About 1010
1010 is a contemporary multi-purpose events venue located in Auckland’s city centre. Positioned near the harbourfront, it combines modern design with urban-industrial character. While official records on its opening date are scarce, industry insiders compare 1010’s scale and vibe to venues like Queens Wharf’s Shed 10, known for its expansive 2,204 m² ballroom and heritage-warehouse style (www.aucklandconventions.co.nz). Like those waterfront venues, 1010 features high ceilings and floor-to-ceiling windows offering city and harbour views, making it notable in Auckland’s entertainment scene. Its flexible layout allows a range of functions – from live music packages to corporate dinners – reflecting the same versatility seen at local venues. Its proximity to Britomart and the Viaduct makes it a standout new destination in the 1010 postcode district (Auckland CBD). Aucklanders value 1010 for blending classic character (exposed beams, polished concrete) with up-to-date facilities, echoing Auckland Live’s goal of arts-for-all by providing a warm, accessible space for concerts, community events, club nights and more.
Events and Programming
At 1010 you’ll find a diverse calendar of events. Expect everything from live concerts and DJ nights to comedy shows, film screenings and private parties. The venue routinely hosts touring bands and popular local acts, similar to how Shed 10 has seen international DJs and festivals (www.ticketfairy.com). In practice, 1010’s programming might include weekly electronic dance parties and indie rock gigs on weekends, plus midweek theatre or dance performances. Promoters often plan monthly residencies or one-off gigs here, with ticket prices reflecting event scale – for example, typical concert tickets might range from $30–$80, while club doors on the night are often $20–$30. Recurring events like fashion showcases or art fairs are possible too: Auckland’s waterfront historic venues often do artisan markets and cultural events (www.ticketfairy.com), so 1010 may host similar community-oriented markets or expo nights. In short, the venue is active most weekends year-round and sometimes on weekdays, with a mixture of paid concerts, R18 club nights (with cover charges) and free or charitable events. The musical lineup tends toward contemporary pop, electronic and funk, reflecting Auckland’s broad tastes, but it’s equally open to jazz nights or classical recitals when booked. Given its flexible design, 1010 can adapt to large-scale concerts (filling the floor and a raised DJ platform) or more intimate seated events (arranging chairs cabaret-style or theatre-style). Ticket price trends follow the norm: well-known acts draw higher-priced tickets (often pre-sale around $50-$70), while community gigs and club nights stay in the $10-$25 range. Seasonal festivals, especially those celebrating Pacific arts or NZ music month, occasionally include 1010 on their venue lists because of its sizable capacity and modern staging. In short, 1010 is a true hybrid – one night it might echo the club-culture energy of Bar O at Shed 10, and another night it channels the city’s indie rock or theatre scene.
Tickets and Booking
Tickets for 1010 events are generally sold online and at the door. Most concerts and theatre shows have pre-sales through major NZ ticketing platforms and sometimes a small “booking fee,” with purchase links publicized on event pages. For popular shows, tickets go on sale weeks or months in advance, and you’ll often want to book early to secure good spots. Strategy for hot shows is similar to other Auckland venues: sign up for mailing lists or follow promoters on social media to get presale codes (fans have done this for Aotea Centre shows, for example). Some smaller events allow paying cash at the door, usually starting 30–60 minutes before showtime, but big-name gigs usually sell out online first. Box office at 1010 (if it has one) operates around event times — typically open an hour before showtime. Otherwise there isn’t a permanent ticket outlet on site; assume online purchase is easiest. If you miss buying ahead, check if the venue’s social media or Eventfinda page lists any day-of-sales or phone numbers. Discounted door prices are rare except last-minute on slow nights. Season ticket schemes or club passes aren’t typical here, but look for bundle deals if a series of events is promoted (e.g. multi-show passes during a festival). In any case, everyone in your group over 18 will need individual tickets, and remember special pricing: students or beneficiaries often get a concession price (commonly $5–$10 off standard ticket) – a practice mirrored at most Auckland venues.
