{"id":88105,"date":"2026-03-23T17:00:00","date_gmt":"2026-03-23T11:30:00","guid":{"rendered":"https:\/\/www.ticketfairy.com\/word\/?p=88105"},"modified":"2026-03-23T16:56:59","modified_gmt":"2026-03-23T11:26:59","slug":"jorja-smith-unveils-price-of-it-all-as-the-first-track-from-the-new-series-bait","status":"publish","type":"post","link":"https:\/\/www.ticketfairy.com\/word\/2026\/03\/23\/jorja-smith-unveils-price-of-it-all-as-the-first-track-from-the-new-series-bait\/","title":{"rendered":"Jorja Smith Unveils &#8216;Price of It All&#8217; as the First Track from the New Series, &#8216;Bait&#8217;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>The highly anticipated six-episode comedy series stars Academy Award-winning actor Riz Ahmed and will be available from March 25 exclusively on Prime Video<\/em>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8216;Bait&#8217;\u00a0is a new six-part, genre-bending series created by and starring Riz Ahmed that follows Shah Latif, an out-of-work British-South Asian actor whose life begins to spiral when he lands the final audition to play the next James Bond, and music plays a central role in shaping the atmosphere of\u00a0the series.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of the six-track package that forms the soundtracks for the series, English singer and songwriter Jorja Smith has released\u00a0&#8216;Price of It All,&#8217; which arrives alongside a visualizer and introduces the wider musical world of the series ahead of its global premiere later this month. The soundtrack for the series also features legendary South Asian artists like\u00a0Jay Sean, composer and Grammy winner\u00a0Arooj Aftab, hotly tipped London-based DJ and producer\u00a0Anish Kumar\u00a0and veteran DnB\u00a0MC Shabba D\u00a0alongside\u00a0Jorja Smith.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jorja\u2019s\u00a0&#8216;Price of It All&#8217;\u00a0sits at the center of the soundtrack\u2019s musical landscape. Written as a cinematic theme for the series, the track reflects the heightened emotional stakes surrounding Shah\u2019s pursuit of success and validation. Built around sweeping orchestral arrangements and layered instrumentation, the song gradually expands from an intimate opening into a powerful, slow-burning composition that places Jorja\u2019s unmistakable vocal at the forefront of an expansive soundscape.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Jorja Smith - Price Of It All (Music From the Original Series \u201cBait&quot;)\" width=\"702\" height=\"395\" src=\"https:\/\/www.youtube.com\/embed\/udhtUteNFrw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The soundtrack draws together a wide range of influences, from cinematic orchestration and psychedelic South Asian film music of the 1970s to contemporary UK and South Asian artists, reflecting the show\u2019s hybrid cultural identity. Bridging genres and generations, the music mirrors the series\u2019 bold blend and exploration of different genres, crossing cultural boundaries to tell a global story.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI\u2019ve always wanted to write a Bond song and so this was my attempt years ago with Charley Perry and Maverick Sabre,\u201d the London-based singer says, adding, \u201cI imagined being a Bond girl, walking down some stairs to a very dark, moody bar and Bond is sitting at a table &#8211; the song is what I would have said to him.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI don\u2019t think an album like this has really been put together before, with such an incredible range of important artists from across the diaspora, from India, from Pakistan, from South Asia more broadly, as well as from the UK and the US,\u201d says Ahmed of the soundtrack.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cArtists speaking Bengali, Punjabi, Hindi and English, working across grime, Bangla house, techno, experimental hip-hop, garage; it feels like&nbsp;a landmark cultural moment.&nbsp;As the global Desi music scene kicks up a gear and matures into a global force, I hope this album is something that helps consolidate and celebrate that,\u201d he adds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The official soundtrack album,\u00a0Bait (Music From the Original Series), arrives on March 25, followed by an extended soundtrack featuring music inspired by the show on April 16, alongside the official music video for \u2018Price of It All.