About Superior Ingredients
Superior Ingredients is a landmark music venue in Williamsburg, Brooklyn (at 74 Wythe Avenue & North 12th Street) dedicated to dance music from house to techno. Housed in a renovated 1920s industrial warehouse (originally a spice-blending factory of the same name), the club preserves its Art Deco and brick architecture with authentic décor and a custom floor mosaic (www.si-bk.com ). Its own website bills it as “one of the most storied independent nightlife venues in the world” with two distinct areas – an indoor multilevel “Room” and a rooftop platform called “The Roof” – where international DJs and local artists perform (www.si-bk.com ) (www.si-bk.com ). Owned by the 74Wythe Group under veteran operator Josh Kaiser, Superior Ingredients opened in summer 2021 and immediately reenergized the neighborhood’s dance-music community (grayarea.co ). With about 20,000 square feet of space (approximately 1,000 people inside plus 800 on the roof) (www.thegroovement.co ), the venue offers state-of-the-art sound (d&b audiotechnik speakers) and lighting, premium hospitality services, and a mix of old-school Brooklyn charm and modern production. The name and décor pay homage to the building’s spice-factory roots (www.si-bk.com ), and the club has quickly become known as a top NYC nightlife destination with high fidelity sound and lively atmosphere (grayarea.co ) (grayarea.co ).
Events and Programming
Superior Ingredients hosts a wide range of events centered on electronic dance music. Most nights feature DJs spinning house, techno, hip-hop, R&B and related styles; headliners have included legends like Marco Carola, Danny Tenaglia, Louie Vega and Todd Terry, as well as rising stars such as Dombresky, LP Giobbi and Wax Motif (grayarea.co ). An active calendar runs nearly every weekend, and even weekday shows are common. In 2022 it held about 156 music events (indoor and rooftop combined), and it aimed even higher in 2023 (grayarea.co ). In addition to standard club nights, the venue runs themed weekly parties (for example, “House Arrest” night for deep house fans or local collective residencies) and special all-day/weekend showcases. Some events even start in the afternoon on weekends – for instance a DJ Eats Everything show ran from 2:00pm–10pm on a Sunday (www.si-bk.com ) – taking advantage of the Rooftop’s open air. There are also large annual parties (NYE celebrations, holiday blowouts) and community events. Beyond public shows, the site also serves as event space for private gatherings: weddings, corporate events, bar mitzvahs, brand activations – even daytime yoga or breathwork classes – creatively using both Club and Rooftop (grayarea.co ) (www.si-bk.com ). The broad programming schedule reflects the goal of making the venue a 24/7 cultural hub, combining nightlife energy with premium hospitality and diverse musical offerings (grayarea.co ) (grayarea.co ). Ticket prices vary by show, but dance events generally start around $20–$30 for standard admission; bigger name DJs or holiday parties can exceed $50 (plus fees). VIP table service (reserved tables with bottle service) is available for groups on many nights and can run hundreds per person.
Tickets and Booking
Tickets for Superior Ingredients shows must be purchased in advance, usually online. The venue itself does not have a nightly box office window, so all sales are handled through its authorized ticketing partners (links are provided on the event listings) or through email/newsletter announcements. Fans should watch the venue’s official announcements or social media for on-sale dates. Popular events often sell out quickly, so it’s best to buy early. Tickets typically go on sale weeks before each show, with pre-sale codes occasionally offered to mailing-list subscribers. If an event isn’t sold out, last-minute general admission tickets may sometimes be offered at the door, but there’s no guarantee – do not rely on walk-up entry for big DJs. For large parties or VIP treatment, table service packages (covering groups with expedited entry and a personal service area) can be ordered ahead via the venue’s concierge or ticketing site, usually at premium prices. In all cases, having a confirmed ticket in hand is advised, as cover charges (especially for holiday events) can be steep without one. Note that all tickets are 21+ entry unless otherwise stated (see below).
