Master sponsorship pipeline hygiene to keep your festival funded – from clear pipeline stages to avoiding double-selling and spending only confirmed revenue.

Unlock sponsor budgets with the right discovery call questions about a sponsor’s goals, constraints, and decision makers to close sponsorship deals faster.

Hook festival sponsors with storytelling decks built on audience insights, creative solutions with proven impact, and clear next steps to seal the deal.

Learn how to move beyond outdated CPM metrics and price festival sponsorships for real engagement and profit. Discover expert strategies for blending pricing based on capacity, dwell time, and conversion rates, modeling costs and risk, setting rock-solid rate card floors, and using shadow P&Ls so every sponsor deal benefits your festival. Transform your sponsorship pricing to reflect true value and maximize ROI for you and your partners.

Stop selling one-size-fits-all sponsor packages. Learn how to craft bespoke festival sponsorships around brand goals, measurable ROI, and lasting partnerships.

Discover how ‘utility-first’ festival sponsorships – providing comforts like free water, shade, power & seating – win fan gratitude and deliver ROI for brands.

Every touchpoint – from water to Wi-Fi – can be a sponsorship goldmine at your festival. Learn to map and sell your event assets to delight sponsors and keep fans happy.

Put mission before money in your festival sponsorships. Learn how to craft a ‘North Star’ strategy that ensures every sponsor adds to the attendee experience.