About Bluff
Bluff (Motuopōhue in Māori) is a small port town in New Zealand’s Southland region. It sits about 30 km south of Invercargill on State Highway 1 (southlandnz.com ) (bluff.co.nz ). Bluff is often described as the southernmost mainland settlement in New Zealand (southlandnz.com ) (teara.govt.nz ). The town nestles around the base of a prominent 265m hill (the “bluff”) by the ocean and harbour. Europeans established a trading post in 1824 and a whaling station in 1836 (teara.govt.nz ) (southlandnz.com ). The settlement was surveyed as “Campbelltown” by the 1850s, growing into a customs port; locals always called it Bluff after the bluff hill, and the name was made official in 1917 (southlandnz.com ) (teara.govt.nz ).
Today Bluff’s economy is built around its working harbour and seafood. South Port NZ Ltd operates the deepwater Bluff port 24/7, handling Southland’s bulk exports, and the fishing fleet remains busy. Key local industries are fishing, engineering and tourism (bluff.co.nz ). The town has only about 1,800 residents (2018 census) (bluff.co.nz ), so Bluff feels like a fishing village rather than a city. Despite its size, Bluff is well known nationwide. It is the traditional “Gateway to Stewart Island” thanks to its twice-daily Rakiura ferry service (southlandnz.com ) (bluff.co.nz ), and it lies on the scenic Southern Touring Route (bluff.co.nz ). Bluff oysters – harvested in nearby Foveaux Strait between March and August – are internationally famous. In fact, Bluff shellfish are often called “New Zealand’s national treasure” for their unique flavour (southlandnz.com ). This heritage lives on in Bluff’s culture and annual oyster festival (below).
Events and Programming
Bluff has a surprisingly busy events calendar for a small town. The biggest annual event is the Bluff Oyster & Food Festival, held on the third Saturday of May. This one-day street fair attracts thousands – it’s literally the town’s “biggest day of the year” (bluff.co.nz ) (southlandnz.com ). Local descriptions boast that “thousands of people flock to Bluff” for the festival, all bundled up to enjoy oysters, southern seafood and live entertainment (bluff.co.nz ). Dozens of food stalls serve headliners like raw and cooked Bluff oysters, blue cod, paua, kina, whitebait fritters and more. The festival kicks off around 10:30 am with a pipe-band parade; the blow may blow you but it’s part of the fun (bluff.co.nz ). All-day music (from local kapa haka to touring bands) plays on stages by the foreshore. The famous oyster-shucking races and oyster-eating contests draw large crowds into the afternoon (bluff.co.nz ). In recent years the festival has sold out in advance every time – organizers note that all tickets “are always sold out long before the big day” (bluff.co.nz ) (bluffoysterfest.co.nz ). (For example, about 4,000 visitors attended the 2025 festival (southlandapp.nz ).)
Another highlight is motorcycling. In February Bluff hosts the annual Bluff Hillclimb, which is the opening event of the Burt Munro Motorcycle Challenge (bluff.co.nz ). Racers from around New Zealand (and some from overseas) come to race up Bluff Hill/Motupōhue on classic and custom bikes. The course is famously steep and narrow – riders have quipped that it’s “scarier than the Isle of Man” TT course (bluff.co.nz ). Large crowds of spectators line the hill and watch under floodlights as the machines race one after another.
Bluff Promotions (the local organisers) also runs other community events year-round. In January there’s “Summer Sounds Bluff,” a free outdoor concert at Argyle Park where families bring blankets for music on the lawn (bluff.co.nz ). Each early December Bluff stages a festive Christmas Parade along State Highway 1, ending at the foreshore with a gala afternoon called “Christmas in the Bluff” (bluff.co.nz ). Other fun events include the family-friendly Try Whānau Triathlon, Matariki (Māori New Year) celebrations, navy ship open days and more (bluff.co.nz ). In short, Bluff’s annual schedule is packed with food and music festivals, races, community gatherings and cultural celebrations that keep locals and visitors entertained in all seasons.
