---
title: "Trade Show and Exhibition Ticketing and Stand Sales"
description: "Sell stands with a deposit, get every exhibitor built and staffed, register and badge every visitor, and send exhibitors home with leads they can follow up."
canonical: "https://www.ticketfairy.com/solutions/trade-shows-and-exhibitions"
---

# Trade Show and Exhibition Ticketing and Stand Sales

1. [Solutions](https://www.ticketfairy.com/solutions)
2. By event type
3. Trade shows & exhibitions

# Fill Your Hall With Exhibitors and the Visitors They Came to Meet

Sell each stand package online with a deposit, and give every exhibitor one page to name their stand staff, send their insurance, order kit and book their build-up delivery. Register trade and public visitors with their company and job title, badge them at your desk or a kiosk, and let them book meetings at the stands they came to see. Exhibitors record leads at their stand, follow up with emails Fai drafts and see their results for themselves, which is the reason they book again.

  [Get started free](https://manage.ticketfairy.com/registration) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

- Stands sold and paid for online
- Every exhibitor built, insured and staffed on time
- Exhibitors who see the leads they took home

   ![Ticket Fairy Exhibitors section on Leads, with each exhibitor's booth, leads, how many can be contacted, follow-ups sent and scanner links](https://www.ticketfairy.com/embeds/posters/marketing-event-leads--leads.png)

## Sell Every Stand Package Online and Get Paid Before Build-Up

Make each stand package its own booking, such as shell scheme, space only and corner stand, with its price, the number of stands and the size of team each one admits. Choose how much each exhibitor pays online, from a deposit to the whole price, and every booking includes an identity check before the card is charged. When you choose who exhibits, take applications on your own form with the questions you need, such as product category and stand size, and accept or decline each one.

Stand sales usually run on email threads, invoices in a separate system and a floor plan that is out of date by lunchtime. Selling packages online gives exhibitors a price, a deposit and a confirmation the moment they decide, and gives your sales team one list of who has booked what. Give each package a sale window, so an early stand rate closes on the date you publish.

For a bespoke space-only deal or a sponsorship upgrade, raise an invoice from Vault with line items and a due date, and the payment arrives in the same account as your stand and ticket sales. For a show the public visits, build your event from the Convention template and say yes to an exhibitor booth, and your visitor passes and stand bookings sit side by side.

- **Stand packages**: each with its price, number of stands and team size
- **Online deposits**: a deposit or the whole price, charged after an identity check
- **Exhibitor applications**: your own questions, with your decision on each
- **Vault invoices**: line items and a due date for bespoke deals

[Add-ons & upsells](https://www.ticketfairy.com/features/add-ons-and-upsells) [Vault](https://www.ticketfairy.com/features/vault) [Private sales & presales](https://www.ticketfairy.com/features/private-sales-and-presales)

  ![Ticket Fairy Create Table Type form with the name, price, stock, guest limits and online deposit for a booth](https://www.ticketfairy.com/embeds/posters/marketing-table-tickets--vip-booth.png)

## Get Every Exhibitor Built, Insured and Staffed Before the Doors Open

Give each exhibitor a page of their own, with no login, where their contact names the stand builders and staff who need a pass, uploads the insurance and certificates you ask for, and orders kit from your own price list. Exhibitors and their contractors book build-up deliveries into the arrival times you set at each gate and get a code for the gate. You see who still owes names, whose paperwork is missing and whose cover runs out before the show.

For stand staff, create a free ticket that never appears on your public event page, give it a once-a-day scan rule so one ticket covers every day of the show, and give each exhibitor an allocation that matches their package. They name their own staff through one link, and the link refuses a ticket past the number you set. Stand staff scan in at the same doors as your visitors, so you see how many are in before the doors open.

Build-up is where a show is won or lost. Fai lists who still owes a document or a name, drafts the reminders and asks before she sends them, and your gate team finds each vehicle by its code or number plate and checks it in and out. Your operations team stops chasing exhibitors by email and starts the open day knowing every stand is ready.

