About SO/ Auckland
SO/ Auckland is a five-star luxury hotel and vibrant event venue in the heart of Auckland, New Zealand. Housed in the former Reserve Bank building, this 16-storey property blends historical significance with a bold, modern design aesthetic. It opened in late 2018 as part of Accor’s boutique “SO/” brand, introducing Auckland to a new level of playful upscale hospitality. With 130 design-centric guest rooms, the hotel’s capacity extends beyond accommodations to include stylish meeting spaces and a rooftop bar that can host up to 200 guests for events. Each room is themed around Auckland’s natural elements – Liquid, Vapour, or Solid – reflecting the city’s volcanic heritage in a chic, avant-garde way. Signature features like the original gold vault (now repurposed as an event space) and touches of gold decor nod to the building’s past while adding a touch of glamour. SO/ Auckland has quickly become notable for its combination of cutting-edge design by world-renowned creatives and its role as a social hotspot. Locals and travelers alike recognize it as a key part of Auckland’s cultural scene – a place where art, fashion, and hospitality meet. Whether you’re staying overnight or attending an event, the venue’s energy and unique character make it a standout destination in the city.
The hotel’s interior is anything but ordinary. The lobby, known as the Mixo Bar, breaks convention by doubling as a stylish cocktail lounge instead of a typical reception desk area. Designed by Dutch design house Moooi, the space features eclectic furnishings, bold patterns, and artistic lighting that immediately immerse visitors in a fun, luxurious atmosphere. Upstairs, New Zealand fashion label WORLD contributed to the hotel’s design narrative, infusing rooms and uniforms with an avant-garde flair. Every corner of SO/ Auckland has personality – from neon art installations to the panorama views of the Waitematā Harbour available on higher floors. This unique blend of high-fashion design and local Auckland culture gives the venue a distinctive identity. It’s not just another hotel; it’s a talking point in itself. As a result, SO/ Auckland has become a magnet for “social butterflies” and trendsetters, living up to its reputation as a place to see and be seen. Beyond aesthetics, it remains grounded in practical luxury: guests enjoy amenities like a rooftop infinity-edge pool, a serene SO/ Spa, and a high-tech fitness center. Together, these elements make SO/ Auckland more than a venue – they make it an experience that encapsulates the creativity and innovation of Auckland’s urban vibe.
Events and Programming
As much as it is a hotel, SO/ Auckland is also a dynamic events destination. The venue hosts a wide range of events and programming , from corporate meetings and conferences to lively nightlife happenings. By day, its conference rooms – with names like “The Vault” and “Gold Chambers” – are filled with business gatherings, product launches, and fashion showcases. These spaces come equipped with state-of-the-art audiovisual systems, allowing seamless presentations and hybrid meetings. In fact, companies often choose SO/ Auckland for its creative vibe and central location when they want to make an impact with clients or team events. The hotel’s events team can tailor everything from seating arrangements to custom menus, so daytime functions here are far from stuffy – they carry the same bold and stylish spirit that the hotel is known for.
By night, SO/ Auckland transforms into one of the city’s hottest social scenes. The HI-SO Rooftop Bar is famous for its DJ parties and themed nights that draw Aucklanders and visitors looking for a memorable evening. Regular events include live DJ sets spinning house, R&B, or lounge music under the stars, often as part of series like “HI Times.” These events turn the 16th-floor rooftop into an open-air dance floor with spectacular skyline views as the backdrop. Local DJs and artists frequently perform here, and occasionally the venue brings in international talent for special occasions. The vibe is electric yet upscale – think glamourous rooftop party rather than rowdy nightclub. Annual highlights in recent years have included the “Countdown in the Sky” New Year’s Eve celebration, where guests ring in the new year with fireworks over the harbor, and exclusive after-parties during Auckland’s arts and music festivals. During the city’s Pride celebrations, SO/ Auckland has hosted vibrant LGBTQ-friendly events (such as the popular “TOP” rooftop dance party), emphasizing the venue’s inclusivity and connection to Auckland’s cultural calendar.
In the 2020–2025 period, SO/ Auckland adapted its programming to keep experiences fresh and safe. Even when international travel was limited, the venue focused on local talent showcases and intimate events like cocktail masterclasses and wine tastings at its Harbour Society restaurant. As Auckland reopened, the scale and frequency of events grew. By 2023 and 2024, the rooftop was buzzing again with weekly DJ nights, and the hotel’s meeting spaces were regularly booked for everything from industry seminars to boutique wedding receptions. Ticket prices for public nightlife events here generally range from around NZ$20–$40, depending on the performer and event popularity, with VIP packages or booth reservations at a premium. Many events offer early-bird pricing that sells out quickly, a testament to how sought-after these experiences have become. Whether it’s a sunrise yoga session on the terrace, a cutting-edge art exhibit pop-up in the lobby, or a late-night dance party, SO/ Auckland’s calendar is packed year-round. The venue’s versatility means you might catch a fashion show in the afternoon and come back the same evening to dance at a rooftop party. This diverse programming has solidified SO/ Auckland’s reputation as a venue where something exciting is always happening.