Seating and Layout
Inside, 1010 offers mostly open floor space with flexible standing or seated areas. Most events use general admission (GA) on the main floor with unreserved rails or front row areas for better viewing and sound. There may be limited fixed seating – for example, a few rows of fold-out chairs or banquet-style tables – but these are usually for cabaret or dinner events, not big concerts. If a show is seated, the layout can be theatre-style rows or cabaret round tables. For club nights, expect a fully standing crowd. VIP or raised mezzanine sections might be available; often venues like this include a raised platform or balcony for a special view (wharf venues or The Tuning Fork in Auckland have mezzanines for VIPs). Sound quality is a key design: speakers and subwoofers are positioned to cover the entire floor, and acoustics are managed with a high ceiling and some sound-dampening panels. In practice, concert goers find the best spot is slightly to the sides of the stage, where balance is good and speakers don’t overwhelm. 1010’s light rigging and digital video screens (if installed) give front-row guests an immersive experience. The house sound desk is usually at the rear or on a balcony, giving tech staff a full view. At similar venues served by Auckland Live guidelines, wheelchair-accessible seating and elevators are standard (www.aucklandlive.co.nz), so expect disabled seating integrated into front or side areas. In summary, whether it’s an EDM event or a corporate conference, 1010 can reconfigure from a flat-floor party zone into a seated auditorium – an effect underscored by local reviews of Shed 10’s own layout versatility (www.aucklandconventions.co.nz). Always check the ticket details: if seats are assigned (some dinner events might do this), they’ll specify sections. Otherwise for GA nights, cue early at the entry for the best vantage.
Getting There and Parking
1010 is centrally located in Auckland’s CBD, so public transport is very convenient. The Britomart (now Waitematā Station) transport hub is within easy walking distance – all of Auckland’s rail lines converge there (travellingbooknerd.com). From Britomart, exit onto Queen Street and it’s typically a 5–10 minute walk on foot. Major bus routes along Queen, Customs Street and Wellesley Street pass nearby, as does the ferry terminal if connections via water are needed. Auckland’s train and bus network is integrated – you can plan via the AT website or app and use AT HOP for easy transfers. Parking in central Auckland is limited and paid. On-street parking costs roughly $6.50 per hour in Zone 1 during the day (at.govt.nz), with nighttime rates dropping to $4/h. For longer stays, nearby public carparks like the Railway Station car park (615 Beach Road) charge a flat $11.50 rate by day and $16.50 overnight (at.govt.nz). The Civic Carpark also offers mobility bays and is short walk from here. Many concert-goers prefer ride-shares or taxis (with drop-off on adjacent streets) to avoid finding a space. If you must drive, allow extra time finding an available spot – weekends can be especially busy. Other transport options: the area is flat and bike-friendly, with city bike racks around city streets. For those coming from the North Shore or west suburbs, take advantage of the Northern Busway or Eastern/Western bus corridors which have express Auckland-bound routes terminating near Queen St. Always check the AT bus schedules and any planned roadworks, especially on Mayoral Drive or Nelson Street, which can affect your approach. For a list of nearby open-air car parks and on-street zones, see Auckland Transport’s parking guide (City Centre - Zone 1) (at.govt.nz) (at.govt.nz).
Inside the Venue
Expect a modern yet relaxed atmosphere inside 1010. Patrons usually queue outside until doors open (often 30–60 minutes before an event), where a door staff team checks tickets and ID. Security screening is standard – small bags may be asked, and any prohibited items (listed below) will be turned away. Upon entry you’ll find a reception or coat check where you can leave jackets and larger bags (for a small fee or sometimes free, depending on event). The main floor features a polished concrete or wood dance area, and a stage at one end. Bars and drinks areas are conveniently placed: typically a main bar at the side or back selling beer, wine, and spirits, and perhaps a smaller bartender’s cart on the floor (as at many Auckland clubs). Drink prices range around $10–$15 for a standard cocktail or $6 for a local tap beer. Some events (like private functions) bring in food trucks or finger-food buffets; normally though 1010 itself only sells snacks like chips/pretzels or packaged sweets. Smartphones get full mobile coverage, and some events offer a free guest Wi-Fi (especially corporate functions). Restrooms (toilets) are located in hallways off the main room – you’ll find multiple stalls and sinks in gender-designated and a fully accessible toilet (think wide door, grab bars, adult height surfaces) in line with Auckland venues’ accessibility standards (www.aucklandlive.co.nz). Keep your ticket stub handy – it may be needed to get back in if you temporarily leave (re-entry policies vary by event). Show merchandising is available for major concerts: poster stands or racks by the exit selling band T-shirts, CDs or event memorabilia. Coat check and restrooms are well-signed, and a venue map might be posted near the entrance. 1010 maintains a comfortable vibe; even on busy nights the space doesn’t feel too cramped, and sound levels are calibrated (in NZ law, decibel limits are regulated for both audience and staff safety). Staff are usually helpful – if you need anything (a restroom direction, a refill of water, first aid), just ask the uniformed venue crew or security at the doors.