- **Exhibitor allocations**: each exhibitor names their own stand staff from one link
- **Insurance and certificates**: asked for once and tracked to their expiry
- **Delivery bookings**: build-up arrivals booked into your gate times
- **Kit orders**: exhibitors order from your own price list

[Guest lists & comps](https://www.ticketfairy.com/features/guest-lists-and-comps) [Site & logistics](https://www.ticketfairy.com/event-operating-system/site-and-logistics) [Accreditation](https://www.ticketfairy.com/event-operating-system/accreditation)

  ![Ticket Fairy Delegations page with a partner's allocation and the controls to manage its access](https://www.ticketfairy.com/embeds/posters/marketing-delegations--delegations.png)

## Register Trade Visitors and Know Who Walks Your Floor

Put a name on every ticket, and ask each visitor for their company, job title and the products they came to see at checkout. For a trade-only day, approve each order before the ticket is issued, and hold the payment until you approve it, so the floor is full of buyers your exhibitors want to meet. Give visitors arrival times when you want to spread the morning rush, each with its own capacity.

Run a free trade day and a paid public day from the same event: a hidden trade ticket unlocked by an [access code](https://www.ticketfairy.com/event-ticketing/event-promo-codes) or a personal invitation, and a public ticket on sale to everyone. Companies sending a team buy their visitor passes as a group booking with sign-off and one invoice. The visitor answers you collect at checkout print on the badge and travel with each lead an exhibitor records.

Exhibitors book a stand to meet a certain kind of visitor. When you can tell them how many buyers, specifiers and decision makers registered, and from which companies, you sell next year's stands on evidence. Export your visitor answers for your own reports, and email only the holders of the trade ticket when the seminar programme changes.

- **Checkout questions**: company, job title and interests for each visitor
- **Order approval**: approve trade visitors before their ticket is issued
- **Arrival times**: each with its own capacity
- **Group bookings**: company teams on one invoice

[Checkout](https://www.ticketfairy.com/features/checkout) [Seating & timed entry](https://www.ticketfairy.com/features/seating-and-timed-entry) [Promo codes & discounts](https://www.ticketfairy.com/features/promo-codes-and-discounts)

  ![Ticket Fairy Ticket Settings with Require order approval and Hold payment until approved turned on](https://www.ticketfairy.com/embeds/posters/marketing-tickets--event-order-approval.png)

## Badge Every Visitor and Help Them Meet the Right Stands

Scan a visitor's ticket at your registration desk, or find them by name, email or order number, and their badge prints with their name, company, job title, ticket type and a QR code. A tablet and a badge printer by the entrance make a self-service kiosk, and volunteers work the desk from a link on their own phone with no dashboard login. Walk-ups scan a QR code on the desk to register and join the queue.

Switch on your attendee directory, and visitors join it from their order page, choose what others see and book meetings with each other at your meeting tables and times. Exhibitors switch on meeting bookings on their own page, so a visitor books time at the stand they came to see before they arrive, and the exhibitor accepts or declines each request.

Seminar theatres fill when visitors can take part. In each seminar, the audience scans a code to ask and vote on questions and answer polls, with no app or sign-in, and your moderator chooses what the speaker sees. Print the ticket type in your colour on the badge, so stand staff tell a buyer from a fellow exhibitor at a glance.

- **Name badges**: printed as each visitor checks in
- **Self-service kiosk**: visitors check in and print their own badge
- **Meetings at the stand**: visitors book time with the exhibitors they came to see
- **Seminar Q&A and polls**: the audience asks and votes from a code

[Registration & badges](https://www.ticketfairy.com/event-operating-system/registration-and-badges)

  ![Ticket Fairy Badge and desk setup dialog with the A6 badge size, the company and job title lines from checkout questions, the ticket type and a badge preview](https://www.ticketfairy.com/embeds/posters/marketing-event-registration--badge-and-desk-setup.png)

## Send Exhibitors Home With Leads They Can Follow Up

Give each exhibitor's stand staff a lead scanner link that opens on their own phone or tablet with no account. Staff scan a visitor's badge or enter its code, rate the visitor in the exhibitor's own words and add notes, and a visitor who does not want contact has their details hidden at once. On their own page, each exhibitor downloads their leads and approves the follow-up emails Fai drafts from the stand notes.

Badge-scanning apps sold separately to each exhibitor leave you out of the results. Here the leads, ratings and follow-ups sit on your show, so you see every exhibitor's leads, how many can be contacted and the follow-ups sent side by side, and you know which stands had a strong show before they tell you.

