Sell more seats at every theater and comedy show

Sell each part of the house at its own price

Start from the Theater show template and choose how you sell: one seat price, stalls, circle and balcony, or premium stalls on top. Say yes to concessions and an opening night. You get a concession ticket and a reception add-on beside a program add-on and door times. With a seat map, each part of the house is a seat category with its own price. Your best seats sell at what they are worth, and the restricted-view seats still sell. Buyers tap the seats they want, and each seat is held for them while they pay.

Link more than one price to the same seats, such as a full price and a concession. Buyers choose the one that applies to them. Put tables on the same map for a cabaret layout, and a group picks the table they want. Each part of the house can also be a ticket category with its own releases. Buyers then choose where they sit first and the price second.

Choose the seat map when buyers care which seat they sit in and the house has numbered seats. Choose areas without a map when the room fills first come, first served. That suits a studio theater, a comedy club or a fringe room. You can be on sale the same afternoon, and add a seat map to the event later.

You sell dance, opera and classical concerts the same way, so each venue you run uses the same performing arts ticketing software.

• Theater show template: stalls, circle and balcony with door times
• Seat maps: a price for each part of the house
• Ticket categories: one for each area, with its releases
• Concessions: a second price for the same seats

Seating & timed entry Ticket types & pricing

Sell a whole theater production from one setup

Add each performance of the run to your seat map. Buyers choose their date from the seat map calendar before they choose their seats. Each performance sells on its own, so a sold-out Saturday never blocks a quiet Tuesday. Each night has its own comps, arrivals and report. Create an event series for the show with a public page, and buyers pick their date from one address you print on the poster. Sell a season ticket that covers several productions, and holders book each one as it goes on sale.

Add a main seat map when you sell subscriptions that cover the whole run, and one seat is held for that subscriber each night. Take a single performance off sale without touching the rest. For a run sold as separate events, duplicate the first performance for each date and time. Its tickets, categories, add-ons and settings come with it, and you change the price on the matinee or a preview.

Choose when a season ticket expires: at the end of the season, a number of months after each buyer pays, or never. Let holders book the cheapest ticket on public sale, or pick the ticket they book at each production yourself, so a premiere is never given away at the price of an ordinary night. Ask Fai to build the season ticket and tell you how many holders have booked each show. Professional theaters and community theaters run their season pass the same way.

• Performances on one seat map: a date and time for each, chosen before the seat
• Subscriber seats: the same seat held for each performance
• Duplicate a performance: tickets, add-ons and settings carried across
• Season tickets: one purchase for the productions each buyer chooses
• What's on calendar: your season on your own website as a list or a month, with past shows

Seating & timed entry Many events & brands Add-ons & upsells Website builder

Keep the best seats for the people you invite

Block the house seats, the sound desk position and a row for the director's guests, and release them when you are ready to sell. Group your best seats into channels, such as Sponsors, Press and Friends of the theater. Send each guest an invitation to book from the seats you kept for them. Send press and reviewers a ticket for the performance they are reviewing, seated where you choose on the map. Comps never take seats you were selling. Give cast and crew one pass that scans at each performance of the run.

The Recipients table lists each invitation with its seat and whether it has been booked. Resend the two nobody opened before press night, or withdraw one to put the seat back on sale. Each guest ticket has its own barcode, and the guest list shows who has used theirs.

Ask Fai to block the front two rows for press night or to release them on the day. She shows you the seats first and changes nothing until you approve.

• Seat blocking: house seats kept off sale until you release them
• Invitation channels: sponsors and press book the seats you kept
• Seated guest tickets: comps placed where you choose
• Cast and crew passes: one pass for each performance

Guest lists & comps Private sales & presales

Sell programs, interval drinks and gift vouchers

Sell the program and interval drinks as add-ons in the same basket as the ticket, each with its own price and stock. Offer them only with the tickets they belong to. For a two-drink minimum at a comedy night, add a drink-token add-on to the tickets it applies to, paid for with the ticket. Buyers come back to their order before the night and add the extras they decided on later. Give schools and parties a group discount once their basket reaches the size you set. Sell gift certificates for a ticket or a set amount.

At the bar, your team scans the add-on's own code, so the buyer's ticket stays ready for entry. An add-on can also be an upgrade, such as a backstage tour or a meet-the-cast session, offered only to the tickets it upgrades.

Gift certificates suit the festive season and birthdays, and a group discount suits school trips and coach parties that book in one basket. A school or company that books a block and pays on its own terms gets one invoice with a payment link. The approvers you name sign it off before it goes out. Ask Fai to add the program at your price, and she shows you the add-on before she creates it.

• Programs and drinks: add-ons sold with the ticket
• Extras after purchase: buyers add them from their own order
• Group discounts: a saving once the basket reaches your number
• Gift certificates: a ticket or a set amount to give

Add-ons & upsells Promo codes & discounts

Let every comedian bring their own crowd

You run a comedy club night, a new material night and a comedy festival from the same account. Open an application form for acts who want to play your new material nights or your festival. Your reviewers score each one from a link, while Fai notes what stands out. Accept an act, and they join your event's line-up, ready for a set time. Send each comedian or company member a promoter link when you publish. Sales by Promoter shows which act brought their own crowd, and each act sees only their own sales. Fai drafts the running order from your set times, and the show caller calls each cue on the night.

A touring company gets an advance sheet for travel, hotel, technical needs and hospitality. Their company manager fills it in from a link with no sign-in. Each department gets a day sheet on their phones. Fai gives each act a dressing room around their set and flags overlaps.

Tracking links show which listing, newsletter and partner site sold your tickets, so you put your marketing budget where it works. When you hire a room for a run, the venue can give you your own night with an Administrator seat. The run stays yours from the first performance to the last.

Comedy clubs get the same tools for their nights that theaters use for plays. Sell a comedy room by area when it fills first come, first served, or use a seat map for a seated show.

• Applications to play: scored by your reviewers, with Fai's notes
• Promoter links for acts: each act's sales, seen by them and by you
• Running order: drafted by Fai and called on the night

Artists & line-up Promoters & sales teams Show day

Give front of house the answers on the night

Give each ticket type its own doors-open and last-entry time, such as a stricter last entry for the stalls. When a ticket scans late, your door team sees it refused with the reason, and front of house seats the holder at the interval. Show the answers to your checkout questions, such as an access request, as each ticket scans. Move a buyer to another seat or part of the house from their order, and put their old seat back on sale. Your door team sells to walk-ups from the same app. Buyers pay cash, or tap their card or phone on the back of your team's compatible Android phone.

A returned ticket goes to the waiting list for the same part of the house, so nobody is offered a seat in the wrong area. Keep a note on a regular's record, such as the aisle seat they need, and your box office sees it next time they call. Watch arrivals hour by hour as the house fills, and know when to hold the curtain.

Box Office Sales shows each door sale by seller, with cash and card apart, for the end of the night. Ask Fai whether a named guest has arrived, from your phone in the foyer.

• Last-entry times: set for each ticket type
• Change seat: a new seat on the order the buyer already has
• Door sales: cash, or cards tapped on a compatible Android phone
• Waiting list by area: returns offered to the next buyer for that area

Check-in & box office Orders, refunds & resale Front of house