Event Ticketing Software, Marketing Platform and CRM - Sell Tickets Online, Successfully Promote An Event & Grow Event Revenue

How does Ticket Fairy differ from the event ticketing system I use currently?

We take a much more complete approach to our solution, a revenue generation and marketing platform built specifically for event promoters, by event creators and promoters. Our founders and many of our team come from the event industry, so our approach to building event platforms is different to most. You don't just get the best event ticketing platform, you also get event marketing tools, a secure ticket resale platform, an event CRM, event management tools, and much more more. Our key features are designed to drive more ticket sales, reduce manual work and grow your events business. Use one platform instead of five separate ones that all charge you individually - it makes much more sense!

Which countries can I sell tickets in?

We support events and venues in the USA, New Zealand, Australia, Mexico, Canada, the UK, India, mainland Europe and more.

I've been running live events for decades and am very experienced. How do you think you can improve on what I've done already with my vast experience?

Even with your experience and knowledge, you've typically had to use multiple platforms to run your events, had to do things manually, run out of time to do those manual things and not had deep enough insights into your ticket buyers or buying patterns. We draw on the experience and learnings of thousands of successful event promoters like you, and give you the event technology that you need to unlock all the revenue that you've been leaving on the table for years.

Can I replace my event marketing platform?

We provide a full set of digital marketing worflows that are built speifically for event organisers and festival producers. Our marketing automation and referral marketing tools generate organic engagement, social media shares and a significant revenue uplift. Your digital team can create multiple ticket landing pages to A/B test messaging and create dedicated pages for specific audience segments or ad sets. Our pre - registration system allows for calls to action on the confirmation page to increase the number of followers on your social media accounts. Our goal is to get you to having a profitable event for as low a marketing spend as possible.

Can I sell event tickets at the door?

Yes, we integrate with Stripe Terminal card readers for door sales, with full financial reporting in our dashboard, showing how many walk-ups you had vs online ticket sales.

Can you support virtual events?

Absolutely! We have dedicated online event functionality, which issues tickets that have a unique stream viewing link. You can use your own streaming server to deliver video, or even Zoom with our Zoom integration. We can also provide you with a rock-solid video streaming server if you don't have access to one of your own. If you want to run a hybrid event, that's also possible.

I'm running a charity event. Can I sell tickets online with special pricing, and can we collect donations?

We do have special pricing for charity events and non profit organizations! Get in touch with us to discuss the available options. You can collect optional donations during the event registration process.

Who pays for your ticketing fee?

In most cases, this is paid for by the ticket buyer, but you can optionally choose to absorb it instead. We keep the service fee per ticket reasonable for your ticket buyers.

Do you support recurring events or time slots?

We do, even if your event runs for several months. You can show an event calendar with the available dates and time slots, and show them which tickets are available in each slot.

Can I create multiple ticket types or ticket tiers?

You can create as many ticket types as you want. You can have different ticket classes (such as General Admission and VIP), and multiple ticket tiers within each class. We even have functionality to create table types with different capacity ranges, base prices, additional prices per head and the option to only take a deposit payment of a certain percentage of the table minimum spend online.

What's your financial reporting like?

We have real time statistics on all your ticket and add-on sales, which can then be filtered by ticket type, date of sale, or custom tags. You can track sales from affiliates, promoters and promotional codes, as well as see what's currently being purchased in shopping carts.

Do you support dynamic pricing?

We allow you to set up multiple ticket tiers with different amounts of inventory, such as tickets for early birds. Once a tier has sold all of its inventory, the next one will activate automatically.

My event is complex. How will you be able to meet my requirements?

We have built Ticket Fairy to be a very flexible ticketing solution. You can select which type of event you have (music festival, food festival, corporate event, concert, private party, esports tournament, etc.) and different features will automatically activate. Depending on which settings you choose in those features, there is conditional logic to present the right purchase flow to your attendees.

What level of customization do you provide?

You can upload custom backgrounds and headers to customize your event page, collect custom information using data capture fields and configure many different features from our event management dashboard.

Can I sell tickets on my own website?

We have a white label event ticketing system that allows the entire ticket buying experience to happen on your site, taking on your own look and feel. Your attendees will be able to buy tickets in the same place as all your other event content. Book a demo with our team to discuss how.

What options do you have for access control? Do you have an event check-in app?

You can use our ticket scanning mobile app, Entry Fairy, or use our API feed to allow any 3rd-party RFID system to scan our ticket QR codes.

Can I manage my guest list using your event management tools?

You can manage your guest list in three different ways:

• Send tickets directly to someone's email address
• Upload a CSV file and issue thousands of guest tickets in bulk
• Use our guest ticket delegations feature to give 3rd parties outside your company access to issue their own guest tickets, up to the limit that you choose. Now you don't have to handle multiple lists coming in on the day of your event, when you're just trying to get doors open!

What other services can you provide other than an online ticketing platform?

We have plenty of options to make the execution of your event as smooth as possible, such as sending a team to larger events to make sure the gates and box office are set up correctly and your staff are trained on the Entry Fairy ticket scanning app. Speak to your account manager to discuss exactly what you need from our vast services ecosystem.

What do my ticket buyers receive after buying their ticket?

They will receive an order confirmation email with PDF event ticket attachments that have scannable QR codes. These tickets can also be downloaded from the My Tickets section of our website if the email cannot be found.

