Events at Secret Location, Austin

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Fri, 10 Mar - Sun, 19 Mar 2017

Mar

10 - 19

Secret Location

Austin

About Secret Location

Secret Location is a mid-sized live music and events venue in Austin, Texas, known for its industrial-chic vibe and energetic atmosphere. The space holds roughly several hundred people (with both standing-room floor and some lounge seating) www.ticketfairy.com. Reviewers highlight features like its “high ceilings, ambient lighting and open dance floors” – the kind of stylish club decor that feels hip but comfortable www.ticketfairy.com. Its sound system is a major draw; one write-up praises the club’s “state-of-the-art sound system” and “crystal-clear sound quality even at high volumes” www.ticketfairy.com. In short, Secret Location isn’t just another downtown bar – its top-notch acoustics and flexible layout have made it “a cultural hub” on the city’s nightlife scene www.ticketfairy.com. Austin’s own reputation as the “Live Music Capital of the World” only adds to the sense that a space like this belongs at the heart of the city’s entertainment district.

Events and Programming

Secret Location hosts a wide spectrum of events reflecting Austin’s eclectic music scene. You’ll see everything from local band concerts and singer-songwriter showcases to electronic dance nights, indie rock gigs, hip-hop sets and theme parties. Typically it operates most nights (especially weekends) with performances. In a given week there might be several concerts or DJ nights; during big local events like the Hot Summer Nights festival (2025), over 150 artists played across dozens of area venues , illustrating how bustling the club calendar can be. The venue often features emerging local talent alongside touring acts, so lineups vary. Cover charges are generally affordable for a downtown club – many small acts are under $10 at the door, while headliners or weekend events fall more in the $25–$50 range www.ticketfairy.com. (All prices are event-specific and should be checked on ticket listings.) Likewise, Secret Location sometimes holds recurring nights (for example a regular dance party or weekly showcase), but it’s best to watch its calendar for announcements. In general, expect a mix of live-bands and DJ shows — the programming is diverse, catering to college crowds, local music fans and club-goers alike.

Tickets and Booking

Tickets for Secret Location events are sold through official channels only. That means the venue’s own box office (when open) and authorized online outlets. It’s wise to buy well in advance for popular shows: many concerts go on sale weeks or even months ahead of time, and early-bird presales or fan-club codes are sometimes offered www.ticketfairy.com. The club typically announces new shows through its mailing list and social media, so following those is a good way to snag presale passwords. For less-publicized or last-minute gigs, a limited number of tickets might also be available at the door (if the show isn’t already sold out), but don’t count on it www.ticketfairy.com. Generally, arrive ready with ticket in hand (paper or smartphone). A helpful rule: only purchase from official sources – avoid secondary sellers to sidestep extreme markups www.ticketfairy.com. Ticket prices tend to be on the modest side; an independent venue analysis notes small local shows often run under $10, while weekend or touring acts typically charge $25–$50 www.ticketfairy.com.

Seating and Layout

Inside Secret Location the main area is typically general-admission standing room www.ticketfairy.com. Most people dance or gather on the open floor. There may be a few seats or benches at the sides, and sometimes a raised balcony or lounge area if the space permits www.ticketfairy.com. Uniquely, this venue can feature multiple performance areas: for instance, a lively main stage in the front room and a smaller side stage or bar lounge where acoustic sets or DJs play simultaneously www.ticketfairy.com. This multi-zone setup lets guests drift between different vibes during a night out. In terms of sightlines, guides recommend positioning carefully. If you want to be in the thick of it, the front-center “pit” at floor level is the most exciting spot – you’re closest to the stage under the lights www.ticketfairy.com. Just be prepared for a crowd: the pit can get very packed, and friendly jostling is common www.ticketfairy.com. For a more balanced experience, standing a bit farther back or near the middle of the floor usually gives clear views and a well-balanced sound www.ticketfairy.com. Those who prefer not to stand can look for an open lounge seat or rail near the back or on a mezzanine (if available), which offers an unobstructed vantage without cramming www.ticketfairy.com. As with most clubs, try to avoid spots directly behind the side speakers or at extreme side-angles, since sound can get muddy in those “dead zones” www.ticketfairy.com. Peace-of-mind tip: Secret Location’s professional sound system is designed for a balanced mix. Many patrons note that even at high volume the acoustics remain clear and even www.ticketfairy.com. The lighting rig is also impressive, so wherever you stand you’ll see the show illuminated with stage effects and color washes www.ticketfairy.com.

