the buyer placed the order.

A refunded ticket leaves the promoter's total. A resold ticket stays with the promoter who sold it first, and the ticket bought on resale is not counted again.

[See which team members sell your tickets](https://www.ticketfairy.com/guides/see-which-team-members-sell-your-tickets)

## How does a client give my agency access?

Your client invites each person on your team from their brand's Team page, with the role your work needs. Accepting the invitation creates the person's account or signs them in to the one they already have. You need an owner or admin role to add pixels and connect social accounts. A client can change your role or remove you at any time.

Your client chooses each person's role. Owner and Administrator give full access. With Stats, a person reads every report including revenue, and with Limited Stats they read the reports without revenue. A Curator sends guest tickets and invitations, and a Promoter gets their own link and sees their own sales.

A role on the brand team reaches every event under the brand, now and later. A role on one event covers that event only, which suits a single campaign. To connect the brand's Instagram and Facebook accounts, you need an owner or admin role.

You accept the invitation from each client with the same login. Brands then lists every brand you work on, so you move from one client to the next without signing out.

[Invite your team and choose what each person can do](https://www.ticketfairy.com/guides/invite-your-team)

## Is the revenue on a tracking link what the buyer paid?

No. Revenue is the brand's share after Ticket Fairy's fees, not what the buyer paid. A sale counts towards a link when the buyer opens that link and buys in the same browser. Tracking links belong to one event, so create them on each event you promote.

On the event's Tracking Links page, each newsletter, influencer, poster or ad gets a tracking link, and the same link downloads as a QR code for print. The table shows the clicks, orders and revenue each link brought in, with the busiest link first.

An order counts from the moment the buyer places it, so an order still waiting for payment appears beside paid orders. A refunded order stays in the order count, and the refund comes off the revenue.

When you create a link, a team member picked in the Promoter field makes it their promoter link. Its sales then count for that person in Sales by Promoter.

[Track which promotion sells your tickets](https://www.ticketfairy.com/guides/track-which-promotion-sold-your-tickets)

## Does a client need an account to open a sales report link?

Yes. Your client signs in with a Ticket Fairy organizer login of their own when they open the link. They do not need a role on the event, and they see only the report. Anyone signed in to Ticket Fairy who has the link can open it, so send it only to the person it is for.

The link comes from the External/3rd-Party Sales Reporting section of the event's Settings page, and you choose the ticket types and add-ons it covers. Your client sees the number sold, the stock left, the price excluding fees, revenue and gross revenue for those ticket types, and the figures refresh every ten seconds. You need an owner or admin role on the event to make the link.

Hide Breakdown by Date shares totals only. If a link reaches the wrong person, regenerate it and send the new link to the people who should keep access. A link keeps the ticket types it was made with, so make a new link when the deal changes.

[Share a live ticket sales report with a partner](https://www.ticketfairy.com/guides/share-a-live-sales-report)

## How much do referrals add to sales?

You can sell up to 20% more tickets with referrals, and events with passionate audiences often exceed that. Your result depends on your event, your audience and the rewards you set. A buyer never earns back more than they paid for their own ticket.

Each buyer of an eligible paid ticket gets their own referral link by email and on their order page. A new event starts with 10% back after 2 friends buy, 30% after 5 and 100% after 8. You can change the targets and the first two percentages before the first ticket sells.

A buyer earns the highest tier they reach, not every tier added together. Sales through your promoters' links count for the promoter in Sales by Promoter, and a buyer earns a referral reward only for sales through their own link. The Influencers page lists each buyer with their clicks, referred ticket sales, revenue and earned reward.

[Reward buyers who bring friends to your event](https://www.ticketfairy.com/guides/reward-buyers-for-referrals)

## Can I get funding for artist deposits before the on-sale?

You can apply for Ticket Fairy Capital, an advance against your future ticket sales. A funding partner reviews your sales history from any ticketing platform, decides whether to approve it and sets the terms. Repayments follow your eligible ticket sales. The Ticket Fairy, Inc. is a technology platform and is not a bank, and Ticket Fairy Capital financing is provided by third-party private credit partners, who make every funding decision.

Eligible event businesses can apply for up to $3M in the United States, up to €3M in Europe and up to £5M in the United Kingdom. A funding partner looks at your ticket sales history, your event track record and your projected sales.

You receive a decision within a few business days. If you are approved, funds typically arrive within one to two weeks. Repayments follow your ticket sales with no fixed monthly payments, and Vault shows the Capital still to repay beside each event.

You do not need to sell tickets with Ticket Fairy to apply, so you can apply for funding and move your ticketing at the same time.

[Apply for funding against your future ticket sales](https://www.ticketfairy.com/features/capital)

## Does Ticket Fairy suit independent promoters and agencies?

Yes. Independent promoters and agencies run concerts, music events and club nights with Ticket Fairy, with their promoters, clients and promoter ticketing in one account. Each promoter gets their own link and artwork for every show, and you see live sales by promoter.

Each name buyers know your events by can be its own brand. Each brand keeps its own events, team and payout details, and your promoters join one collective that sells for each brand you send it to.

Your promoters download each event's flyers, videos and captions from its Marketing Assets page beside their own promoter link, so Ticket Fairy credits them with each sale from a post they share. The brand's Promoters report ranks your team by the visits, tickets and revenue their links brought in, and shows who has not shared a link yet.