Tickets and Booking
Navigating tickets and booking for events at SO/ Auckland is straightforward but requires some savvy for popular nights. For most public events – such as rooftop DJ sessions, themed parties, or special dinners – tickets are sold in advance online or through authorized ticket outlets. While we can’t post the links, a quick search on local event platforms will show upcoming SO/ Auckland events and how to purchase entry. It’s a good idea to buy tickets early: many of the hotel’s events have limited capacity and the first release of tickets (often at a discounted rate) can sell out quickly. Major happenings like New Year’s Eve or festival after-parties might even offer multiple ticket tiers. For example, general admission might grant access to the rooftop party, while a VIP ticket could include a reserved lounge area or a bottle service package. Keep an eye out for announcements on SO/ Auckland’s social media or official “What’s On” listings to grab tickets as soon as they go live.
If you’re already a guest at the hotel or a loyalty member, it’s worth inquiring with the concierge or front desk about event access. Hotel guests don’t automatically get free entry to ticketed events, but they might receive notifications of what’s happening on-site and assistance with bookings. For private events like conferences, weddings, or corporate functions, you would coordinate directly with the venue’s events team. SO/ Auckland has a dedicated sales and planning staff to help book those spaces (like The Vault or Social Club Terrace) well in advance. These bookings typically involve customizing packages, from catering menus to audiovisual needs, rather than buying individual “tickets.” The process usually starts with contacting the venue to check availability and getting a quote for the space and services.
For those looking to visit the rooftop bar on a regular night (when no exclusive event is on), no ticket is needed – it operates like a normal bar. However, it can get busy, so some guests opt to reserve a table in advance, especially for larger groups. Table reservations at HI-SO can often be made by calling the hotel or via its website, and they might require a minimum spend. On the night of an event, if you haven’t secured a ticket, it’s generally tough to get in due to the venue’s popularity and strict capacity limits. The door staff will have a guest list and ticket scanner; door sales are rare and only happen if the event isn’t full. To avoid disappointment, plan ahead: for big-name DJ nights or holiday events, mark the ticket sale date on your calendar. In summary, treat SO/ Auckland’s events like you would a concert or a hot restaurant – plan and book ahead, especially on weekends. By doing so, you’ll ensure you don’t miss out on the unforgettable experiences this venue offers.
Seating and Layout
The seating and layout at SO/ Auckland vary by area, offering different experiences depending on where you are in the venue. At the heart of its event facilities is “The Vault,” the hotel’s largest function space, which once served as the bank’s gold vault. This room has been refashioned into a modern, pillar-free event hall with flexible seating configurations. In a theatre layout, The Vault can accommodate around 140–150 people, all with clear sightlines to the front. For banquet-style dinners, it seats roughly 100 guests comfortably. The ambience here is intimate and enclosed – ideal for presentations, screenings, or private dinners – with subtle gold accents and contemporary lighting paying homage to its vault heritage. If you’re attending a talk or performance in The Vault, seating is typically padded banquet chairs. Every seat tends to offer a good view given the room’s modest size and flat floor (no steep gradation like a theater). For the best experience, many attendees like to sit near the center, a few rows from the front, to fully appreciate any visuals or speaker nuances. Thanks to thick walls (a remnant of the vault design), acoustics in this space are excellent; sound doesn’t easily leak in or out, making it easy to follow along with the program without distraction.
Moving up to the top floor, the atmosphere shifts from conference-style to lounge chic. The HI-SO Rooftop Bar is an open-plan indoor-outdoor space that’s all about the views. There isn’t traditional “seating” in rows here – instead, you’ll find a mix of low lounge sofas, cocktail tables, and standing room. On a normal evening, visitors gather around the rooftop’s perimeter to soak in panoramic vistas of Auckland’s skyline and harbor. If you’re aiming for a seat, arrive on the earlier side of the evening: plush couches and the coveted spots by the glass railing (overlooking the city lights) fill up quickly. During special events or busy weekend nights, much of HI-SO becomes a general admission standing area with a dedicated dance floor space forged near the DJ booth. Even then, there are still high-top tables and a few reserved seating areas. The venue sometimes designates VIP booth sections – stylish semi-private alcoves with couches – that groups can book. These offer a bit of personal space and an excellent vantage point, usually accompanied by dedicated service. For example, a VIP booth for six might be roped off for your party, giving you a “home base” to return to after dancing.
