About CHOCOLATE FACTORY
The Chocolate Factory (70 Scott Avenue, Brooklyn) is a unique multi-use industrial venue in the East Williamsburg/Bushwick area (www.eventective.com). Housed in a 1965 brick warehouse (originally a charcuterie factory), it was purchased and renovated around 2018 (www.propertyshark.com) (www.eventective.com). Today it serves as an event and photo studio with roughly 6,750–12,000+ sqft of floor space (including a 1,600 sqft mezzanine) and up to 500–700 capacity (www.thekagency.com) (www.loopnet.com). Its high ceilings (~20 feet) and raw, exposed-beam design give the space an open, airy feel (www.loopnet.com). Uniquely, the venue is physically connected to the Fine & Raw chocolate factory and café, so one can often smell chocolate in the air (www.eventective.com) (www.thekagency.com). In fact, venue listings note it is “connected to a café and operating chocolate factory” (www.eventective.com). This connection to Brooklyn’s artisanal chocolate scene, along with its industrial charm, makes The Chocolate Factory stand out in the local nightlife and arts scene.
Events and Programming
The Chocolate Factory hosts a wide range of events, but it is best known for underground and electronic music parties. Prominent techno, trance and house DJs have played here – for example, booking websites list international acts like DJ Nobu, Helena Hauff, Octo Octa, and Avalon Emerson performing at 70 Scott Avenue (sesh.sx). Many club nights are presented by New York organizers (e.g. AGAPĒ, The Bunker, Sustain-Release) and feature high-end soundsystems (such as Void) (ra.co) (sesh.sx). Resident and visiting DJs spin cutting-edge dance music under minimal lighting, giving the space a vibe often compared to Berlin or Detroit techno clubs (sesh.sx). In between dance parties, The Chocolate Factory is versatile: it has been rented for intimate concerts, film screenings, corporate lectures, art installations, and even weddings and dinner events (www.eventective.com). (The venue’s listing specifically mentions use for “concerts… weddings, conventions, film screenings… immersive dinners and more” (www.eventective.com).) Event frequency varies; on weekends and holidays it typically hosts at least a few parties or shows each month. Because of its popular music programming, many tickets sell quickly: club nights often range from about $20–40 advance, while higher-profile concerts or special events may be $50 or more. (Ticket pricing is set by each promoter.)
Tickets and Booking
The Chocolate Factory does not have its own box office; tickets are sold through event promoters and outlets. To book a show, the best strategy is to follow promoters or venue listings online (e.g. on social media or platforms like Resident Advisor) and buy early when presales open. Tickets for big events often sell out, so for popular DJs it’s wise to purchase as soon as possible. General admission shows at the Chocolate Factory typically range from the low $20s to $40s, though prices vary by event. A handful of larger concert-type events might cost more. Most shows will have physical tickets or QR codes; some smaller events may allow buying at the door if not sold out. In any case, you should always bring ID to the venue (21+ with ID is required for most late-night dance shows (ra.co)). Refunds are generally not offered (all sales are final on tickets as noted by event organizers (ra.co)). For insider tips: sign up for newsletters, follow the venue and promoters on social media, and join any fan pages – that way you’ll hear about ticket releases and guest-list deals in advance.
Seating and Layout
The Chocolate Factory is primarily a standing-room venue with a flexible open layout. There are no fixed seats unless an event is arranged that way (e.g. a seated lecture or dinner). Instead, it has one large main floor and a second-level mezzanine/gallery overlooking the action (www.eventective.com). For concert-style events, the DJ or stage is usually at one end of the floor, with the crowd spread out on the dance floor or in smaller side areas. If a show has a seated or lounge section, those are typically along the perimeter or on the mezzanine. In general, the best views of a DJ stage are from center front, slightly back from the speakers. The mezzanine rail can also provide a useful vantage point above the crowd. One thing to note is the 20-foot ceilings and hard surfaces; acoustically it can be “boomy,” but the house sound system (promoters often use a Void PA) is very powerful (ra.co) (www.loopnet.com). Listening spots right next to the speakers can get extremely loud, so if you prefer milder volume you might stay a bit back. For photography or media gigs, the venue also contains a cyc wall (cyclorama) studio space suitable for shoots (www.eventective.com). In summary, there is no “bad” seat since it’s mostly standing – just pick your spot based on how close or loud you want to be.