Give each staff member their own scanner link so every lead shows who met the visitor, or one shared link for the tablet on the stand. Each exhibitor's results show leads by rating, follow-ups sent, who met the most visitors and the share of checked-in visitors they met. Sponsors see their deliverables and what their tracking link sold on a page of their own.

- **Lead scanner links**: one for each member of stand staff or one for the stand
- **Follow-ups drafted by Fai**: approved by the exhibitor before they go
- **Exhibitor results**: leads by rating, follow-ups and visitors met

[Exhibitors & sponsors](https://www.ticketfairy.com/event-operating-system/exhibitors-and-sponsors)

  ![Ticket Fairy page for an exhibitor's booth, with its leads, ratings, notes, who met each visitor and the button to download the leads](https://www.ticketfairy.com/embeds/posters/marketing-event-leads--exhibitor-page.png)

## Rebook Next Year's Floor While This Year's Show Is Fresh

Duplicate this year's show into next year's with the dates moved, and copy its rooms, teams, shifts and zones, seeing what each part adds before anything is copied. Open next year's stands to this year's exhibitors first with an access code or a personal invitation, and show each one the leads and visitors they met while the show is fresh in their minds. Send visitors a feedback survey the morning after the show, and see the themes Fai found in their answers.

An exhibitor who rebooks on the last afternoon is worth more than a dozen new leads. Their results page gives your sales team the conversation: the visitors they met, the leads they rated hot and the follow-ups they sent. Your visitor feedback, with its Net Promoter Score beside last year's, tells you which halls, seminars and timings to change.

Add the improvements your visitors asked for as tasks on next year's show, and give each one an owner and a due date. The show that sells its floor early is the one that can plan the layout, the seminar programme and the marketing with time to spare.

- **Copy from last event**: next year's show starts from this one
- **Rebooking access codes**: this year's exhibitors book first
- **Visitor feedback**: the score beside last year's and the themes Fai found

[Planning](https://www.ticketfairy.com/event-operating-system/planning) [Many events & brands](https://www.ticketfairy.com/features/multiple-events-and-brands) [Private sales & presales](https://www.ticketfairy.com/features/private-sales-and-presales)

  ![Ticket Fairy preview of what copying last year's event adds, with the dates moving and a count and examples for each part](https://www.ticketfairy.com/embeds/posters/marketing-event-setup-copy--preview.png)

## How Exhibition Organisers Use Ticket Fairy

- ### A B2B Trade Show

  Shell scheme, space only and corner stands sell online with a deposit, and every trade visitor is approved before their ticket is issued. Exhibitors book their build-up deliveries into gate times and upload their insurance on their own page. On the last afternoon, the sales team rebooks stands with each exhibitor's results open.
- ### A Consumer Home Show

  The public buys day tickets with arrival times to spread the Saturday morning, and kitchen and garden companies book their stands online. Each exhibitor's staff record leads on their own phones, and Fai drafts the follow-ups for each exhibitor to approve. Exhibitors download their leads before they leave the hall.
- ### A Professional Expo With a Seminar Programme

  Delegates and visitors pick seminars in advance, and each seminar theatre runs live Q&A from a code on the slide. Visitors book meetings with the stands they came to see. Sponsors see their deliverables and tracking link sales on a page of their own.
- ### A Trade Day and a Public Day

  Trade buyers unlock a free trade ticket with an access code on the first day, and the public buys paid tickets for the second. Producers name their stand staff from one link, and one ticket covers both days. Each producer's leads show the trade buyers they met.
- ### A Motor Show in an Exhibition Centre

  Dealers and manufacturers book their vehicle deliveries into build-up slots at each gate, and the gate team checks every vehicle in by its number plate. Volunteers run badge kiosks at three entrances from desk links. Next year's floor opens first to this year's exhibitors with a rebooking code.

