A jewelry designer by profession, Revathy Nair’s deftness to design fine jewelry and the itch to create something of her own prompted the start of The Small Treasures – a handmade jewelry brand based out of Bangalore. The designs are minimalistic and casual but there is a theme/concept behind every collection and piece. These carefully curated designs are elevated with the use of materials such as faux leather, beads, and lace. Casual and free while being thoughtful is what The Small Treasure stands for. Each collection, be it the Nautica collection or the freedom collection, has a thought, a concept, and an inspiration behind it.
The Ticket Fairy spoke with Revathy, the creative genius behind The Small Treasure to understand in detail the operations of handling a small business in this day and age.
How did you get your idea or concept for the business, especially creating a jewelry line mostly made from leather?
Honestly, the use of leather to create jewelry came from serendipitous discovery. I had procured a few catalogs of leather samples to plan the interiors for my new house. I began tinkering with this array of leather samples with a multitude of colors and textures and discovered that I could create some unique jewelry pieces out of these. Leather gave me the flexibility to create designs that wouldn’t be easily possible with other rigid materials. Soon I moved to faux leather as a more sustainable alternative and started pairing it with alternate materials. All this experimentation culminated in the creation of The Small Treasures.
What were your perceptions of starting your own business before you launched it?
My real passion lies in designing and creating so I was definitely daunted with all the ancillary activities that come along with the creation of a business. I definitely perceived getting these in order to be the biggest challenge I would face.
Tell us about some challenges you encountered when starting you didn’t anticipate?
The biggest challenge definitely has been with the marketing. Leather jewelry, especially for women, is a relatively unexplored concept in India. Introducing this as a jewelry alternative and secondly convincing customers to try it out, especially through an online medium where they can’t touch or feel it has been the biggest challenge, a bit more than I had anticipated it to be.
What has been your most satisfying moment with ‘The Small Treasures’?
Seeing what was a concept in my mind, turn into an actual product, was one of the most exhilarating moments for me. Also the appreciation I received on my first design has been my most satisfying moment to date.
As an entrepreneur, what is it that motivates and drives you?
Seeing my creations being worn and appreciated by customers is definitely what gives me the biggest high.
Has your personal life changed as a result of this enterprise?
The creation of The Small Treasures followed another big event in my life, which was the birth of my baby Vihaan. So there was a period when I was definitely overwhelmed but I do not regret a moment of it!
What are your plans with ‘The Small Treasures’?
I want to explore the use of more materials in my designs and experiment with more novel concepts to create some previously unseen collections.
What is some advice you would offer to anyone looking to follow in your footsteps?
There is nothing more satisfying than seeing your idea take shape, but it takes time, patience and grit so be ready for the marathon!