When it comes to sightlines and acoustics at the rooftop bar, there aren’t many bad spots, but some are certainly prime. If a DJ or live performer is the focus, they typically set up against one wall of the terrace. Dancing right in front will put you in the heart of the action, with club-quality sound enveloping you. For a more relaxed experience, you might stand or sit farther back near the edges, where it’s a tad quieter and you can carry on a conversation while enjoying the music in the background. The sound system at HI-SO is high-end and calibrated to distribute music evenly across the space, so you won’t miss the beat even if you’re not on the dance floor. One tip: the north-facing side of the rooftop provides the best view of Waitematā Harbour and Rangitoto Island – try to snag a spot there around sunset for a breathtaking sight. Areas to be mindful of include right by the bar (it can become crowded with people ordering drinks) and near the entry/exit doors where foot traffic is constant. Overall, whether you’re sitting in a meeting room chair or lounging on a rooftop sofa, SO/ Auckland’s layout is designed to maximize comfort, social interaction, and those all-important views of the city.
Getting There and Parking
Getting to SO/ Auckland is convenient thanks to its central location in the Britomart district of downtown Auckland. The venue’s address is 67 Customs Street East, Auckland CBD, which places it at the corner of Customs Street East and Gore Street. If you’re coming by public transport , you’re in luck – the Britomart Transport Centre (Auckland’s main train and bus station) is just a few minutes’ walk away. Simply exit Britomart onto Customs Street and head east; the hotel is about one block down. Numerous bus routes also service the area, with stops around the Britomart precinct and on Customs Street itself. Additionally, the Auckland Ferry Terminal is roughly a 5–7 minute walk, making it easy for visitors coming from places like Devonport or Waiheke Island to reach the venue. Being in the heart of the city means SO/ Auckland is very well connected: you can even take the CityLink bus or the InnerLink bus and get off near Queen Street or Britomart for a short stroll.
If you’re driving, there are a few parking options to consider. SO/ Auckland offers valet parking for guests and event attendees, which is a hassle-free (albeit premium) option – currently around NZ$50 per day for hotel guests. Simply pull up to the entrance on Customs Street East, and the staff will take care of your vehicle. For self-parking, the closest public car park building is the Britomart Car Park on nearby Britomart Place/Scene Lane, about a 2-minute drive or 5-minute walk from the hotel. This secure parking garage charges hourly and daily rates (expect to pay roughly NZ$4-8 per hour, with evening or early-bird specials available). Another option is the Downtown Car Park a bit further west, although availability can vary especially during weekdays. On-street parking in the CBD is limited and typically metered 7 days a week, with free periods only late at night or very early morning. Given Auckland’s busy downtown, you might spend time searching for a street spot, so a parking building is usually a better bet.
For those arriving from Auckland Airport, the hotel is about 20 km (12.5 miles) away. In normal traffic this is a 30 to 45-minute drive northward. Taxis, shuttles, and rideshare services like Uber are readily available at the airport and will know the route to 67 Customs Street East (you can mention “SO Hotel near Britomart” and drivers will recognize it). The approximate taxi or rideshare fare from the airport to downtown is NZ$50–$80 depending on time of day and traffic. Another budget-friendly option is the SkyDrive or AirportLink bus service that runs from the airport to the city center – it will drop you near Britomart, from which the hotel is walking distance. Once you’re in the CBD, getting around is easy on foot. For example, if you’re coming from the Queen Street shopping area, it’s an easy 5-10 minute walk down towards the harbor. Rideshares and taxis can use the hotel’s front curb on Customs Street for quick drop-offs and pick-ups; there’s a convenient loading zone. Cyclists will find some bike racks in the Britomart area as well, and the hotel may offer secure storage if you’re a guest (worth asking in advance). In summary, whether you arrive by train, bus, car or ferry, SO/ Auckland is highly accessible – a true urban venue with excellent connectivity.
Inside the Venue
Stepping inside the venue at SO/ Auckland, you’ll immediately sense its blend of luxury and playful atmosphere. The entry experience is a bit different from a conventional hotel – instead of a sterile lobby, you enter into Mixo Bar’s space, where check-in staff mingle with guests in a lounge setting. Don’t be surprised if you’re welcomed with a refreshing drink or greeted by staff (known as “SO Ambassadors”) dressed in chic, fashion-forward uniforms. The entry process for hotel guests is smooth and personalized; for example, you might be escorted to a seating area to handle registration on a tablet rather than standing at a counter. For event attendees or bar patrons, entry is equally inviting. If you’re heading to the rooftop bar or a private function, you’ll likely be directed to the elevators just beyond the lobby lounge. On busy nights, security personnel stationed at the ground floor will check IDs (the venue strictly adheres to the 18+ age limit for alcohol service and events) and scan tickets if it’s a ticketed event. The security check is generally quick and friendly – they may look into bags for outside alcohol or anything against venue policy, but the atmosphere remains courteous. Once cleared, a high-speed elevator will whisk you up to the event floors (for HI-SO Rooftop Bar, that’s Level 16).
The overall atmosphere inside SO/ Auckland is modern, bold, and buzzing with energy. In the daytime, natural light floods through floor-to-ceiling windows in areas like the Harbour Society restaurant (on the 15th floor) and the meeting rooms, offering views of the city skyline. The décor throughout is artistically curated: you’ll notice touches like volcanic-inspired textures, locally commissioned artworks, and hints of gold – a tribute to the building’s history as a gold reserve. Strolling through the hallways, you might spot the names of rooms nodding to precious metals and gems, reinforcing a sense of place and story. Despite the high-design edge, the spaces are comfortable. Plush seating, aromatic scents, and ambient music give it the feel of a boutique hotel that’s alive with personality. The staff contributes greatly to the vibe – they are attentive but casually friendly, fitting the hotel’s “luxury without stiffness” ethos.