Getting There and Parking
The Chocolate Factory’s address is 70 Scott Avenue, Brooklyn 11237 (www.fineandraw.com). This is East Williamsburg, just south of the Jefferson Street L-train station (about a 5-minute walk) (www.fineandraw.com). By subway, take the L train to Jefferson Street and walk south on Scott Avenue. (The 0.25-mile distance from Jefferson Station is confirmed by transit guides (streeteasy.com).) By car, the venue is accessible via the Brooklyn-Queens Expressway (BQE) – drivers can take Exit 33 toward Broadway/Morgan Avenue and then navigate local streets. Parking on Scott Avenue and nearby streets is limited, so many guests arrive early to find a curbside spot. The venue suggests that street parking, nearby parking garages, and even valet service are available (www.thekagency.com). (Rates for garages in East Williamsburg can run $5–10/hour or a flat ~$20/day.) If you use a rideshare or taxi, the drop-off point is at Scott Avenue right in front of the building. For buses, routes that serve the area include the B60 on Wyckoff Avenue or B54 on Flushing/Wyckoff (roughly a few blocks away). In short: the easiest way is the L train, but driving is possible with planning. Just allow extra time for traffic or walking from the station during busy evenings.
Inside the Venue
Expect an industrial loft-like interior. Upon arrival you’ll pass through a street-level roll-up gate (loading dock) into a tall, open warehouse space (www.thekagency.com). A ticket desk and security checkpoint are usually set up at the entry. Security staff will check IDs (21+ ID required for club nights) and often do bag checks. The venue has air conditioning and restrooms onsite (www.venuesnyc.com). A full bar/lounge area serves beer, wine and cocktails (www.eventective.com), and during daytime events the attached Fine & Raw chocolate café (just inside or adjacent) offers coffee, chocolate shakes and pastries (the cafe is typically open weekdays 9:30 am–5 pm (www.fineandraw.com), closed weekends). Lighting is minimal and moody during concerts or DJ sets, with professional light rigs available. The walls are exposed brick and the floor is concrete, giving a raw, underground feel. The built-in stage sound system (often a VOID PA) delivers high-impact audio (ra.co). Wi-Fi is usually available for guests (www.eventective.com), though cell phone reception can be spotty under thick walls. There is no permanent coat check, but for big events sometimes off-duty staff will handle coats for a small fee. Merchandise tables (artist or event swag) may appear near the bar or entry on show nights. Overall, the vibe inside is energetic and artsy: expect a young, friendly crowd and affordable drinks. The decor changes with each event (LED installations, art, etc.), but the signature chocolate smell from the adjacent production area often makes it feel very authentic to questions’ theme (www.thekagency.com).
Nearby Amenities
Surrounding the venue is a mix of Bushwick and Williamsburg culture. For food and drink before or after shows, the neighborhood has grown lively. Within a few blocks you’ll find artisanal cafes and eateries – for example, Bushwick Daily notes that Café Vita (coffee) and Idlewild (bowls & coffee) are nearby, as well as new spots like Faro and AP Café (www.loopnet.com). The international restaurant Faro and the craft coffee bar Idlewild offer solid pre-show meals. For quick bites, there are also pizza shops, taquerias and gastropubs in walking distance on Troutman and Morgan Avenues. If you plan multiplayer dining, Williamsburg (a 10–15 minute cab/Uber ride away) is filled with restaurants and bars – the Apple Lounge on Graham Avenue, or the waterfront NYC Ferry port near North 6th Street, are options. In terms of lodging, the immediate DOE is industrial (few hotels right at Scott Ave), but you can stay at boutique hotels a short train ride or drive away. For example, The Hoxton Williamsburg (on the L-train at Bedford) or the Box House Hotel (in Greenpoint) are well-regarded and under 2 miles away. After a show, subway service is generally 24/7 (the L train runs at all hours) or taxis/rideshares are available. Uber/Lyft pick-up zones are on Scott Avenue. For late-night safety, the area is industrial but usually busy with people coming and going to events; standard NYC caution and group travel is advised. Several park-and-ride kiosks line Broadway, and police presence is typical around big shows, ensuring a safe exit. Overall, arriving 30–45 minutes early allows leisure dining at a nearby cafe and ensures a stress-free entrance.