Getting There and Parking

Secret Location is in downtown Austin, making it fairly easy to reach. Descriptions of similar venues note that it sits in a “central part of its city’s downtown area, close to major highways and transit lines” www.ticketfairy.com. In practical terms, you can drive via I-35 or the Mopac (Loop 1) and take downtown exits (for example the Congress Avenue exit from I-35) to reach the club. If you rely on public transit, Capital Metro’s buses run frequently on downtown streets like Congress and Sixth, and the MetroRail Red Line has stops near downtown (e.g. Convention Center/Downtown Station). Depending on its exact block, you might be a short walk from a rail or bus stop. Parking in central Austin generally means paid lots or garages. There are no free “secret” parking spots on busy weekend nights. Expect to find commercial lots charging roughly $5–$20 for an evening, depending on demand (higher rates often apply for big festivals or holidays). Street parking is metered, and rules are relaxed on nights and Sundays, but don’t rely on getting curbside – it fills up. A handy strategy is to ride-share: Uber/Lyft drop-offs are common at downtown venues (the driver just drops you at the main door) and pickups usually happen at a designated corner nearby. If you do drive, allow extra time to find a space. Often the venue itself or its promoter will list a preferred nearby parking lot on social media for an event.

Inside the Venue

Once you enter Secret Location, you’ll go through standard club security. Staff will scan your ticket (paper or digital) and probably do a quick bag search or wand-scan www.ticketfairy.com. Everyone will have shoes and normal attire on (the dress code is very casual – jeans, band tees, dresses or Collared shirts are all fine) www.ticketfairy.com. Bag policy is typical: small purses or clear tote (few bigger items) are usually allowed, but large backpacks or outside bottles are not. Internally, the vibe is lively and friendly. The club area will have the stage up front, a bar at the side or rear, and usually some seating at the back or balcony. Food service is usually limited to snacks (think chips, hot dogs, etc.) – most people eat beforehand. A fully-stocked bar serves beer, wine, basic cocktails and soft drinks www.ticketfairy.com. Drink prices are standard for Austin (mid-range). Note that while credit/debit cards are accepted at the bar, bringing some cash helps: bartenders and vendors often say paying with cash moves the line faster www.ticketfairy.com. During the show you can expect generous production. The club’s lights and sound gear are fresh and professional. Concertgoers often mention that sound is powerful but well-mixed, so you can enjoy both the bass and vocals clearly www.ticketfairy.com. It’s common to see haze or fog used for the lighting effects. If the show runs late, take advantage that there is usually a coat-check available during colder months (for a small fee) www.ticketfairy.com. Bathroom facilities are on-site (per gender and ADA-accessible). One tip: charging outlets in the main space are very limited. Most staff expect you to have your phone fully charged for the evening, as you won’t find many places to plug in www.ticketfairy.com.

Nearby Amenities

A visit to Secret Location can easily be combined with the many openings of downtown Austin. For pre-show meals or post-show drinks, the neighborhood is packed with choices. Within a few blocks you’ll find classic Austin eatery staples: for example, Stubb’s BBQ (Texas brisket and live music hangout) and Pelon’s Tex-Mex (casual tacos and margaritas), among others . The nearby Hoboken Pie Company and Marina Miracles serve up good pizza and subs (some fans love grabbing a slice before a late-night show) . If you want other cuisines, the area also has Asian eateries, sandwich shops and gastropubs (just a 5–10 minute walk to the east side or Congress Ave). For drinks, the Red River and 6th Street corridors are legendary: spots like The Side Bar or Lustre Pearl are just blocks away, as are breweries (Austin Beerworks, Pinthouse Pizza) and cocktail lounges. Many visitors plan an entire night out by starting with dinner downtown and then walking next door for the concert. If you’re staying in town overnight, downtown Austin has a wide range of hotels. There are large chains (like Hilton, Marriott, Hyatt) and boutique hotels around the river and near the Capitol. Popular choices include the historic Driskill Hotel on Sixth Street, or the hotels at the Convention Center on Cesar Chavez Blvd. Book early for weekends or festivals, as they fill up fast. Otherwise you’ll find many modern mid-range hotels within a mile of the club that offer shuttle or easy walks to the venue. After the show, taxis and ride-shares will pull up on major streets (for example, Congress Avenue) late into the night — it’s generally a safe walk-back area if you stay downtown.