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## Everything You Need to Run Your Trade Show

- [Exhibitors & sponsors Leads captured at every booth, follow-ups drafted by Fai and results your exhibitors and sponsors can see for themselves. Learn more](https://www.ticketfairy.com/event-operating-system/exhibitors-and-sponsors)
- [Registration & badges Attendees checked in and badged at your desk or a self-service kiosk, with volunteers working the desk from a link. Learn more](https://www.ticketfairy.com/event-operating-system/registration-and-badges)
- [Site & logistics Your site mapped, hire lists worked out from riders, deliveries booked into arrival times and kit handed out and back. Learn more](https://www.ticketfairy.com/event-operating-system/site-and-logistics)
- [Accreditation The right pass for everyone who works your event, handed out at your desk and checked at your staff gates. Learn more](https://www.ticketfairy.com/event-operating-system/accreditation)
- [Planning Everyone on your team knows what needs doing each day, Fai drafts the follow-ups, and each new edition starts from the setup of your last one. Learn more](https://www.ticketfairy.com/event-operating-system/planning)
- [Add-ons & upsells Parking, camping, merchandise and upgrades sold with the ticket, VIP tables booked with a deposit and passes that cover several of your events. Learn more](https://www.ticketfairy.com/features/add-ons-and-upsells)
- [Guest lists & comps Send guests free tickets that scan at the door, upload a whole list at once and give partners an allocation they hand out themselves. Learn more](https://www.ticketfairy.com/features/guest-lists-and-comps)
- [Checkout Ask buyers the questions your team needs, approve orders before tickets are issued, check buyer ID and win back buyers who left checkout. Learn more](https://www.ticketfairy.com/features/checkout)
- [Ticket types & pricing Ticket types with their own price, allocation, limits and door times, release tiers that open by themselves, categories for day and weekend tickets and tickets held back for guests. Learn more](https://www.ticketfairy.com/features/ticket-types-and-pricing)
- [Check-in & box office Your door team scans tickets on their own phones, every ticket type gets its own entry rules and wristband, walk-ups buy at the door and you see who has arrived. Learn more](https://www.ticketfairy.com/features/check-in-and-box-office)
- [Promo codes & discounts Promo codes with the discount, tickets, limits and dates you choose, automatic group discounts, gift certificates and the sales behind every code. Learn more](https://www.ticketfairy.com/features/promo-codes-and-discounts)
- [Emails to buyers Email the ticket holders who need to know, add your own words to every confirmation email and reveal your venue when you are ready. Learn more](https://www.ticketfairy.com/features/emails-to-buyers)
- [Vault Hold your ticket money in Vault, pay everyone an event owes, give your team cards with limits and collect deposits and invoices from the same balance. Learn more](https://www.ticketfairy.com/features/vault)

[More about ticketing for Trade shows & exhibitions](https://www.ticketfairy.com/event-ticketing/exhibition-ticketing-system)

## Run Your Trade Show Step by Step

- [Sell exhibitor stands for a trade show or exhibition](https://www.ticketfairy.com/guides/sell-exhibitor-stands-for-a-trade-show)
- [Sell VIP tables and bottle service through your promoters](https://www.ticketfairy.com/guides/sell-vip-tables-and-bottle-service)
- [Take act and trader applications for your event](https://www.ticketfairy.com/guides/take-applications-with-a-form)
- [Let a partner hand out their own tickets for your event](https://www.ticketfairy.com/guides/let-a-partner-hand-out-their-own-tickets)
- [Let outside teams name their own people for event passes](https://www.ticketfairy.com/guides/let-outside-teams-name-their-own-people-for-passes)
- [Collect insurance and certificates from your event's outside teams](https://www.ticketfairy.com/guides/collect-insurance-and-certificates-from-your-outside-teams)
- [Let outside teams order kit and equipment for your event](https://www.ticketfairy.com/guides/let-outside-teams-order-kit-and-equipment-for-your-event)
- [Book delivery times for your event and check vehicles in at the gate](https://www.ticketfairy.com/guides/book-delivery-times-and-check-vehicles-in-at-the-gate)
- [Set ticket entry and repeat-scan rules](https://www.ticketfairy.com/guides/set-ticket-entry-and-repeat-scan-rules)
- [Add custom questions to your event checkout](https://www.ticketfairy.com/guides/add-custom-checkout-questions)
- [Approve orders before buyers receive tickets](https://www.ticketfairy.com/guides/approve-orders-before-buyers-receive-tickets)
- [Sell a block of tickets to a company and invoice them](https://www.ticketfairy.com/guides/take-a-group-booking-and-invoice-it)
- [Check in attendees and print name badges at your event registration desk](https://www.ticketfairy.com/guides/check-in-attendees-and-print-badges-at-registration)
- [Set up a self-service check-in kiosk for your event](https://www.ticketfairy.com/guides/set-up-a-self-service-check-in-kiosk-for-your-event)
- [Give exhibitors a lead scanner for their booth at your event](https://www.ticketfairy.com/guides/give-exhibitors-a-lead-scanner-for-their-booth)
- [Let exhibitors follow up their event leads and see their results](https://www.ticketfairy.com/guides/let-exhibitors-follow-up-their-leads-and-see-results)
- [Copy the setup of your last event into your next one](https://www.ticketfairy.com/guides/copy-the-setup-of-your-last-event-into-your-next-one)
- [Ask attendees for feedback after your event](https://www.ticketfairy.com/guides/ask-attendees-for-feedback-after-your-event)

