Victor Ruiz’s Innovative Spirit Brings ‘This Is Not An Album’ to Life

Out now on VOLTA, ‘This Is Not An Album’ is a passionate expression of Ruiz’s artistic vision.

In an era where music is often consumed with fleeting value, Ruiz challenges this notion head-on. His 8-track collection stands as a powerful statement against the conventional norms of the industry and serves as a bold, rebellious manifesto. ‘This Is Not An Album’ is not just a release; it is an artistic and conceptual project, deeply rooted in years of meticulous creation.

The tracks – some dating back several years – have been carefully curated to form a sundried, yet cohesive body of work that defies both trends and traditional album formats, evoking a totally new listening experience for its audience.

Following a string of globally acclaimed releases in 2024, the Brazilian artist now unveils his most audacious body of work to date, delving into the archives of his un-released catalog – old and new – to form his latest medley of tracks, ‘This Is Not An Album.’ Landing on Ruiz’s own imprint VOLTA, which now stands as techno’s fourth best-selling record label just two years after its inception, ‘This Is Not An Album’ is available now across all streaming platforms.

“This release is my way of pushing back against the transient nature of today’s music industry,” says Ruiz. “I wanted to create something that would stand the test of time, that people could connect with on a deeper level. ‘This Is Not An Album’ is my revolt to a scene that often prioritizes quick hits over lasting impact.” He continues, “People may think that this has been a very elaborate project but it’s not. I just felt like releasing 8 tracks out of the blue and funnily enough the date aligned perfectly. I hope you enjoy,” said Victor Ruiz.

Unlike conventional album arrangements, ‘This Is Not An Album’ represents Victor’s keen enthusiasm towards a plethora of genres, promising a slice of ear candy for every listener. Hosting sensibilities across the techno spectrum – from melodic, emotive and groovy, to the deep, dark and hypnotic depths of the genre – the mosaic of cuts aims to provoke a reaction from its audience that goes far beyond that of a commercialist music release.

‘This Is Not An Album’ is not aimed at mainstream success; rather, it is a passionate expression of Ruiz’s artistic vision. Each track is a testament to his dedication to creating music that is enduring, evocative and deeply personal.

Fans and newcomers alike can expect a sonic journey that is thought-provoking, exhilarating and perhaps, at times, confusing. ‘This Is Not An Album’ encapsulates the essence of Victor Ruiz’s innovative spirit, producing with pure intent and unbridled creativity to deliver a listening experience that is as profound as it is joyously rebellious.

Victor Ruiz – This Is Not An Album is out now across all streaming platforms via VOLTA.

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