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>Bait (Music From the Original Series) Tracklist<br><\/u><\/strong>1. &#8216;Sweet Dreams (Are Made Of This)\u2019 by Anish Kumar ft. Arooj Aftab<br>2. &#8216;Pulling Me Back\u2019 by Jay Sean ft. V\u00e9yah<br>3. &#8216;Lakshmi Express\u2019 by Anish Kumar<br>4. &#8216;Price of It All\u2019 by Jorja Smith<br>5. &#8216;Valley Of The Shadows (Bait FM)&#8217; by Origin Unknown ft. MC Shabba D<br>6. &#8216;Price of It All (Amir Amor Remix)\u2018 by Jorja Smith<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The release also arrives during a milestone year for Jorja, marking ten years since her debut single \u2018Blue Lights\u2019 first introduced her voice to the world in 2016.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>For more new music updates, keep up with\u00a0TFword\u00a0on\u00a0<a href=\"https:\/\/www.instagram.com\/tf.word\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.facebook.com\/thefckingword\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>\u00a0|\u00a0<a href=\"https:\/\/x.com\/thefckingword\" target=\"_blank\" rel=\"noreferrer noopener\">X<\/a><\/strong><\/strong><\/p>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>You May Also Like:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ticketfairy.com\/word\/2026\/03\/23\/innellea-critiques-algorithm-culture-with-new-single\/\">Innellea Critiques Algorithm Culture With New Single<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ticketfairy.com\/word\/2026\/03\/20\/defining-moments-in-charlotte-de-wittes-rise-to-techno-stardom\/\">Defining Moments in Charlotte de Witte\u2019s Rise to Techno Stardom<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ticketfairy.com\/word\/2026\/03\/12\/riding-the-progressive-waves-of-edxs-dancefloor-magic\/\">Riding The Progressive Waves of EDX\u2019s Dancefloor Magic<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The highly anticipated six-episode comedy series stars Academy Award-winning actor Riz Ahmed and will be available from March 25 exclusively on Prime Video. &#8216;Bait&#8217;\u00a0is a new six-part, genre-bending series created by and starring Riz Ahmed that follows Shah Latif, an out-of-work British-South Asian actor whose life begins to spiral when he lands the final audition<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.ticketfairy.com\/word\/2026\/03\/23\/jorja-smith-unveils-price-of-it-all-as-the-first-track-from-the-new-series-bait\/\" title=\"Read More\">Read More<\/a><\/div>\n","protected":false},"author":184965152,"featured_media":88149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[7915,4294],"tags":[10696,4842,2980,10694],"coauthors":[5152],"class_list":["post-88105","post","type-post","status-publish","format-standard","has-post-thumbnail","category-featured","category-music","tag-amazon-prime","tag-jorja-smith","tag-music-news","tag-riz-ahmed"],"_links":{"self":[{"href":"https:\/\/www.ticketfairy.com\/word\/wp-json\/wp\/v2\/posts\/88105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ticketfairy.com\/word\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ticketfairy.com\/word\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ticketfairy.com\/word\/wp-json\/wp\/v2\/users\/184965152"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ticketfairy.com\/word\/wp-json\/wp\/v2\/comments?post=88105"}],"version-history":[{"count":9,"href":"https:\/\/www.ticketfairy.com\/word\/wp-json\/wp\/v2\/posts\/88105\/revisions"}],"predecessor-version":[{"id":88182,"href":"https:\/\/www.ticketfairy.com\/word\/wp-json\/wp\/v2\/posts\/88105\/revisions\/88182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ticketfairy.com\/word\/wp-json\/wp\/v2\/media\/88149"}],"wp:attachment":[{"href":"https:\/\/www.ticketfairy.com\/word\/wp-json\/wp\/v2\/media?parent=88105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ticketfairy.com\/word\/wp-json\/wp\/v2\/categories?post=88105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ticketfairy.com\/word\/wp-json\/wp\/v2\/tags?post=88105"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.ticketfairy.com\/word\/wp-json\/wp\/v2\/coauthors?post=88105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}