Seating and Layout
Superior Ingredients is mostly a standing-room music club, but its layout offers several vantage options. The main indoor space (“The Room”) is split-level: the dance floor is on one level and there is at least one balcony/mezzanine around the perimeter for a higher view. Multiple street entrances feed into this large club area. The entire building retains its 1920s warehouse bones – exposed brick, steel beams and Art Deco tiling – giving the club a raw loft feel (www.si-bk.com ). A separate intimate cocktail bar called the Jbird Lounge (downstairs from The Room) provides a sit-down space and a DJ booth made from a 200-year-old cathedral pulpit (grayarea.co ). Upstairs from the main floor you’ll find the sound booth and lighting tech all calibrated downward. The DJs are usually on a front-stage with no fixed seats before it, so the first-available spots on the dance floor deliver the fullest sound and light show. The mezzanine level allows dancing with a better view of the crowd and stage from above. On particularly crowded nights, the higher balcony becomes a good bet for getting a break from the packed dance floor but still feeling immersed. The Rooftop space is 5,000 sq ft of open-air club, arranged on two levels and bordered by railing. It can hold lounge-style furniture and cabana-like seating by day, with more open dancing by night. This area is especially scenic: floor lights and hanging faux-vines create a tropical atmosphere, and the LED skyline view makes it a popular photo-op zone. Acoustically, the Room’s d&b audiotechnik system projects clear, headphone-city sound throughout (grayarea.co ). In general, for the best concert experience choose a front or center position on the floor; for a mix of view and comfort, try the balcony or lounge areas on a lighter night; for breeze and skyline, grab space on the Rooftop (covered or open depending on weather). Excess noise in corners or at sound booths is minimal, but keep clear of speaker stacks on either side of the DJ deck if you have sound sensitivity. Certain areas (like the Jbird or lounge) are quieter and offer seating, but most patrons stand and dance.
Getting There and Parking
Superior Ingredients is easy to locate at 74 Wythe Avenue in Williamsburg (just north of North 12th Street). In Brooklyn street terms, that’s one block east of Bedford Ave. The venue’s affiliate event listings often note this exact address (joonbug.com ). By subway, the closest stop is the Bedford Avenue station on the L train (about a 10–15 minute walk south on Bedford). The Marcy Avenue stop (J/M/Z trains) and the Metropolitan Avenue stop (G train) are also a bit farther (roughly 0.7–0.9 miles away). Several bus routes serve nearby avenues (for example the B62 on Lorimer looking west), but subway is usually simplest for NYC visitors. Rideshare drivers can stop on Wythe Ave or North 12th; the entrance is mid-block on Wythe. Citibike bike-share stations are plentiful around Williamsburg if you prefer cycling (and there are bike racks outside the building). Self-driving parking is available but limited: occasional free street parking can be found on non-event nights, but expect meters or alternate-side rules. A paid garage lot is a short walk away (customers report “Free street parking, Paid parking garage” options around North 12th/Kent Ave (gaynewcastle.co.uk )). On busy nights you may need to pay for one of these lots. Always look for street parking signs and note alternate-side parking schedules. The venue is fully accessible: it has a ground-level wheelchair entrance and ADA-compliant restrooms (gaynewcastle.co.uk ).
Inside the Venue
Upon arrival, guests should have ID ready for age verification (all evenings are 21+ unless otherwise noted) and expect a brief security and bag check. Small purses and wallets are fine, but large backpacks or professional camera gear are not allowed. Once inside, you’ll find the club divided between the main dance areas and a bar/lounge section. Superior Ingredients offers a full bar serving beer, wine, cocktails and non-alcoholic drinks; signature cocktails and draft crafts are featured on menus (the Jbird Lounge specializes in creative mixes). Light bar snacks or charcuterie may be available in the lounge, but do not expect full meals – dinner is best enjoyed before or after the show. The venue accepts credit cards and contactless payment (www.thegroovement.co ) for tickets and bar tabs, though having some cash for tips or the coat check is useful. Speaking of coats: a staffed coat check is available (usually for a few dollars per item). Restrooms are on the main floor (and are wheelchair accessible as noted). The overall vibe inside is high-energy and friendly; expect club lighting, lasers and fog around the dance floor, but calmer social areas off to the sides or the separate Jbird Lounge. Note: cell service can get spotty on the crowded dance floor, and Wi-Fi is primarily for staff – don’t count on public Wi-Fi access. The Jbird Lounge (“inner sanctum”) is a quieter, tucked-away bar with lounge seating and its own DJ booth (repurposed from a church pulpit (grayarea.co )), a nice spot for conversation or a drink if the main room is packed. For social media check-ins or photos, there are photogenic spots on the Rooftop deck and by the decorative mosaic at the entrance. Overall, Superior Ingredients feels like a pro-am blend of a speakeasy cocktail lounge and a warehouse megaclub – polished yet gritty – so come prepared for dancing and drinks in a friendly, urban loft setting.