Tickets and Booking
Anyone planning to join Bluff’s big events should book early. In particular, tickets for the Bluff Oyster & Food Festival are in very high demand. The only way to secure entry is to buy tickets in advance (via the official festival outlet or local tourist centers); the festival organizers warn that tickets sell out quickly (bluff.co.nz ) (bluffoysterfest.co.nz ). For example, the 2024 and 2025 Oyster Festival tickets were sold out well ahead of time. There is usually no guarantee of extra door sales, so check the Bluff Promotions noticeboard or festival website early in the year to learn when tickets go on sale. (bluffoysterfest.co.nz )
For transport, the Bluff ferry (to Stewart Island) also requires planning. The ferry departs from Bluff daily, and seats are limited. It’s wise to book Stewart Island ferry tickets in advance, especially in summer or for holiday weekends. Reservations can be made through the operator (Stewart Island Experience) via their website or by phone. Bluff’s information page reminds visitors that it is “the gateway to Stewart Island via a twice daily ferry service” (bluff.co.nz ). Be aware that weather over Foveaux Strait can be rough; check sailings on the day of travel.
Inside Bluff itself there is no centralized box office. If you miss early online sales, you can inquire at the Bluff Information Kiosk (on the SH1 entry to town (bluff.co.nz )) or local shops, but do not rely on finding last-minute tickets. On the day of events, any official ticket collection point (usually near the festival site) will be clearly signposted. In short, popular Bluff events require advance booking and early planning.
Getting There and Parking
Bluff is easily reached by road via Invercargill. The town lies at the southern end of State Highway 1; official guides note “Bluff is 30 kilometres south of Invercargill” (bluff.co.nz ). By car this is only a 30–40 minute drive along a divided highway. If arriving by air, the nearest airport is Invercargill Airport (about 30–40 minutes north). Rental cars and taxis are available in Invercargill for the short hop to Bluff.
Public transit is limited but available. Invercargill is the regional hub, and coach services (e.g. Catch-a-Bus South) run between Invercargill and Bluff in coordination with the Stewart Island ferry timetable (bluff.co.nz ). There is no train service to Bluff, so driving or bus is the main option.
Parking in Bluff is generally free. The main parking lot is at the Bluff Wharf area by the Maritime Museum (exploreinvercargill.co.nz ). Additional roadside parking lines Foreshore Road (by the sea) and Flagstaff Road in town. On event days like the Oyster Festival, organisers often open extra temporary fields or shuttle services to handle the crowd. When visiting scenic spots like Stirling Point (the signpost), there is also a small public car park. Just follow the signs – the Stirling Point pull-off is well marked at the town’s southern end.
Visitor Facilities & Attractions
Despite its small size, Bluff offers several neat onsite attractions. A tourist information kiosk is located on the green strip at the SH1 entrance to town (bluff.co.nz ). Staffed by volunteers, it provides maps, brochures and tips about Bluff. A must-see indoor stop is the Bluff Maritime Museum at 241 Foreshore Road. The museum is family-friendly and affordable (exploreinvercargill.co.nz ), with engaging exhibits on Bluff’s whaling and fishing heritage. Highlights include the full-size oystering boat “Monica” and a massive steam engine from the old SS Awarua ferry (exploreinvercargill.co.nz ). The museum explicitly notes it offers “parking and is] accessible for all” ([exploreinvercargill.co.nz ) (in practice, there are ramps and wide displays). When visiting the museum you’ll find clean restrooms and plenty of free parking nearby, so it’s a convenient stop for families or on rainy days.
Outdoor sights are Bluff’s other draw. Stirling Point (at the tip of town) is iconic – it marks the southern end of State Highway 1. Park in the Pleasant Bay car park and walk out to the giant metal signpost showing distances (even to the South Pole!) (www.newzealand.com ). A big chain sculpture symbolizes the ancient Māori legend of Stewart Island (Rakiura) as Maui’s anchor stone (www.newzealand.com ). Stirling Point offers sweeping views of Foveaux Strait and Stewart Island. For a true panorama, the Bluff Hill/Motupōhue Scenic Reserve is nearby. A network of trails (the Foveaux Walkway) loops around the bluff peninsula through native bush and coastal scrub (www.newzealand.com ). The full circuit is a moderate-to-strenuous hike (~2–3 hours round-trip), but even a short walk up to the Summit lookout rewards you with wide views over the ocean, islands and the rugged south coast. Pack good walking shoes if you plan to climb Bluff Hill – the paths can be steep and the winds strong.
Food and drink are easy to find in Bluff. Fresh seafood is the specialty – the town has at least one seafood café and a licensed restaurant that serve oyster dishes and local catch. According to Tripadvisor, top picks include the popular Galley fish-and-chip shop, the Oyster Cove Restaurant & Bar, and the Fowler Oysters café (all praised for their Bluff oysters and blue cod) (www.tripadvisor.com ). You’ll also find a local tavern and small grocery/deli. Many visitors stop at Stirling Point or the foreshore for a picnic – just bring utensils (and talcum powder to keep sand off your baked goods!). There are public picnic areas and BBQs at Argyle Park and at Stirling Point if you want a scenic al fresco meal. During events like the Oyster Festival, the festival grounds themselves have dozens of stalls selling food, beer and wine (check festival rules on what outside items are allowed).