What Makes This Venue Special
The Chocolate Factory stands out for its immersive blending of theme and space. Architecturally it is a rare example of an active chocolate factory sharing walls with a nightclub – an unusual combination built around a central swirl of industrial nostalgia and creativity. Historically a meat curing facility, its rebirth as a cultural hub exemplifies Brooklyn’s repurposing of old industry for the arts (www.thekagency.com). Visitors often remark on the novelty: not only does the space feel like a well-designed warehouse club, but the lingering aroma of chocolate adds a whimsical twist (www.thekagency.com). Culturally, it has hosted headline electronic artists and local tastemakers alike, making it a cornerstone of New York’s underground dance scene (sesh.sx). Its connection to Fine & Raw also means attendees can buy stone-ground chocolates or watch bean-to-bar making tours. For creatives, the built-in cyclorama studio, loading facilities and modular lighting make it easy to stage art installations or film shoots. In effect, both performers and audiences love The Chocolate Factory because it is “where your inner dreams come true,” in the words of its promotional materials (www.thekagency.com) – it’s not a generic club, but a polished, multi-purpose playground with a local Brooklyn pedigree and a sweet story.
Visitor Tips and Information
Accessibility: The venue is ADA-compliant. It has at least one accessible entrance (ramped entry via the roll gate) and accessible restrooms (www.thekagency.com). If you need accommodations (e.g. wheelchair entrance), notify the organizers beforehand. What to Bring: ID is a must for 21+ shows (and usually for all events). The club enforces a no-phone rule at many techno nights (ra.co) to preserve the vibe (put devices in silent or pockets). Bags are typically allowed if reasonable (small backpacks or handbags) but may be searched. Outside drinks or food are not needed (you can buy at the bar), and outside alcohol is not permitted. Dress Code: There is no formal dress code – crowds are usually in casual clubwear or street fashion. (Dress comfortably for dancing and the weather.) Do’s and Don’ts: Do arrive early to avoid queues (doors often open ~1hr before showtime). Do respect line-ups and give staff cooperation. Don’t try to buy a ticket outside the official channels because there’s no refund policy. And importantly, don’t attempt to smoke or vape inside – the building is indoors with HVAC, so smoking is not allowed. Age Restrictions: Most late-night events are 21+ (physical ID required) (ra.co). Early evening or private events might be all-ages, so check the event flyer. Insider Tip: Earplugs are a good idea for loud shows. Also check ahead if the attached Fine & Raw cafe is open (it closes on weekends (www.fineandraw.com)). If so, grabbing a chocolate treat or coffee before the show is a local must-do. Finally, be mindful that it’s a $5M property – treat the place with respect. If something was unclear on the flyer or you have special needs (e.g. hearing assistance), the on-site team is usually friendly and can help if you ask at the door.
How can I get tickets for events at The Chocolate Factory?
Tickets are sold through event promoters and ticketing platforms (not an in-house box office). Look for announcements on social media or club listings (Resident Advisor, local event pages, etc.), and buy early. Popular shows may sell out. Usually you can also buy at the door if the event isn’t full, but to be safe get advance tickets. There is no phone or walk-up ticket line office.
Is there reserved seating at The Chocolate Factory, or is it general admission?
The Chocolate Factory is mostly general admission standing-room. There are no fixed seats except on special events that set up table seating or lounge areas. Most music shows have open dancing space. You can stand anywhere on the main floor or upstairs mezzanine. For a better view, many people stand near the center of the floor or on the balcony overlooking the room.
