The Lifeline of Festival Operations: Why Communication Matters
Clear, efficient communication is the lifeblood of any festival operation. When an urgent issue arises in the midst of a live event – whether it’s a medical emergency, a sudden power outage on stage, or a brewing crowd control problem – how quickly and accurately the team communicates can spell the difference between a swift resolution and a crisis. For example, at one outdoor festival a sudden thunderstorm rolled in, but thanks to a well-drilled communication protocol, staff on the ground swiftly relayed instructions to pause performances and guide attendees to shelter within minutes. In contrast, at another event, miscommunication over the radios led to a critical delay in emergency response when multiple teams crowded a single channel, unsure who was addressing the situation. These scenarios underscore a simple truth: efficient communication can drastically cut down response times and prevent errors on site. It is one of the most important “soft skills” a festival crew can have, often making the difference between an event that runs like clockwork and one mired in avoidable chaos.
Establishing Communication Protocols Before the Event
The foundation of smooth event-day communication is a clear communication protocol established well in advance. This means defining who contacts whom for what issue so that every crew member knows exactly how to get the right help without confusion. Start by mapping out the festival team structure and typical scenarios:
- Chain of Command: Determine a chain of command or escalation path for various issues. For example, a volunteer spotting a safety hazard (like a loose cable or an unruly guest) should first notify their area supervisor, who then radios the relevant team (such as site operations or security). Directing communication through the proper channels prevents junior staff from inadvertently overwhelming the event director or unrelated teams with every minor problem. At the same time, empower staff to bypass layers when urgency demands it – e.g. if there’s a serious injury, anyone should immediately call the medical team on the radio without waiting for approvals.
- Issue-to-Team Mapping: Clarify which types of issues go to which department’s radio channel or contact person. Common breakdowns include security incidents (fights, trespassing) going to the Security Lead or security channel, medical incidents to the Medical/First Aid team channel, technical problems (sound, lighting, power) to the Production/Ops channel, and so on. Provide examples in your staff briefing or manual: “If the power goes out at a stage, contact Site Ops on Channel 2,” or “If a vendor has an equipment issue, radio the Vendor Coordinator.”
- Dedicated Coordination: In large festivals, consider having a central communications hub or an individual (often called Comms Control or Operations Center) who monitors all channels or a master channel. This person or team can coordinate between departments. For instance, if security needs medical backup, Comms Control can quickly patch the message through to medical teams without everyone talking over each other. This central node approach keeps information flowing efficiently and ensures critical calls are heard and logged.
- External Emergency Liaisons: If your festival involves external partners like local police, fire, or ambulance services on-site, integrate them into the communication plan. Assign a staff liaison to communicate with external emergency services or give those agencies access to an emergency channel. Everyone should know how to reach out for outside help when needed (for example, contacting the on-site police commander directly via an agreed channel or phone line for a law enforcement issue).
By laying out these protocols, you create a roadmap for information flow. Every crew member should receive a copy of this communication plan or a quick-reference sheet. In pre-event trainings or briefings, walk through a few scenarios (“What if X happens – who do you call first?”) to ensure the team understands the protocol. When showtime comes, this preparation means nobody has to second-guess how to report a situation – they’ll already know the correct channel or person to reach out to.
Assigning Radio Channels and Call Signs to Teams
With protocols set, the next step is to organize the radio network so communication is compartmentalized and clear. At a small festival, you might only have one or two radio channels for the whole crew – in which case strict etiquette (and perhaps a designated dispatcher) will be essential to avoid chaos. At larger festivals, it’s standard to assign different channels to different teams and functions:
- Team-Specific Channels: Give each major department or crew team its own channel. For example: Channel 1 for Operations/Site Ops (production crew, stage managers, electricians), Channel 2 for Security, Channel 3 for Medical, Channel 4 for Traffic/Parking, Channel 5 for Guest Services or Volunteers, and so on. This way, each team can communicate about routine tasks without clogging other channels. A dedicated Emergency Channel (often monitored by management and supervisors) is also wise – reserved solely for critical incidents that require immediate attention from anyone available.