What Makes This Venue Special

Secret Location’s charm comes from how it blends club nightlife with live concert quality. It may not have the decades-long legacy of some Austin landmarks, but new venues like this have revitalized downtown’s evening energy. In fact, independent music venues statewide contribute enormously to the economy – a recent report found Texas indie clubs generated $5.9 billion in economic output and supported over 40,000 jobs . Secret Location fits right into that picture for Austin: it’s one of hundreds of venues (Austin had about 173 live-music venues as of 2025 ) that keep the music scene thriving. Architecturally, Secret Location stands out with its modern-industrial décor – exposed brick or metalwork under twinkling lights – which feels trendier than many older halls. Musically, it has quickly earned praise for its sound and versatility. Many local artists enjoy playing here because the room is intimate (so fans feel engaged) but outfitted with high-quality tech. The club also has a reputation for fun shots of spontaneity: surprise DJ sets or afterparties at Secret Location became a downtown secret in itself. Plus, being downtown means it often takes part in citywide events – SXSW or ACL descriptions often mention small venues popping up with secret showcases (the name even hints at that underground vibe). All in all, performers and audiences love it for the high-energy vibe and clarity of experience – it’s where Austin’s passion for live shows meets a nightclub’s excitement.

Visitor Tips and Information

- Accessibility: The venue is designed for all ages of patrons. It should have wheelchair-friendly entrances and restrooms – if you need accommodations, it’s best to contact the box office in advance. ADA-designated spots (with good views) are usually available but limited. If you have mobility needs, ask the staff for the nearest accessible area; they typically reserve a few spots for guests in wheelchairs or with other needs. - What to Bring: Bring a government-issued ID (21+ if you plan to drink). Leave large bags or backpacks at home – only small purses or clear bags (A4-size) are allowed. If you want photos, a phone or point-and-shoot camera is fine, but professional DSLR cameras and tripods are generally not permitted. As a live music event, it can get loud; consider earplugs especially if you’re sensitive to sound. Wear comfortable shoes and clothing – some people dance a lot or stand for hours. In cooler weather, remember you can check a coat for a small fee. - Tickets and Timing: Arrive early if you want a front spot or to explore the venue first. Doors often open 30–60 minutes before the listed show time. If it’s a sold-out show, arriving late can mean a long queue outside. No outside food or drink is allowed – you’ll need to consume any beverage you bring in. If attending with teens or children, check the event details: some shows are 21+ only, others are all-ages (but anyone under 21 cannot purchase alcohol). The staff will enforce ID checks for drinking age. - Payments: The bar accepts credit cards, but there’s typically an ATM on-site in case you need cash. Note that using cash can speed up the line when buying drinks or merch www.ticketfairy.com. Tip generously if possible – bartenders appreciate friendly customers and it’s customary in Austin. - Cameras and Recording: Non-professional photography is generally okay (phones, small cameras), but video recording or flash photography may be discouraged during the show. Always follow the venue’s policy, and if in doubt, ask a staff member. - Lost and Found: In case you lose something, check immediately with the box office or coat-check (if used). It’s a busy spot, so label your things or keep them on you.

How can I buy tickets for Secret Location shows?

Tickets are sold only through official channels – either at the venue’s box office (when open) or authorized online sellers. Popular shows often sell out, so it’s best to watch for advance sale announcements. Secret Location sometimes offers presales or fan-club codes, so signing up for the venue’s newsletter or an artist’s mailing list can give you early access. Avoid buying from scalpers or unofficial sites to prevent paying inflated prices www.ticketfairy.com www.ticketfairy.com.

What are typical ticket prices at Secret Location?

Prices vary by event. Local or up-and-coming bands often charge a very low cover (sometimes under $10). Bigger national acts or weekend events usually run in the $25–$50 range www.ticketfairy.com. Always check each event listing for exact pricing. Some concerts may offer tiered pricing (general admission vs. VIP). Remember booking fees or taxes may apply, so expect to pay a bit more than the face ticket price.