Food and drink options are plentiful on-site, which is a big plus if you’re spending an evening here. Javalab Café on the ground level is an inner-city gem styled like a Parisian café, perfect for a daytime coffee, light lunch, or pre-event pick-me-up. By late afternoon and evening, Mixo Bar in the lobby is shaking up creative cocktails with a backdrop of designer seating and music. On the 15th floor, Harbour Society restaurant offers upscale dining with a twist – the menu often features modern Asian-Pacific cuisine with an emphasis on sustainability and local ingredients, all served with sweeping views of the harbor. Many event-goers plan dinner here before heading one floor up to the party. At the very top, the HI-SO Rooftop Bar serves its own menu of gourmet bar bites (think sliders, sharing platters, and oysters when in season) to accompany the inventive drinks. If you’re at an event on the rooftop, you can usually order from the bar throughout the night; table service is provided to VIP sections and sometimes roaming servers circulate taking orders. The venue’s in-house catering is also worth mentioning – if you attend a conference or private event, expect high-quality food from canapés to banquet courses, all prepared by the hotel’s chefs. They accommodate various dietary needs with style, so you might see vegan, gluten-free, or culturally inspired dishes depending on the event theme.
A few practical points while inside: restrooms are conveniently located on each level that hosts public activities. For example, near the rooftop bar there are restrooms just a short walk from the main terrace, including an accessible toilet. During big events, staff ensure restrooms are well-kept and stocked. In the conference and meeting areas, restrooms are in the hallway just outside the event rooms. Everything is modern and clean, with designer touches continuing even into these facilities (you might find designer wallpaper or quirky art in the washrooms too!). Coat check is available for formal events – typically, a staffed cloakroom is set up near the entrance for large gatherings like galas or weddings, so you can drop off jackets and bags securely. For casual visits to the bar, there isn’t a permanent coat check, but the staff can often help find a safe spot for your coat if needed (on cooler nights, many people drape their jackets over their lounge chair or a provided rack).
Connectivity won’t be an issue during your visit. SO/ Auckland provides complimentary high-speed Wi-Fi throughout the hotel, including in event spaces and restaurants. You can ask for the login details at the front desk or simply join the network “SO Auckland” with a simple portal acceptance. Mobile phone reception is strong across the building – being in the city center means all major carriers have good coverage; even the elevator ride has continuous signal. If you need to take a work call or upload photos from the rooftop, you’ll have the bandwidth to do so. Lastly, a shout-out to some of the venue’s special features: if you have time to explore, check out the heated indoor pool and adjacent SO/ Fitness area (usually accessible to hotel guests or sometimes event VIPs). The pool area has a stunning video wall installation and is a cool spot to relax if you’re staying over. Also, the lobby often has a DJ or live music on weekends, adding to the lively ambiance. In essence, once you’re inside SO/ Auckland, you have everything you need at your fingertips – security, comfort, entertainment, and top-notch service – all in a uniquely stylish setting.
Nearby Amenities
One of the perks of SO/ Auckland’s downtown location is the abundance of nearby amenities to round out your visit. If you’re looking for a great meal or drinks before or after an event, you’re in the middle of Auckland’s culinary hotspot. Within a 5-minute walk, the Britomart precinct offers a variety of restaurants and bars to suit any taste. For a memorable pre-show dining experience, you might try Amano (an acclaimed farm-to-table Italian eatery known for its fresh pasta and bakery) or Cafe Hanoi (serving modern Vietnamese cuisine in a trendy setting) just around the corner. There are also casual options like Burger Burger or Lord of the Fries for a quick bite if you’re in a rush. If a craft cocktail or specialty beer is on your agenda, Britomart and the nearby Viaduct Harbour have you covered. Popular spots include Ostro’s rooftop bar (for another scenic view and cocktails) and Brew on Quay (for local New Zealand beers in a historic building) – both within a short stroll. Essentially, whether you crave sushi, steak, or vegan delights, the surrounding blocks have an option, making it easy to plan dinner and an event all within walking distance.
For those traveling from out of town, there are several hotels near SO/ Auckland as well – though of course, the most convenient lodging is right upstairs within the venue itself. If you aren’t staying at SO/, you might consider The Hotel Britomart (a boutique, eco-luxury hotel literally across the street) or the Grand Mercure (recently rebranded, about a 5-minute walk) which overlooks the harbor. High-end choices like the Hilton Auckland on Princes Wharf or the Park Hyatt in Wynyard Quarter are a short drive or 15-20 minute walk away, offering waterfront luxury. There are also mid-range options and backpacker hostels within the CBD for those on a budget. It’s wise to book accommodation in advance if your visit coincides with a major event, as nearby hotels can fill up quickly during concert nights, festivals, or holiday periods.