- Call Signs and Unit Names: Along with channel assignments, decide on call signs or identifiers for key positions and team members. Using clear call signs helps avoid confusion, especially when multiple people have similar names or when a personal name isn’t widely known. Many festivals use role-based identifiers – for instance, the Security team leader might go by “Security Lead”, the main stage manager might be “Stage Alpha”, and the medical teams might be labeled “Medic One”, “Medic Two”, etc. Some events use alphanumeric or color codes (e.g. “Alpha Team” for entry gate staff, “Bravo Team” for backstage crew). Choose a system that’s easy to remember and distinguishes each unit. Pro tip: Avoid sound-alike names on the radio – for example, if you have teams called “Red” and “Fred”, that could lead to confusion. Opt for distinct words and use the phonetic alphabet (Alpha, Bravo, Charlie, etc.) if letters or abbreviations are used in call signs.
- Labeling and Documentation: Clearly document the channel assignments and call signs in a simple chart and distribute it to everyone with a radio. Often, crew members will tape this cheat-sheet onto the back of their radio or laminate a pocket card. For instance, a card might read: “Ch.1 – Ops, Ch.2 – Security, Ch.3 – Medical, Ch.4 – Production, Ch.9 – Emergency (Directors Only)”. If your radios have channel labels or displays, ensure they correspond to these assignments. Everyone should know, at a glance, which channel to switch to for a given issue.
- Testing and Range: During setup, test the radios on all channels across the venue to ensure coverage. If a certain area (like a far parking lot or a basement) has poor reception, you may need to adjust – perhaps by adding a repeater or establishing a protocol that if radio fails, the team reverts to cell phones or runners. Additionally, perform a radio check on each channel at the start of each day: each team member should confirm they can transmit and hear properly on their assigned channel. This practice also reinforces who is on which channel.
By segmenting communications by channel and using call signs, you reduce cross-talk and make it immediately clear who a message is intended for. A security guard doesn’t need to hear the lighting technician requesting more gaffer tape on the ops channel, and the lighting tech shouldn’t have to sift through first-aid calls. Each team can focus on their own radio traffic, while supervisors or the communications hub monitors multiple channels and keeps the whole operation synchronized.
Radio Etiquette: Keeping Communication Clear and Concise
Even with the right protocols and channel setup, proper radio etiquette is what makes communication truly effective. Every crew member needs to be trained in basic radio do’s and don’ts. Here are essential guidelines and a step-by-step routine that festival teams should practice:
- Listen Before You Speak: Always pause and listen for a few seconds before pressing the talk button (push-to-talk). Someone else may already be speaking. Jumping in too quickly can cause confusion or make someone repeat a message. This is especially crucial on a busy channel – cutting in might mean missing part of an important transmission. Think of it as “looking both ways” before you cross the communication highway.
- Use Clear Identification (Call Format): Begin every transmission by identifying who you are and who you’re calling. The standard format is “
for ”. For example: “Mike for Kara,” or in team call sign terms, “Site Ops for Security Lead.” This lets the recipient (and everyone listening) know who should respond. Do not start with just “Hey” or launch straight into a request – always make clear who the message is directed to. - Wait for Acknowledgement: After calling someone, release the talk button and wait for their response. The person you hailed should acknowledge by responding with something like “Go for Kara” (meaning “Kara here, go ahead with your message”) or “Stand by” if they’re occupied momentarily. If you don’t hear a reply after a reasonable pause (10-15 seconds), you can call again once: “Mike for Kara, second call.” If there’s still no response, try an alternate contact or method – maybe Kara switched her radio off briefly or is out of range, so you might reach out via a supervisor or a phone call if urgent.
- Keep Messages Short and Specific: Once you have the right person’s attention, convey your message clearly and concisely. Speak at a steady, moderate pace – no mumbling or racing through words, especially in noisy environments. Use plain language and be precise about locations and needs: for instance, “We need two more generators at the northeast gate by 5 PM” is far better than “Could someone maybe bring those things to the gate?” If the message is long or complex, break it into chunks and pause to confirm key points. Remember, radio isn’t for long conversations – it’s for quick, targeted exchanges. If a detailed discussion is required, it may be better to switch to a phone call or an in-person chat after the initial radio contact.