What is the exact location and how do I get there on public transit?
The venue is 70 Scott Avenue, Brooklyn, NY 11237 (www.fineandraw.com). It’s in East Williamsburg near Bushwick. The nearest subway is the L train at Jefferson Street (only a 5-minute walk) (www.fineandraw.com). Exit Jefferson station, walk south on Scott Avenue to reach it. Several bus lines (e.g. B60, B54) run on nearby Wyckoff and Flushing Avenues. Cabs or rideshares (Uber/Lyft) can drop off right curbside, and the venue area is well defined for easy navigation.
Is there parking available near The Chocolate Factory?
Street parking in this industrial neighborhood is limited, so plan ahead. Some metered spots line the side streets around Scott Avenue, and a few private lots/garages are a short walk away. The venue advertising notes that street parking, nearby garages, and even a valet option are available (www.thekagency.com). You may have to pay hourly for a lot ($5–$10/hr) or take a short walk if the street is full. Using a car service is often easier on busy nights.
Is The Chocolate Factory fully wheelchair accessible?
Yes. The facility is ADA-compliant with ramp access through the main entrance (www.eventective.com) (www.thekagency.com). Once inside, the main floor and mezzanine are reachable without stairs (there’s an interior ramp). Accessible restrooms are available. If in doubt, you can contact the venue or promoter ahead of time to make sure you’re accommodated.
What items are allowed or prohibited inside The Chocolate Factory?
Generally, bring only small bags or backpacks. Security staff will check any large bags or coats. Prohibited items include outside alcohol or illicit substances. The venue enforces a strict policy on photography: many events (especially late-night clubs) are no-phones nights (ra.co), meaning personal cameras and phones must stay off or stowed to respect the performers and crowd. Casual cameras or approved press cameras may sometimes be allowed if prior permission was granted by the organizer. Otherwise, expect limited photography. Standard club rules (no weapons, no large instruments, etc.) apply.
Are there age restrictions or dress codes for shows at The Chocolate Factory?
Most late-night music events at The Chocolate Factory are **21+** (ID required) (ra.co). Family-friendly or earlier evening events might allow younger guests, but check each event’s description. There’s no strict dress code – crowds typically wear casual or trendy club attire. Just wear comfortable shoes for dancing. As with any club, clothes should be appropriate (avoid overly revealing or offensive apparel if attending a diverse event). Generally, dressing comfortably but neatly is the norm.
What kind of food and drink is available inside the venue?
The Chocolate Factory has a full bar on site serving beer, wine and cocktails (www.eventective.com). You can usually buy snacks and pre-made mixers as well. For food, the venue itself doesn’t have a kitchen open during shows, but it is attached to a chocolate café (Fine & Raw). On weekdays (Tue–Fri, 9:30am–5pm (www.fineandraw.com)) that café serves coffee, pastries and chocolate treats which you could enjoy before an early-evening event. No outside food is needed or expected. If you need a meal beforehand, the neighborhood has many takeout spots – pizza, sandwiches and ethnic cuisine are available a few blocks away.
Are there restaurants or bars near The Chocolate Factory for pre-show dining or drinks?
Yes, East Williamsburg and nearby Bushwick offer several options. Close by you’ll find cafes like Cafe Vita or Idlewild Coffee (www.loopnet.com), and restaurants such as Mediterranean eaterie Faro and AP Cafe about a half-mile away. For a quick bite, there are pizza and taco joints within blocks. In walking distance, bars include casual spots like Project Parlor (on Morgan Avenue) or rooftop bars a short ride away. If you want a table, it’s wise to come 30–45 minutes early on weekends, as places fill up with concert crowds. Overall, the area is very “up and coming” with a growing number of lounges, so you shouldn’t have trouble grabbing a pre-show drink or meal within a 5–10 minute walk. (www.loopnet.com)
What is the history or meaning behind the name “The Chocolate Factory”?