Nearby Amenities
The surrounding neighborhood of Williamsburg offers many amenities for a full night out. Within a two-block radius of Superior Ingredients are a variety of restaurants, bars and hotels to suit any pre- or post-show plan. For dinner before a show, options include the Asian fusion at Afuri (ramen and dumplings about two blocks north on N. 11th St) or the modern American menu at Sungold (on Wythe Avenue itself) (www.brooklyn-theater.com ) (www.brooklyn-theater.com ). Other nearby eateries range from Caribbean and Sichuan eateries (Kokomo and Meili on Kent Ave/N. 12th) to casual pizza (Juliette, Nami Nori) and trendy veggie fare (The Butcher’s Daughter) – all favored by Williamsburg’s foodies. Drinks are easy to find: the famous Brooklyn Bowl (now at 61 Wythe Ave just down the block (www.brooklyn-theater.com )) has a bowling alley, concert stage and bar; the D.O.C. Wine Bar around the corner serves Italian wine and small plates; plus numerous craft beer halls and cocktail lounges dot the area (for example, the rooftop bar at the nearby William Vale hotel offers panoramic views). After-hours, bars like Barcade, Black Flamingo or the hidden speakeasy in the Wythe Hotel can keep the night going (Williamsburg is known for nightlife). Hotels within walking distance include the boutique Wythe Hotel (80 Wythe Ave), and The William Vale (at 111 N. 12th St) – ideal for out-of-towners who want to stay just blocks away. McCarren Park is also a 5-minute walk north, so you can stroll there for fresh air if needed. As a local tip: plan to arrive 30–60 minutes before an event’s start time (especially on weekends) and enjoy one of the neighborhood patios or happy-hour bars while waiting for doors. Late-night cabs and rideshares are plentiful, and the L-train runs 24 hours on weekends, making for easy departure when the party ends.
What Makes This Venue Special
Superior Ingredients stands out by blending Brooklyn history, high-end production and community spirit under one roof. Architecturally, few clubs in NYC combine a 1920s spice-factory heritage (complete with original tiling and steel work) (www.si-bk.com ) with 21st-century amenities like a retractable glass roof. That roof is truly unique: it weighs 150 tons and can slide open “transformer-style” for sunlit parties, or close to shelter the rooftop crowd in foul weather (grayarea.co ). From any spot on site you can easily glimpse the Manhattan skyline – even more so than at many Manhattan rooftop bars (grayarea.co ) – which gives the place a scenic wow-factor. Inside, planners remind that “execution has been meticulously crafted,” combining intimate lounge vibes with a “mega-club” sound system (grayarea.co ). The in-house Jbird Lounge adds quirky character (its DJ console from an old church pulpit is a conversation piece (grayarea.co )). Culturally, Superior Ingredients revived a piece of NYC nightlife continuity: it occupies the Output club’s old digs and carries forward that East River dancefloor legacy. Journalists already call it a “preeminent dance music destination” and praise its communal impact on Williamsburg’s club scene (grayarea.co ) (grayarea.co ). Owners emphasize a long-term, community-oriented vision (aspiring to build a “20-year rainbow” of professionalism, hospitality and great music (grayarea.co )). In short, the venue’s personality comes from its musical excellence (top DJs and crews), its blend of styles (artsy warehouse meets tropical rooftop) and its thoughtfully curated experience (from coat check to lighting design). Both artists and audiences love Superior Ingredients because it feels concurrently grand and local: a world-class dance club that keeps Brooklyn’s creative, friendlier vibe intact.
Visitor Tips and Information
**Accessibility:** The venue is ADA-accessible, with ramps or level entrances and an accessible restroom available (gaynewcastle.co.uk ). If you require special accommodations, email the club in advance (contact info on the site) or ask staff on arrival. www.si-bk.com ).grayarea.co ). Parties go on rain or shine (the team usually does not cancel for weather). In winter months, the roof will be closed, turning the space into a covered lounge.
What is the best way to get to Superior Ingredients by public transit?
Superior Ingredients is in Williamsburg at 74 Wythe Ave. The easiest subway stop is Bedford Ave on the L line (a 10–15 minute walk north on Bedford). The Marcy/J/M/Z station is about a 15-minute walk too. Several bus routes (like the B62 on Lorimer) also run nearby. Rideshare drop-off on Wythe Avenue is very convenient, as is the Citi Bike station at Wythe & N 12th.
