Plastikman’s latest limited merch line featuring $750 sweatshirts and $3,500 blankets has drawn mixed reactions from the techno scene.
Partnering with Frenckenberger, Legendary techno producer and DJ, Plastikman, which is the most influential and revered alias of Richie Hawtin, has dropped a new line of merchandise; a move which has sparked conversations among the techno community about its pricing.
Donning the famed Plastikman logo, the limited capsule collection of cashmere pieces features cashmere sweaters, hats, mittens, and double-blankets, which the brand says are ‘Sustainably created in Inner Mongolia’. Starting with the lowest priced merchandise, the mittens are priced at $166, followed by the beanies, which are priced at $259. The sweater is where the merch sees a serious price bump with a single costing the buyer $750, but eyeballs drop with the pricing of the blankets – a whopping $3,500.
Plastikman and Frenckenberger have acknowledged the high pricing of the merchandise stating “We understand that this collection is expensive but due to the quality level of the designs and materials used, there is only so much we can do with the final prices.” However, with the world battling severe economic, energy and fuel crisis, the move has not been received well by the techno fraternity, with many opinions online about the pricing.
The comments section of the Plastikman’s announcement on Facebook has reflected the sentiments of the average techno lover who is trying to get through these difficult times; but even in disappointment, people channeled their inner comedian.
Whether or not the merchandise will be a successful sale, remains to be seen, but one thing is certain. An artist is as big as its fanbase, and Plastikman’s latest incident further cements the fact.
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