Jorja Smith Unveils ‘Price of It All’ as the First Track from the New Series, ‘Bait’
The highly anticipated six-episode comedy series stars Academy Award-winning actor Riz Ahmed and will be available from March 25 exclusively on Prime Video.
The highly anticipated six-episode comedy series stars Academy Award-winning actor Riz Ahmed and will be available from March 25 exclusively on Prime Video.
‘Bait’ is a new six-part, genre-bending series created by and starring Riz Ahmed that follows Shah Latif, an out-of-work British-South Asian actor whose life begins to spiral when he lands the final audition to play the next James Bond, and music plays a central role in shaping the atmosphere of the series.
As part of the six-track package that forms the soundtracks for the series, English singer and songwriter Jorja Smith has released ‘Price of It All,’ which arrives alongside a visualizer and introduces the wider musical world of the series ahead of its global premiere later this month. The soundtrack for the series also features legendary South Asian artists like Jay Sean, composer and Grammy winner Arooj Aftab, hotly tipped London-based DJ and producer Anish Kumar and veteran DnB MC Shabba D alongside Jorja Smith.
Jorja’s ‘Price of It All’ sits at the center of the soundtrack’s musical landscape. Written as a cinematic theme for the series, the track reflects the heightened emotional stakes surrounding Shah’s pursuit of success and validation. Built around sweeping orchestral arrangements and layered instrumentation, the song gradually expands from an intimate opening into a powerful, slow-burning composition that places Jorja’s unmistakable vocal at the forefront of an expansive soundscape.
The soundtrack draws together a wide range of influences, from cinematic orchestration and psychedelic South Asian film music of the 1970s to contemporary UK and South Asian artists, reflecting the show’s hybrid cultural identity. Bridging genres and generations, the music mirrors the series’ bold blend and exploration of different genres, crossing cultural boundaries to tell a global story.
“I’ve always wanted to write a Bond song and so this was my attempt years ago with Charley Perry and Maverick Sabre,” the London-based singer says, adding, “I imagined being a Bond girl, walking down some stairs to a very dark, moody bar and Bond is sitting at a table – the song is what I would have said to him.”
“I don’t think an album like this has really been put together before, with such an incredible range of important artists from across the diaspora, from India, from Pakistan, from South Asia more broadly, as well as from the UK and the US,” says Ahmed of the soundtrack.
“Artists speaking Bengali, Punjabi, Hindi and English, working across grime, Bangla house, techno, experimental hip-hop, garage; it feels like a landmark cultural moment. As the global Desi music scene kicks up a gear and matures into a global force, I hope this album is something that helps consolidate and celebrate that,” he adds.
The official soundtrack album, Bait (Music From the Original Series), arrives on March 25, followed by an extended soundtrack featuring music inspired by the show on April 16, alongside the official music video for ‘Price of It All.’
Bait (Music From the Original Series) Tracklist
1. ‘Sweet Dreams (Are Made Of This)’ by Anish Kumar ft. Arooj Aftab
2. ‘Pulling Me Back’ by Jay Sean ft. Véyah
3. ‘Lakshmi Express’ by Anish Kumar
4. ‘Price of It All’ by Jorja Smith
5. ‘Valley Of The Shadows (Bait FM)’ by Origin Unknown ft. MC Shabba D
6. ‘Price of It All (Amir Amor Remix)‘ by Jorja Smith
The release also arrives during a milestone year for Jorja, marking ten years since her debut single ‘Blue Lights’ first introduced her voice to the world in 2016.
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