How much does it cost to park near Superior Ingredients?
Street parking is very limited in Williamsburg, and available spots usually fill up before big shows. You may find metered street spots (hourly rates apply) but evening rates can be high. There is a nearby pay garage just a short walk away (around Wythe & N 12th) where customers are welcome for a fee. The venue itself notes “Free street parking, Paid parking garage” (
gaynewcastle.co.uk ), so be prepared to pay ~$15–$20 if you choose a private lot.
Are tickets usually available at the door?
It depends. Many shows do sell out weeks in advance, so door tickets may not be available. For smaller, less-publicized nights, a limited number of tickets might be sold at the door (at the posted cover price) if not all have been pre-sold. However, you should not rely on this – the safest approach is to buy tickets online in advance. If you plan to try the door, arrive by opening time to get on the list, as door sales are always on a first-come basis.
What is the age restriction at Superior Ingredients?
Superior Ingredients is strictly a 21-and-over venue for most events. Every ticketed event will note “21+” and require valid government-issued photo ID at the door (
www.si-bk.com ). Under-21s are generally not permitted except for very special family-friendly showcases (none of which have run recently). Plan on an over-21 crowd and make sure to bring an ID.
Is Superior Ingredients wheelchair accessible?
Yes, the venue is wheelchair accessible. The entrance on Wythe Avenue is flat and ramps are available where needed. The space is mostly on one level except for a mezzanine, and at least one restroom is ADA-accessible. The venue listing confirms that it has a wheelchair accessible entrance and restroom (
gaynewcastle.co.uk ). If you have specific accessibility needs, you can contact the venue ahead of time or ask staff upon arrival.
What is the capacity of Superior Ingredients? How many people can it hold?
The total capacity of Superior Ingredients is on the order of one to two thousand guests. In practice, the indoor Room holds about 1,000 people and the outdoor Rooftop around 800, for roughly 1,800 total (
www.thegroovement.co ). (Note that some private event configurations list a lower number, but public club nights use the fuller capacity.) In either space, local fire code and comfort levels are carefully managed, so events should not feel overcrowded if they are running at maximum.
What’s the difference between The Roof and The Room at Superior Ingredients?
They are two distinct club spaces under one roof. “The Room” is the indoor main club area – a split-level dance hall with industrial 1920s architecture and Art Deco tiles (
www.si-bk.com ). It’s dark, high-energy, and used for most late-night dance events. “The Roof” is the outdoor rooftop deck – a 5,000 sq. ft. multi-level lounge with an Ibiza-like tropical vibe (
www.si-bk.com ) (
grayarea.co ). It has hanging plants, tiki-styled decor and stunning skyline views. The Roof feels bright and open (“Euro-Ibiza” style, per the owner (
grayarea.co )), whereas The Room is more enclosed and intense. Both play music, but the vibes differ: lighter and breezier on the roof, underground clubland in the room.
Can I bring a camera or video equipment into the venue?
As of now, the policy prohibits professional photography and video equipment. Casual phone photos and small point-and-shoot cameras are usually allowed, but tripods, large DSLRs, and video recorders are not. Security will ask to check in any bulky camera bags. This is typical for clubs wanting to keep the focus on the experience. If in doubt, pack light – you likely won’t be able to film the performances.
Is there food available at the venue?
Superior Ingredients is primarily a bar and club, so it does not serve full meals. You can buy snacks like popcorn or bar bites at the Jbird Lounge or main bar during events, but there’s no kitchen for dining. Instead, most guests eat dinner at a nearby restaurant (see above) before arriving. The venue’s focus is on drinks: it has a full liquor bar with craft cocktails, wine, and beer, plus an “artisanal” Jbird cocktail menu indoors. It’s a good idea not to arrive hungry unless you plan to snack while dancing.
What is the rooftop weather policy? Will shows be canceled if it rains?
Thanks to its 150-ton retractable glass-and-steel canopy, the Rooftop can function rain or shine (
grayarea.co ). The roof deck will open when weather is clear and close automatically if rain or snow begins. In short, events are not canceled for rain – the space is designed for year-round use. If an event is scheduled for the Roof and severe storms threaten, the venue usually keeps the show going (often simply with the roof closed). Always check the event page for any last-minute announcements, but in general plan on the party happening regardless of light inclement weather.
How early should I arrive for a show?
