About The Industrique
The Industrique is a sprawling industrial-warehouse event space in Coburg North, Melbourne, that opened in late 2020 (beat.com.au ). It was built on a blank canvas model – with exposed brick walls, high steel ceilings and massive south-facing windows (88 m² of glass) (www.easyweddings.com.au ) – creating a rustic, “industrial-chic” aesthetic that blends raw character with versatility. The venue covers roughly 1250–1400 m² of floor space (including two courtyard areas) and holds about 500–550 people under its liquor licence (www.easyweddings.com.au ) (beat.com.au ). Designed by owner Sarah Raynor (DJ Sera Marie) with live music in mind, The Industrique is fully acoustically treated (virtually no reverb) and fitted with professional sound and lighting rigs (beat.com.au ) (www.theindustrique.com.au ). As Raynor proudly notes, “my passion and drive is music…with me, it’s the opposite – the bar is just there to pay the bills!” (beat.com.au ). This focus on production quality (NEXO GEO speakers, moving-head lights, lasers, strobes, etc.) sets The Industrique apart, making it a leading live-music venue in Melbourne’s northern suburbs.
Events and Programming
The Industrique hosts a wide range of events, primarily dance and electronic music nights, but also live bands, festivals and private functions. Weekends are traditionally the busiest: on Saturdays and Sundays it throws “day-to-night” parties that often start in the afternoon and run into the evening (beat.com.au ). Its calendar has included trance, techno, drum’n’bass and dubstep events as well as themed “doofs” (warehouse raves). For example, early lineups featured Melbourne electronic artists like Opiuo, Infusion, Nubreed, Chevy Bass & Moodswing and Spoonbill (beat.com.au ). The venue also hosts recurring events such as the weekly “Spin City” Sunday sessions (premium electronic dance from afternoon on) and special after-parties for major festivals (e.g. a Psytrance “Wild Horses” after-party that ran 12 hours non-stop into Sunday morning). Ticket prices vary by event – small local gigs might start around $20–30, while headliner acts or festival-scale parties can be $40–50 or more. Tickets are typically sold in advance through approved online vendors, and popular shows often sell out, so it’s wise to book early when announced.
Tickets and Booking
Tickets for public events are usually sold online via The Industrique’s official site and partner ticketing platforms (Humanitix, TryBooking, etc.) rather than at a regular box office. Limited door sales may be available on the night if not sold out, but most events recommend purchasing in advance. Announcements go out on the venue’s website and social media, so following those or joining any mailing list is the best way to know when tickets go on sale. Best strategy is to buy early for popular DJs or festivals – as Raynor’s sold-out weekends showed, demand can be high (beat.com.au ). For private functions (weddings, corporate events), The Industrique can be booked directly through its booking contact, often via email or phone (see venue just explains “achieve your perfect event”). Group discounts or VIP packages vary by event and are generally listed on the event page or ticket site.
Seating and Layout
The Industrique is an open-format space with no fixed theatre seating. The main room (1000 m²) is one vast general-admission area, so events are predominantly standing/dancing. A full-size stage sits at one end, and the dance floor stretches out in front of it. For more intimate bookings, there is a separate “Side Room” (300 m²) with its own small stage, plenty of couches, chairs and high tables – suitable for a 100–300 person event (www.hiddencitysecrets.com.au ). Outdoors, two courtyards (one 220 m²) (with gardens, a service bar and seating) extend the space for up to ~250 guests each (www.hiddencitysecrets.com.au ). Best viewing spots are typically on the main floor directly facing the stage, where the Northern mirrorball-quality sound is centered. Because the entire warehouse is acoustically treated (www.theindustrique.com.au ), sound coverage is fairly even; fans report the rig (a Nexo system) as crystal-clear even at the back. The side room has more of a lounge vibe and offers sofas for a relaxed view. In general, avoid standing too close to the main speakers or shooter lasers, and watch for crowd bottlenecks near the bar – moving around in the open space usually finds a good vantage.