I need a festival ticketing platform. What festival-specific features do you provide compared to generic event ticketing platforms?

Festival ticketing is particularly complex and has unique needs, and Ticket Fairy has been designed to support the largest, most challenging events, festivals being one of the best examples. With our festival ticketing software, you can create event tickets for multi day events, show the correct wristband or credential when a ticket is scanned to maximize door throughput and reduce long lines, and manage accreditation and guest lists at scale. You can even make multiple ticket pages and target marketing campaigns to different content, such as a page for a specific stage or music genre. We are your comprehensive festival management software for music festivals, food festivals and film festivals, made with festival producers in mind.

How do festival multi day passes work?

You can create ticket types that are valid for a single day or multiple days, and set a valid scanning range for each. Once the ticket is scanned, you would issue the correct wristband to the ticket holder for the entire validity of that ticket type.

Do you support event planners who have multiple clients?

Yes! You can make multiple event brands under one account, each with its own team and multiple users. You can add your clients to their specific brand and manage all your events in one place.

This is my first event. Can I use Ticket Fairy as a beginner?

We support first-time event creators, or established promoters and event professionals who have been in business for decades and want to run a large scale event. No event is too big or too small. We just want to help awesome events be successful, and give you all the tools you need to sell more tickets, spend less money on marketing and ease as much stress as possible!

Do you charge for free events?

No, we do not. There is no cost for free events - it's totally free. We only charge if you are selling a paid ticket or an NFT token-gated ticket.

How do event payments work and when do I get my ticket revenue?

If you connect your own Stripe account, you get paid every business day by Stripe directly, getting your exact ticket price / face value into your bank account. You don't pay the Stripe credit card processing fee. It's paid for from the ticket fees that ticket buyers pay. If you choose to use Ticket Fairy payment processing, we pay you 10-15 business days after your event. We also support other payment gateways like RazorPay in India and Xendit in Indonesia.

Is there a limit to the number of events I can create?

No, you can create unlimited events in our event management dashboard.

Do you support physical ticket printing in addition to e-tickets from online sales?

Yes, we support industry-standard BOCA ticket printers.

How do you prevent ticket fraud?

We insist on a name for every ticket purchased, which must match the photo ID shown at the event. If the original buyer wants to change the name on the ticket, they can use Ticket Fairy resale to transfer the ticket to a new owner.

Do you support reserved seating?

Yes, we do. You can sell tickets online with assigned seating using clickable seating charts, and even define standing/general admission areas.

Can I ask custom questions during the ticket checkout process?

Yes, custom data capture fields can be added either at the order level or per ticket sold.

Can I sell add ons during the ticket checkout process?

Yes, you can. Add ons will be presented to your ticket buyers once they have selected the type of ticket that they want to buy. You can map add ons to specific ticket types so a ticket buyer never sees an add on that is irrelevant to the ticket type that they are purchasing.

How do promo codes work?

We do things a little differently than other ticketing platforms. You create an individual promotion, set its discount pricing structure, and then you can add as many codes as you want that will unlock that promotion. This allows you to add many (or even thousands) of discount codes so you can track ticket sales from different affiliates and partners. You can even apply different discount types to different ticket types within the same promotion.

What payment options do my event attendees have?

Your customers have flexible payment options when buying their tickets. In most countries, Visa, Mastercard and American Express credit and debit cards are accepted for ticket purchases. In the US, we also accept Discover and UnionPay. You can optionally also accept payments in installments via Affirm and Afterpay / Clearpay, which all offer flexible payment terms. In the Netherlands, we support iDEAL payments.

What branding options do I have for my event listing page?

You can use our event page builder to create a fully customizable event page, including custom backgrounds, headers, photo and video media. You can enter your event details in the description area, as well as expandable FAQs below it. Depending on the event category you choose, we collect different attendee information during the checkout process.

Can I use your event software without using you for event ticket sales?

Typically, this is not something we support, unless you are using us for very basic event management, like defining your event budget. You get the most out of the platform if we are your exclusive online ticket sales platform and registration software, as you get revenue uplifts, virality and detailed data from from every ticket purchase, as well as a rock-solid, closed loop, ticket resale system. We can sometimes play well with another ticketing provider, especially if there is a 3rd party access control system that pulls ticket data from each platform using an API integration or webhooks, but this scenario is rare.

Do you have any email marketing tools?

Yes, we have a full messaging system that includes email and SMS. You can message all customers, opted-in customers, holders of certain ticket types, and more. It's even possible to schedule your mailouts.

Can I integrate Google Analytics and Google Tag Manager?

We have dedicated settings in our dashboard so you can enter your GA4 and GTM IDs, for traffic analytics and conversion tracking.

How do I switch from my existing event ticketing platform?

It's easy to create a free event organizer account for your next event using our automated sign-up process.

Can I export my data for further analysis in Google Sheets or Microsoft Excel?

Absolutely! You can export attendees with one click. In addition to this, every data table in our dashboard has a copy button on the top right, which puts the data into your clipboard so it can be pasted instantly into a spreadsheet.

Do you provide training on how to use your event ticketing software?

Yes, we can set up a call with someone in the team to help you get the most out of the event ticketing system and event management functionality. If you've used a different ticketing platform for online ticket sales, it will be very easy to get started. However, we do have many unique ticketing features, and those will take a little time to get familiar with.