{"id":73264,"date":"2025-03-28T10:06:22","date_gmt":"2025-03-28T04:36:22","guid":{"rendered":"https:\/\/www.ticketfairy.com\/word\/?p=73264"},"modified":"2025-04-08T17:14:00","modified_gmt":"2025-04-08T11:44:00","slug":"superkicks-new-air-wav-project-merges-music-streetwear-and-creative-expression","status":"publish","type":"post","link":"https:\/\/www.ticketfairy.com\/word\/2025\/03\/28\/superkicks-new-air-wav-project-merges-music-streetwear-and-creative-expression\/","title":{"rendered":"Superkicks&#8217; New Air.Wav Project Merges Music, Streetwear, and Creative Expression"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>India&#8217;s iconic sneaker destination Superkicks marked Air Max Day by flailing out &#8216;Air.Wav,&#8217; a clash of music, culture, and sneakers helmed by rap forces RAK, Tienas, and FeniFina alongside producers Dhiraaj and 3BHK.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.instagram.com\/p\/DHVh8zgzEtE\/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==\">Birthed<\/a> from conversations around celebrating Air Max Day, this project evolved into a raw, exciting, and energetic original track that mirrors the themes of rhythm, innovation, and culture associated with the Air Max brand. A cheeky wordplay, &#8216;Air.Wav&#8217; suggests movement through airwaves and references the legacy of the Air-max technology, reflecting how sound and style are integral to culture, creativity, and self-expression.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Produced by visionary Dhiraaj and sound designer Abhishek Nair, also known as 3BHK, this track masterfully blends hip-hop, rap, baile funk, and experimental electronic textures. Completing this ensemble are rappers <a href=\"https:\/\/www.ticketfairy.com\/word\/2020\/10\/07\/tienas-is-not-just-a-rapper\/\" data-type=\"post\" data-id=\"2939\" target=\"_blank\" rel=\"noreferrer noopener\">Tienas<\/a>, RAK, and <a href=\"https:\/\/www.ticketfairy.com\/word\/2025\/03\/04\/fenifina-interview-on-how-she-curated-welupt-collectives-pre-womens-day-party\/\">FeniFina<\/a>, who bite hard at this beat and robustly deliver a performance that proficiently merges raw lyricism with melodic storytelling.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Project Air.Wav\" style=\"border-radius: 12px\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/album\/6D6EDcegng910dw9MfRC1g?si=jEBNd_PZRv-9nfV3vvtJFA&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Each rap artist throws down fierce flows, commencing with wordsmith Tienas, followed by rap sensation FeniFina, who dishes out lethal bars in Marathi against a relentless desi hip-hop score. RAK brilliantly caps off this single with impactful Tamil lyricism, showcasing his raw energy and powerful storytelling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An upcoming short <a href=\"https:\/\/www.youtube.com\/shorts\/GutzGbQQ9k8\">documentary<\/a> film will offer key insights into the creative process of the track. This documentary will feature interviews with artists and Superkicks founder Sangeet Paryani, supplying a behind-the-scenes look at &#8216;Air.Wav.&#8217;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a statement to the press, the CEO and co-founder of Superkicks, Sangeet Paryani, remarked, &#8220;Superkicks has always been more than just a retail space; it&#8217;s a community hub. We have sought to nurture street culture and independent music since day one. Through our Co-Sign platform, we have highlighted over 30 artists, giving them a platform to showcase their work. Air.Wav is a bold new step in our journey, and we&#8217;re excited to continue pushing boundaries and paving the way for global collaborations in the years to come.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Air Max Day traces back to 1987 and commemorates the day when Nike launched its Air Max 1 sneaker on March 26.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Project AIR.WAV: The Sound of Sneaker Culture | A Superkicks Original Documentary\" width=\"702\" height=\"395\" src=\"https:\/\/www.youtube.com\/embed\/f8WOoyWik00?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\"><em>Project AIR.WAV: The Sound of Sneaker Culture<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>You May Also Like<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ticketfairy.com\/word\/2025\/03\/04\/fenifina-interview-on-how-she-curated-welupt-collectives-pre-womens-day-party\/\">FeniFina on How She Curated Welupt Collective\u2019s Pre-Women\u2019s Day Party<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ticketfairy.com\/word\/2025\/03\/12\/how-to-build-a-thriving-drum-bass-scene-in-india-feat-the-untitled-one\/\">How to Build a Thriving Drum &amp; Bass Scene in India Feat. The Untitled One<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ticketfairy.com\/word\/2025\/03\/03\/welupt-collective-a-crew-with-a-purpose\/\">Welupt Collective: A Crew With a Purpose<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>India&#8217;s iconic sneaker destination Superkicks marked Air Max Day by flailing out &#8216;Air.Wav,&#8217; a clash of music, culture, and sneakers helmed by rap forces RAK, Tienas, and FeniFina alongside producers Dhiraaj and 3BHK. Birthed from conversations around celebrating Air Max Day, this project evolved into a raw, exciting, and energetic original track that mirrors the<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.ticketfairy.com\/word\/2025\/03\/28\/superkicks-new-air-wav-project-merges-music-streetwear-and-creative-expression\/\" title=\"Read More\">Read More<\/a><\/div>\n","protected":false},"author":184965156,"featured_media":73306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[7916,4294],"tags":[3665,2792,1386,2980,3228],"coauthors":[7147],"class_list":["post-73264","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lifestyle","category-music","tag-electronic-music","tag-hip-hop","tag-india","tag-music-news","tag-rap-music"],"_links":{"self":[{"href":"https:\/\/www.ticketfairy.com\/word\/wp-json\/wp\/v2\/posts\/73264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ticketfairy.com\/word\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ticketfairy.com\/word\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ticketfairy.com\/word\/wp-json\/wp\/v2\/users\/184965156"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ticketfairy.com\/word\/wp-json\/wp\/v2\/comments?post=73264"}],"version-history":[{"count":28,"href":"https:\/\/www.ticketfairy.com\/word\/wp-json\/wp\/v2\/posts\/73264\/revisions"}],"predecessor-version":[{"id":73868,"href":"https:\/\/www.ticketfairy.com\/word\/wp-json\/wp\/v2\/posts\/73264\/revisions\/73868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ticketfairy.com\/word\/wp-json\/wp\/v2\/media\/73306"}],"wp:attachment":[{"href":"https:\/\/www.ticketfairy.com\/word\/wp-json\/wp\/v2\/media?parent=73264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ticketfairy.com\/word\/wp-json\/wp\/v2\/categories?post=73264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ticketfairy.com\/word\/wp-json\/wp\/v2\/tags?post=73264"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.ticketfairy.com\/word\/wp-json\/wp\/v2\/coauthors?post=73264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}