Getting There and Parking
The Industrique is located at 5–7 Louvain Street, Coburg North (an industrial precinct near the Coburg Velodrome) (www.theindustrique.com.au ). It’s well-connected: the venue’s own info page notes it’s a 7-minute walk from Batman train station (Upfield line) and 7 minutes from the No. 19 tram stop on Sydney Road (www.theindustrique.com.au ). Local buses (e.g. routes via Bell/Gaffney Street) also stop within 5–10 minutes’ walk (www.theindustrique.com.au ). For drivers, there is abundant free parking on-site and in surrounding streets (the venue advertises “loads of free off-street parking” (www.hiddencitysecrets.com.au )). It’s about a 20-minute drive north of the Melbourne CBD (and similarly 20 min from the airport by car) (www.theindustrique.com.au ). The nearby industrial streets can fill up on big event nights, so early arrival via transit is often easiest. After hours, trams run late (the Night Network’s N19 tram and night buses serve Sydney Road), and Uber/cabs from inner Melbourne are readily available.
Inside the Venue
Step through the doors and you’ll find a vast open hall with high steel beams, polished concrete floor and raw walls adorned by hanging lights or projections. On entry at showtime, staff will check tickets (QR/barcode scan) and ID. Security is professional and friendly, so have a valid photo ID (especially for licensed events). The Industrique has one main bar-style front-of-house lounge, which serves a full range of drinks – from local beers and wines to cocktail mixes and hard liquor. During summer parties, a second outdoor bar often operates in the courtyard. Notably, for example, the venue built a dedicated Red Bull bar on the dance floor level during one series of parties (beat.com.au ). The highly-trained bartenders accept card/EFTPOS and usually have a fast service; note that an ATM may not be on site, so card is preferred. There’s no permanent kitchen, but many events invite food trucks or stalls – indeed, the space is big enough for trucks to drive in (even weddings use that feature) (www.easyweddings.com.au ). Restrooms are available inside (men’s, women’s and accessible toilets). A coat-check may operate during winter events. Most concerts allow phones, though with mobile coverage you might want your own charger – Wi-Fi is not advertised. Finally, you’ll encounter a very clubby, high-energy vibe: expect strobe and laser light shows, pulsing bass and an inclusive crowd. The venue staff emphasizes safety, so there are dedicated “chill out” corners and strict checks – most of all, the industry prize is giving everyone a top-notch audio/visual experience in a safe, go-all-night environment.
Nearby Amenities
Though in an industrial zone, the theatre is only a few blocks from lively Sydney Road (Coburg North), a popular dining strip. In walking distance (5–10 minutes) there are pubs, cafés and eateries. For casual meals try the local pubs and pizza joints on Sydney Rd (e.g. pizza shops and the Newmarket Hotel a short tram ride away). A cluster of bakeries and coffee shops lies near Blyth Street & Sydney Rd. For fancier pre-show dinners or drinks, head a bit further east into Coburg town centre (5 minutes by tram) where there are modern bistros and Asian eateries. If you need to crash after a late gig, note that Coburg North has very limited hotel options; most overnight guests stay in nearby suburbs (Brunswick/Coburg), or the CBD (~10 km south). Taxis and ride-shares are available but can surge on event nights. One tip: pack a travel card and keep an eye on late-night tram/bus schedules – thankfully, the venue’s proximity to public transport ensures you won’t be stranded.
What Makes This Venue Special
The Industrique has an unmistakable personality rooted in Melbourne’s music comeback. First, it was a 2020 COVID-era success story: by opening with a full production setup, it helped restart the live scene in Victoria when so many venues were closed (beat.com.au ). It’s uniquely designed for rave/club culture – the walls and roof void mean it can handle blasting sound and thousands of moving heads without complaint. Local clubbers love it as a “superclub” outside the city: big light shows and day-long parties were revived here before much of the scene in Melbourne. Unlike many venues run by pub owners focused on booze, this one was created by a DJ who put music first (beat.com.au ). That mission – combined with Seattle-market production gear – gives it a fidelity that drawing top DJs (from global and local circuits). Half-open courtyards and daylight windows let it hold sizzling summer parties, a rare feature in clubland. Culturally, it put Coburg on the map as an entertainment precinct: an entire creative cluster (weddings, concerts, festivals) grew around the old warehouse row. In short, The Industrique is special because it feels less like a bar or stadium and more like a rock/festival hideout – a piece of Melbourne’s underground industrial heart that is fully purpose-built for live music and dance.