- Confirm and Acknowledge: After delivering your message, listen for the recipient’s confirmation that they understand. They might reply with an acknowledgment like “Copy that,” “10-4,” or “Received, on it.” If you don’t hear confirmation, prompt politely: “Kara, please confirm you got that.” Likewise, when you are on the receiving end, always acknowledge. This closure signals to everyone on the channel that the exchange is complete and successful. It also prevents errors – nothing is worse than assuming a task was heard and handled when in reality the message never got through clearly.
- Maintain Professional, Calm Demeanor: In the heat of a festival, stress levels can soar, but the radio channel should never descend into panic or unprofessional language. Stay calm and use a neutral, clear tone – even if you’re dealing with an emergency. Shouting or letting frustration seep into your voice can make your message harder to understand and can alarm others unnecessarily. If you’re too emotional to communicate clearly, take a deep breath before keying the mic. Also, avoid code words or jargon that others might not know. It’s usually best to use simple, direct terms (unless all staff are trained on specific codes).
- Limit the Chatter: Radio time is precious. Every transmission ties up the channel, so avoid unnecessary chatter or off-topic comments. All units should refrain from making jokes, non-urgent comments, or using the radio for personal conversations. The rule of thumb: if it’s not relevant to running the event or ensuring safety, it doesn’t belong on the radio. Save celebratory whoops or side conversations for after the event – your colleagues will thank you for keeping the airwaves clear.
- All-Call and Emergency Etiquette: If your event protocol includes an “all-call” or emergency broadcast procedure, make sure everyone knows it. For instance, some festivals might announce “Priority” or a specific code word on a channel to signal that an urgent message is coming and all other users need to stay silent and listen. When you hear such a priority call, immediately cease routine radio traffic so the urgent situation can be handled. Only personnel directly involved in that issue should respond, while others wait until a clear “all clear” is given. This practice ensures that critical instructions (like a site evacuation or a missing child alert) are transmitted without competition.
- Be Mindful of Privacy and Security: Remember that most two-way radios are essentially public to anyone on the same channel. Never broadcast sensitive information like VIP movements, private phone numbers, or confidential incident details without code or precaution. (E.g., instead of saying a VIP’s name over radio, staff might use a codename.) Also, be aware that anyone with a radio or scanner might listen in if frequencies are not encrypted – another reason to stay professional and cautious with your words.
- Technical Clarity: Finally, a bit of technical etiquette – hold the microphone about an inch or two from your mouth, and speak across it rather than directly into it to avoid distortion from breath or wind. Press the talk button fully a split-second before you start speaking, and keep it pressed until you finish your sentence. If you release too early, your last words may cut off. Conversely, don’t press the button too long before speaking, as it just creates dead air. These small habits ensure your voice comes through as clearly as possible.
By following these etiquette points, the crew keeps radio communication efficient and effective. Many teams even do a brief radio etiquette training during orientation, including role-playing common scenarios (like how to call for help, how to reply when busy, etc.). Investing time in this training pays off immensely – when everyone communicates using the same “language” and discipline, it reduces miscommunications and speeds up problem-solving on site.
Training the Team and Practicing Communication Skills
Knowing the theory of protocols and etiquette is one thing – practicing it is another. To truly reap the benefits of excellent communication on festival day, organizers should train their team and reinforce these skills regularly:
- Pre-Event Briefings: Include a segment on communication protocols and radio use in your pre-event all-hands meeting or training sessions. Go over the channel assignments, call signs, and key procedures for emergencies. Even if some crew members have experience, it’s worth standardizing terminology (for instance, confirming everyone is familiar with using “Copy” or “Go ahead” on the radio). This is also a good time to set expectations: remind everyone that quick, clear communication is a top priority and that they shouldn’t hesitate to use the radio when needed – as long as they do so correctly.
- Hands-On Radio Drills: If possible, conduct a short drill with the actual radios before the event opens. Have team members practice making a call (“[Name] for [Name]”) and responding (“Go for [Name]”), or run a simulated incident (“Let’s pretend there’s a minor first aid need at Stage B – how would you call it in?”). This exercise helps shake out any confusion (for example, someone might realize they weren’t sure which channel medical is on) in a low-stakes setting. It also builds confidence, especially for volunteers or staff new to radio communication.