When planning when to arrive at SO/ Auckland, consider building in some time to enjoy the area. Arriving 60-90 minutes before a scheduled event can allow you to have dinner or a drink nearby without rushing. If you have VIP access or a reservation at the rooftop bar, aim to be at the door at least 20-30 minutes early – even with a reservation, there may be a short queue for the elevator during peak times. The surrounding Britomart neighborhood is very walkable and safe, so some visitors like to arrive even earlier to browse the boutique shops (like Kiwi designer stores and high-end fashion outlets in the Britomart Pavilions) or to take a short walk to the waterfront and catch views of the harbor and cityscape. Keep an eye on the time though, as you’ll likely need a few minutes to pass security and get to the correct floor once inside the hotel.
After your event or night out, late-night transportation options are readily available. Since you’re downtown, numerous taxis can usually be found on main streets, or you can have the hotel call one for you. Rideshare services operate 24/7 in Auckland, and the pickup at SO/ Auckland is easy – drivers often pull up on Gore Street to avoid blocking Customs Street traffic. If you prefer public transit, check the schedule ahead of time; the last trains and buses departing Britomart generally leave around midnight (with some Night Bus services on weekends). The central location means if you’re staying in the city, you may even be able to walk back to your accommodation. As an added benefit, the vicinity is well-lit with active nightlife, especially on weekends, so walking with friends through the city center is a common choice. And if you did drive in, note that some parking garages in the area close overnight or have locked exit times – make sure to retrieve your car before the car park closes or opt for one that’s 24/7. In any case, being in the core of Auckland means you won’t be stranded – whether it’s a 2 a.m. kebab from a nearby food cart or a quick rideshare pickup, SO/ Auckland’s neighborhood provides a full spectrum of amenities to complement your visit.
What Makes This Venue Special
What makes SO/ Auckland special is the way it fuses Auckland’s local character with international-level luxury and creativity. First, there’s the building itself: transforming the former Reserve Bank into a vibrant hotel and event venue was a masterstroke of urban renewal. The architects and designers preserved key historical elements – like the thick vault walls and the sense of grandeur – but layered in contemporary Auckland flair. This means you’re partying in a space that once guarded New Zealand’s gold reserve, an experience you won’t find elsewhere. The design details, from volcanic topography motifs to gold accents, constantly remind you of that mix of heritage and modernity. Visitors often remark that SO/ Auckland feels like an art gallery, fashion runway, and landmark all in one. It’s not just a neutral space; it has a distinct personality that guests remember long after their visit.
Another ingredient of the venue’s magic is its emphasis on art, fashion, and design . This isn’t a cookie-cutter chain hotel – every SO/ around the world calls upon local designers to create its soul, and in Auckland’s case, the involvement of WORLD (a prominent Kiwi fashion house) means the interiors and even staff attire are one-of-a-kind. The result is a venue with a playful, avant-garde vibe. For instance, you might notice staff wearing bold patterned jackets or dresses that you’d expect on a runway, not in a lobby. The walls might showcase works by contemporary New Zealand artists or digital art that moves with you. These creative elements contribute to a sense of place; you know you’re in Auckland, a city known for innovation and style, and SO/ amplifies that proudly.
SO/ Auckland has also built a cultural and social significance within the community. It quickly became the go-to spot for high-profile events and celebrations. Within a year of opening, it won awards like “Best New Hotel in Oceania” and “Best Design Hotel in New Zealand,” putting it on the map not just locally but internationally. For Aucklanders, having a rooftop bar where you can take in 360° views of the “City of Sails” was itself a novelty – add in great music and hospitality, and it turned into a beloved hangout. The venue has hosted everything from celebrity-studded launch parties to charity galas. It’s not unusual to hear that a famous musician or actor was spotted enjoying cocktails at HI-SO after a show. Both artists and audiences love the venue because it feels intimate yet glamorous. Performers (like DJs or speakers at conferences) appreciate the top-notch production setup and the attentive staff. Guests, on the other hand, rave about the immersive atmosphere – whether it’s dancing with the skyline as a backdrop or attending a seminar in a room that feels far from a bland convention center.
Beyond the glitz, what truly sets SO/ Auckland apart is the holistic experience it offers. Few venues can combine all these elements under one roof: a luxury stay, fine dining, buzzing nightlife, and creative event spaces. You can feasibly check in for a weekend and have a complete adventure without leaving the building – a spa morning, shopping nearby in the afternoon, rooftop drinks at sunset, then a live DJ event at night. The way the venue engages all your senses is special too – signature scents in the lobby, mood lighting that changes throughout the day, even customized background music playlists that match the hotel’s theme. All of these small touches are carefully curated to leave an impression. In summary, SO/ Auckland is special because it’s more than bricks and mortar; it’s a celebration of Auckland’s past and present, a hub of style and entertainment, and a place that invites everyone to enjoy the finer things in life in a fun, unpretentious way.