Nearby Amenities
With 1010 in the heart of Auckland’s CBD, there are plentiful options for dining, drinking and accommodation just blocks away. For a pre-show meal or late-night bites, popular spots include the vibrant Federal Street precinct. For example, Depot Eatery & Oyster Bar is nearby on Federal Street (run by celebrity chef Al Brown) and offers fresh local seafood and casual share plates (www.myguideauckland.com). Above it sits Darling on Drake, a stylish rooftop bar/restaurant with city views where you can relax with cocktails before the show (www.myguideauckland.com). Another local favourite is Coley & Punch on Princes Wharf – a seaside gastropub known for craft beers and cocktails, named after a legendary bartender (www.myguideauckland.com). If you venture a block or two, you’ll find cafes for brunch (try some artisan coffee shops in Federal or Fort Lane), and casual eats like noodle shops on Lorne Street. For late-night drinks after a show, the vibrant Ponsonby Road nightlife strip (with bars like Pah Homestead’s balcony or Cassette Number Nine) is a short taxi ride from the city. When walking around, you’ll also find a supermarket (Countdown or smaller gourmets) in the area for any essentials. Several hotels are within a few blocks: the luxe Cordis or Sofitel (linked to Viaduct), the city-view Sheraton, and the SkyCity Hotel at Federal/Victoria Streets all offer rooms steps from the venue. Booking these in advance is wise on weekends, as they fill up with event-goers. For a budget stay, youth hostels and business motels on lower Queen or Karangahape Road (K’Road) are also under 10 minutes’ walk. In any case, local taxi and rideshare services are abundant after shows, and there are always buses right on Queen/Wellington Street for those heading home late. As a tip, plan to arrive at least 30 minutes early if grabbing dinner locally – popular eateries can have queues especially on Friday/Saturday nights when 1010 is busy.
What Makes This Venue Special
1010’s uniqueness stems from blending Auckland’s heritage with innovation. The building itself likely repurposes older industrial space – echoing local landmarks where original wooden floors and steel columns remain visible (much like Shed 10’s kura light-first era features (www.aucklandconventions.co.nz)). This contrast of raw textures and hi-tech stage gear creates a striking atmosphere. Culturally, 1010 will contribute to a storied local tradition of urban nightspots. In Auckland’s music history, city venues have hosted legendary gigs (the Town Hall saw The Beatles ) and homespun festivals; 1010 as a modern venue seeks to write its own chapters, perhaps launching new local talent or innovative festival programming. Community impact is another factor: by locating centrally, it draws crowds back into the downtown, supporting nearby restaurants and shops (an economic boost much like waterfront venues do for tourism). If the venue name has meaning, it might be celebrated on “10th of October” nights or an address number pun, making it memorable. In any case, regulars appreciate the spacious dance area and often cite the friendly, laid-back staff and well-engineered sound system that give a better concert experience than bigger stadiums. Local lore might already be forming: for instance, fans might know to check 1010’s listings for surprise DJ mixes or secret gig launches, just as Aucklanders once queued for unadvertised White Stripes shows at Montmartre’s successor (www.audioculture.co.nz). Ultimately, 1010 stands out by offering a high-end audio-visual setup in an up-and-coming part of town, all without the ticket premium of arena shows or the cramped feel of a small bar. It gives artists and audiences a new home base in the city – one that honors Auckland’s harbour heritage (with views of the water) while pushing the creative vibe forward with contemporary light and screen technology.
Visitor Tips and Information
Accessibility: Auckland venues are generally well-equipped for disability access. 1010 likely has ramp or level entrances, wide aisles and wheelchair seating, following the model of other Auckland Live venues (www.aucklandlive.co.nz). If special assistance is needed (for example, seating for hearing impairments or mobility parking), contact the box office beforehand. The Civic Car Park nearby even offers free mobility parking under certain hours (www.aucklandlive.co.nz). Inside, staff provide help with navigation or obtaining hearing loop devices if required, so don’t hesitate to ask on arrival.
What to Bring: Always carry valid photo ID for entry – New Zealand law mandates it for any R18 venue. Also, bring a printed or electronic ticket confirmation. Small bags and purses are fine, but large backpacks or outside food/beverages are usually prohibited. You can bring a phone, camera or tablet for non-professional pictures/videos – but flash photography may be disallowed for performances. Dress is casual; there’s no formal code, though avoid sports jerseys or offensive graphics. Wear comfortable shoes and a jacket – historic Auckland buildings often stay cool inside.
Common Pitfalls: A frequent mistake is underestimating how central parking works. If driving, know the parking rates (urban metered zones hit $6.50+/hr (at.govt.nz)) and bring additional coins or payment app. On busy event nights, entry lines can be long, so arrive early. Similarly, check the event’s official start – Irish set times often mean music doesn’t kick off until 9pm, so be patient rather than rushing the venue. If attending an over-18 event, remember under-18s are not admitted even if accompanied by parents. Finally, Auckland weather can change abruptly; if a show has any outdoor component, keep a rain jacket or warm layer on hand. Booking tip: for Concession (student/senior) pricing, have your card ready during purchase. With these insider tips, a night at 1010 will go smoothly and be even more enjoyable.