It depends on the event’s popularity. For big-name DJs and Fridays/Saturdays, doors are typically at 9 or 10pm and lines form 30–60 minutes before. Arriving early (especially within the first 30 minutes of doors) ensures you get in before capacity is reached and lets you secure a good spot or get a drink from the bar. For more niche or daytime events (e.g. Sunday parties), crowds may be lighter at the start, but it’s still wise to arrive at least 15–30 minutes before the advertised start time. In any case, once you’re inside, there’s no reserved seating, so early entry is the key to front-of-stage positions.
Are there coat check or storage facilities?
Yes – the venue provides a staffed coat check where you can leave jackets or bags. Expect to pay a small fee (typically around $5 per item). Since the space can get hot and crowded, it’s a good idea to check your coat early and stay light. The coat check is on the main floor near the entrance. (Warnings of lost items are posted: keep any valuables on you, as the venue is not responsible for lost personal items.)
What items are prohibited at Superior Ingredients?
At entry, you will not be allowed to bring weapons, illegal drugs, outside alcohol or large backpacks into the club. Clear and small opaque bags are permitted. Honor policies like “no weapons, no outside drinks.” Smoking inside is illegal (allowed only on the open-air Rooftop). If you’re unsure about something, it’s safest to leave it at home or in a checked coat. The bag search is quick; compliance speeds your entry.
Is photography or videography allowed during shows?
Casual cell-phone photos for personal use are generally tolerated, but flash photography is discouraged, and professional camera setups are a no-go. Concert-style video recording (especially with sound) is prohibited. If you want to capture a moment, short phone snaps are okay, but the focus is on enjoying the live experience.
What should I wear to Superior Ingredients?
There’s no strict uniform, but “club attire” applies. The crowd tends to wear stylish, semi-upscale casual clothing – think nice jeans or trousers, a fashionable top or button-down, and closed-toe shoes. Athletic wear, jerseys, cargo shorts or flip-flops are uncommon. For winter events, a coat is fine (you’ll check it). In short, dress as you would for a trendy nightclub in Brooklyn: neat, put-together, but comfortable enough to dance.
Does Superior Ingredients have any lounge or VIP areas?
Yes. Besides the general admission dance floor areas, there are VIP sections. DJs and performers offer table service (bottle service) in cordoned-off areas for groups. The Jbird Lounge (inside the Room) is a semi-private cocktail area with seating. On the Rooftop, sometimes portions are reserved for VIP use as well. If you reserve a VIP table or purchase bottle service, you’ll have a dedicated spot and sometimes expedited entry. Otherwise, rooftop seating is open to all on first-come basis.
Is WiFi available at Superior Ingredients?
No public Wi-Fi is provided. Expect limited connectivity inside the packed club. It’s best to rely on your mobile data (cell service in Williamsburg is generally okay). If you need to coordinate with friends, meet outside beforehand or text while waiting in line.
Why is the venue called Superior Ingredients?
The name honors the building’s history. In the late 1920s, this address was home to a spice-blending factory named Superior Ingredients. The current club kept that unique name as a tribute to its past (
www.si-bk.com ). The custom mosaic at the entrance explicitly references this backstory. So the name is both a historical nod and a quirky branding cue for a nightlife venue.
What time do shows usually end, and is late-night transportation available?
Club events often run until 2–4 AM (and special parties sometimes go past that, until legal closing at 4 AM on weekends). The L train on weekends runs 24/7 along Bedford Ave, and 24-hour buses operate nearby, so subway service is available late. Many take rideshares (Uber/Lyft) or cabs at closing time; Williamsburg has ample late-night taxis and ride service pickup zones (just ask the doorman for recommended spots). CitiBike docks are also around but park bikes at the main station if you rode in. When planning your night, note that after midnight you’ll generally have transit options (the city is always moving). If catching the train, give yourself extra travel time past midnight.
Who owns or operates Superior Ingredients?
Superior Ingredients is owned by the 74Wythe Group, led by nightlife veteran Josh Kaiser. Kaiser, who has run NYC clubs like Crobar and others, and his partners developed this venue post-Output as a passion project to revitalize the local club scene (
grayarea.co ). Their company 74Wythe (named for the building) manages Superior Ingredients and a few sister venues. The design and branding were created with the help of agency Fuzzco in 2021 (
fuzzco.com ), emphasizing a flexible space that can flip from events to nightclub quickly. The team’s vision is to run Superior Ingredients for decades to come, focusing on professionalism and community in New York nightlife (
grayarea.co ).