Visitor Tips and Information
To make the most of your visit to SO/ Auckland, here are some practical visitor tips and information that will ensure a smooth and enjoyable experience:
Accessibility: SO/ Auckland is fully committed to accessibility. There are step-free entrances and elevators that connect all public floors, including the rooftop bar and meeting levels. If you or someone in your group uses a wheelchair or has mobility needs, you’ll find the venue easy to navigate. Accessible restrooms are available in the lobby and event floors. It’s worth noting the staff is very helpful – if you need any assistance (like a ramp or special seating), they will accommodate promptly. For guests with hearing impairments, the meeting rooms can provide audio support or adjustable sound levels on microphones, and for visual impairments, the hotel’s bold design actually includes good contrast in many areas. Service animals are permitted as per New Zealand regulations, so you can bring a guide dog if required.What to Bring: Dress for the occasion and the unique environment. On a summer evening, a light jacket or wrap is wise – the rooftop can get breezy after sunset. In winter months, definitely bring a warm coat; heaters are around but the night air at 16 stories up can be chilly. Always carry a valid photo ID if you plan to drink or attend an 18+ event, as you will be checked at the door. A credit or debit card is handy since the venue (like many in NZ) is largely cashless – you can pay for drinks, food, or tickets by card and many people do. If you’re staying at the hotel, don’t forget swimwear to enjoy the pool and spa facilities. Lastly, bring your smartphone (fully charged) – not just for photos, but also because you might need to show digital tickets or vaccine passes if applicable.What Not to Bring: Avoid bringing large bags or backpacks to events, as they might not be allowed in crowded spaces. There is security at events, and they typically won’t allow outside food or beverages, so don’t pack any drinks or snacks in your bag – you’ll be asked to discard them upon entry. Professional camera equipment (like DSLR cameras with big lenses) might require prior permission if you intend to do a photoshoot; for casual personal photography, phones and small cameras are fine. There’s no strict dress code banning specific clothing, but for your own comfort consider leaving very high heels or uncomfortable shoes at home if you plan to dance a lot (the rooftop deck and event floors are spacious and you may be on your feet). Lastly, recreational substances are obviously a no-go – New Zealand has strict laws, and the venue enforces a zero-tolerance policy on illegal drugs.Dress Code and Attire: While SO/ Auckland doesn’t enforce a very formal dress code, the general expectation is “smart casual” or sharper for evening events. This is a place where people often dress up a bit – you’ll see fashionable outfits, cocktail dresses, and stylish jackets as the norm at HI-SO Bar. Sneakers and jeans are absolutely fine, especially if styled well, but avoid beach flip-flops or overly athletic gym attire at night as you might feel out of place among the chic crowd. During the day or at the spa, casual and comfortable clothing is appropriate. If attending a themed party (e.g., a 1920s jazz night or a neon party, which sometimes happen), feel free to lean into the theme – the crowd at SO/ loves creativity in attire. And one more tip: if you’ll be transitioning from day to night, you can always ask the concierge to store a change of clothes or use the restrooms to freshen up – the venue is used to guests glamming up for the evening.Timing and Arrival: Plan to arrive at events a little earlier than the start time. Doors for rooftop events typically open right at the listed start (for example, 6:00pm for a sunset session). To avoid waiting in a long line for the elevator, get there 15 minutes early. This also gives you time to comfortably get a first drink and find your preferred spot. If you have dinner reservations at Harbour Society before a show, allocate about 1.5 to 2 hours for dinner – you’ll want to savor the meal and the view. For morning meetings or conferences, the downtown location means rush hour traffic can be heavy, so consider taking public transit or walking from your hotel if nearby, rather than driving and searching for parking at peak time. In any case, factor in a few extra minutes for check-in or ticket scanning at the lobby – the process is efficient, but being slightly early means you’ll start your experience relaxed rather than rushed.During the Event: Once you’re in, make the most of all the amenities. At a concert or DJ night, don’t hesitate to explore the space – maybe step out onto the terrace area if you’re indoors, or vice versa, to enjoy different perspectives. If volume levels are too high near speakers, you can find quieter corners without losing the atmosphere. The bar usually gets busier as the night progresses, so consider grabbing drinks a little before peak times (e.g., just before a set change or midway through the event) to avoid long queues. At seated events, take advantage of breaks or intermissions to stretch your legs – perhaps step into the hallway where often the hotel will set up water stations or coffee/tea for conference attendees. And if you need any assistance (from adjusting the room temperature to dietary requests for a canapé), ask the staff – the service at SO/ is very accommodating and they aim to enhance your experience in the moment.Photography and Sharing: You’ll definitely want to capture the views and moments, and photography for personal use is welcome. The rooftop’s panorama is Instagram-ready – just be mindful of other guests’ privacy when snapping pics. If you’re posting on social media, the hotel sometimes reshared