Benny Benassi Unleashes New Album, ‘Feel The Bass,’ Across New York
Electro-house pioneer Benny Benassi celebrated the release of his latest album by helming a New York City takeover that concluded with a ride-along DJ set on a custom bike.
Electro-house pioneer Benny Benassi celebrated the release of his latest album by helming a New York City takeover that concluded with a ride-along DJ set on a custom bike.
Benny Benassi’s newest twelve-track album launch delivered a string of spectacles over its release weekend. To really ‘Feel The Bass,’ the dance music icon steered a citywide junket through New York that merged music, culture, and innovation.
First up was a surprise pop-up DJ set in Times Square that saw Benny Benassi perform for a horde of dancers from a DJ booth lodged in a remodeled yellow school bus. In the handful of clips shared online, folks in Times Square can be seen having a blast.
Benny Benassi literally took the experience to new heights with a late-evening session at The Edge, an outdoor sky deck 100 floors above Manhattan. It made for a stunning showcase of music, lights, and attendees dancing over the transparent glass flooring.
In the vein of Dom Whiting’s DJ on a Bike, Benny Benassi closed out the weekend by entering the TD Five Boro Bike Tour. During the 40-mile charitable bike ride, Benassi traveled across all five boroughs on a custom-built cycle equipped with a portable deck blasting tunes along the way. Proceeds from this ride were directed to Bike New York’s free bike education programs.
‘Feel The Bass’ is out now via Ultra Records, and it also features collaborations with duo ARTBAT, Felix da Housecat, Tobias Gerard, and more.
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