The venue’s name is literal: it sits in a building that houses an actual artisan chocolate factory (Fine & Raw) (www.eventective.com). Originally, the warehouse was used for food production (charcuterie in the 1960s (www.thekagency.com)). In 2018 it was converted into an event space but still contains the chocolate-making operations and a café. So guests really are partying in a former/ current food production site – which is why it’s also marketed with chocolate imagery and even claimed (tongue-in-cheek) that the hall “smells like chocolate” (www.thekagency.com). It’s not a themey nightclub; the chocolate is genuine, not just decoration.
Is this the same venue as the Queens-based “Chocolate Factory Theater”?
No, they are different. The “Chocolate Factory” at 70 Scott Avenue is a Bushwick-area industrial nightclub and event space. The “Chocolate Factory Theater” is an older performing arts company located in Long Island City, Queens. They share a similar name, but the Brooklyn Chocolate Factory is not a theater company and is primarily a music/event venue. So be sure to check the address if you plan to go to an event!
Does the venue host private events or weddings, and how do I book that?
Yes, The Chocolate Factory is available for private rentals (weddings, corporate events, photoshoots, etc.). The space’s owners rent it out for multi-hour blocks, often with a minimum. Pricing is usually quoted per hour or day. While the venue’s website or event listing sites (like VenuesNYC) advertise this, typically you’d contact the venue’s booking manager (listed on those sites) to inquire. Keep in mind the standard hourly rates (around $1,000/hr and up, with minimums) and policies on things like outside catering (which is allowed (www.eventective.com)) when planning a private event.
What time should I arrive, and can I re-enter if I leave during a show?
Doors usually open about one hour before the advertised start time. It’s smart to arrive early (30–45 minutes before start) to avoid lines and secure a spot. Re-entry policies vary by promoter: most club nights do not allow leaving and coming back in (because of security and the “no-phone” rule (ra.co)). If you want smoke or need something outside, ask at the door whether they offer hand-stamps or re-entry; many do not, so plan accordingly.
Are there any famous or historic performances that took place at The Chocolate Factory?
Because the venue opened in 2018, it’s relatively new on the club scene. Still, it has quickly hosted a number of noteworthy underground artists. DJs like Nobu and Helena Hauff (international techno stars) have played there (sesh.sx), as well as leading local acts (e.g. Umfang, Avalon Emerson). Promoter series like AGAPĒ regularly bring international guest DJs to 70 Scott (e.g. Johannes Schuster in 2023 (ra.co)). While not as storied as older NYC clubs, any major name in underground electronic music playing in Brooklyn is about as big as it gets – and any set there is part of the venue’s growing legend.
Is The Chocolate Factory indoor or outdoor, and how does the weather affect events?
The venue is entirely indoors (a classic warehouse building). Weather does not delay shows here. There’s no outdoor patio for events. Being inside means heating or air-conditioning are on for comfort. However, note that if it’s very sunny or hot outside, ear areas near the entrance can get warm until the air conditioning fully kicks in. In winter, the indoor space is heated so dress normally (the dance floor can get warm from bodies moving though). In short: weather won’t stop the music or require a backup plan.
Does The Chocolate Factory have a coat check and restrooms?
Yes, restrooms are available inside and are maintained by venue staff. For winter or street clothing, many events offer a cloakroom or coat-check service (often with a small fee) – just ask at the front when you arrive. If there’s no formal coat check at a smaller event, you may need to pay for a coat check or hold your belongings at your feet. Either way, basic facilities (restrooms, hand-washing) are provided onsite, so you won’t need to go far during a show.
Are Wi-Fi and phone charging available at The Chocolate Factory?
The venue does offer Wi-Fi for guests (www.eventective.com), although signal strength can vary under crowded conditions. It’s primarily a club space, so dedicated charging stations are not a guaranteed feature. It’s wise to charge your phone before arriving. Remember, however, that many events request no phone use on the dance floor (especially techno nights (ra.co)). If you do need connectivity, you can usually get at least some signal near the entrance, bar, or lobby areas.