[Give every promoter their own link and commission](https://www.ticketfairy.com/features/promoters-and-sales-teams)

## Can I send a client a report of what their social media sold?

Yes. The event report opens from Social Home, and you can print it or save it as a PDF. It shows the tickets and revenue from social after refunds, the best posts and how fans felt, beside the last edition when the event is part of a series. Owners and admins can also have it emailed to them every week before the event and once after it.

The report splits the tickets you sold through social media by post, auto-reply, presale list and fan message, and lists your best posts with the tickets each one sold. The report takes refunds off, so the totals match the event's Sales report.

As an owner or admin, you choose whether to get the report by email. Ticket Fairy sends it every week before the event, and once more two days after the event ends.

[Sell more event tickets on Instagram and Facebook](https://www.ticketfairy.com/features/social-media)

## Can my brand team promoters earn commission too?

Yes. You choose a commission when you invite someone with the Promoter role, or set it later on the Commission tab of your brand's Team page. It applies to orders placed after they accept.

It can be a percentage or a fixed amount. You can enter a fixed amount in each currency you sell in, such as £1.00, €1.20 and $1.30. A percentage is worked out on the ticket price you receive, after discounts, without tax and without add-ons.

Free tickets earn nothing. If you refund part of a ticket the buyer keeps, a percentage commission goes down by the share you refunded, and a fixed amount stays the same. A ticket refunded in full takes back everything it earned.

A promoter who sells through your collective earns the collective's commission on that sale. The Commission tab leaves those sales out, so nobody is paid twice for one sale.

[Invite your team and choose what each person can do](https://www.ticketfairy.com/guides/invite-your-team)

## Can people apply to become my promoters?

Yes. With promoter applications on for your brand or for one event, your event page shows an Apply to promote section. You read each application with Fai's suggestion beside it and decide who joins your team.

You choose which of the eight standard questions applicants answer, such as their social profiles, followers, city and how they will promote your event, and add up to 10 questions of your own. You can also show your default commission on the apply page, so applicants know what promoters earn.

You can approve a person for one event to try them out, or for all your events to give them every event under your brand, including events you create later. They join your team as promoters with their own link. Fai suggests approving, a closer look or declining, and you make every decision.

[Let people apply to promote your event](https://www.ticketfairy.com/guides/let-people-apply-to-promote-your-event)

## Do my promoters need a Ticket Fairy account before I invite them?

No. They create their account from the invitation link as they join, under the address you sent it to. A promoter who already has an account signs in to it instead.

You can invite each promoter by email from your collective, or share one private join link in your group chat so a whole street team joins at once. Everyone who joins through the private link joins as a member, so send email invitations to the people who need the admin role.

Waiting to join lists everyone who has not joined yet, and how long each person has waited. If an invitation never arrived, it is worth checking the address for a typo before you send it again, because sending again goes to the same address.

[Invite promoters to your collective](https://www.ticketfairy.com/guides/invite-people-to-your-collective)

## What can my promoters see when they sign in?

Promoters see their own promoter link and their own sales. On your event team they also see the event's ticket sales and sales by ticket type, but not other promoters' figures, your tables or your team, and they cannot change anything on your event.

On each event's Marketing Assets page, your promoters download the flyers, videos and captions you upload, beside their own promoter link. You can keep a line-up poster hidden until the announcement, then email your promoters that it is ready to post.

In a collective, the colleague who runs the roster with you can have the admin role. An admin can manage the roster and the events the collective works on, and a member gets their own promoter link and sees their own sales.

[Give your promoters artwork to post about your event](https://www.ticketfairy.com/guides/give-your-promoters-artwork-to-post)

## Can I give an artist's manager or a sponsor tickets to hand out themselves?

Yes. A delegation on the event holds the ticket types and the number they can hand out, and they get a sign-in link of their own. They add their own guests and cannot go past the number you set.

For each ticket type, you choose a guest ticket, which the partner gives away free out of your stock, or an invitation, which lets their guest buy the ticket. An invitation suits a radio competition or a member presale.

A delegation gives the partner no access to your dashboard, your sales or your buyers. Each partner gets one delegation. Two bookers at the same management company can hold one delegation and share its allocation. You need an owner, admin or curator role on the event to create one.

[Let a partner hand out their own tickets](https://www.ticketfairy.com/guides/let-a-partner-hand-out-their-own-tickets)

## Can I copy last week's club night to set up the next date?

Yes. The event duplicates into a new draft with its ticket types and settings, and you enter the new name, web address and dates. The original event stays as it is, and buyers cannot see the draft until you publish it.

You choose which other parts come with it, such as the team, promotions, promoter promotions, email templates, FAQs and ticket delegations. The team copies across when the same promoters work the new date, and you leave it out when the line-up or venue team changes.

Orders, attendees and sales totals stay on the original event, so each date keeps its own figures. When you enter the new dates, the sale windows and door times move by the same number of days.

[Duplicate an event](https://www.ticketfairy.com/guides/duplicate-an-event)

[Ticket Fairy for promoters and agencies](https://www.ticketfairy.com/solutions/promoters-and-agencies)

**You choose the tools to start with** You can start with event management or marketing alongside your current ticketing provider. If you decide to move ticketing, your account manager helps with setup, customer-data imports and training.

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---

This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)