## Questions About Ticket Fairy for Trade shows & exhibitions

### Trade shows & exhibitions

#### How does an exhibitor pay the rest of their stand price?

You choose the share they pay online when you set up each stand package. A deposit below the full price is held on the exhibitor's card and charged once they pass the identity check, and you collect the rest directly or with a Vault invoice. Enter 100 as the deposit percentage to take the whole stand price online.

#### Can an exhibitor add more staff than their package includes?

Not through their link, which refuses a ticket past the number you set. Raise the number on their allocation when you agree to more staff.

#### Can stand staff scan leads with their phone camera?

No. Stand staff scan with a USB or Bluetooth barcode scanner connected to their phone or tablet, or enter the code printed on the badge or ticket.

#### Do exhibitors need a Ticket Fairy account?

No. Exhibitors name their stand staff through one link with no login to your event, and stand staff scan leads from a scanner link that works until the day after your show ends. Each exhibitor sees their leads, follow-ups and results on their own page.

#### Can visitors book a time to arrive?

Yes. Give the visitor ticket type time slots, and it offers a calendar of dates and arrival times, each with its own capacity.

#### Which badge printers can I use?

Any label or card printer your computer can print to. Badges print as A6 lanyard badges (105 × 148 mm) or CR80 cards (85.6 × 54 mm); choose the printer and the paper size in your browser's print dialog.

#### Is anyone added to the attendee directory without asking?

No. The directory is off until you switch it on, and visitors join it themselves from their order page. Each visitor chooses which details others see, can change them or leave at any time, and nobody can download the directory.

#### Does a trade visitor pay while I check their order?

With Hold payment until approved on, a payment method that supports it reserves the amount at checkout and is charged only when you approve. Other payment methods charge at checkout and refund the visitor if you decline. Approve before the hold expires, or the order is declined.

#### Does Fai change anything without asking?

No. Fai can set up exhibitors and their lead scanners, draft exhibitor follow-ups, chase outside teams for names and documents, and take group bookings, and she shows you each change or email and waits for your approval first.

## Solutions for the Rest of Your Team

- [Fill Your Conference, Run a Programme Delegates Love and Badge Everyone Fast Sell delegate passes, workshops and company blocks, choose speakers from scored proposals, build a clash-free agenda, badge every delegate fast and show sponsors their return. Conferences](https://www.ticketfairy.com/solutions/conferences)
- [Sell Out Your Convention and Keep the Doors Moving Sell weekend, day, VIP and child passes, reward fans for first access, sell every booth, look after your special guests, staff your volunteers and get fans in each morning. Conventions & fan events](https://www.ticketfairy.com/solutions/conventions-and-fan-events)
- [Sign More Sponsors and Show Each One the Return They Paid For Track every sponsor deal and deliverable, pitch with your audience figures, give each sponsor a page with their results, prepare their activations and collect sponsorship money on time. Sponsorship & partnerships](https://www.ticketfairy.com/solutions/sponsorship-and-partnerships)
- [Get Every Shift Covered and Every Team Ready for Show Day Recruit volunteers, fill every shift with offers to the people who fit, get passes, meals, kit, deliveries and outside teams ready, brief every team on the day and approve every hour worked. Operations & crew](https://www.ticketfairy.com/solutions/operations-managers)

      [Previous **Conventions & fan events**](https://www.ticketfairy.com/solutions/conventions-and-fan-events) [Next **Theatre & comedy**](https://www.ticketfairy.com/solutions/theatre-and-comedy)

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This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)