Telosa: A $400 Billion Utopian City to Be Built in America

A billionaire in the US is attempting to create a 400 billion dollar egalitarian utopian city by 2030. Ex-Walmart executive Marc Lore revealed his plans to build a sustainable, smart, and urban city named Telosa. 

“Imagine a city with the vibrancy, diversity, and culture of New York City combined with the efficiency, safety, and innovation of Tokyo, and the sustainability, governance, and social services of Sweden,” states the vision for Telosa by its creators. “This will be our New City.”

It will stretch across 150,000 acres of land in one of America’s deserts and is under arrangements to accommodate 50,000 residents by 2030 as part of its phase one plan. Over the next 40 years, by 2050, Lore envisions housing 5 million citizens in Telosa. The project will be funded by ‘”various sources,” project organizers said, including private investors, philanthropists, federal and state grants, and economic development subsidies.’

“I’m trying to create a new model for society, where wealth is created in a fair way,” he said in a conversation with Fortune while explaining his motives and ideas behind the City of Telosa.


The City of Telosa: Background and Principles

Telosa is coined from the Greek word Telos, used by Aristotle to describe “highest purpose”. “The mission of Telosa is to create a more equitable and sustainable future,” says Lore. His initial wonderments of humankind subsisting inadequately despite technological and material progress in the last 100 years kickstarted the idea of Telosa. He was inspired by the book ‘Progress and Poverty’ by Henry George, a 19th-century economist, who shared similar questions.

Image acquired from City of Telosa/Twitter.

Billionaire Lore asserts capitalism to be an “incredible economic model” while simultaneously focusing on its significant impediments; namely income and wealth inequality. Telosa is his potential solution to bridge the gap. It is his opportunity to demonstrate and operate the city based on the “Equitism” model. 

Equitism means, “An economic system in which citizens have a stake in the city’s land — as the city does better, the residents do better.” When applied to Telosa, it intends that while citizens of Telosa will be able to build and sell their homes, the ownership of the land will be maintained by the city itself. Apparently, it will “create a much higher-level of social services offered to residents, without additional burdens on taxpayers.” Taxpayers’ or the community’s money will aid to better the city ‘for roads, bridges, tunnels, subways, and other infrastructure’ with utmost transparency. 

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Since the entire project is built from scratch, Lore endeavors to meticulously demonstrate the equitism model. “From global warming to water and energy — How can we do better for future generations? And what technology and other innovations in policy and design can we embed in the city that is only possible because of the fact that we’re building it from scratch? Just imagine what’s possible with sustainable building materials, autonomous vehicles, electric aircraft, and underground movement of materials,” he wrote on their website.


The Making of a Utopian Metropolis

Telosa is marketed as an ‘equitable and sustainable future’. It plans to ‘sets a global standard for urban living, expand human potential, and become a blueprint for future generations.’ 

To make this utopian dream a reality, Lore has put his best foot forward in terms of innovation, destination, and sustainability. The city will be designed in such a way that the citizens could access their workplaces, schools, and amenities within 15 minutes of their residence. Planners are scouting for locations, mostly near Nevada, Utah, Idaho, Arizona, Texas, and the Appalachian region. The project will occupy 150,000 acres of land by its completion. By 2030, 50,000 people can shift to the 1500 acres of initial development.

Image acquired from City of Telosa/Twitter.

Design-wise, one of Telosa city’s concrete architectural ideas is the Equitism tower, deemed as the ‘beacon for the City’. It will incorporate energy-producing photovoltaic roofs, elevated water storage, and aeroponic farms to ‘share and distribute all it produces.’ Within the craftfully outlined metropolis, public places of Telosa will be lush with greenery. Parks will manage water reservoirs for the city and citizens can embrace the abundant open space. Along with environment preservation, Telosa will feature coming-of-age sustainable technology. The city will prioritize electric run bikes and pedestrians, but residents could opt for autonomous cars to get together at ‘training centers, cultural institutions, and retail’.


Makers of Telosa

Marc Lore, the ex-Walmart President and CEO, left his full-time role in the company earlier this year with the vision to build Telosa. Before landing at Walmart, the serial entrepreneur sold four companies to giant firms. Walmart acquired in 2016 for USD 3.3 billion – a venture Lore ran for just 15 months. Quidsi, the parent company of e-commerce websites,,, and more, was traded to Amazon in 2011 for USD 550 million. 

Image acquired from City of Telosa/Twitter.

Lore hired Architectural firm Bjarke Ingels Group (BIG) to bring Telosa to fruition. Reportedly, it is ‘one of the world’s most successful architecture studios.’ Bjarke Ingels, the founder of BIG, was named one of the 100 Most Influential People in the World by TIME Magazine in 2016 and has designed many award-winning buildings worldwide. “Bjarke defines architecture as the art and science of making sure our cities and buildings fit with the way we want to live our lives,” reads the project website.


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Feature Image via City of Telosa/Twitter.

Information sourced from City of Telosa Website.

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