Other amenities: Bluff has cell coverage from all the main NZ carriers, though it can flicker during storms. There are no banks or ATMs in town (bluff.co.nz ), so plan to withdraw cash in Invercargill before coming. A first-aid clinic and police station serve the town, and emergency services are on call (for serious medical issues plan to transfer to Invercargill). Most shops and cafés accept credit cards. Public toilets are available at the museum, Stirling Point car park and at Argyle Park. In short, Bluff has the basics covered for travelers, but it remains a small, quiet place – don’t expect late-night convenience stores or fancy malls.
What Makes This Venue Special
Bluff’s character comes from its unique geography, history and people. It is New Zealand’s oldest European settlement in the south, and that pioneer history is everywhere. Many locals still make their living from the sea – the port Harbour lights and fishing boats define the skyline. The fact that Bluff is at literally the end of the road (for most of NZ) gives it a very special feeling. Standing by the Stirling Point signpost, or atop Bluff Hill, really makes you feel like you’re “on the bottom of the world.” The town’s famous oysters add to the charm – Bluffers (as locals call themselves) are proud of harvesting shellfish for generations. In fact, Bluff oysters have a storied reputation often noted on menus and in media: one tourism site even calls the Bluff oyster “the best in the world and New Zealand’s national treasure” (southlandnz.com ). This seaside culture – fishing boats, oyster shacks and salty air – is the heart of Bluff’s identity.
Architecturally, Bluff is mainly modest wooden buildings and a few art deco gems (from its early 20th-century boom). There is a strong sense of community heritage, seen in the town cemetery (where a statue memorializes the first whalers) and in the prominent statue out front: Bluff is one of the few towns with a statue of Joseph Ward, who grew up here and became New Zealand’s 17th prime minister (bluff.co.nz ) (teara.govt.nz ). Culturally, Bluff combines Māori and settler history: you see both pā sites nearby and stories like the Maui anchor chain, blending with the seńorito music at the Christmas parade. The fishing heritage is showcased in the Bluff Maritime Museum, which locals and visitors both rave about (exploreinvercargill.co.nz ). In summary, Bluff’s specialness lies in being a genuine working port town, the classic setting of a small NZ community, infused with scenic drama and seafood tradition. It’s beloved for its authenticity – not flashy, but “unsophisticated and proud of it,” as the oyster festival slogan goes.
Visitor Tips and Information
Bluff is casual and outdoorsy – expect to dress for the weather, not a dress code. Summer temperatures are mild, but even then it can be windy or rainy. In winter (when the Oyster Festival runs), pack warm woollens and a good wind- or rain-jacket. The wind can gust suddenly, especially at Stirling Point. Sturdy shoes or boots are wise if you plan to hike Bluff Hill or explore rocky foreshore. Kiwis often wear gumboots at the oyster festival, just saying. Sunglasses and sunscreen are important in summer; bring insect repellent for the bush tracks.
Bring cash just in case (see above about ATMs). If you plan to dine riverside or travel on the ferry, book ahead and arrive early. Bluff’s roads are safe but two-lane, so watch for cyclists or school buses along SH1. The town is very walkable; you won’t need a car once you park in the main lot. Keep an eye on tide times when walking the beaches – some areas can be cut off by rising water. If you drive to Stirling Point, there’s no fee, but watch for seals on the road (common at dusk).
Inside Bluff, tipping and service norms are like the rest of NZ – no need to tip unless you want to, and service is friendly. Wi-Fi is generally available at cafés and some accommodations, but don’t count on phone data in every corner. If you plan to camp or sleep at Bluff (not many options in town itself), nearby Invercargill has more motels and hotels. Book lodging early during festival weekend. Finally, be respectful of locals: Bluff folk are proud but modest. A friendly “hello” is appreciated, and they love talking about Bluff oysters or the ferry if you show interest. Leave room in your stomach and camera roll – Bluff offers one of the most memorable and genuine end-of-the-road experiences in New Zealand.
Frequently Asked Questions
How can I get tickets for the Bluff Oyster & Food Festival?
Tickets for the Bluff Oyster Festival must be bought in advance. They are sold through the festival’s official outlet (usually online or via local tourist information) and often sell out quickly. Keep an eye on Bluff Promotions announcements; when tickets go on sale, act fast. There are typically no guaranteed late door sales, especially since the event sells out every year.