- Cheat Sheets and Signage: As mentioned, give out quick-reference cards or sheets. Post the channel list and important call protocols in staff-only areas – such as the production office, crew catering, or near radio charging stations. With constant reminders around, even a frazzled crew member can quickly double-check the correct channel or procedure.
- Mentoring and Check-ins: Encourage team leaders and experienced crew to mentor the newer members in communication practices. Early in the event, radio veterans can gently coach rookies – for instance, if someone is over-explaining on the radio, a leader might remind them off-air to keep it brief next time. Set a culture where constructive correction is welcomed to uphold good comms. Additionally, leadership should monitor how communication is flowing once the festival starts. If certain channels are getting chaotic or if there’s confusion about who to contact, step in and adjust. Sometimes it’s as simple as reminding everyone mid-event, “Keep radio chatter to essential info, please” or re-assigning a couple of people to different channels if one channel is overburdened.
- Equipment Management: Communication skills aren’t just verbal – they also involve taking care of the communication tools. Make sure all crew know where to pick up their radio and accessories (like earpieces) and where to return them. Assign someone (or a team) the responsibility of collecting and charging radios after each day or shift. A well-coordinated event could be thrown into disarray if half the radios die by evening because nobody charged batteries. Simple protocols like battery swaps at meal breaks, or having a charging station and spare batteries on standby, can keep the tech side of communications running smoothly. Also instruct staff on what to do if their radio malfunctions – do they have a backup, or should they report to the radio technician for a replacement? Plan for these contingencies.
- Post-Event Debrief: After the festival, include communication performance in your debrief evaluation. Gather feedback from the crew: Did the radio channels make sense? Were there instances of missed messages or confusion? What can be improved in protocol or training? Gathering these insights will help refine the communication plan for next time, ensuring continuous improvement. Seasoned producers know that each event teaches new lessons – maybe a need for an extra channel, or a better way to phrase emergency codes – and they apply those lessons to future festivals.
By thoroughly training the team and treating communication as a critical skill, you cultivate a crew that is alert and responsive. Festivals are dynamic, challenging environments – but with a disciplined communications protocol and radio-savvy staff, even surprises and setbacks can be managed with agility. The entire operation feels more controlled because everyone knows how to say the right thing to the right people at the right time.
Key Takeaways
- Plan Communication Early: Develop a clear communication protocol and chain-of-command during event planning. Every crew member should know exactly who to contact (and on which channel) for any given issue.
- Assign Channels & Call Signs: Divide radio channels by team or function (ops, security, medical, etc.) to prevent cross-talk. Use simple call signs or role names to identify individuals on air – this keeps communication efficient and avoids mix-ups.
- Enforce Radio Etiquette: Train your team in proper radio communication: listen before speaking, call the right person with “Name for Name,” wait for “go ahead” acknowledgment, and keep messages short and clear. Always acknowledge messages with “copy” or similar to confirm understanding.
- Stay Professional & Calm: Encourage a culture of calm, professional radio use. No unnecessary chatter, no yelling, and no slang or codes that others don’t recognize. During emergencies, follow the preset protocol (like using an emergency channel or code word) and limit all non-urgent radio traffic.
- Train and Reinforce: Don’t assume everyone knows how to use a radio – provide hands-on training and cheat sheets. Practice typical scenarios in advance. Throughout the event, leaders should monitor communications, coach as needed, and adjust protocols if something isn’t working.
- Equipment Readiness: Manage radio equipment proactively – ensure batteries are charged, spares are available, and everyone handles their device properly. Good communication hinges on functioning tools as well as skilled people.
- Swift Communication = Swift Response: Remember that efficient communication can save lives, prevent small issues from escalating, and generally keep the festival experience smooth. Investing time in communication protocols and etiquette is investing in the success and safety of the entire event.
With these practices in place, a festival production team can communicate like a well-oiled machine. Problems get solved faster, errors get reduced, and the crew operates with a shared understanding that communication is king on event day. A festival where the staff all speak the same “radio language” is a festival that stays on track even when surprises come its way – and that is the kind of festival experience every producer strives to deliver.