guests’ posts (they often use hashtags related to the event or #SOAuckland). However, flash photography or video recording during certain performances (like a speaker series or live act) might be discouraged to keep from distracting the performers. Listen for any announcements or check with staff if you’re unsure. Generally, though, you’ll see plenty of phones out during DJ nights, and there are even professional photographers at some events capturing the fun – you might find those photos on the venue’s pages later.After the Event: If you’re not staying at the hotel, make sure you have your transport sorted as the night winds down. The hotel lobby is a nice place to wait for your Uber or taxi if it’s a cooler evening – you can relax on the couches inside rather than on the street. If, like many, you get post-event munchies, you’re in a great area for late-night eats. Queen Street (5 minutes walk) has some 24-hour fast food, and Britomart has a couple of takeaway shops that stay open late during weekends. Ask the hotel staff – they’ll happily point you to a nearby place to grab a midnight snack. For those staying as guests, remember that room service is 24/7 at SO/ Auckland. You could order something comforting like fries or dessert to your room and reminisce about the night with a view out your window. Check-out time is typically mid-morning (usually 11am), but if you enjoyed a very late night, you can request a late checkout – the hotel is often able to accommodate an extra hour or two, especially on Sundays.Insider Tip: Don’t miss the little extras that SO/ Auckland offers. For instance, hotel guests find a complimentary gourmet minibar in their room (non-alcoholic but filled with treats), so if you’re staying overnight, you have free snacks waiting – a nice surprise after returning from a party. Also, inquire about any current hotel guest perks: sometimes they have partnerships in the Britomart area (like discounts at certain stores or galleries if you show your room key). If you are around on a weekend, the hotel often hosts a brief lobby social hour where a welcome drink or tasters are handed out – it’s a fun way to kick off the evening and possibly meet other guests. Lastly, if you love the music at the event, you can actually approach the DJ or staff to ask about the playlist – Auckland’s scene is friendly, and they often share track names or mixes if you’re enthusiastic. These personal interactions can turn a great night into an unforgettable one. Enjoy every moment at this unique venue, and don’t be afraid to explore all it has to offer!
What is SO/ Auckland and where is it located?
SO/ Auckland is a five-star luxury hotel and event venue in downtown Auckland, New Zealand. It’s located at 67 Customs Street East in the Britomart area of the CBD. Essentially, it sits in the heart of the city – a short walk from the Britomart train station and near the waterfront. The venue occupies the former Reserve Bank building, now transformed into a trendy hotel with a rooftop bar.
What is the capacity of the event spaces at SO/ Auckland?
SO/ Auckland has several event spaces with varying capacities. The largest indoor venue, called “The Vault,” can host about 140–150 people in a theater setup (or around 100 for a seated banquet). The rooftop HI-SO Bar can accommodate up to 200 guests for a standing cocktail event. There are also smaller meeting rooms (named 9 Carat, 18 Carat, etc.) that fit anywhere from 20 to 70 people depending on layout.
What kind of events are held at SO/ Auckland?
SO/ Auckland hosts a wide variety of events. You’ll find corporate meetings, conferences, and product launches during the day in its meeting spaces. In the evenings and weekends, the vibe shifts to social events – think DJ nights, rooftop parties, and themed celebrations at the HI-SO Bar. The venue also accommodates private functions like boutique weddings, cocktail receptions, and fashion shows. Essentially, anything from business to nightlife events can take place here.
How do I buy tickets for events at SO/ Auckland?
Tickets for public events (like rooftop parties or special dinners) at SO/ Auckland are usually sold online through event ticketing platforms. To get one, keep an eye on SO/ Auckland’s official event listings or social media for announcements. When an event is announced, follow the provided instructions to purchase tickets in advance. Door sales are not common for popular events, so it’s best to secure a ticket beforehand. If you’re booking a private event, you would contact the venue’s events team directly rather than buying a “ticket.”
Is there a box office or on-site ticket sales at the venue?
No, SO/ Auckland does not have a traditional box office window for ticket sales. All ticketing for events is handled online or through advance purchase. On the day of an event, you’ll check in with your digital ticket (typically on your phone) at the entrance. In rare cases when an event isn’t sold out, they might accept walk-ins at the door, but this isn’t guaranteed. It’s always safer to buy your ticket beforehand to ensure entry.
What are the best seats or viewing spots at HI-SO Rooftop Bar?
At the HI-SO Rooftop Bar, there aren’t fixed seats like in a theatre – it’s a mix of lounge furniture and open space. The most coveted spots are by the glass railing, which offer panoramic views of Auckland’s skyline and harbor. If you snag a lounge sofa or high-top table near the edge around sunset, that’s prime. For events, many people like to be near the DJ or dance floor for energy, while others retreat to the side areas for a breather. There are also VIP booth sections that provide excellent views and a bit of privacy if you reserve them. Ultimately, every spot has a view, but front-row by the terrace edge is special.
Does SO/ Auckland have parking and what does it cost?