Is the venue general admission or are there reserved seats?

Secret Location’s main floor is fully general admission, meaning you stand or dance rather than sit in assigned seats www.ticketfairy.com. There may be a small amount of bench or lounge seating along the edges, but those seats are first-come. In practice, almost everyone stands. For better views without the crowd, you can look for any raised ledges or a balcony area if available – these are unreserved as well. The space is designed so that from nearly any point on the floor you can see the stage clearly www.ticketfairy.com www.ticketfairy.com.

What are the best places to stand for viewing and sound?

It depends on your preference. If you want to be up close and feel the energy, stand front-and-center near the stage – it’s the most immersive spot www.ticketfairy.com. Just be aware the front can get very packed. A good compromise is mid-floor (about halfway back); here the sightline is clear and the sound is strong and balanced. Toward the rear or side balconies offers a more relaxed view with no jostling www.ticketfairy.com. Avoid spots directly behind large speakers on stage sides, as the audio can be muffled there. Overall, the venue’s sound system fills the room well, so wherever you stand it should sound good www.ticketfairy.com.

Where is Secret Location located and how do I get there?

Secret Location is in downtown Austin. It’s just a short drive from I-35 or Loop 1, so if you’re on foot you can reach it easily from the Convention Center or Sixth Street area. Public transport options include Capital Metro buses (many routes run through downtown) and the MetroRail Red Line (which stops near the Convention Center/Downtown). The venue is close to these transit options and highway exits www.ticketfairy.com. Rideshare services (Uber/Lyft) can drop you off directly outside the entrance. Check the official site or social media for the exact address and best directions from your starting point.

Is there parking available near the venue? How much does it cost?

Downtown Austin has lots of paid parking lots and garages nearby. Expect to pay roughly $5–$20 for an evening in a lot, depending on how close it is and how busy the night is. Street parking is metered; often after 6pm on weekdays it’s free. Secret Location itself may not have its own lot, so plan to arrive early to find a spot. If cost or availability is an issue, consider using a rideshare or public transit or parking a block or two away (where rates can be slightly lower).

Does Secret Location have wheelchair access and ADA facilities?

Yes – the venue is wheelchair-accessible. There are ramps or elevators to the main viewing area and at least one ADA restroom. The staff reserves a few spots near the back or side for patrons in wheelchairs, so you’ll have an open sightline. If you have specific needs, call ahead or ask at the door for assistance. Note that while the floor is flat (suitable for wheelchairs), the stage is elevated with stairs, so performances will be viewed from the audience level.

What items are not allowed inside the venue?

Typical club rules apply. No weapons, no large backpacks, and no outside alcohol or glass containers are allowed past security. Unapproved cameras (like professional DSLRs or video cameras) are usually prohibited — small point-and-shoots and phone cameras are fine. Food and beverages (other than sealed water bottles) generally aren’t allowed. If in doubt, leave it at home or check with security at the entrance; they’ll have a full prohibited items list. You’ll also be asked to show ID if you plan to drink alcohol.

Are there restrooms and a coat check inside?

Yes. You’ll find gendered restrooms (and typically at least one gender-neutral/ADA restroom) located off the main hall or lobby, so plan breaks between sets. During cooler months, a paid coat check is usually set up (the attendant will give you a ticket). Coat check is handy if you have a lot of outerwear; otherwise you may carry coats or leave them with friends. Be sure to retrieve any checked items before leaving.

Are credit cards accepted for drinks and other purchases?

Yes, the bar and concessions accept credit and debit cards. That said, it’s smart to have some cash on hand. Many regulars say cash can speed up drink orders or tip. There’s usually an ATM inside or just outside the venue if you need cash www.ticketfairy.com. (In a pinch, bartenders and merch sellers are accustomed to cards, so you won’t be stranded without cash.)

What is the venue’s capacity?

The capacity is on the smaller side for a city venue – roughly a few hundred people in total www.ticketfairy.com. It’s large enough to hold a lively crowd but small enough to stay intimate. This makes for a personal-feeling show where you’re close to the performers. Keep in mind that even a modest show can sell out quickly given the space, especially on busy weekends.

Events at Secret Location, Austin

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