Visitor Tips and Information
Accessibility: The Industrique is essentially one big open hall at ground level, so entry and movement should be easy for wheelchairs. The main floor has wide aisles and ramps (check with staff if you need an accessible toilet). The venue advises calling ahead if you have special requirements, but in general it’s flat and step-free from street to stage. Arrival: Doors times vary by event, so always check your ticket. For evening shows, expect doors to open around 8pm (for daytime parties, early afternoon). Arrive early (15–30 minutes before start) to avoid queues – popular gigs can have a line at the door. Tickets: Keep your e-ticket (or printed ticket) handy on entry. There’s no physical box office sales point on site, so online purchase is best. If you miss pre-sales, there is sometimes a limited “at the door” option if not sold out. What to Bring: ID (everyone gets checked). Wear closed-toe shoes and clothing you don’t mind dancing in – the cold brick interior can feel cool once night falls. Earplugs are a good idea for sensitive ears at loud EDM nights. Bring a small bag if needed, but note that security may check any large bags. Backpacks or large camera gear might be discouraged. Food & Drink: Outside food and glass containers are generally not allowed. There is a fully-stocked bar, so cashless payments are preferred. Many event-goers eat before arriving or rely on a post-show snack from a food stall. Because there’s no kitchen, check whether an event offers food trucks or snacks; otherwise come fed. Policies: Smoking is only allowed in designated outdoor areas (primarily the courtyard patios). You can step outside to smoke, but once you exit (especially late at night) re-entry is not usually permitted, so plan bathroom or refreshment breaks accordingly. Most events are 18+ (especially after 8pm) due to the liquor licence; if under 18 are allowed it will be clearly noted on the event flyer (generally an adult must accompany any minors). The venue has strict ID policy and forbids illicit substances, so be prepared for a quick bag check. Connectivity: Mobile phone coverage inside is generally fine on major networks, though signal can vary with crowd density. The venue doesn’t advertise public Wi-Fi, so don’t count on it. Use your phone to arrange rides or meet-ups, as ride-sharing works well in the area. Mistakes to Avoid: Don’t assume a late-night party has taxi access – streets can get busy, so ride-share or night-tram is safer. Don’t overspend early: bars serve throughout. And never skip the coat check if you brought one – winters can be cold in that warehouse. Lastly, respect fellow concertgoers: keep phones on silent camera-only if allowed (no flash), and listen to staff for floor rules. By being prepared and respectful, your experience at The Industrique will be smooth and memorable.
Frequently Asked Questions
How can I purchase tickets for events at The Industrique?
Tickets for public shows are sold online via the venue’s official outlets or approved ticketing partners. Check The Industrique’s website or social media for links to Humanitix, TryBooking, etc., when events are announced. There usually isn’t a traditional box office on-site, so advance purchase is recommended. Some smaller events may allow limited sales at the door if not sold out.
What ticket prices can I expect for typical events?
Prices vary with the size and nature of the event. Local club nights often start around AU$20–$30, while special concerts or headliner DJs may charge $40–$50 (sometimes more). Doors may be cheaper in advance or have early-bird offers. Always check the specific event listing – it usually lists all ticket tiers (general, VIP upgrades, etc.).
Where exactly is The Industrique located?
The Industrique’s street address is 5–7 Louvain Street, Coburg North, VIC 3058. It sits in an industrial area next to the Coburg Velodrome. Although it’s north of Melbourne CBD, it’s easily mapped by that address, and the venue’s signage is visible on site.
What public transport serves The Industrique?
The nearest train is Batman Station on the Upfield line (about a 7-minute walk). Tram route 19 (Sydney Road) also stops roughly 7 minutes away at the Louvain Street/Brunswick Road corner (www.theindustrique.com.au ). Several bus routes run on nearby streets (Bell and Gaffney streets) within a 5–10 min walk (www.theindustrique.com.au ). In short, it’s very transit-friendly for both trams and trains.
Is there parking at The Industrique and what is the cost?
Yes. The Industrique offers ample parking on adjacent lots and streets. It advertises free off-street parking for guests (www.hiddencitysecrets.com.au ). Street parking is also generally free (watch for any local parking signs). Because the area is industrial, parking is usually abundant even on event nights. (Always double-check signage, but no paid parking structure is directly needed.)
Is seating assigned or general admission at The Industrique?
Seating is typically general admission. The main floor is a large open-standing room (with high ceilings) for dancing. There are no fixed seats; any seating (like stools or couches) is set by event organizers or in the side room. If seating is available, it’s first-come/first-served. For most live music or club nights, assume you’ll stand or dance wherever you prefer.
Does The Industrique have any VIP or balcony areas?
