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Set up a Snapchat pixel to track your ticket sales
Put your Snapchat tag on your Ticket Fairy event pages and checkout, so Snapchat can see which ticket sales came from which campaign.
- För
- Anyone running Snapchat ads for an event
- Tar
- 5 minuter
Det här behöver du innan du börjar
- You're an owner, an admin or on the marketing team for this brand. If you can't open Integrations, ask an owner or an admin to do this part or to give you access.
- You have your Snapchat pixel ID, or the tracking snippet Snapchat gave you.
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Copy your Snapchat pixel ID
Get it from your Snapchat ads account.
Either the ID on its own or the whole snippet works, so take whichever Snapchat puts in front of you.
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Add it in your brand settings
Open the Snapchat tab in Network Conversion Tracking Pixels and paste the pixel ID.
You can add more than one, so an agency running two Snapchat accounts against the same event can add both.
Brand settings, Integrations, Tracking pixels. -
Paste the snippet instead, if that's what you have
(Optional) Import Tracking Pixel takes the snippet exactly as Snapchat gave it to you, recognises the network, and pulls the ID out. It's the faster route when you have the code in front of you rather than the number.
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Check a sale reports back
Buy a ticket on your own event, or use a test order. Look for the purchase event in Snapchat.
If it arrives with the order value on it, the pixel is wired correctly and your campaign reporting will match your ticket sales.
Eller låt det göras åt dig
Fai, the assistant inside your dashboard, can add this pixel for you, and asks you to approve the change before it makes it. You still need the pixel ID from Snapchat. Your own AI assistant over our MCP server cannot add one: that server has no pixel tool, so this is Fai's work or your own on this screen.
I din instrumentpanel, med Fai
Add a Snapchat tracking pixel to this brand. The ID is <your Snapchat pixel ID>.
Frågor du kanske har
- How do I add a Snapchat pixel to my event page?
- Open the Snapchat tab in Network Conversion Tracking Pixels and paste the pixel ID. It then fires on every event page under that brand and through checkout, so you set it up once rather than per event.
- Which Snapchat events does Ticket Fairy fire?
- Your Snapchat tag runs snaptr('track', 'PAGE_VIEW') when it loads. Ticket Fairy then sends ViewContent when someone opens your event page, InitiateCheckout when they begin buying, and Purchase when the sale completes. That last one carries the order value and currency, so your Snapchat reporting matches your ticket sales.
- Why do not these match the event names Snapchat documents?
- Snapchat has standard names of its own, and these are not them. Build your conversion against the names above rather than picking one from its standard list, and it will match.
- Can I paste the whole Snapchat snippet instead of finding the ID?
- Yes. Use Import Tracking Pixel and paste the snippet as Snapchat gave it to you. Ticket Fairy works out which network it belongs to and pulls the ID out.
- Will my Snapchat pixel fire if buyers check out on my own website?
- Yes. The embedded checkout fires the same events at the same points as the hosted checkout, so Snapchat attributes a sale on your own site the same way.
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