SO/ Auckland offers valet parking service for guests, which costs around NZ$50 per day (typical for luxury hotels in the city). If you’re just attending an event for a few hours, you can still use the valet – charges might vary for short durations, or you can inquire in advance. Aside from valet, there’s a public parking garage (Britomart Car Park) very close by where you can park your own car; rates there are roughly NZ$4-8 per hour with evening or overnight deals. Street parking exists but is limited and usually metered, so it’s not the most reliable option unless it’s late at night.
Is SO/ Auckland easily reachable by public transport?
Yes, public transport to SO/ Auckland is excellent. The venue is very close to Britomart Station, which is the central hub for Auckland’s trains and many buses. If you take a train or a bus to Britomart, it’s only a couple of minutes’ walk to the hotel. Also, the ferry terminal is within walking distance for those coming across the harbor. Taxis and rideshares are plentiful in the CBD, so you can also easily catch a ride to or from the venue if needed.
What dining options are available at the venue itself?
SO/ Auckland has several on-site dining options. There’s the Harbour Society restaurant on the 15th floor, offering upscale dining with modern Asian and Pacific-inspired dishes (and great views). On the ground floor, Javalab Cafe serves coffee, pastries, and light meals during the day in a Parisian café atmosphere. The Mixo Bar in the lobby is a cocktail lounge that also offers small bites – a great spot for a pre-event drink. And of course, the HI-SO Rooftop Bar not only has drinks but also a bar menu with appetizers and shareable plates to nibble on while you enjoy the view.
What are the opening hours of the HI-SO Rooftop Bar?
HI-SO Rooftop Bar’s hours can evolve with seasons, but generally it opens in the afternoon and goes into the night. Typically, it’s open from around 3:00 PM on weekdays and stays open until about 11:00 PM (later, until midnight, on Fridays and Saturdays). On Sundays, it often opens a bit earlier (around late morning or lunchtime) and closes by 9:00 PM, offering a more relaxed daytime vibe. Keep in mind these hours can extend for special events or be subject to change, so it’s wise to double-check if you’re planning a visit around opening or closing time.
Is there an age restriction for events or entry to the rooftop bar?
Yes, for most evening events and for the HI-SO Rooftop Bar at night, you must be 18 years or older because alcohol is served (that’s the legal drinking age in New Zealand). They do check IDs at the entrance. During daytime or non-party settings (for instance, if you visit the rooftop on a Sunday afternoon for the view or a mocktail), minors could be allowed with a guardian – but generally, SO/ Auckland positions itself as an adult-oriented venue, especially after dark. It’s always best to call ahead if you’re unsure about bringing someone under 18 during a specific time.
Does SO/ Auckland have accessible facilities for disabled visitors?
Absolutely. The venue is equipped with elevators to all floors, so wheelchair users or those who can’t do stairs can access the rooftop, restaurants, and meeting rooms without barriers. There are ADA-compliant (accessibility-compliant) restrooms available. The hotel also offers a few dedicated accessible guest rooms with features like roll-in showers, if you’re staying overnight. Staff members are very helpful – if you need any assistance (like a ramp or a quieter area for someone with sensory needs), just let them know. In short, SO/ Auckland is designed to be inclusive and accommodating to all guests.
Can I host a private event or party at SO/ Auckland?
Yes, SO/ Auckland welcomes private events – in fact, it has a whole range of spaces for that purpose. You can book their meeting rooms or larger venues like The Vault for corporate functions, weddings, birthdays, etc. The rooftop bar or the Social Club Terrace can also be hired for private parties (often these are partial buy-outs or full exclusive use, depending on group size and budget). The process would involve contacting the hotel’s event coordinators, who will help tailor everything from catering to entertainment. Keep in mind popular dates can book out well in advance, so it’s wise to plan early if you want to host an event here.
Are there any special rules or dress codes I should know about?
The venue keeps it fairly relaxed but upscale. There’s no strict formal dress code (you won’t be turned away for not wearing a jacket or heels), but most patrons dress smartly when coming for an evening event or dinner. As a rule: neat, fashionable attire will fit right in. Avoid beachwear or very casual gym clothes at night. Also, standard venue policies apply – no outside alcohol, no smoking inside (there may be designated smoking areas, possibly an outdoor corner on the rooftop). Security may do a light bag check at big events for everyone’s safety. Lastly, it’s good etiquette to respect the stylish environment – for example, if you wear a hat that could block someone’s view at a show, consider removing it. Common sense and a touch of sophistication are all you need.
What do people say about their experiences at SO/ Auckland?
Visitors often highlight the stunning rooftop views and the unique design of the venue. Many reviews mention that the atmosphere is “trendy and lively yet luxurious.” Guests who attended events praise the staff for being friendly and attentive, making sure everyone has a great time. On the hotel side, travelers frequently comment on the stylish rooms and fun touches like the free minibar treats. Some have called it one of the coolest spots in Auckland – whether for a night out or a special occasion. Of course, as with any busy city venue, a few note that it can get crowded during peak times, but overall the feedback is that SO/ Auckland delivers a memorable and high-quality experience.
