When the live music events industry came to a halt due to the pandemic, virtual events and gigs became a great way to connect, enjoy music, and reach a wider audience. In the last few years, you may have heard of many artists and DJs performing on Roblox. Combining music with technology not only brings the fans together but is also helpful for artists to connect with their fans everywhere, as Roblox boasts more than 50 million active users daily!
Other artists have also launched their own virtual worlds on this platform to interact with their fans. The latest celebrity to do so is the K-pop girl group TWICE, who have launched Twice Square – an immersive virtual world, along with two mini-games. Avatar clothing and emotes of their dance moves based on the group’s nine real-life members are also available on the platform. We take a look at artists who have performed in or launched their virtual worlds on Roblox –
Dance music titan David Guetta is also among the celebrities that had an avatar on Roblox. The DJ set on the game platform was created in partnership with Warner Music Group Wonder Works Studio. The ‘I’m Good (Blue)’ hitmaker played on Roblox as his avatar on an intergalactic-themed set in the virtual universe that had neon lights, holograms, crystals, and more. Fans gathered for a Q&A session with Guetta, DJ battles, dance battles, and more, while he also played a 45-minute set on the platform. Among other activities, there was also a secret puzzle. It would help gamers unlock archives as well as special abilities.
To celebrate the 20th anniversary of the footwear company Crocs, the K-pop girl group Aespa performed in Roblox’s Croc World. The event called ‘Aespa x Crocs’ was held in October last year. NCT 127 is another K-pop act to have a virtual concert in Roblox.
Elton John launched his virtual space ‘Beyond the Yellow Brick Road’ on Roblox last year. Fans can enjoy the English singer’s music, trivia quizzes, and interactive challenges in his virtual world. It also offered scavenger hunts,l and those interested could shop Elton’s virtual outfits too! ‘Beyond the Yellow Brick Road’ also saw a virtual performance experience of Elton’s songs starting November 17, 2022.
“I’ve seen the joy that Roblox has bought to my boys and the possibility it creates by the ability to interact with fans in such an exciting, and forward looking way has been mind- blowing to me. I’ve always been myself and used my image, eyewear, and music to express myself, and Roblox really encourages that self-expression,” the ‘Rocket Man’ singer said. “Now my fans can do the same, and that’s really exciting.”
Twenty One Pilots
Twenty One Pilots, too, have taken over the Roblox stage! In 2021, the duo comprising of Tyler Joseph and Josh Dunn, announced the ‘Twenty One Pilots Concert Experience,’ an immersive virtual concert on Roblox. This experience saw Twenty One Pilots perform a five-song set, which included songs from their then-new album ‘Scaled and Icy,’ along with some other notable tracks. Every song had its own designed set in addition to interactive features. Gamers and fans could also purchase exclusive virtual merchandise and join in on Twenty One Pilots-themed quests.
Lil Nas X
At a time when the live music events industry came to a standstill due to the pandemic, Roblox hosted its first-ever concert with Lil Nas X, and it was MASSIVE! His shows amassed a whopping 33 million views on the platform. The ‘Old Town Road’ hitmaker performed four songs on stages that matched their style. Lil Nas X also performed his single ‘Holiday’ for the first time at this event.
‘Ava Max Heaven & Hell Launch Party,’ a virtual album launch party to celebrate the release of the singer-songwriter’s debut record, was held on Roblox in 2020. Fans got an opportunity to listen to some new music and enjoy live performances. The ‘Sweet but Psycho’ singer also shared behind-the-scenes stories about the preparation of her then-new album, ‘Heaven & Hell.’
Lizzo made her Roblox debut with the performance of her song ‘Special’ at the second annual Song Breaker Awards. Exclusive concert T-shirts by Lizzo were also available for purchase. This was the first awards show on Roblox, which saw Bretman Rock on hosting duties. American singer Gayle also delivered a performance of her chart-topper ‘abcdefu.’
“As a musician and creator, I love that Logitech Song Breaker Awards show recognizes the unique talent of all creators, and how each of them are making an impact on pop culture and music,” she said, according to Billboard.