There are no permanent VIP boxes or balconies. The venue is one large hall (plus a smaller side room). Some events may offer “VIP” tickets that include perks like faster entry or reserved tables, but spatially the club remains a flat layout. The side room with couches can feel more VIP/lounge-like, but it’s open to anyone with access to that area.
Is The Industrique wheelchair accessible?
The Industrique is on one level with wide entrances, so many people report it is reasonably wheelchair-accessible. There should be step-free access into the main floor and to the bar/restroom areas. (Check ahead to confirm if you need an accessible restroom or special assistance.) Overall, newer venues like this generally comply with accessibility standards, but it’s best to email the venue before your visit if you have specific needs.
Are there food vendors or cafes at the venue?
The Industrique itself doesn’t have a full kitchen or food trucks operating every night. However, many events hire external caterers. For example, at weddings or catered events you can bring food trucks into the hall (www.easyweddings.com.au ). For public shows, sometimes food trucks or snack stalls set up outdoors. Generally, plan to eat beforehand or use nearby restaurants on Sydney Road; the venue’s bar only serves drinks.
What items are not allowed inside The Industrique?
Standard concert venue restrictions apply. Outside alcohol or glass containers are prohibited under the liquor licence. Large professional cameras (with detachable lenses) or audio recorders may be banned (unless pre-authorized). Drugs of any kind are illegal in all public venues. The venue operates security checks at the door. Otherwise, bring only essentials (ID, phone, wallet); small bags or purses are fine, but oversized backpacks might be asked to be checked.
Is there an age requirement to enter shows?
Most late-night events at The Industrique are 18+ due to alcohol licensing. If an event is advertised as “all ages,” it will state that explicitly. Unaccompanied minors probably won’t be admitted to typical club shows. Parents can check the ticket info: sometimes early-afternoon parties or special shows may allow younger teens with an adult. When in doubt, assume 18+ and bring photo ID.
Is there an official dress code?
There’s no formal dress code beyond typical club/event attire. Dress comfortably for dancing: casual to trendy club wear is fine. Most guests wear sneakers or boots (concrete floors). Avoid high heels or sandals that can slip. Because it’s a daytime-to-night venue, layers are smart – large heat or air conditioning can change the temperature. Essentially, come as you would to a dance party, and you’ll fit right in.
Does The Industrique have Wi-Fi or good phone coverage?
The venue doesn’t advertise public Wi-Fi. In our experience, mobile phone coverage is generally adequate on major networks, even when crowded, but it can depend on the carrier. It’s safest to assume you’ll use your own data connection if needed. (It’s a good idea to fully charge your phone ahead of time; some people bring a portable charger for late-night events.)
How early should I arrive before an event?
It’s wise to arrive at least 15–30 minutes before doors open or the stated start time. For popular DJs, lines can form early. If the event says “doors 8pm,” aim to be there around 7:30pm to avoid long waits. Arriving early also lets you claim a good spot on the dance floor. For afternoon parties, similar advice applies: don’t cut it too close to the start time.
Can I re-enter if I leave during an event?
The Industrique’s policy on re-entry varies by event organizer. In general, once you exit the building, you may not be allowed back in (especially late at night). This is common in club environments. If re-entry is permitted, it would be indicated on the ticket or announced. To play it safe, use the restroom or get your drink before going onto the dance floor – once you’re stamped/admitted, plan to stay for that session.
Is smoking allowed in designated areas?
Yes. Smoking is only permitted in outdoor areas. The Industrique’s courtyards serve as the designated smoking zones. If you do step outside to smoke, keep in mind you may not be allowed to re-enter, so plan accordingly. Inside the main hall and side room, strict no-smoking rules apply.
Are there coat check or locker facilities?
Large events often offer a coat check (especially in winter), though it’s operated by the event/promoter rather than permanently by the venue. If it’s available, you’ll pay a small fee to have your coat or bag stored securely. There are no permanent lockers, so if you need to stow items, look for a temporary coat-check station on the night. At small events it might not be provided, so plan dress layers accordingly.
Are cards accepted or should I bring cash?
Almost all vendors at The Industrique accept electronic payment. The bar and food trucks (if any) typically have EFTPOS/card readers. It’s still handy to have some cash on you (for tips or small purchases), but it’s not required. If you do need cash, there’s no ATM inside, so plan ahead or use one at a nearby train station.