When do Bluff Oyster Festival tickets usually sell out?
The Bluff Oyster Festival typically sells out within weeks of tickets going on sale. In past years, all tickets were gone well before the event (for example, the 2025 festival was sold out by early in the year). Plan to buy tickets immediately when announced. If you miss out, there is very little chance of getting a ticket last-minute.
How far is Bluff from Invercargill, and how long does the drive take?
Bluff is only about 30 kilometres south of Invercargill via State Highway 1. The drive takes roughly 30–40 minutes under normal conditions. The highway is well-maintained and largely divided, so it’s a straightforward route. You’ll pass Argyle Park and the Bluff Hill lookout on the way in.
Is there parking available at Bluff’s attractions?
Yes. Bluff offers free public parking. The main car park is at the Bluff Wharf/Maritime Museum complex, right by the ocean. Additional parking lines Foreshore Road and Flagstaff Road in town. Stirling Point (the signpost area) has its own free lot. On event days (like the Oyster Festival), there may be extra temporary parking or shuttle vans, but in general parking is plentiful and unmetered.
Can I get to Bluff by public transport?
Yes, but services are limited. Invercargill is the regional hub; from there, some coach services (such as Catch-a-Bus South) run daily to Bluff, often timed with the ferry departures. There is no train to Bluff. If you’re flying, you can fly into Invercargill and then take a coach or taxi for the final leg.
Where is the Stewart Island ferry terminal in Bluff?
The Stewart Island (Oban) ferry departs from Nova Scotia Quay in Bluff. This is located near the Bluff wharf area, by Foreshore Road. Look for signs or ask at the Bluff Information Kiosk. The ferry runs twice a day year-round. To avoid disappointment, book your ferry tickets online ahead of time, especially during busy season.
What is the best viewpoint or lookout in Bluff?
Stirling Point (the southern end of Bluff) offers one of the best classic views – you’ll see Foveaux Strait, Stewart Island and the world-famous signpost. It’s easily accessible by car (with parking) and has wheelchair-friendly paths. For a panoramic viewpoint, hike the Bluff Hill/Motupōhue Scenic Reserve. A short (but uphill) walk leads to Bluff Hill summit, where you get a sweeping 360° view of ocean and mountains. Just be prepared for a steep climb and wind at the top.
Is the Bluff Maritime Museum wheelchair accessible?
Yes. The Bluff Maritime Museum is designed to welcome all visitors. It has ramps and wide exhibit spaces suitable for wheelchairs or strollers. (In fact, the museum advertises that “parking is] available…for all” and it strives to be inclusive ([exploreinvercargill.co.nz ).) The museum grounds and the Stirling Point picnic area are flat and wheelchair-friendly. In contrast, the Bluff Hill walking tracks are steep and unpaved – not suitable for wheelchairs or very young children.
Is there an ATM (cash machine) in Bluff?
No. Bluff’s local information notes that “there are no ATM facilities in the town” (bluff.co.nz ). It means you should withdraw cash in Invercargill before coming if you need it. Local businesses may prefer card or cash, so plan ahead with either. Most shops and cafes do accept credit and debit cards.
What is Bluff famous for?
Bluff is best known as New Zealand’s southernmost town, the gateway to Stewart Island, and of course its oysters. Bluff oysters (from Foveaux Strait) are world-renowned – they often appear in guidebooks and menus as a local delicacy. The town’s annual Oyster & Food Festival is very famous too. Other highlights include the Stirling Point signpost, Bluff Hill viewpoints and its historic port and fishing industry. In short, Bluff’s fame comes from its location at the bottom of the South Island and its fresh seafood.
When is the best time of year to visit Bluff?
Bluff has something in every season, but plan according to your interests. Summer (December–February) is mild and has the most daylight, though it can still be windy. January’s Summer Sounds concert and balmy weather are nice. The Bluff Oyster Festival in May is fun but cold (be prepared for wind and jacket weather). If you want to avoid crowds, try late spring or autumn – weather can be changeable, however. Keep in mind summer is high-visitor season, so book accommodation early if staying that weekend.
Is Bluff actually the southernmost point of New Zealand?
Bluff is the southernmost *town* on the New Zealand mainland, but it isn’t the absolute southern tip of the country. That honor goes to Slope Point (a rugged point in the Catlins, ~45 km east of Bluff). However, Bluff is often popularly referred to as "the bottom of the South Island" because of the famous Southern Scenic Route signpost at Stirling Point. It certainly feels like the end of the road!
